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High Priced Data Plans Hurting LTE Tablet Market

Phillip Dampier July 24, 2012 Consumer News, Data Caps, Wireless Broadband Comments Off on High Priced Data Plans Hurting LTE Tablet Market

A new forecast from an industry research firm predicts sales of tablets with built-in LTE-4G connectivity will continue to drop because of high prices for wireless data from the nation’s cellular phone companies.

CCS Insight notes (via FierceWireless) that only 48 percent of tablets shipped in 2011 were enabled with built-in cellular capability. The researcher predicts that number will drop to 37 percent by 2016.

“Most users do not regard cellular connectivity in tablets as a must-have, especially given the current price of tablets and mobile data subscriptions,” CCS reports.

Customers simply do not find the $100+ price premium for a cellular-enabled tablet worth the expense, especially when they also face costly data charges to use the service. Most tablet owners prefer to rely on Wi-Fi, often provided free of charge. Among those who acquire a cellular-enabled tablet, nearly half never bother to activate the wireless service from the supported carrier.

“In the future, the share of cellular-enabled tablets will be determined by three factors: the availability and attractiveness of multi-device tariffs from mobile operators; the availability of public Wi-Fi networks; and the difference between the retail prices of cellular and Wi-Fi-only tablets,” CCS found.

Carriers like Verizon and AT&T hope their new “family share” data plans will ease the pain for customers who want to use their tablets on cellular networks, but companies still have to overcome the substantially higher price cell modem-equipped tablets carry and the expensive price tag for data usage, shared or otherwise. Verizon Wireless is not making it any easier. It discontinued selling subsidized tablets to customers this month.

 

AT&T, Wireless Industry Hostile to Sharing Spectrum: It Belongs to Us or Forget It

The wireless industry is in transition. Increasing capacity also means decreasing the number of customers trying to share a traditional cell tower. The future will bring a combination of shorter-range cellular and Wi-Fi antennas that can sustain traffic loads much easier than overburdened traditional cell towers.

The President’s Council of Advisors on Policy and Technology’s recommendation that the growing demand for wireless spectrum be met by sharing frequencies with the federal government is getting a cold reception from the wireless industry.

AT&T, other wireless operators, and their lobbying trade association have been embarked on a fierce campaign in Washington to free up additional spectrum they can use to meet growing demands for wireless data. Unfortunately, clearing spectrum that can be re-purposed for wireless phone companies requires complicated, and often expensive frequency reassignments as existing users relocate elsewhere. With the federal government holding a large swath of spectrum for the use of a range of public safety, research, and military applications, the best source for new frequencies comes from Washington.

PCAST’s final 200-page report urges the Commerce Department prioritize locating 1000MHz of frequencies that could be re-purposed for private wireless communications. But the council also recommended that frequencies could be more quickly made available by asking wireless telecom companies to share them with existing users.

Today’s “exclusive use” licenses all too often are being underutilized and, in fact, are sometimes used as a valuable investment tool to buy, trade, or sell. Issuing exclusive licenses guarantees that no other players can use those frequencies. That is a valuable tool for wireless companies protecting their market share from potential competitors.

PCAST declared the concept of a “spectrum shortage” to be largely a myth:

Although there is a general perception of spectrum scarcity, most spectrum capacity is not used. An assigned primary user may occupy a band, preventing any other user from gaining access, yet consume only a fraction of the potential spectrum capacity. Unique among natural resources owned by the public, spectrum capacity is infinitely renewable from second to second—that is, any spectrum vacated by one user is immediately available for any other user.

Measurements of actual spectrum use show that less than 20 percent of the capacity of the prime spec­trum bands (below 3.7 GHz) is in use even in the most congested urban areas.

This spectrum inefficiency is not just a problem for the wireless industry, it also afflicts government use as well. But it is a problem that can be solved by modernizing spectrum allocation policy in the United States.

“Exclusive frequency assign­ments should not be interpreted as a reason to preclude other productive uses of spectrum capacity in areas or at times where the primary use is dormant or where underutilized capacity can be shared,” the report concludes.

If implemented, the wireless industry could begin accessing hundreds of megahertz of new spectrum, with the understanding there may be other users sharing certain frequencies in different areas at different times. For example, AT&T could use spectrum assigned to forest rangers in federal parks for wireless data in Manhattan or other urban areas, where neither user will create interference for the other. Verizon could use spectrum allocated for naval communications at seaside ports in land-locked Nebraska, Utah, Kansas, or West Virginia.

