Verizon Wireless is planning a major audit of their employer discount plans to verify customers’ continued eligibility, according to a report in PhoneArena.

Commencing April 1, Verizon will begin contacting customers receiving corporate discounts through text messages, direct mail or e-mail requesting proof of their continued employment within 60 days. If validation is not received, the discounts, which range between 10-25 percent, will be automatically removed in July.

Customers will be able to revalidate over the phone, by mail with a copy of an employee ID badge, or through a renewal website that will likely require the customer to use an employer-provided e-mail address for verification.

With no serious corporate discount audit conducted by Verizon Wireless in the recent past and a major upheaval in employment since the Great Recession, the audit procedure will likely net Verizon millions in additional revenue after removing discounts customers are no longer entitled to receive.

[Update 3/7: Verizon Wireless’ Brenda Raney sent word Verizon does not consider a copy of an employee ID badge as proof of employment.]

Last minute upgraders are hurrying to pre-order the Samsung Galaxy S3 to buy an additional two years for their unlimited data plans and get one last subsidized phone.

If you are a Verizon Wireless customer, today is the last day to exercise options under Verizon’s existing plans before the company’s new “Share Everything” plan regime takes effect. While some customers will save money on the new plans, at least at first, many others will not. Verizon is not forcing existing customers to change plans tomorrow, but you may find it worthwhile to lock in any unlimited data plan for the next two years, even if your contract is not scheduled to end until later this year. Remember, Verizon may be saving you a few dollars today, but its bean counters know that data is a growth industry, so the more devices you add to your plan, the quicker you will be paying more and more to upgrade your allowance.

Droid Life helps cover some of the basics before we discuss your options:

What are Share Everything plans?

Think of them like the family minute and text plans that you have been a part of for years now, but for data. With a Share Everything plan, you purchase a bucket of data at a flat rate for your whole family to use, just like you did with minutes and texts. You no longer have to buy individual smartphone or feature phone data plans on Share Everything. Deciding which plan will best suit your family is the key here, which requires some analyzing of the amounts of data you are currently using.

How are they priced?

The tiers are as follows:  1GB for $50, 2GB for $60, 4GB for $70, 6GB for $80, 8GB for $90, and 10GB for $100. Along with a data tier, you also have to factor in your “per device” cost which is $40 per smartphone, $30 per feature phone, $20 per Jetpack, and $10 per tablet. Mobile hotspot is included with Share Everything at no extra cost as it pulls from your data bucket. If you would like more than 10GB, you can purchase extra 2GB add-ons for $10 a piece. If you go over your data bucket limit, you are charged $15 per 1GB overage.

Minutes and texting are unlimited on Share Everything plans, so your only worry is data usage.

You can read more about pricing at our step-by-step guide to selecting a plan.

Can I keep unlimited data? Do I have to switch to Share Everything?

Yes, you can keep unlimited data. No, you do not have to switch to Share Everything. We wrote up an entire detailed post on this scenario of keeping unlimited data that I recommend you read.

Should I upgrade now?

Maybe. If you want to enjoy one last discounted (subsidized) price on a phone and keep unlimited data, you have to upgrade before June 28. If you upgrade after at a discounted price, you will have to change your plan to either a single person tier (2GB for $30) or join a Share Everything plan. Further details on upgrading now, including Galaxy S3 pre-orders, can be found at this post.

What if someone on my family plan upgrades after Share Everything is live?

While I have yet to get a definitive answer from any higher-ups at Verizon, it is my general understanding that you can always choose something other than Share Everything as long as you are a current customer before June 28. If you are in a family plan now and one of your lines upgrades after June 28 and chooses Share Everything, it will not affect your line. From what I have gathered over the last few weeks, you would not have to choose to join their shared plan. Also, if you want to upgrade after June 28, you can choose between a Share Everything plan and an individual tiered plan starting at 2GB for $30.

