Verizon has introduced a two-year price guarantee offer and a free broadband speed upgrade for new customers signing up for FiOS Internet, TV and voice service before April 19.

It’s the latest marketing salvo fired against Verizon’s cable competitors with the hope customers will cut cable’s cord and switch to FiOS.

All new customers will receive a two-year price guarantee with a triple play package costing as little as $89.99 a month.  The offers also include a free upgrade to FiOS Quantum 50/25Mbps Internet; FiOS TV Prime HD with more than 215 channels (more than 55 in HD); and FiOS Digital Voice home phone service with unlimited nationwide calling. As a further incentive, customers who choose a two-year agreement also receive a $250 Visa prepaid card. New customers who order online receive an extra $10 per month savings. Those ordering service from Verizon’s website will have the $49.99 activation fee waived.

Such aggressive promotions are not new for Verizon or its cable competition. The best prices are often reserved for new customers.

Former Time Warner Cable CEO Glenn Britt reflected last fall on the competitive environment between cable and phone companies and noted loyal, long-term customers don’t typically benefit much from pricing competition.

“The current form of competition in this entire sector is essentially focused on promotional pricing, which allows customers who jump from provider to provider to get the best deal,” said Britt.

In an effort to control customers hopping back and forth between the cable and phone company (known as ‘subscriber churn’ in the industry), Verizon’s marketing is now trying to convince customers they won’t have to shop around for a better deal over the next two years, but aren’t restricted by a contract with termination penalties either.

“We’re responding to feedback from prospective customers who told us they want to switch to FiOS for the faster speed, greater reliability and clearer images, but they struggle with the notion of signing up for a multiyear contract,” said Mike Ritter, chief marketing officer for the consumer and mass business unit of Verizon. “We’ve also heard from prospective customers that they want price assurance when they switch providers. Our offer gives new customers the peace of mind to know their base rate will not change for two years. With no contract, and a two-year price guarantee, new customers can switch to FiOS with confidence.”

Verizon also provides evidence that broadband speed does matter. At of the end of 2013, 46 percent of all Verizon FiOS customers upgraded to FiOS Quantum speeds ranging from 50/25 to 500/100Mbps. Verizon says video streaming, multiplayer gaming, and uploading photos to social media sites are all contributing to consumer demand for faster Internet speeds. FiOS broadband remains the company’s grand jewel with 6.1 million subscribers. Around 5.3 million customers are signed up for FiOS TV.

At the end of last year, Verizon had 6.1 million FiOS Internet subscribers and 5.3 million FiOS TV customers.

Verizon’s new FiOS promotions (for new customers only):

• Online with no annual contract: $89.99 per month for two years, free FiOS Quantum 50/25Mbps upgrade for two years and a two-year price guarantee.
• Online with a two-year agreement: $89.99 per month for two years, free FiOS Quantum 50/25Mbps upgrade for two years, two-year price guarantee and a $250 Visa prepaid card.
• Offline order (purchased through any means other than online) with no annual contract: $99.99 per month for two years, free FiOS Quantum 50/25Mbps upgrade for two years, and a two-year price guarantee.
• Offline order with a two-year agreement: $99.99 per month for two years, free FiOS Quantum 50/25Mbps upgrade for two years, two-year price guarantee and a $250 Visa prepaid card.

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Verizon argues America needs fiber to the home service to meet the needs of the digital economy. “It’s time to take fiber optics to the last mile,” says the video. That’s fine news for 18 million households that can today buy fiber optic FiOS service, but Verizon indefinitely suspended further expansion of its fiber network in 2010. (3:30)

Efforts by The Weather Channel — thrown off DirecTV over a fee dispute — to suggest its replacement is inadequate may have taken a hit this morning when WeatherNation announced a significant expansion of its weather network.

WeatherNation is largely unknown outside of the 20 million DirecTV subscribers that found the Colorado-based weather network on their lineup instead of The Weather Channel in mid-January. Now the weather network has announced expanded weather services for DirecTV subscribers:

• Local Weather Now: Access customized local weather information at the zip code level. DirecTV subscribers can tune to Ch. 362, press the red button on their remote, and access local weather and forecasts. Local weather information will also be inserted into the live WeatherNation broadcast and run every 10 minutes;
• Severe Weather Mix: In early March, WeatherNation will activate Severe Weather Mix during major weather events showing up to six concurrent feeds of weather information, including coverage from local broadcast stations, where available, live remotes from meteorologists in affected areas, live radar with storm tracking information, NOAA weather alerts, and live coverage from top cable news channels including CNN and Fox News.

A prominent story airing last week on the NBC Nightly News with Brian Williams suggested visitors to the Sochi Olympic Games in Russia should expect their Android smartphone or laptop to be infiltrated by hackers moments after being switched on. A closer examination of the story suggests NBC News reporter Richard Engel had to go out of his way to get infected with malware.