The proposal identifies these frequency bands as ideal for shared use between private and government users.

As technology progresses, shared spectrum users will easily afford equipment that dynamically locates open frequencies for communications with little or no interference even if two users are located right next door to each other.

The benefits to taxpayers, governmental users, and private industry are notable:

  1. The cost to relocate existing government users to other bands is prohibitively time-consuming, complicated, and expensive. Taxpayers often foot the bill for the frequency changes;
  2. Government use of spectrum is not particularly efficient either. Identifying under-utilized spectrum for shared-use can bring pressure to government users to consolidate operations and increase operating efficiency;
  3. Private industry gets much faster access to new spectrum, which suddenly becomes plentiful and potentially affordable for new entrants in the wireless marketplace.

Despite the benefits, the wireless industry had a frosty reception to the new report:

Joan Marsh, AT&T Vice President of Federal Regulatory:

“While we are still reviewing the PCAST report, we are encouraged by the sustained interest in exploring ways to free up underutilized government spectrum for mobile Internet use.  However, we are concerned with the report’s primary conclusion that ‘the norm for spectrum use should be sharing, not exclusivity.’  The report fails to recognize the benefits of exclusive use licenses, which are well known.  Those licenses enabled the creation of the mobile Internet and all of the ensuing innovation, investment and job creation that followed.

“While we should be considering all options to meet the country’s spectrum goals, including the sharing of federal spectrum with government users, it is imperative that we clear and reallocate government spectrum where practical.  We fully support the NTIA effort of determining which government bands can be cleared for commercial use, and we look forward to continuing to work with NTIA and other stakeholders to make more spectrum available for American consumers and businesses.”

CTIA – The Wireless Association:

The CTIA is the wireless industry’s lobbying group

“We thank the Administration and PCAST for focusing on the need to make more efficient use of spectrum currently assigned to federal government users. As the PCAST report notes, it is sensible to investigate creative approaches for making federal government spectrum commercially available, including the development of certain sharing capabilities. At the same time, and as Congress recognized in the recently-passed spectrum legislation, the gold standard for deployment of ubiquitous mobile broadband networks remains cleared spectrum.

“Cleared spectrum and an exclusive-use approach has enabled the U.S. wireless industry to invest hundreds of billions of dollars, deploying world-leading mobile broadband networks and resulting in tremendous economic benefits for U.S. consumers and businesses. Not surprisingly, that is the very same approach that has been used by the countries that we compete with in the global marketplace, who have brought hundreds of megahertz of cleared spectrum to market in recent years.

“Policymakers on a bipartisan basis have grasped the importance of making more spectrum available to meet the growing demand for mobile Internet services, and this report highlights a range of forward-looking options, some of which are not yet commercially available, that may be considered to meet this important national goal. We look forward to continuing to work with the Administration, the FCC, NTIA, Congress and other interested parties to increase access to federal government spectrum and to continue to assist our nation in its economic recovery.”

Wireless carriers will continue to lobby Washington lawmakers to leave the current “exclusive use” spectrum policies in place, even if it delays opening up “badly-needed” spectrum for years.

In short, the major players in the wireless industry are hostile to the idea of losing exclusive-use spectrum. That comes as little surprise because shared spectrum cannot be controlled by the wireless industry. Spectrum squatting, where large phone companies or investment groups hang on to unused spectrum either to keep competitors out or as an investment tool until it eventually can be resold at a major profit, is a significant problem in the industry. Wall Street analysts routinely assign value to the spectrum holdings of wireless carriers, whether they are used or not. Since most spectrum is now sold to the industry at “highest bidder wins” auctions, only the largest players are frequently serious contenders. Auctioning off shared spectrum, if practical, will bring lower bids — but could potentially bring new bidders like start-up ventures that have some new ideas on how to use wireless frequencies to compete.

Therefore, it has been in the wireless industry’s best interests to keep the idea of sharing frequencies with other players out of the minds of Washington regulators and legislators. Their technical objections and claims that shared spectrum would somehow destroy innovation and investment ring hollow, and are weak deflections from the more obvious agenda: to maintain their status quo control of wireless frequencies, well-utilized or not.

