Time Warner Cable Arena is no more.

After Charter Communications completed its acquisition of TWC, it discovered it had work to do rebranding all-things-TWC, including the Charlotte, N.C., sports arena that is home to the Charlotte Hornets.

Charter will be spending its time and resources rechristening the arena “Spectrum Center” in time for the new NBA season starting in late October. Charter’s suite of products is branded “Spectrum,” much the same way Comcast calls many of its products “XFINITY.”

The Charlotte-arena originally opened in 2005 and Time Warner Cable acquired the naming rights back in 2008.

Time Warner Cable Arena – Charlotte, N.C.

Taxpayers and tourists in North Carolina will be on the hook for $33.5 million in improvements for the “outdated” 10-year old Time Warner Cable Arena in Charlotte.

The Charlotte Hornets will spend the public’s money over the next ten years renovating restaurants and bathrooms and make several other improvements inside the stadium. Such renovations may call upon professionals like those Cladding Painters.

Additionally, if you’re a property owner and your fire alarm system or water-based fire protection system is not functional, then you are required to implement a fire watch. You may seek expert help from a professional Fire Watch Company in Kendall.

Time Warner Cable won the naming rights for the stadium by cutting a deal with the Hornets (then known as the Bobcats) to allow games to air on satellite and regional cable sports networks, especially Fox Sports Net South. The stadium is largely the financial responsibility of Charlotte-area taxpayers, but a wealthy basketball team and the area’s largest cable operator take most of the credit.

The city is contractually obligated to spend taxpayer dollars on renovations and city officials took credit for reducing the original request for $50 million down to $33.5 million. Deal critics contend taxpayers are footing the bill while the NBA team enjoys a free ride.

The city signed an agreement in 2005 that includes language compelling the city to be concerned with the image of the team and its sponsors. Specifically, the city agreed to maintain the arena as among the NBA’s “most modern” stadiums. Just a decade after opening, the Hornets contend the stadium no longer meets that obligation. Now taxpayers and tourists will pony up millions from a hotel/motel occupancy tax and a car rental tax to cover renovations, including those for tony, corporate-reserved hospitality suites.

Some city council members claimed to feel trapped into voting for the deal, which was approved in a 9-2 vote. The council’s two Republicans voted no.

“If we break a contract, who will believe our word?” at-large council member Claire Fallon, a Democrat, told the Charlotte Observer. “Who will believe us? I have to vote for it.”

But Republican councilman Ed Driggs believes the city has signed a sucker’s deal.

“Many don’t believe public money should be used to subsidize a for-profit business,” Driggs said. “How do we rationalize the terms of this? We pay all capital costs … and receive no proceeds. What kind of partnership is this?”

[flv]http://www.phillipdampier.com/video/WBTV Charlotte Charlotte City Council votes to upgrade TWC arena 9-8-14.mp4[/flv]

Eyebrows were raised when several council members, including the mayor pro tem, voted in favor of the Time Warner Cable Arena deal but against a public works project potentially financed by the federal government to expand the city’s Gold Line streetcar public transit system. WBTV in Charlotte reports. (2:31)

AT&T is ingratiating itself with both sides of the political divide, as the Democratic National Convention Committee names the company the “official carrier” of the convention.

While that is likely to bring good will for AT&T among convention delegates, politicians, and their families, Charlotte, N.C. residents are also welcoming the major upgrades that are coming with AT&T’s presence at the event.

The phone company is installing at least 50 micro-tower antennas atop light poles in downtown Charlotte, designed to boost capacity for both AT&T’s Wi-Fi and cellular networks. Another 10 mobile cell towers will be in place during the event to accommodate the anticipated 35,000 visitors attending the convention at Time Warner Cable Arena.

Plenty of taxpayer-backed money for this... (Time Warner Cable Arena - Charlotte, N.C.)

Which is more important:

1. Spending hundreds of millions of taxpayer dollars to finance sports facilities, stadiums, and “incentive packages” to attract and keep major sports franchises calling your city home;
2. Building quality digital infrastructure that will deliver 21st century broadband service at affordable prices for every local citizen that wants the service.

Here in western New York, the city of Buffalo — the third poorest city in the nation with 28 percent of its residents living in poverty and suffering chronically high unemployment — is about to the recipient of a one billion dollar bailout courtesy of the state government (a/k/a taxpayers).  That, even as some in the city are howling that the promised tens-to-hundreds of millions in promised renovation funding for the Ralph Wilson (Buffalo Bills) Stadium is apparently not included.

While hundreds of millions of taxpayer dollars are readily available to finance sports stadiums, getting privately financed bonds for public broadband is somehow the real crime in states like North and South Carolina.  North Carolina already has legislation in place that virtually assures broadband service is under the control of the state’s largest phone and cable companies, or it simply is not provided at all. Evidently in a battle over worthwhile public spending, financing a reported $260 million for Charlotte, N.C.’s Time Warner Cable Arena remains a higher priority than making sure the people of North Carolina have decent broadband service.

South Carolina this week is considering extending a similar courtesy to companies like AT&T and Time Warner Cable.  They need better broadband even more than their neighbors to the north.

Happily, broadband advocate Craig Settles has found a way for broadband lovers to have their cake and eat it too.

...but none for this?

Why not construct public, non-profit broadband networks by selling ownership shares to the general public?

All of you who believe in broadband’s impact on economic development (or are a little jealous of stories like this about Chattanooga’s 1 gigabit network), should look to the Green Bay Packers of the NFL for the key to financing your broadband network.

