As Time Warner Cable continues it channel re-alignments in markets across the country, some subscribers are coming up with fewer channels after the changes, but they are still paying the same cable bill — for fewer channels.
“It’s classic cable bait and switch,” shares Stop the Cap! reader Kyle from Kansas City, who spent hours fiddling with his TiVo box after Time Warner re-mapped the area’s channel lineup earlier this month. “TiVo really underlined it for us, albeit unintentionally, when we discovered several channels no longer available to us unless we paid extra.”
While Time Warner Cable moved Kansas City to its theme-based lineup, which places similar channels together and aligns HD channels with their standard definition counterparts, they also used the occasion to re-tier some of their “free” channels into mini-pay tiers.
Among the channels out of the digital cable standard lineup:
- Encore MoviePlex — Seven theme-based commercial-free movie channels;
- IFC — Independent Film Channel
- Fox Movie Channel
- Flix
- RFD-TV
- Ovation
The movie channels are being re-tiered in a mini-pay package called TWC Movie Pass, which will eventually sell for $4.95 per month after some early promotional discounts. RFD and Ovation are part of a new “Digital Choice” tier.
“It’s the usual deception from Time Warner, which claims to sell you ‘free HD’ service without also telling you a rented set top box is required, which adds at least $7 a month for the ‘free HD’ channels,” Kyle says. “Now they don’t even give you that as they start stripping networks away from their HD lineup to sell you for more money.”
Some subscribers are less than happy with the outcome, considering they now have fewer channels and are still paying the same cable rate they were before the channel change.
“It’s a shell game they always win — find the channels, keep your eye on the channels, wait — they are gone. Pay us anyway.”
Aaron Barnhart, who writes for the Kansas City Star, called it a PR failure.
“Time Warner proved once again to be its own worst enemy, hyping all the good things and leaving it to customers to discover the not-so-good-things on their own,” Barnhart wrote.
Time Warner’s reasons for the channel changes, reported by Barnhart, seemed less than convincing to customers.
Time Warner’s spokesman Matt Derrick pointed out that “in most places, Encore is bundled as a premium package with Starz.” Liberty Media, which owns both Encore and Starz, used to offer Encore to cable operators as a digital-cable value alternative to premium channels. But that has changed, and Time Warner negotiated this 12-month rate with Liberty to encourage customers to go along with the switch.
Derrick explained that Digital Choice was designed as a low-cost alternative to its larger Digital Variety package, where the same channels are also available.
“Wait, that doesn’t even make sense,” Kyle argues. “Time Warner negotiated with Liberty to turn a free set of channels into a pay tier to encourage us to go along?”
Kyle doesn’t think the reasons for Digital Choice made any sense either.
“How many people are demanding to pay extra for Ovation and RFD, exactly?” Kyle wonders. “What is missing from all this is why our rates did not decrease to compensate us for the lost channels.”
Kyle says the $4.95 a month rate for TWC Movie Pass may not seem as much as a pay network, but he reminds us Time Warner will continue to collect money from every subscriber for the channels they’ll no longer get.
“So if it costs them $4.95 a month for Encore, we’re all still paying that because our bill isn’t going down; if we actually want those channels, that costs another $4.95 — $9.90 a month.
[flv width=”480″ height=”290″]http://www.phillipdampier.com/video/WLWT Cincinnati Time Warner Channel Realignment 4-18-11.mp4[/flv]
WLWT-TV in Cincinnati explains to certain Ohio viewers how to accomplish a needed channel “re-scan” that comes along with the channel re-alignments Time Warner Cable is performing across the country. (2 minutes)