AT&T and other wireless players will no doubt lobby their case to Washington politicians, many who will rush to the industry’s defense. The shadow argument most likely to be used to defend the current “exclusive use” auction system is the auction proceeds collected by the federal government. Billions have been raised from past auctions, and shared use frequencies would never net that level of return. But PCAST’s report exposes the rest of the story. The cost to reallocate existing users to other frequencies, hand out new radios, raise new antennas and purchase new transmitters is often so costly, the government’s net gain, post-auction, is likely to be minimal.

Abroad, many governments have already adopted shared use, discarding the focus on spectrum earnings and refocusing spectrum allocation on delivering the best bang for the buck — whether that dollar belongs to the consumer, the wireless industry, or the government.

Attempts by AT&T and others to kill PCAST’s recommendations should also be considered proof the industry’s dire claim of a spectrum shortage emergency is vastly overblown. In a true crisis, everyone makes compromises.  That does not appear to be the case here. Congress and regulators should receive that message loud and clear.

Verizon CEO Ponders Killing Off Rural Phone/Broadband Service & Rake In Wireless Profits

McAdam

Verizon CEO Lowell McAdam wants you to spend more with the phone company, and if his vision of Verizon’s future comes true, you will.

The company’s newest CEO spoke on a wide-ranging number of topics for the benefit of Wall Street investors at the Guggenheim Securities Symposium. A transcript of the event delivers several newsworthy revelations on the company’s future plans.

McAdam rose through the ranks of Verizon Communications with a specialty in the company’s immensely profitable wireless business. His predecessor, Ivan Seidenberg, spent his career at Verizon Communications working with the company’s legacy wireline (landline) network. While Seidenberg envisioned a new future for Verizon’s landline business with an upgraded fiber optic network called FiOS, McAdam maintained a different vision having run Verizon Wireless as a profit-making machine since 2006. McAdam believes Verizon’s future earnings and focus should be primarily on the wireless side of the business, because that is where there is serious money to be made.

“The first thing I did when Ivan sort of named me as the Chief Operating Officer was we had a very well-defined credo in the wireless side,” McAdam said. “We created it when we first came together in ’99 because we had seven different companies and we knew we had seven different cultures and we needed to tell people what it was we were really looking for. So we created that document. We spent a lot of time on it. We do a lot of reward and recognition as a result of it and that culture really took root in wireless.”

McAdam’s leadership also aggressively challenged the long-standing telephone company philosophy of earning a stable, predictable profit as Verizon did when it was a regulated monopoly. Instead, McAdam shifted the work culture towards an obsession with shareholder value.

“We took the top 2000 leaders through what we call ‘Leading for Shareholder Value’ and that was really a cultural shift for us because, if you think about it, the wireline side of the business has come out of the defined rate of return culture and we left that competitively a while ago. I am not sure we left it culturally,” McAdam said. “So we have been far more pushing why do you make that investment, what is the return on it, what is the priority of that investment versus another investment.”

Verizon’s Plans to Abandon Rural Landline Customers – Sign Up for Our Expensive LTE 4G Wireless Broadband With a 10GB Usage Cap Instead

Some of the most revealing commentary from McAdam came in response to questions about what Verizon plans to do with its enormous landline phone network, dominant in the northeastern United States.

In comments sure to alarm rural Verizon customers from Massachusetts to Virginia, McAdam clearly signaled the company is laying the groundwork to abandon its rural phone network (and DSL broadband) as soon as regulators allow. Dave Burstein at DSL Prime estimates that could impact as many as 18 million Verizon customers across the country.

“In […] areas that are more rural and more sparsely populated, we have got [a wireless 4G] LTE built that will handle all of those services and so we are going to cut the copper off there,” McAdam said. “We are going to do it over wireless. So I am going to be really shrinking the amount of copper we have out there and then I can focus the investment on that to improve the performance of it.”

Elsewhere, in more urban and suburban areas, McAdam also wants Verizon to purge its network of copper.

“The vision that I have is we are going into the copper plant areas and every place we have FiOS, we are going to kill the copper,” McAdam said. “We are going to just take it out of service and we are going to move those services onto FiOS. We have got parallel networks in way too many places now, so that is a pot of gold in my view.”