Yeah, they kind of choked in last Sunday’s playoff game against the N.Y. Giants. But the team is a surefire winner when it comes to raising money. The franchise raised $70 million to rehab its football stadium (Lambeau Field) by selling 280,000 stock shares to individuals at $250 a pop. They pulled off this amazing feat in just five weeks!

With apologies to New Orleans Saints fans — “Who Dat” is bringing big bucks into town for a project that will pump up the local economy? The citizens of Green Bay. Literally. The Green Bay Packers are a nonprofit corporation owned by local residents and businesses. Packers pride enabled Green Bay to outdo tech companies that can’t get an initial public offering off the ground, let alone raise $70 million.

If Green Bay can do all this for a football field, can’t your hometown or county convince constituents to raise just a few million for a broadband network?

$250?  That’s the combined price of today’s cable and cell phone service over just a single month.  Should a private non-profit group act as coordinator for the project, they can walk right past existing restrictions on municipal broadband enacted at the behest of big cable and phone companies.  Self-financed fiber to the home service could pay dividends… to customers instead of Wall Street.

Settles lays out the parameters and the challenges, namely fighting that old meme that only giant telecom duopolies know how to run a broadband business.  But as we’ve seen from small scrappy private providers like Sonic.net in California and publicly-owned EPB Fiber, providing superior service at a reasonable price will bring customers to your door.  Even more so if they also happen to own the door.

AT&T's HotZone in Charlotte only covers a tiny portion of the city, along S. Brevard Street between the NASCAR Hall of Fame and East Trade Street and for AT&T customers waiting to use the nearby Lynx light rail.

What do you do when your wireless 3G network capacity is hopelessly overloaded and you don’t want to spend the money to upgrade the network to meet the daily demands your customers place on it?  You offload as much of that traffic as possible on less costly, conventional Wi-Fi network technology.

AT&T has discovered that Wi-Fi can turn an ugly congestion problem into a marketing opportunity.  The company has announced free, unlimited access to its increasing number of “Hotzones” to AT&T wireless customers, promising stronger signals and faster speeds along the way.  The three cities chosen for the launch of the neighborhood-blanketing Wi-Fi service are New York, Charlotte, N.C.,  and Chicago.

That New York and Chicago are on the list come as little surprise, but why Charlotte?

It turns out Charlotte is among the top-10 cities companies use to test market new products and services to get a better feel of how customers will react.  Charlotte has served as a test market for years.  FedEx used the city to test drop boxes inside U.S. post offices back in 2001.  Time Warner Cable brought its “Start Over” and “Caller ID on TV” services to Charlotte to get customer reaction.  AT&T first test marketed its 3G Microcell service in the area, so the company has a track record of choosing the community to test its newest offerings.

Stop the Cap! has been measuring reaction on our own to learn what Charlotte residents think about AT&T’s Hotzone.

First, many AT&T customers are still unaware that this Wi-Fi service has even made it to Charlotte.  For those who have learned about it, anything that improves AT&T’s service in uptown Charlotte is good news for them.

“Although AT&T in Charlotte has never suffered from the kind of congestion faced in larger cities, when you concentrate a lot of data users in one area, such as the Time Warner Cable Arena on East Trade, AT&T’s network can slow to a crawl,” writes Stop the Cap! reader Eric, who lives in Charlotte.  “I have ventured around that area several times and, to be honest, you can quietly hop on one of many business Wi-Fi hotspots for free now, but you can’t go too far before losing the signal.”

Eric says AT&T would be better off extending their Wi-Fi network across the city of Charlotte if they really want to offload 3G traffic.

“Wi-Fi is faster than their 3G service and it’s unlimited,” he notes. “I’d actually have a much more favorable impression of AT&T if they created city-wide Wi-Fi networks for their customers because it would add tremendous value and be a great reason to stick with AT&T for cell service.”

But Liam, who works in downtown Charlotte but lives near Freedom Park writes it’s a Band-Aid for a much bigger problem — AT&T underestimating the demand on their network.

“I am not sure how excited I should be about a Hotzone that runs up a street for about four city blocks,” he says.  “This is not midtown Manhattan where a service like that could make a huge difference for residents of skyscraping-condos and apartment buildings.  What about the rest of Charlotte?”

Liam was an AT&T customer but left for Verizon Wireless nearly a year ago.  He thinks AT&T isn’t a bad provider in Charlotte — in fact he thinks AT&T does a much better job in rural western North Carolina than Verizon does, but inside metro Charlotte, Verizon’s signals are more consistent.

“If this service does reach into Time Warner Cable Arena, it could make a big difference though, especially when that stadium is nearly full,” Liam notes. “Somehow I think we’ll see Time Warner Cable’s own Wi-Fi service operating there, for free, in the not-too-distant future.”

The Charlotte Observer‘s @Charlotte blog asked readers what they thought about AT&T’s Charlotte Hotzone in two articles.  Amidst a rhetorical war over the merits of AT&T and Apple’s latest iPhone, most comments welcomed the improved service, even if some are not sure exactly where that improved service can be found.

Reporter Eric Frazier wrote, “I was trying to find out for certain whether this zone will cover the office towers along Tryon Street, but a spokesperson for AT&T told me they can’t say whether specific buildings, such as the Bank of America headquarters, will or won’t be covered by the Hotzone.

Reverend Mike wants to know when he can get a Hotzone installed in his backyard, noting he was “glad to hear they are setting this up downtown.”

AT&T completed upgrades to its HSPA 7.2 network earlier this year and offers about double the potential speed its older 3G network provided Charlotte customers.