At a time when Time Warner Cable is increasing cable-TV rates for millions of subscribers nationwide, the nation’s second largest cable company managed to find several billion dollars to launch a new regional sports network showcasing the Los Angeles Lakers.

An agreement with the basketball team, which some analysts guess will cost the cable company at least $3 billion over the next two decades, will mean the loss of more than three dozen games formerly available over the air, for free, from KCAL-TV in Los Angeles.  Fox Sports West aired most of the rest of the team’s games, for which it paid an estimated $30 million a year, according to the Los Angeles Times.

Time Warner intends to use the Lakers to showcase new regional sports networks — one in Spanish — planned for the company’s two million subscribers in southern California.

The deal stunned both KCAL and Fox Sports.  Time Warner Cable is the only major cable operator not running its own major regional sports networks, which represent the cable industry’s most costly programming.  Unlike premium movie channels, most sports networks are included in standard cable lineups or shifted into “mini-pay” tiers that charge a few dollars per month.  Sports programming costs often represent the most significant part of cable company rate hikes.

The Times predicts Time Warner will end up charging itself at least $3.50 a month for the new networks, which means individual subscribers could be looking at a substantial rate increase down the road.

But Time Warner doesn’t intend to just deal with the Lakers.

Melinda Witmer, executive vice president and chief programming officer of Time Warner Cable, said the company would be “looking at all available sports in the marketplace.”

That could drive prices up even faster.

The cable company says it is getting into the sports network business to “control our economic destiny.”

Haggling for a better deal from your telecommunications provider is beginning to resemble buying a car.

Less than a day after writing up our experiences with the Customer Retention Department of Time Warner Cable, there have been new developments.

Because our account was configured for a disconnect, a Time Warner retention specialist called us, this time from Albany, N.Y.  His role — to win us back as a Time Warner customer.  His office formerly called customers who turned in their equipment and canceled service, but now that the company is losing more cable-TV customers than it adds, they are now trying to stop disconnects at all costs.

Incredibly, this high-level office was authorized to provide deals even Time Warner’s regional office could not touch.

The best deal we could negotiate with the Buffalo office included the company’s triple play package, Road Runner Turbo, one DVR box and one digital set top box for $132 a month.

That was until we received a call this morning with an offer that blew that out of the water — $79.95 a month for the company’s triple-play package including a year of free DVR service. Putting the two packages together to compare pricing, Albany’s Time Warner office was willing offer that same package for $106.90, plus tax.

That’s a difference of $25 a month.

That’s quite a difference.

But then, on cue, Time Warner proved our earlier point about confusing and conflicting information being thrown at customers.

Minutes after agreeing to that offer, which would have cut some additional red tape from the earlier deal, we were called back and told the deal fell apart, at least temporarily.

It seems customers who agree to an earlier offer end up locking themselves out from something even better.  Because we worked with another retention specialist who partially entered an order into the system, and despite the fact the company called us with something better, they reneged on the better offer.

“I can’t even begin the order,” we were told.  “As long as a pending order is in place, there is nothing we can do.”

We found it odd the company would call us with an offer we couldn’t get.  We were then told that office is authorized to make offers to customers who:

• downgrade to one service;
• have a pending disconnect order;
• actually disconnect service.

We asked if we pulled out of our earlier retention deal, would we then be qualified to proceed with his?  He repeated the three conditions and said he’d love to offer us something but until one of those conditions were in place, he could not.

Hint. Hint.

It’s remarkable Time Warner would offer customers one deal they insist was the best available price, only to have another employee cut $25 off the top without breaking a sweat.  It’s quickly reminding me of my last car buying experience — always a major headache.  So many tricks, traps, and games.

We’ll be bringing this whole matter up with the company shortly.

In the meantime, we’re going to modify our advice to customers searching for a better deal.  Call and schedule a disconnect or downgrade of your service two weeks out, tell the agent you are not prepared to discuss a retention deal, and then wait for them to call you a few days later.  Ours originated from the Time Warner Sales Center at 1-877-726-0712, for those who check caller ID.

Ask about the triple play $79 offer that includes a year of free DVR service.

Oh, and about the free “DVR service.”  We learned Time Warner no longer considers the “service” the same as the “box.”  This word salad means customers pay about $8 and change for the DVR hardware, but get the “service” that let’s you record shows on the equipment for free — a $3 value.

We told you it was confusing.