Now it’s time to consider some options:

1. Do nothing. If you want to keep what you have until your current contract expires, do nothing. Absolutely nothing will change on your account until a contract expires and you seek to upgrade your phone (or you can depart for Sprint, T-Mobile, or some carrier not using this new pricing). If you stay with Verizon, you can continue with a month-to-month plan until you seek to upgrade your phone. At that point, you will either have to pay full price for an unsubsidized phone (can be up to $600 or more) or get a subsidy with a new tw0-year contract on one of Verizon’s new plans. You will lose unlimited data at this point unless you bring an unsubsidized phone to the party. But financially that may not make sense. Verizon charges the same monthly rates, designed to recoup phone subsidies, whether you have a subsidized or unsubsidized phone, so you are paying the phone company back for a discounted phone you never got.

2. If you are eligible for an upgrade, you may want to use it today! Log into your Verizon Wireless account and check your phone lines for any eligible for immediate upgrades. If one or more are, today is the last day to consider using that upgrade -and- keep your unlimited data plan. Keep in mind you can activate a new phone on any number on your plan (preferably one with unlimited data, of course) and move them around if one of the people on your account can make better use of a new phone than the person eligible for the upgrade. You will commit to a new two-year contract for each line you upgrade and you will pay Verizon’s phone upgrade fee ($30) per phone.

You can buy yourself eligibility for subsidized smartphones by activating a “dummy” extra line with Verizon Wireless for $9.99/month or use it with an older basic Verizon phone without incurring data charges.

3. If you are not eligible for an upgrade, you can still buy at least two more years of grandfathered unlimited data without buying an unsubsidized phone, but you will pay a penalty. Verizon will allow customers not eligible for an upgrade to add additional lines to their account specifically to qualify for new subsidized phones they can use on any number on their account. Let’s say you have two lines active with Verizon not eligible for an upgrade until later this year, but you don’t want to lose your unlimited data -and- you want one last subsidized phone. Simply call Verizon Wireless and ask them to establish two new lines of service on your existing account with a “dummy ESN” registered in their system. You will pay $9.99 per month (plus taxes and fees) on each line with new two-year contracts for each line, but this will qualify you for an immediate subsidized upgrade to any in-stock smartphone. You can also pre-order Samsung’s wildly popular Galaxy S3 ($199 subsidized, $599 unsubsidized).

You will then have two more years of unlimited data on your new phone. If you have older non-smartphones laying around, you can activate them instead of using the “dummy ESN” method and allow someone like a parent or child to share your existing calling plan without running up data charges or text messages (although you can add those options as well if needed).

You should coordinate this over the phone with a Verizon Wireless customer service representative (1-800-922-0204) explaining you don’t currently qualify for an upgrade but want to establish “dummy service” on a new line(s) to win a subsidized phone. Most representatives are familiar with this. But when the new phones arrive, you will want to have Verizon Wireless handle activation themselves because they are equipped to transfer those new phones to replace the existing ones on your account and not lose your unlimited data plan in the process. If you activate them yourself, they will be up and running on different phone numbers and you will have to visit a Verizon store to obtain new 4G SIM cards to switch phones to the correct lines. Let Verizon handle it, and any messes that might occur along the way.

You will not pay any early termination fee for not using your old phones anymore, but you will probably want to call Verizon about dropping contract-expiring lines on your account when their respective contracts expire so you minimize the number of months you are paying an additional $9.99 a month for extra phone lines you probably will not be using. You will neither pay an activation fee or upgrade fee using this method.

Is it an expensive price to pay for an early upgrade? Perhaps, but maybe not if it means buying another two years of unlimited data service.

It is important, however, that you complete any arrangements to order your phone(s) prior to the end of day today. We strongly recommend you work through Verizon Wireless’ own sales department (they shut down for the night at 11pm EDT) to arrange for new phones or pre-orders (which are acceptable to activate later and still keep unlimited data). If you deal with a third party like a non-Verizon store or website, the order may not process in time to qualify within the remaining hours Verizon’s old plans are still active.

By July 2014, we will be back here again trying to maneuver the renewal of unlimited data plans Verizon now hates. But spending time to preserve these plans may be important to your wallet when you consider just a year ago, Verizon charged $30 for unlimited wireless data. Effective tomorrow, they charge $50 for 1GB of data. Where will we be two years from today? The sky is the limit.