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Is it really too late to protect your electronic device if you power it on at the Sochi baggage claim facility at the airport, as NBC News’ Brian Williams claims? (3:35)

Trend Micro security expert Kyle Wilhoit, who helped design the experiment based on Engel’s usage habits, admitted security holes were left wide open on the tested devices:

On all of the devices, there was no security software of any type installed. These devices merely had standard operational programs such as Java, Flash, Adobe PDF Reader, Microsoft Office 2007, and a few additional productivity programs.

When considering this experiment, there were some basic things to be considered. First was mimicking the user behavior of Richard Engel. Since these were going to be machines with fake data, it was important to accurately imitate his normal activities. I had to investigate Richard’s user habits. In addition to other information, I needed to understand what he actually did on a daily basis, and sites he commonly visits. Also, I needed to understand where he posted. Did he post information on forums? Did he post on foreign language sites?

NBC’s story implied that three new devices, including an Apple MacBook Air, an Android phone, and a Lenovo laptop running Windows 7 were all hacked within minutes of being switched on for the first time, right out of their respective boxes.

A story about hacking at the Olympics in Sochi, Russia was recorded largely in Moscow, more than 1,000 miles away.

Careful observers will notice Wilhoit is wandering around Moscow, more than 1,000 miles away from Sochi. Wilhoit would later clarify in a tweet he never visited Sochi at all. A closer look at shots of computer screens show the reporter clicking on suspicious links and visiting obviously phony Olympics-oriented websites. With no virus or malware protection and Engel’s apparent willingness to click on anything suggests you should never loan him your laptop or phone.

NBC News went over the top getting their Android phone hacked. In fact, Engel not only had to manually find and download the infected app that let the hackers in, he had to navigate a set of menus to disable Android’s built-in security, turning on permission to download apps from unknown or third-party websites not affiliated with the Google Play store. Installing a security-compromised app also brings multiple additional warning messages advising users not to proceed. Under these circumstances, Aunt Sue can rest easy her Galaxy S4 is not accidentally open season for hackers while she watches the downhill skiing events.

Media sensationalism makes for good ratings but requires a lot of truth dodging to make the story real. This is an example.

AT&T has returned fire in a price war with T-Mobile designed to keep its customers and attract new ones.

AT&T Mobility has cut $40-100 a month off the price of plans targeting some of its most lucrative customers — families with multiple phone sharing a lot of data.

Under its newest offer announced Saturday, a family with four smartphones sharing a 10GB data allowance will see their bill cut from $200 to $160 a month effectively immediately. Any family plan customer with 10GB or higher usage allowances will also see their bill cut by $40-100 a month.

The price cut comes in response to fierce competition from T-Mobile, which has repeatedly bashed AT&T in its advertising campaigns. Now a customer with three smartphones will find AT&T’s new plan price just $5 more than what T-Mobile charges, although T-Mobile’s offer includes unlimited data.

“This is about being competitive,” said David Christopher, chief marketing officer for AT&T Mobility. “We feel we have the best network and the best value in the marketplace,” Christopher said.

AT&T is also offering a $100 bill credit for each new line added or for activating each new tablet, mobile hotspot, or AT&T’s wireless home phone service until March 31.

The contrast in pricing between AT&T, hounded by T-Mobile, and Verizon Wireless, which has largely ignored the price war, is striking. Verizon Wireless charges up to $125 more a month for its family plans with identical data allowances and features.

The new offer requires no contract, and phones must be purchased at full price either up front or in installments. Existing, on-contract customers with subsidized phones will pay more.

AT&T has also stepped up customer retention efforts, handing out hundreds of dollars in service credits to some threatening to leave for T-Mobile.

Customers are receiving an average of $55 a month in service credits over the next year by tweeting complaints to AT&T’s social media team: @ATTCustomerCare and @ATT

Those on family share plans with several lines of service complaining that AT&T is charging too much and are planning to switch to T-Mobile are being offered discounts such as $70 a month in service credits for the first six months and $40 a month for the next six months after speaking to an AT&T representative arranged through Twitter.

Customers get a less charitable response in AT&T stores where some employees have dared customers to switch to T-Mobile claiming they will be unhappy with the slow data service and coverage areas. In short, no service credits or retention offers are available from in-store representatives. Customers must appeal to AT&T’s social media team to get a discount.

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AT&T explains the new pricing for their Family Share plans. (1:27)

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Bloomberg News’ Alex Sherman and Porter Bibb, managing partner at Mediatech, break down the background and potential moves in the cable industry involving Comcast, Charter Communications and Time Warner Cable and the regulatory hurdles in their way on Bloomberg Television’s “Market Makers.” One interesting development will be the future of Cablevision, which will be an obvious takeover target for Comcast should Time Warner Cable be sold and split up. (9:14)