More from the Re-Education camp. They want to take some time and let us understand their plans, so that we can reject them out of hand all over again later this year. Except next time, the protests and push back will be even greater than it was this spring. That’s because we’ll also be educating customers about what tiered pricing will mean for their bill, both now and into the expansive future for the Internet. Time Warner forgets Rochester Telephone’s disastrous attempt to get rid of flat rate home phone calling back in the 1970s and the firestorm that caused. This is going to become more or less the same thing. Even people without computers who don’t understand the Internet do understand one thing: they don’t trust Time Warner as far as they can throw them. The company already forces channels on customers they don’t want, but have to pay for, and they also know this universal fact of life: cable bills always go up, never down.
So when Time Warner comes a’knocking and says they have a plan to save you money, people will slam the door in their face. Their claims that “they” found a lot of customers could “right-size” their plans when people realized they weren’t using that much is amusing, especially in Rochester where you can find the Road Runner Lite plan on the back of milk cartons bannered “Missing.” That’s because the company makes it next to impossible for those light users to find the Road Runner Lite plan they already offer. And when customers learn they can save money and never fear paying overlimit fees on their Internet under the existing plan, you can be sure they won’t be snake oiled into accepting the new one that has overlimit penalties that would make Bank of America blush.
Frontier isn’t fooled either. Ann Burr, Chairman and General Manager, Frontier Communications of Rochester, might have a problem saying “inconsistency,” but her company is making hay out of the PR nightmare Time Warner put itself in, signing up new customers.
Fun Trivia: Ann Burr should know. She used to be president of Time Warner’s Rochester division!