Time Warner Cable is sending apology letters to former customers acknowledging the company’s cable service has not always lived up to expectations, but improvements have been made that ex-subscribers should consider.

The effort is part of a $50 million marketing campaign that will push a 30-day money back guarantee and claims their competitors’ promised savings have not materialized.

“The Better Guarantee”-campaign will target customers who have dropped the cable operator in favor of competitors that include AT&T U-verse and Verizon FiOS.

Although both AT&T and Verizon offer attractive introductory rates, Time Warner Cable says the savings disappear after the promotion expires. The company’s new ad campaign will attempt to entice customers back with offers of lower rates, a $200 reward card, and better service, including faster broadband speeds and new products like online apps for video streaming and home security services.

The New York Times reports the campaign was announced one week before the cable operator releases its latest fourth quarter earnings, which may show a growing number of customers canceling their cable television service. Jeffries & Company forecast Time Warner will report 140,000 subscribers lost during the last quarter, up from 129,000 in the same quarter of 2011.

Customers are invited to sample Time Warner’s offerings for 30 days. If they don’t like the service, the company will send their money back.

That may not be enough. The American Consumer Satisfaction Index has top-rated Verizon FiOS for three years in a row. Time Warner Cable received a below average, but improving rating.

[flv width=”640″ height=”380″]http://www.phillipdampier.com/video/TWC The Better Guarantee 1-21-13.flv[/flv]

Time Warner Cable’s new television ad promoting its “Better Guarantee.”  (1 minute)

Netflix has introduced 3D and Super HD viewing — an improved version of 1080p streamed content — but if you are a Time Warner Cable broadband customer, you will not be able to watch.

Netflix is distributing its highest definition content over its Open Connect CDN network, which minimizes the geographic distance and number of connections between viewers and Netflix’s streaming servers. ISPs can join Netflix Open Connect either by free peering at common Internet exchanges, or save even more in transit costs by putting free storage appliances supplied by Netflix in or near their network.

“OpenConnect provides Netflix data at no cost to the location the ISP desires and doesn’t seek preferential treatment,” Netflix tells GigaOm. “We hope Time Warner will join the many major ISPs around the world who are participating in Open Connect to reduce costs, minimize congestion and improve data delivery to enhance the consumer experience.”

So far, Time Warner Cable has chosen not to participate and accused Netflix of discriminating against its customers.

“While they call it ‘Open Connect,’ Netflix is actually closing off access to some of its content while seeking unprecedented preferential treatment from ISPs,” Time Warner Cable said in a statement to Multichannel News. “We believe it is wrong for Netflix to withhold any content formats from our subscribers and the subscribers of many other ISPs. Time Warner Cable’s network is more than capable of delivering this content to Netflix subscribers today.”

ISP participation in the Netflix Open Connect CDN has proven limited thus far in the United States. Cablevision is the only major cable operator signed on to the content delivery platform. Frontier, Google Fiber and Clearwire also participate. Abroad, Virgin Media, British Telecom, Telmex and Telus also participate.

Netflix’s decision to limit its best streams to participants may be an attempt to force ISPs to take its content delivery network more seriously and enlist subscribers in a push to get additional ISPs on board. By bringing its most watched content directly to ISP’s, the company is attempting to blunt provider arguments for data caps and other viewing limits because the cost to distribute content within a provider’s internal network is negligible.

The necessary hardware powering the Netflix Open Connect CDN is less than you might think. The single device powering Open Connect is easily rack mountable and consists of:

Netflix’s Open Connect CDN hardware

Time Warner Cable has soft-launched a new Ultimate speed tier offering 75/5Mbps service in the Dallas metro area, first to Signature Home customers promised free upgrades to the new speed.

That is 25Mbps faster than the company’s usual top speed, for $10 more than Ultimate 50 customers pay.

Dallas customers report Time Warner is offering some promotional pricing on speed upgrades, charging $79.99 for 50/5Mbps service, $89.99 for 75/5Mbps, and 30/5Mbps for $59.99. These prices are good for one year. Existing customers who cajole customer service about committing to a speed upgrade in return for a better price are achieving some success.

“We do have a 75Mbps tier in Dallas and a 100Mbps tier in Kansas City, both of which are part of our larger announcement on speed increases,” Time Warner Cable’s Alex Dudley tells Broadband Reports. “As far as those two tiers are concerned, we don’t have anything else to announce, though I think it is fair to say that we have been making an effort to increase speeds and will continue to do so in the future.”

In other words, expect a gradual rollout of speeds greater than 50Mbps in other cities across Time Warner’s footprint, particularly in areas where competitors cut into Time Warner’s market share.

Upstream speeds continue to be no greater than 5Mbps across all of Time Warner’s DOCSIS 3 speed tiers.

AT&T provides limited U-verse competition in the region, but their speeds are not competitive with Time Warner’s latest speed upgrades.

Time Warner Cable’s speed tiers and priced differently in various regions of the country. This shows pricing and speeds in upstate N.Y.

Time Warner Cable has introduced its usage measurement tracker tool for customers in parts of upstate New York. The tool can be found on Time Warner Cable’s website under the My Services -> My Internet menu for customers logged in on the website.

Time Warner has been quietly collecting usage statistics for customers in this region since September 2012 and also offers the archived results for viewing.

The measurement tool managed to track a swap of the cable company-supplied modem for one I own in the fall of 2012.

The usage statistics seem generally accurate, although it combines both upstream and downstream traffic into one number. Some routers and other usage measurement tools measure this traffic separately.

A one-way street or Avoidant personality disorder?

Back in July we noticed Time Warner Cable’s Conversations website, engaged in two-way conversations with customers, began a “dialogue” on the issue of its new 5GB usage-capped “Internet Essentials” plan first unveiled in several Texas cities.

The company provided its view that broadband innovation required pricing flexibility with new usage-based broadband plans to offer customers “more choice” and a $5 discount on service if they agreed to limit monthly usage to 5GB or less.

Despite sharing our two cents (and several of our readers tried to add their own as well), we noted none of these views ever appeared online.

This week we checked back and discovered the dialogue had decidedly turned one-way: namely from Time Warner Cable to you. The company deleted the few views that were published on cable television programming costs and removed its comment section altogether.

Our reader Kevin even tried to be generous in his comments to the company last summer, but to no avail.

“I basically told them if usage meter billing is inevitable, then give us no less than 300 GB a month, at a rate of $40 a month,” he wrote. “Seeing how 1 GB of bandwidth and data costs you less than $1 to generate to me, this is more than fair. Doubt they will even read it since it isn’t a ‘wow this is awesome, OMG i luv you so much for this new plan TWC’-message.”

They might have read it, but elected to avoid the uncomfortable notion of sharing the actual costs to provide broadband service to customers. It is not the first time, either.