Craig Moffett, a Wall Street analyst working for Sanford Bernstein, just loves Verizon Wireless’ new calling plans, which he believes will help Verizon grow profits when most Americans already have a cell phone.

Verizon’s move “is the most profound change to pricing the telecom industry has seen in twenty years,” Moffett told the Associated Press.

Bernstein believes that cell phone companies can keep boosting the all-important “average revenue per user,” or ARPU, by shifting price hikes for services consumers are now using the most. That means wireless data which Bernstein sees as a growth industry. In contrast, customers are using their phones less than ever for making phone calls and sending text messages.

Verizon Wireless CEO Lowell McAdam agrees, telling an investor conference customers will end up paying more money to Verizon than ever before.

Moffett

“Is it going to cost them more money? Yeah, but it will probably shift their wallet spend from things they do individually into a bucket of gigabytes,” McAdam said. “The relationship will change. This will be something much more ingrained in their life as opposed to something that’s attached to their hip.”

Verizon’s “Share Everything” may become ingrained in customers’ wallets when it launches June 28, eliminating voice minute and text message allowances but increasing pricing for data. The cheapest smartphone plan will now run $90 a month. For customers who already pay for unlimited voice minutes and texting and avoid using too much wireless data, the new price will be lower than current Verizon plans. But for those who traditionally choose a calling minutes allowance and send a limited number of text messages, prices under the new plan will be going up by $10-20 a month.

Verizon also hopes to capture an increasing share of wireless data for portable devices. Consumers have typically avoided 3G/4G-capable add-ons for devices in favor of Wi-Fi-only, to avoid the separate data plans that are usually required. Verizon hopes customers will consider spending more on wireless network-capable tablets and laptops that can be added to their existing Verizon accounts. Adding a tablet will cost an extra $10 a month, $20 for a portable 3G/4G wireless modem for a laptop. Data usage will be shared from their existing data plan.

Moffett expects the new plan from Verizon, and a forthcoming one expected from AT&T, to solidify both companies’ dominance in the wireless market.

“In a household with two or three AT&T or Verizon devices — say, a smartphone and a tablet or two, and one device from T-Mobile or Sprint. Sprint doesn’t stand a chance,” Moffett said.

[flv]http://www.phillipdampier.com/video/CNBC Verizon Wireless Plans 6-12-12.flv[/flv]

CNBC talks with Public Knowledge’s Michael Weinberg about the “consumer benefits” of Verizon’s new wireless plans, which Weinberg suggests are few and fleeting.  (3 minutes)

[flv]http://www.phillipdampier.com/video/CNBC Is Wi-Fi Dead 6-12-12.flv[/flv]

CNBC wonders if Wi-Fi is dead as Verizon and AT&T encourage customers to use 3G/4G wireless data instead of more local Wi-Fi networks.  (3 minutes)

A consumer firestorm is growing over Verizon Wireless new service plans.

As a growing firestorm over Verizon Wireless’ newly-announced plans continued today as some on Wall Street are becoming convinced Verizon has bungled the case for their new “Share Everything” concept.

Industry analyst Rob Enderle told ComputerWorld that Verizon’s handling of their pricing changes “is similar to the Netflix mistake last year that almost sunk that company.” Enderle believes the changes Verizon wants to force on the wireless market are potentially too radical to be embraced within the next two weeks, when Verizon’s new rate plans become active.

Verizon Wireless has been trying to quell the increasing criticism from consumers by reminding them they will not be forced to move to the new plans from an existing account.

“We’re allowing the existing customer base to have a choice; we’re not forcing anyone to more to new plans,” said Steve Mesnick, head of marketing for Verizon Wireless. “I take exception to [suggestions] of people leaving Verizon,” he said.

While Mesnick is correct Verizon will not force customers to choose new plans on June 28, the company will require existing grandfathered data customers to abandon unlimited data when they renew their Verizon contract or upgrade to a new discounted device.

Verizon claims it interviewed 50,000 customers before implementing the new plans and believe they will be embraced by the majority of Verizon customers.