In other words, McAdam would shift money spent maintaining and upgrading rural landline service into the company’s wireless network in rural America and its FiOS network in more urban environments, both of which will improve profits. FiOS allows Verizon to pitch television, broadband, and phone service in one profitable triple-play package, while also discontinuing standalone DSL service. Rural customers pushed to wireless LTE for broadband will face onerous usage limits and more expensive service for phone calls and broadband. Using Verizon’s LTE network for video would be prohibitively expensive.

McAdam hints the company has used its lobbyist force to make preparations to abandon rural customers first in Florida, Virginia, and Texas where state regulators approved legislation that eliminates the requirement Verizon serve as “the carrier of last resort.” That law required Verizon to deliver landline phone service to any customer in its service area on request. With that provision stricken in those three states, Verizon can abandon any landline customer it chooses after serving written notice.

McAdam said he intends to continue lobbying other states to adopt similar deregulation, and chided legislatures in both New York and New Jersey for “being backward” because they have repeatedly refused to allow Verizon to walk away from its rural customer obligations.

Burstein thinks the changes in progress at Verizon will be a disaster for affordable rural broadband.

“This makes a mockery of ‘affordable broadband,’ especially when Verizon and AT&T are boycotting the plan for discounts for poor schoolchildren,” Burstein says. “The detente between telcos and cable companies means the prices of modest Internet speeds (3-15 megabits down) are typically going up from $30-45 to $55-70.”

Burstein also notes the change spells disaster for competitors who sell DSL service over existing phone networks.

“Nationwide, alternatives to the telco/cablecos have less than 5% of the residential market but in some areas they remain important,” Burstein says. “The most interesting, Sonic.net in California, offers unlimited calls and Internet up to 20 meg for $50/month, 20-50% cheaper than AT&T.”

“High prices, unacceptable service choices and further rural depopulation are bad policy,” he adds.

Verizon still earns enormous revenue from its remaining landline customers, revenue McAdam hopes will be replaced by selling business-focused services instead.

“Cloud [service] is continuing to pick up for us. Security is I think going to be an even more important play for us as we go forward,” McAdam noted. “I think these large enterprise accounts, offering them kind of a global service with those up the stack […and…] applications on top of it drive it as well. So there is a number of pieces in the portfolio that I think will take us up and more than compensate for some of the falling off of copper-based services like DSL and voice and that sort of thing.”

Verizon’s Unionized Employees Are Wrong-Headed Defending Verizon’s Landline Network

McAdam also blamed the company’s unionized employees for remaining loyal to the company’s traditional role in the landline business.  Unions like the Communications Workers of America continue to push Verizon to expand its FiOS fiber optic network in more places, but the company has left its FiOS expansion on hold, diverting investment into its wireless business. Both McAdam and the union agree the days of copper wire networks are numbered, but McAdam hints that union concessions (and fewer unionized employees) are required before the company will again expand FiOS.

“Our employees see that it is not sustainable to keep having copper plant out there. You really can’t invest in it; it is difficult to maintain it; and they want to see us improve on FiOS,” McAdam said. “And when I am out in the field, the techs and the reps will be the first to point out kind of some of the dumb policies I call them that we have around the business. Well, a lot of those are based on rules that were negotiated with the union back in the ’60s and ’70s.”

“So we have to get the union leadership to understand that if the company is able to be more flexible in meeting customer needs then we can grow things like FiOS, which will provide good long-term jobs,” McAdam added. “Will it be the same number as what we had in the past? No.”

Verizon’s Enormous Offshore Bank Accounts: Waiting for a ‘Business-Friendly’ Administration to Let Them Bring the Money Back, Tax-Free

McAdam also signaled investors that the phone company’s profits massed in overseas bank accounts are going to remain in place until they know who wins the next election. Verizon wants to repatriate some of that offshore money, but they want to do it tax-free.

“Everybody is kind of waiting to see who controls the Senate and who controls the White House and they are waiting to make those — you have got to understand what the tax situation is going to look like, so we are all waiting to make those investments,” McAdam said.

‘Share Everything’ Lays the Foundation to Monetize Your Data Usage… Forever

McAdam is a big supporter of the company’s new Share Everything wireless plan, which charges smartphone owners $90 a month for unlimited voice calling, texting, and a small 1GB bucket of data that he is convinced customers will be prepared to spend more to enlarge.

