TracFone customers signed up for NET10 Wireless prepaid service are getting word in e-mail the 1.5GB monthly data cap on AT&T-based SIM cards introduced in March has been removed and unlimited data has returned.

AT&T resells prepaid access to its 3G GSM network on gradually improving terms as AT&T’s postpaid, on-contract customers continue to abandon 3G in favor of AT&T’s 4G services. As 3G traffic loads diminish, AT&T is seeking to maximize return on its older network. Bringing back unlimited data service is expected to prove an attractive offering in the budget-minded prepaid marketplace.

TracFone acts as a reseller of all four major carriers’ networks under different brands. Geography and the specific phone model chosen usually determines on which network the service will operate. Only customers with AT&T SIM cards in their phones (the first line of the SIM card ID number will end in “SIMC4”) qualify for the unlimited data offer, although tethering is prohibited, according to an e-mail being sent to registered customers.

TracFone enacted a 1.5GB monthly usage cap for NET10 Wireless users back in March. But the cap never applied to TracFone’s Straight Talk customers. Straight Talk still offers unlimited data, but says streaming is not permitted.

Along with the return of unlimited data, TracFone has discontinued its NET10 Wireless usage measurement portal, which informed customers about their monthly data usage.

TracFone operates several prepaid calling plans under the brands TracFone, NET10 Wireless, Safelink Wireless, Straight Talk, Telcel América, and SIMPLE Mobile. TracFone is owned and operated by Mexico-based América Móvil.

Wal-Mart is expanding its prepaid wireless service Straight Talk to include new phones that will work on AT&T’s network.

Straight Talk, operated by TracFone,  currently resells Verizon Wireless service.  Adding AT&T coverage expands service into parts of the country where Verizon signals don’t make it.  AT&T’s network reaches larger parts of states like Wisconsin, West Virginia, and New Mexico than Verizon does.

Straight Talk phones that currently work with Verizon are not interchangeable with AT&T service, however.  Verizon uses the CDMA standard for its network, while AT&T uses GSM.  The two are not compatible.

Wal-Mart’s prepaid service is appealing to consumers who do not require the latest handsets and seek wireless service without a two year contract or expensive add-ons.  Straight Talk delivers cheaper cell service than Verizon does, with both using Verizon’s network.  The same will be true as AT&T service is added.

Straight Talk currently offers two service plans

Wholesale wireless service, typically sold to prepaid providers, delivers enhanced profits to big carriers like Verizon and AT&T without having to spend money on customer support.  Many prepaid providers sell older, more basic handset models that may have been in excess supply, are reconditioned/used, or are inexpensive to provide consumers.

One of the lesser-known implications of broadband reform includes major changes to the Universal Service Fund (USF), a program that collects a few dollars a month from every phone customer to help subsidize the costs of delivering service to rural America.  As traditional phone lines become ever less important, a proposal to begin applying USF charges to broadband service has gotten increasing attention from conservatives who oppose the program, calling it a new “tax on broadband.”

The need for USF subsidies on rural telephone service continues to decline along with the number of landline customers.  Over the history of the program, repeated abuses have been documented which have diverted funding into cell phones for school administrators, telecommunications services in decidedly non-poor or rural areas, and steering vendor contracts to providers that kick money, trips, or other gifts back to decision makers.  With the FCC increasing the USF subsidy rate to 15.3 percent for the second quarter of 2010, an enormous amount of money is at stake, available for qualified programs.

So much money is available, some companies are building USF funding into their business plans.  Independent rural telephone companies can make a killing on USF subsidies, which are targeted precisely at their service areas.  But now cell phone companies have begun riding the USF gravy train, and are now marketing products and services that would be impossible to provide without USF funding.

One of the most controversial programs is free cellphones for income-challenged Americans, a program that first appeared during the Bush Administration, made possible by the Universal Service Fund.

To qualify, subscribers must either have an income that is at or below 135% of the federal Poverty Guidelines, or participate in one of the following assistance programs:

• Medicaid,
• Food Stamps,
• Supplemental Security Income (SSI),
• Federal Public Housing Assistance (Section 8),
• Low-Income Home Energy Assistance Program (LIHEAP),
• Temporary Assistance to Needy Families (TANF), or
• The National School Lunch Program’s Free Lunch Program

An extension of Lifeline and Link-Up, the free cell phone program has been extended to more than a dozen states by providers like TracFone’s SafeLink Wireless or Sprint’s Assurance Wireless.

Safelink provides qualified customers with free ($50 value) Motorola cell phones and free calling with no contract requirement.  They also receive free texting, national/international calling, voicemail, caller ID, and call waiting.

“A telephone service, just in general, is not a privilege, it’s a right, and we feel it’s a corporate responsibility to provide it,” says José Fuentes, TracFone’s director of government relations. “Everyone should be in contact, should have the opportunity to get a phone call, especially if it’s an employer.”

Fuentes may be right, but TracFone’s altruism is made considerably easier when the federal government is picking up the majority of the tab every month.  USF funding contributes $10 of the estimated $13.50 the service actually costs to provide.

Traditional Lifeline landline service has been a part of American life for decades, but the prospect of welfare recipients getting free cell phones is ready-made for demagoguery in the media.  A common meme is that the program represents more “Obama socialism,” despite the fact the program began under the previous administration, and there may be nothing inherently wrong with extending Lifeline service to an increasingly wireless world.

What this really represents is the opportunity to consider different approaches to funding subsidy programs.  For example, would such programs like cell phone subsidies be better served if they were funded by the carriers themselves as part of spectrum auction proceeds?  Is the FCC trying to substantiate the need for continued USF spending by expanding the number of projects and programs qualified to receive funding?  Is 15.3 percent a fair amount to charge telephone ratepayers?

Under the FCC’s proposed Broadband Plan for America, USF fees would be collected from and largely diverted to broadband service.  Rural America would get broadband service at a price comparable to what big city residents pay, and providers could substantiate the return on investment to begin constructing such projects partly subsidized by USF funding.

But that means the price of your broadband service will increase and some consumers don’t like it.

[flv]http://www.phillipdampier.com/video/WLOS Asheville Broadband Tax 4-28-10.flv[/flv]

WLOS-TV in Asheville, North Carolina reports on concerns about a forthcoming proposed broadband tax.  (2 minutes)

[flv width=”451″ height=”260″]http://www.phillipdampier.com/video/WGRZ Buffalo Free Cell Phones On Your Dime 4-8-10.flv[/flv]

WGRZ-TV in Buffalo covers the free cell phone angle as residents see ads from companies like Assurance Wireless that offer free cell phones to income-challenged Americans. (2 minutes)