The latest contract dispute over cable programming between The Weather Channel and Verizon FiOS has deprived Verizon customers of The Weather Channel, but more than a few viewers who don’t live for storm porn don’t seem to notice or care.

Verizon’s FiOS TV service has “opted out” of further carriage of the 24-hour weather network, according to Verizon spokesman Lee Gierczynski.

Verizon’s contract with The Weather Channel recently expired and Verizon chose not to renew it. Early last year, DirecTV temporarily dropped the weather network over its proposed wholesale renewal rate, so the asking price is likely a factor in the decision to drop the network.

Conveniently for Verizon, last Friday competitor AccuWeather launched its own 24/7 weather channel and gained five million U.S. viewers on its launch day courtesy of FiOS TV.

A spokesperson for Verizon hinted that the usefulness of The Weather Channel has been diminished with the onslaught of digital devices that can call up a local forecast in seconds instead of waiting for one on a weather cable network.

Verizon might have a point, considering The Weather Channel itself has gradually lost interest in showing local weather in favor of reality programming to slow declining ratings. Weather junkies disapprove.

“The Weather Channel needs to do some internal soul-searching before taking a leap of faith that every FiOS subscriber wants to view their mindless reality shows and watch annoying dum-dums like Al Roker,” commented one affected subscriber in Philadelphia. “Good for you Verizon for dumping once-great but now junk-show/dumbed-down channels. There are more of these channels you can also start getting rid of, don’t stop.”

AccuWeather also called out The Weather Channel for preempting the weather for “Fat Guys in the Woods” and “Prospectors” — two Weather Channel reality shows that may encounter bad weather, but don’t report on it.

The AccuWeather Network promises viewers “all-weather, all the time without reality-TV fluff,” according to a statement from the State College, Pa.-based media company.

Bloomberg News notes fewer viewers are bothering to watch cable weather channels when they can get a commercial-free forecast instantly from a smartphone without waiting for “Weather on the 8’s.”

AccuWeather Network is aware of this and has not been designed for extended viewing, expecting viewers won’t watch for very long.

“We want our channel to be something you look at, get your weather, and then go back to other programming,” says AccuWeather CEO Barry Lee Myers. “It’s a way to use your TV, just as you might use your tablet or phone.”

Efforts by The Weather Channel — thrown off DirecTV over a fee dispute — to suggest its replacement is inadequate may have taken a hit this morning when WeatherNation announced a significant expansion of its weather network.

WeatherNation is largely unknown outside of the 20 million DirecTV subscribers that found the Colorado-based weather network on their lineup instead of The Weather Channel in mid-January. Now the weather network has announced expanded weather services for DirecTV subscribers:

• Local Weather Now: Access customized local weather information at the zip code level. DirecTV subscribers can tune to Ch. 362, press the red button on their remote, and access local weather and forecasts. Local weather information will also be inserted into the live WeatherNation broadcast and run every 10 minutes;
• Severe Weather Mix: In early March, WeatherNation will activate Severe Weather Mix during major weather events showing up to six concurrent feeds of weather information, including coverage from local broadcast stations, where available, live remotes from meteorologists in affected areas, live radar with storm tracking information, NOAA weather alerts, and live coverage from top cable news channels including CNN and Fox News.

The Weather Channel has been removed from DirecTV’s lineup and replaced with WeatherNation, a much-smaller channel based in St. Paul, Minn., because the popular weather network reportedly sought a $0.01 monthly rate increase.

DirecTV subscribers told Stop the Cap! the channel change happened just after midnight, although WeatherNation was already a part of DirecTV’s lineup.

“This is unprecedented for the Weather Channel,” said David Kenny, CEO of the Weather Channel’s parent company. “In our 32 years, we have never had a significant disruption due to a failure to reach a carriage agreement.”

The Weather Channel has launched a campaign to restore the network that carries the impression DirecTV does not care about the safety of their customers. The Weather Channel executives have stated their severe weather coverage is unparalleled and would leave satellite dish customers in rural areas without important information about dangerous weather.

But Dan York, responsible for DirecTV content, said weather information is available from a variety of sources, especially smartphones, and The Weather Channel has drifted away from its core weather mission, devoting up to 40 percent of its programming to reality TV shows.

The two sides are far apart, even arguing over the amount of the increase The Weather Channel wants for its programming. Executives at The Weather Channel claim their requested increase amounts to $0.01 per month, per subscriber, on top of the $0.13 average cost distributors pay for the weather network. DirecTV says it is substantially more than that and it seeking a 20% rate cut due to declining ratings.

The Weather Channel lacks the clout major corporate conglomerates like NBC Universal, Time Warner Entertainment, or Viacom have when negotiating contract renewals. Instead, it is counting on its loyal audience to bring the fight to the satellite provider.

So far, viewers seem to be responding. An anti-DirecTV website run by The Weather Channel has received more than 700,000 page views and reportedly brought 150,000 complaint calls to DirecTV customer service.

[flv]http://www.phillipdampier.com/video/WSJ The Weather Channel Off DirecTV 1-14-14.flv[/flv]

The Wall Street Journal reports the advent of smartphones has taken a significant toll on The Weather Channel’s viewership, leading DirecTV to ask for a 20% rate cut. (4:17)

The Wrap last night reported that Comcast, the nation’s largest cable company, was deep in talks to purchase a [potentially controlling interest in NBC-Universal, a report Comcast was disputing as of late last night.

Comcast, the nation’s leading provider of cable, entertainment and communications products and services, is in talks to buy the entertainment giant NBC-Universal from General Electric, according to knowledgeable individuals.

Deal points were hammered out at a meeting among bankers for both sides in New York on Tuesday, executives familiar with the meeting said.

Two individuals informed about the meeting said that a deal had already been completed at a purchase price of $35 billion.

A spokeswoman for NBC-Universal had no comment. Comcast responded with this statement: “While we do not normally comment on M&A rumors, the report that Comcast has a deal to purchase NBC Universal is inaccurate.”

Bloomberg News also reported interest by Comcast in a deal with two of NBC-Universal’s owner-partners: GE and Vivendi of France.  But they noted that three unnamed people with knowledge of the deal claimed Comcast would acquire only a 50% stake in the company, not 100% control, contingent on Vivendi selling its 20% stake to Comcast.

If such a deal were concluded, the NBC television network, two cable news channels, The Weather Channel, and Universal Studios would effectively be under the Comcast umbrella.  Comcast, already the nation’s largest cable company, would have a major ownership interest in a large television content-producing family of companies.  Cable companies have recently feared being owners of “dumb pipes” in an increasingly concentrated entertainment marketplace, and a deal with NBC-Universal would allow Comcast to have ownership of a significant amount of the content they distribute over their cable television and broadband networks.

TV Everywhere, a pet project of Comcast and Time Warner, leverages video content from cable networks distributed to “authenticated” cable or pay television subscribers over broadband networks.  Content owners have had the liberty to govern the terms and conditions of the distribution of their content within the scope of the project.  Outright ownership or control of the content by cable companies provides a much more predictable outcome.

Who foots the bill for an estimated $35 billion dollar investment in a completed deal for NBC-Universal?  Comcast customers, of course.