“If I know that I have an intelligent home that I can get to any number of ways. If I know that I can do everything I want in my car that I can do in front of my TV set or my PC or on my tablet, I think it just takes away a lot of the restraints,” McAdam said. “Is it going to cost them more money? Yes, but it will probably shift their wallet spend from other things that they do individually into this sort of a bucket of gigabytes. And so I think it will be a significant [revenue] stream for us.”

FitchRatings, a credit ratings agency, agrees in a new report.

“The new pricing structure taken by the industry leader is a disciplined pricing action that could create more cash flow stability longer term within the wireless industry,” the credit ratings agency said last week.

Fitch notes data services are increasingly becoming a larger source of revenue for wireless phone companies. In the first quarter alone, data revenues at Verizon Wireless, AT&T, and T-Mobile USA — all carriers that abandoned flat rate wireless data plans, grew 19% year over to year to $14.2 billion. That represents 41 percent of the companies’ service revenues.

Despite assertions from Verizon that the new plans deliver convenience and better value for subscribers, Fitch found they actually represent a substantial price increase for many customers.

“These increases are sometimes material, depending on whether the legacy rate plans have low recurring charges for text messaging or calling minutes. As a result, prices have generally increased for new subscribers,” Fitch reports.

Fitch warns investors Verizon is likely to lose customers over its new pricing strategy, and experience a slowdown in new customer growth as well, at least until competing carriers realign their pricing and plans to be similar (or match) those Verizon introduced last month.

The Days of Your Subsidized Android/iPhone May Be Numbered

McAdam’s vision also includes a re-examination of device subsidies as customers increasingly depend on wireless devices. McAdam previously indicated the wireless device subsidy was designed to get customers to adopt and embrace new technologies, and as adoption rates have soared, the need to keep discounting technology that customers depend on diminishes.

He echoed that sentiment at the Guggenheim Securities Symposium, noting that Verizon this month abandoned subsidies on tablet devices. For McAdam, discounting wireless technology serves one purpose: to quickly establish a new business relationship with a customer that probably would not buy their first device at full price.

But McAdam recognizes changing the company’s subsidy that customers expect to receive must happen gradually. It has already started, first by eliminating early upgrade discounts, then by dropping the company’s loyalty discount “New Every Two” plan. Now, the company will only allow grandfathered unlimited data plan customers to keep those plans if they agree to forego any subsidy on their next smartphone.

“If you look at the telematics industry today [services like OnStar], the car companies subsidize a device that goes into the car. So I think that we have a tendency over the years to sort of look and say, oh, something is going to happen very quickly,” McAdam said. “Things have a tendency to evolve over a long period of time, so I think you will have some devices, like the tablet today, that [are] not subsidized and you’ll probably still have certain devices that are because you want to establish that relationship with a customer and that is the easiest way to get there.”

Verizon Wants You to Use the Cable Industry’s Growing Wi-Fi Network

McAdam’s vision also offloads as much of Verizon’s 3G and 4G traffic to other networks as possible. Ironically, one of the biggest networks he hopes customers will use instead of his are the growing number of Wi-Fi services offered by his competitors in the cable industry.

“It is interesting that a lot of people have said, well, I can’t believe you’re going to partner with [cable companies],” McAdam said. “You are not going to use their Wi-Fi are you? Well, of course, we are. I mean we want to shift as much onto FiOS or onto the fixed network where we can and then provide — use that capacity to provide those higher demand services like video.”

McAdam added he does not want customers sitting in their homes watching video over his LTE 4G network. He also wants that traffic shifted to Wi-Fi.

“So our thinking going forward as we talk about kind of the ‘One Verizon’ approach is we want to use every network asset we have and if that means jumping onto FiOS or using the cloud services for mobile as well as fixed line, using security across all of our different access technologies, we want that network to be seamless and that is what our CTO, Tony Melone, is driving hard on in the business right now,” McAdam said.

One preview of that thinking at work can be found on Verizon Wireless’ hottest new device — the Samsung Galaxy S3. Verizon’s version of the phone browbeats customers with prominent menus that encourage Wi-Fi use wherever possible. The phone’s persistent reminder has become a pest according to many of the phone’s owners, who consider both the message and the difficulty keeping Wi-Fi shut off obtrusive.

Verizon’s partnership with large cable companies including Comcast, Time Warner Cable, Cox, and Bright House Networks originally involved the acquisition of excess wireless spectrum cable companies originally intended to use to compete with the mobile phone industry. With the cable industry abandoning those plans, the proposed collaboration involving Verizon Wireless grew to include cross-marketing each other’s products and services, and now apparently includes sharing the cable companies’ growing Wi-Fi networks.