Verizon Wireless spokeswoman Brenda Raney followed a different approach, pretending consumer complaints don’t exist: “We are very pleased with the response to our announcement as customers begin to understand how the new Share Everything Plans will save them money or provide them with more value for the same money they are paying today.”

Meanwhile, customers who have no intention of either forfeiting the unlimited data plan they have grandfathered on their account or who refuse to pay Verizon’s new asking price are busily upgrading their phones and signing new two-year contracts before June 28, buying an additional two years of unlimited data. Many others claim to be leaving, often for Sprint, which continues to offer unlimited data, or a prepaid provider.

Customers are worried about losing their grandfathered unlimited data plans.

Verizon and AT&T have a combined 38 percent of customers on grandfathered unlimited data plans and most are insistent on keeping them. News that customers could retain unlimited data by forfeiting the wireless carrier’s subsidy for new phones has gone over like a lead balloon, especially with price tags of $699 or more for popular new smartphones.

“The importance of this client base cannot be overstated–unlimited mobile data plan users are some of the most valuable subscribers in the industry,” Iain Gillott, president and founder of iGR, told Fierce Wireless. “Our research shows that these two carriers need to be very careful to offer a migration plan to replace the grandfathered unlimited plans that provides the data service, value and recognition that meets these valuable consumers’ needs.”

With popular new smartphones like the iPhone becoming available on no-frills prepaid carriers like Cricket, wireless carriers are at risk of subscriber defections.

Despite consumer discontent, Wall Street has supported the income-enhancing new wireless plans and is embracing the increased fees Verizon will likely earn as data demand rises.

Foreshadowing Bill Shock?

T-Mobile is suspicious about the value of forthcoming family shared data plans likely to be introduced by its larger competitors AT&T and Verizon Wireless later this year.

Andrew Sherrard, senior vice president of marketing for T-Mobile announced the company would not jump on the family data bandwagon, preferring to leave the current model of individual data plans for each device in place:

Some of our competitors are backing away from simple, unlimited data and moving to family shared data plans. But would this approach actually deliver a better value to consumers?  Do families really want to keep track of each others’ data consumption? We don’t think so. Just imagine mom’s email is suddenly unavailable because her teenage son watched an HD movie on his phone, consuming the family’s data allotment.

T-Mobile believes that consumers today do not want a ‘one size fits all’ approach to shared family data plans, nor would they benefit from that model.  So, what is the right way to price data for customers who want affordable, unlimited access to what, unfortunately, is a limited resource?

Here’s how we see it:

Data plans should be flexible and affordable. At T-Mobile, customers have the option of only paying for the amount of data each member of the family believes they will need. Customers can choose affordable no-annual-contract data for tablets and other data-only products they share – paying every month or buying in daily or weekly installments.

Data should be worry-free. With our unlimited data plans, there is no surprise data cap or bill shock. Customers simply pay each month for the amount of high-speed data they select and (in contrast to our competitors) T-Mobile customers can continue to use mobile data on their device at reduced speeds after they reach their limit without incurring overage charges.

Customers who pay more, should get more. T-Mobile smartphone customers with 5GB or 10GB data plans also get our Smartphone Mobile Hotspot feature included. This means, with a capable T-Mobile smartphone (most are), customers can power up to five Wi-Fi enabled devices with fast, 4G data. So rather than needing to account for each device on a shared family data plan, customers can use their existing data plan to power multiple devices, while still saving hundreds of dollars annually.

T-Mobile has adopted a traditional usage cap model that provides a set usage allowance but imposes no overlimit fees. Subscribers who exceed their allowance have their wireless data speeds reduced to levels resembling dial-up for the remainder of their billing cycle.

Verizon Wireless’ recent announcement it would kick customers grandfathered on unlimited use wireless plans to tiered data plans with overlimit fees has created controversy and has angered some Verizon Wireless customers. T-Mobile’s marketing strategy could draw some disaffected customers from larger carriers.

T-Mobile ultimately believes a shared data plan can create havoc on families trying to control their shared allotment of data for each month. Without careful coordination, consumers may find substantial overlimit fees on their wireless phone bills when they exceed their allowance.