[Updated: 1:02pm ET — We just spoke with Time Warner Cable, who apologized for the confusion over pricing and the follow-up retention call we received.  Time Warner Cable will honor any offers made by any of their agents, so with the assistance of a supervisor, we were able to take advantage of this offer after all.  They even threw in free Turbo service for a year, free Showtime, and gave us a “whole house DVR” at a special rate, bringing the total out of the door price to around $116 a month, including all equipment.  When Road Runner Extreme (30/5Mbps) service arrives, that will run an additional $10 per month.  The entire ordeal netted us almost $60 a month in savings, more if we didn’t upgrade to the “whole house DVR.”]

Time Warner Cable customers in the Albany, N.Y. area are complaining about the cable company’s latest rate increase which will cost most bundled customers at least $7 a month more in 2011.

Time Warner blamed the rate increases on investment and upgrades to their facilities and increased programming costs.

The company’s heavily marketed $99 promotion is also coming under fire in the area, because many customers don’t qualify for it.

The Albany Times-Union reports many area residents were invited to call the company “to see how they could lower their bill.”  Time Warner has marketed a one year promotional offer providing the company’s triple-play bundle of phone, Internet and cable-TV service for around $33 for each service, or $99 a month.  But when customers called the company, they were told they don’t qualify for the promotion.

Michael Malachowski, a Delmar resident, learned the hard way that winning a promotional offer from the cable company wasn’t going to be as easy as he thought.

Malachowski currently has a bundle of services with the company and spends around $140 a month.  But he learned he can’t qualify for Time Warner’s $99 offer  — it is available only to new customers or those with a single service.

Other area customers shared similar stories with the newspaper.

One way around the roadblock is to threaten to cancel.

Albany customers are getting some additional powers to negotiate with the imminent arrival of Verizon FiOS TV, coming to Bethlehem, Scotia, and Colonie.  A similar bundle of services from Verizon is a lot cheaper than Time Warner’s $140 a month.  The fiber to the home network offers an online promotion for all three services for $84.99 a month for at least the first year.

Even if FiOS is not an option, Time Warner bends the rules when customers are on the verge of cutting their cord.

Green Bay area residents stormed Time Warner Cable’s offices late last week, but not to sign up for a new cable package or upgrade their Internet service.

Instead, they were there to grab their free green and gold “G Force” yard sign to celebrate the Green Bay Packers football team.

Initially Time Warner Cable planned to distribute 15,000 yard signs, but when they realized the demand exceeded supply, they ordered another 10,000, the bulk of which were distributed by Saturday afternoon.

The lawn sign promotion, which also prominently displayed Time Warner Cable’s logo, created minor traffic jams in communities across Wisconsin at times — the signs were handed out all over the state.

[flv width=”480″ height=”380″]http://www.phillipdampier.com/video/WBAY Green Bay Time Warner Gives Away Signs 1-26-11.flv[/flv]

WBAY-TV in Green Bay covered the excitement.  (1 minute)

Last year, Stop the Cap! told you the story of Mark Williams, the Lee, Massachusetts resident that was quoted an installation fee of $12,000 from Time Warner Cable.

The town intervened, claiming the cable company was violating its franchise agreement by not providing standard cable installation for any customer who also received electric and phone service.  Time Warner agreed to reduce the fee to $4,000 — still unacceptable to Williams.  Months later, and after a threat of sanctions from the Board of Selectmen, Williams got his cable-TV, broadband, and phone service installed for $35 — the same rate other Berkshire customers pay.

Williams did have to spend around $1,500 to bury an underground cable that runs some 600 feet from the nearest utility pole to his home.  Williams wasn’t interested in overhead wiring and didn’t mind paying the additional fee to have the cable buried where he wanted it.

Lee, Massachusetts is located in broadband sparse western Massachusetts

Cable companies routinely deny cable television services to customers who live in sparsely populated areas, where the company is not expected to earn back its wiring investment within a short period of time.  In such cases, either the customer (and other interested neighbors) split the wiring costs or they go without service.  But Lee’s franchise agreement insisted the cable company wire any customers in its franchise area who also have access to other utilities, which includes nearly everyone.

Other communities trying to get their outlying residents cable service could find providers amenable if they insist on similar clauses during franchise renewal negotiations.

Williams tells The Berkshire Eagle he is grateful for the support of his town government, especially patent attorney Malcolm Chisholm of the Lee Cable Advisory Committee for taking on Time Warner on his behalf.

“He’s a real terrier and sinks his teeth into something until it’s done right,” Williams told the newspaper.