Verizon Believes The Future of Telecommunications Needs to Be In the Hands of Two Companies — Verizon and AT&T

A point of shared belief between market leaders Verizon CEO Lowell McAdam and AT&T CEO Randall Stephenson is that excessive competition just does not make sense. Both believe federal regulators have it all wrong when they push to maintain the level of competition that still exists in the telecommunications business. When the Department of Justice effectively pulled the plug on a merger between AT&T and T-Mobile, Stephenson was outraged and, in one investor conference call, launched a tirade against regulators and suggested that AT&T would throw in the towel on expanding rural broadband in a retaliatory move.

McAdam and Stephenson both believe that competition in telecommunications represents wasted investment, inefficiency, and value destruction.

“I think the fundamental problem here, and it is sort of like fighting gravity I think, is that it is so expensive to build these networks that you are not going to support seven or eight carriers,” McAdam told investors. “I don’t — frankly, I think you’ll be lucky if you can support three in a healthy environment.”

But McAdam recognizes that if it achieves a wireless duopoly with AT&T, it must be a benevolent one, or else the marketplace abuses the wireless industry has a track record engaging in will invite regulatory scrutiny.

“We have a tendency to create a great club and hand it to our detractors and say please beat me with this because we do some dumb things like fighting some of the number portability and trying to push a direct wireless directory,” McAdam said. “I mean there are things that have really upset customers and that invites regulation. So I think the industry has the responsibility to act in the best interests of the customer as part of the mix with a shareholder, but I think there is always going to be the battle with regulation.”

McAdam admits he is uncomfortable with the fact the Obama Administration has allowed the regulation pendulum to swing more towards enforced competition and checking the power of dominant carriers in the marketplace. He prefers the Bush Administration’s “hands-off” approach that allowed both Verizon and AT&T to snap up smaller competitors with scant regulatory review.

McAdam believes the Obama Administration’s FCC and Justice Department is slowing down wireless investment, innovation, and the industry’s ability to earn profits at a time when unemployment in sky high and increased investment will help drive the economy forward.

Working Around Verizon’s New Gouging Wireless Plans If You Still Have ‘Unlimited Data’

Phillip Dampier June 27, 2012 Consumer News, Data Caps, Editorial & Site News, Verizon, Wireless Broadband Comments Off on Working Around Verizon’s New Gouging Wireless Plans If You Still Have ‘Unlimited Data’

Last minute upgraders are hurrying to pre-order the Samsung Galaxy S3 to buy an additional two years for their unlimited data plans and get one last subsidized phone.

If you are a Verizon Wireless customer, today is the last day to exercise options under Verizon’s existing plans before the company’s new “Share Everything” plan regime takes effect. While some customers will save money on the new plans, at least at first, many others will not. Verizon is not forcing existing customers to change plans tomorrow, but you may find it worthwhile to lock in any unlimited data plan for the next two years, even if your contract is not scheduled to end until later this year. Remember, Verizon may be saving you a few dollars today, but its bean counters know that data is a growth industry, so the more devices you add to your plan, the quicker you will be paying more and more to upgrade your allowance.

Droid Life helps cover some of the basics before we discuss your options:

What are Share Everything plans?

Think of them like the family minute and text plans that you have been a part of for years now, but for data. With a Share Everything plan, you purchase a bucket of data at a flat rate for your whole family to use, just like you did with minutes and texts. You no longer have to buy individual smartphone or feature phone data plans on Share Everything. Deciding which plan will best suit your family is the key here, which requires some analyzing of the amounts of data you are currently using.

How are they priced?

The tiers are as follows:  1GB for $50, 2GB for $60, 4GB for $70, 6GB for $80, 8GB for $90, and 10GB for $100. Along with a data tier, you also have to factor in your “per device” cost which is $40 per smartphone, $30 per feature phone, $20 per Jetpack, and $10 per tablet. Mobile hotspot is included with Share Everything at no extra cost as it pulls from your data bucket. If you would like more than 10GB, you can purchase extra 2GB add-ons for $10 a piece. If you go over your data bucket limit, you are charged $15 per 1GB overage.

Minutes and texting are unlimited on Share Everything plans, so your only worry is data usage.

