Forbes magazine reports that Verizon Wireless shareholders can expect the company to enjoy fatter profits and reduced capital expenses from the upcoming deletion of grandfathered unlimited data from the company’s roster of data plans.
Trefis, a Wall Street analysis firm that uses MIT-developed modeling technology to predict future company performance, reports Verizon is on the verge of “monetizing every last byte of data that is transferred on its network.”
Verizon’s decision to end unlimited — announced by the company’s chief financial officer at a recent Wall Street conference, will compel customers upgrading to a 4G-capable phone to forfeit their unlimited plan in favor of tiered data.
With Verizon’s 4G network up and running in a large cross section of the country, the wireless carrier has an interest in moving customers to its more efficient LTE platform, which can sustain greater data traffic. With a de-emphasis on 3G, Verizon will be able to reduce capital investments required to maintain that older technology, yet enjoy the financial benefits monetized data usage will bring.
Verizon also plans to introduce shared family data plans, letting customers share a single usage allowance across multiple data devices. But Trefis warns Verizon it must avoid pricing that plan too low, because it could cannibalize the average fees collected from each subscriber (ARPU) who would otherwise have to pay Verizon for a data plan for every device. Instead, Trefis recommends Verizon price family share data plans in a way that keeps ARPU levels stable, which means consumers would not see much savings from the plans.
More importantly, shared data plans will set the stage for explosive wireless data revenue growth in the future, as customers get used to paying connectivity charges for every wireless device, appliance, automobile, and other future technology that supports so-called “machine-to-machine data exchanges” that could become commonplace in the next few years.
“Done right, Verizon could see higher ARPU levels in the coming years as subscribers increasingly use data intensive applications on its speedier 4G network and the carrier is able to monetize every byte of data that the subscribers use with its tiered data buckets,” Trefis recommends.