You can read more about pricing at our step-by-step guide to selecting a plan.

Can I keep unlimited data? Do I have to switch to Share Everything?

Yes, you can keep unlimited data. No, you do not have to switch to Share Everything. We wrote up an entire detailed post on this scenario of keeping unlimited data that I recommend you read.

Should I upgrade now?

Maybe. If you want to enjoy one last discounted (subsidized) price on a phone and keep unlimited data, you have to upgrade before June 28. If you upgrade after at a discounted price, you will have to change your plan to either a single person tier (2GB for $30) or join a Share Everything plan. Further details on upgrading now, including Galaxy S3 pre-orders, can be found at this post.

What if someone on my family plan upgrades after Share Everything is live?

While I have yet to get a definitive answer from any higher-ups at Verizon, it is my general understanding that you can always choose something other than Share Everything as long as you are a current customer before June 28. If you are in a family plan now and one of your lines upgrades after June 28 and chooses Share Everything, it will not affect your line. From what I have gathered over the last few weeks, you would not have to choose to join their shared plan. Also, if you want to upgrade after June 28, you can choose between a Share Everything plan and an individual tiered plan starting at 2GB for $30.

Now it’s time to consider some options:

1. Do nothing. If you want to keep what you have until your current contract expires, do nothing. Absolutely nothing will change on your account until a contract expires and you seek to upgrade your phone (or you can depart for Sprint, T-Mobile, or some carrier not using this new pricing). If you stay with Verizon, you can continue with a month-to-month plan until you seek to upgrade your phone. At that point, you will either have to pay full price for an unsubsidized phone (can be up to $600 or more) or get a subsidy with a new tw0-year contract on one of Verizon’s new plans. You will lose unlimited data at this point unless you bring an unsubsidized phone to the party. But financially that may not make sense. Verizon charges the same monthly rates, designed to recoup phone subsidies, whether you have a subsidized or unsubsidized phone, so you are paying the phone company back for a discounted phone you never got.

2. If you are eligible for an upgrade, you may want to use it today! Log into your Verizon Wireless account and check your phone lines for any eligible for immediate upgrades. If one or more are, today is the last day to consider using that upgrade -and- keep your unlimited data plan. Keep in mind you can activate a new phone on any number on your plan (preferably one with unlimited data, of course) and move them around if one of the people on your account can make better use of a new phone than the person eligible for the upgrade. You will commit to a new two-year contract for each line you upgrade and you will pay Verizon’s phone upgrade fee ($30) per phone.

You can buy yourself eligibility for subsidized smartphones by activating a “dummy” extra line with Verizon Wireless for $9.99/month or use it with an older basic Verizon phone without incurring data charges.

3. If you are not eligible for an upgrade, you can still buy at least two more years of grandfathered unlimited data without buying an unsubsidized phone, but you will pay a penalty. Verizon will allow customers not eligible for an upgrade to add additional lines to their account specifically to qualify for new subsidized phones they can use on any number on their account. Let’s say you have two lines active with Verizon not eligible for an upgrade until later this year, but you don’t want to lose your unlimited data -and- you want one last subsidized phone. Simply call Verizon Wireless and ask them to establish two new lines of service on your existing account with a “dummy ESN” registered in their system. You will pay $9.99 per month (plus taxes and fees) on each line with new two-year contracts for each line, but this will qualify you for an immediate subsidized upgrade to any in-stock smartphone. You can also pre-order Samsung’s wildly popular Galaxy S3 ($199 subsidized, $599 unsubsidized).

You will then have two more years of unlimited data on your new phone. If you have older non-smartphones laying around, you can activate them instead of using the “dummy ESN” method and allow someone like a parent or child to share your existing calling plan without running up data charges or text messages (although you can add those options as well if needed).

You should coordinate this over the phone with a Verizon Wireless customer service representative (1-800-922-0204) explaining you don’t currently qualify for an upgrade but want to establish “dummy service” on a new line(s) to win a subsidized phone. Most representatives are familiar with this. But when the new phones arrive, you will want to have Verizon Wireless handle activation themselves because they are equipped to transfer those new phones to replace the existing ones on your account and not lose your unlimited data plan in the process. If you activate them yourself, they will be up and running on different phone numbers and you will have to visit a Verizon store to obtain new 4G SIM cards to switch phones to the correct lines. Let Verizon handle it, and any messes that might occur along the way.

You will not pay any early termination fee for not using your old phones anymore, but you will probably want to call Verizon about dropping contract-expiring lines on your account when their respective contracts expire so you minimize the number of months you are paying an additional $9.99 a month for extra phone lines you probably will not be using. You will neither pay an activation fee or upgrade fee using this method.

Is it an expensive price to pay for an early upgrade? Perhaps, but maybe not if it means buying another two years of unlimited data service.

It is important, however, that you complete any arrangements to order your phone(s) prior to the end of day today. We strongly recommend you work through Verizon Wireless’ own sales department (they shut down for the night at 11pm EDT) to arrange for new phones or pre-orders (which are acceptable to activate later and still keep unlimited data). If you deal with a third party like a non-Verizon store or website, the order may not process in time to qualify within the remaining hours Verizon’s old plans are still active.

By July 2014, we will be back here again trying to maneuver the renewal of unlimited data plans Verizon now hates. But spending time to preserve these plans may be important to your wallet when you consider just a year ago, Verizon charged $30 for unlimited wireless data. Effective tomorrow, they charge $50 for 1GB of data. Where will we be two years from today? The sky is the limit.

Wall Street & Verizon Wireless CEO Love Company’s New, Higher-Priced Plans

Phillip Dampier June 21, 2012 AT&T, Consumer News, Data Caps, Verizon, Video, Wireless Broadband Comments Off on Wall Street & Verizon Wireless CEO Love Company’s New, Higher-Priced Plans

Craig Moffett, a Wall Street analyst working for Sanford Bernstein, just loves Verizon Wireless’ new calling plans, which he believes will help Verizon grow profits when most Americans already have a cell phone.

Verizon’s move “is the most profound change to pricing the telecom industry has seen in twenty years,” Moffett told the Associated Press.

Bernstein believes that cell phone companies can keep boosting the all-important “average revenue per user,” or ARPU, by shifting price hikes for services consumers are now using the most. That means wireless data which Bernstein sees as a growth industry. In contrast, customers are using their phones less than ever for making phone calls and sending text messages.

Verizon Wireless CEO Lowell McAdam agrees, telling an investor conference customers will end up paying more money to Verizon than ever before.

Moffett

“Is it going to cost them more money? Yeah, but it will probably shift their wallet spend from things they do individually into a bucket of gigabytes,” McAdam said. “The relationship will change. This will be something much more ingrained in their life as opposed to something that’s attached to their hip.”

Verizon’s “Share Everything” may become ingrained in customers’ wallets when it launches June 28, eliminating voice minute and text message allowances but increasing pricing for data. The cheapest smartphone plan will now run $90 a month. For customers who already pay for unlimited voice minutes and texting and avoid using too much wireless data, the new price will be lower than current Verizon plans. But for those who traditionally choose a calling minutes allowance and send a limited number of text messages, prices under the new plan will be going up by $10-20 a month.

Verizon also hopes to capture an increasing share of wireless data for portable devices. Consumers have typically avoided 3G/4G-capable add-ons for devices in favor of Wi-Fi-only, to avoid the separate data plans that are usually required. Verizon hopes customers will consider spending more on wireless network-capable tablets and laptops that can be added to their existing Verizon accounts. Adding a tablet will cost an extra $10 a month, $20 for a portable 3G/4G wireless modem for a laptop. Data usage will be shared from their existing data plan.

Moffett expects the new plan from Verizon, and a forthcoming one expected from AT&T, to solidify both companies’ dominance in the wireless market.

“In a household with two or three AT&T or Verizon devices — say, a smartphone and a tablet or two, and one device from T-Mobile or Sprint. Sprint doesn’t stand a chance,” Moffett said.

[flv]http://www.phillipdampier.com/video/CNBC Verizon Wireless Plans 6-12-12.flv[/flv]

CNBC talks with Public Knowledge’s Michael Weinberg about the “consumer benefits” of Verizon’s new wireless plans, which Weinberg suggests are few and fleeting.  (3 minutes)

[flv]http://www.phillipdampier.com/video/CNBC Is Wi-Fi Dead 6-12-12.flv[/flv]

CNBC wonders if Wi-Fi is dead as Verizon and AT&T encourage customers to use 3G/4G wireless data instead of more local Wi-Fi networks.  (3 minutes)

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