T-Mobile is back with some very aggressively priced packages on data plans, including one offering almost a year of free data. But more impressively, customers also have a chance to buy a 4G LTE-equipped tablet for the same price as a Wi-Fi only version.

T-Mobile’s Simple Starter Plan – $40/mo Unlimited Talk, Text + 500MB 4G LTE data

Simple Starter provides an affordable $40 unlimited talk and text offer with a 500MB entry-level data allowance with no overlimit fees. T-Mobile is intending to shame AT&T and Verizon to ditch overlimit fees on their data plans by demonstrating that a mobile carrier can automatically shut off data when a customer reaches their allowance, inviting them to voluntarily pay extra for continued service instead of slapping overlimit fees on the bill automatically. T-Mobile’s “data pass” resets the allowance, but often for only a limited time, such as $10 for one extra gigabyte, expiring after one week.

Still, the plan may be a comfortable fit for anyone unlikely to run a lot of data applications on their phone and prefer the convenience of having access to 4G speed when they need it. Some other carriers force value-priced plan customers to use 3G-only service, especially in the prepaid market.

Operation Tablet Freedom – Buy a 4G-equipped tablet at Wi-Fi prices, free 1GB data for the rest of 2014, free 200MB data for life.

The biggest problem wireless carriers have selling tablets is justifying the cost of 4G-equipped models that typically run at least $100 more than a Wi-Fi only version. As a result, 4G-equipped portable devices like these just don’t sell well. T-Mobile is tackling that problem by discounting the MSRP of their 4G tablets to the same price one would pay for a Wi-Fi only equipped device.

T-Mobile is also offering trade-in deals for tablet customers who want something new.

“Now you can come to T-Mobile, trade it in and upgrade to a 4G LTE-enabled model and pay no more than you’d pay for the cheaper Wi-Fi-only model,” said T-Mobile’s Mike Sievert. “For example, you might choose to pay the Wi-Fi price of $499 instead of $630 for the 4G LTE-enabled iPad Air (16GB). Or pay the Wi-Fi price of $200 instead of $312 for the 4G LTE Samsung Tab 3. And remember, on all of these tablets you might qualify for no interest financing with nothing down.”

T-Mobile will also cover any early termination fees charged by your current carrier if you purchased one on contract.

Customers will also find good deals on tablet data plans. Beginning April 12, new and existing postpaid voice customers can add tablets to their plans and get nearly 1.2GB of data per month free for the rest of this year. In 2015, customers can keep that data plan for $10 a month or revert to T-Mobile’s 200MB for life data plan, free of charge. Customers who want a 3 or 5GB data plan will find them priced $10 off for the rest of 2014. Be aware that the free 1GB data offer does seem to require at least one voice plan, whether that’s an existing one or one you sign up for in store when you get your tablet.

AT&T has returned fire in a price war with T-Mobile designed to keep its customers and attract new ones.

AT&T Mobility has cut $40-100 a month off the price of plans targeting some of its most lucrative customers — families with multiple phone sharing a lot of data.

Under its newest offer announced Saturday, a family with four smartphones sharing a 10GB data allowance will see their bill cut from $200 to $160 a month effectively immediately. Any family plan customer with 10GB or higher usage allowances will also see their bill cut by $40-100 a month.

The price cut comes in response to fierce competition from T-Mobile, which has repeatedly bashed AT&T in its advertising campaigns. Now a customer with three smartphones will find AT&T’s new plan price just $5 more than what T-Mobile charges, although T-Mobile’s offer includes unlimited data.

“This is about being competitive,” said David Christopher, chief marketing officer for AT&T Mobility. “We feel we have the best network and the best value in the marketplace,” Christopher said.

AT&T is also offering a $100 bill credit for each new line added or for activating each new tablet, mobile hotspot, or AT&T’s wireless home phone service until March 31.

The contrast in pricing between AT&T, hounded by T-Mobile, and Verizon Wireless, which has largely ignored the price war, is striking. Verizon Wireless charges up to $125 more a month for its family plans with identical data allowances and features.

The new offer requires no contract, and phones must be purchased at full price either up front or in installments. Existing, on-contract customers with subsidized phones will pay more.

AT&T has also stepped up customer retention efforts, handing out hundreds of dollars in service credits to some threatening to leave for T-Mobile.

Customers are receiving an average of $55 a month in service credits over the next year by tweeting complaints to AT&T’s social media team: @ATTCustomerCare and @ATT

Those on family share plans with several lines of service complaining that AT&T is charging too much and are planning to switch to T-Mobile are being offered discounts such as $70 a month in service credits for the first six months and $40 a month for the next six months after speaking to an AT&T representative arranged through Twitter.

Customers get a less charitable response in AT&T stores where some employees have dared customers to switch to T-Mobile claiming they will be unhappy with the slow data service and coverage areas. In short, no service credits or retention offers are available from in-store representatives. Customers must appeal to AT&T’s social media team to get a discount.

[flv]http://www.phillipdampier.com/video/ATT New Mobile Share Value Plan for Families 2-1-14.mp4[/flv]

AT&T explains the new pricing for their Family Share plans. (1:27)

A new promotion from AT&T that matches T-Mobile’s offer to pay any early termination fees incurred from switching carriers has backfired, to T-Mobile’s amusement.

In full-page newspaper ads appearing this week, T-Mobile says AT&T just made switching to T-Mobile risk-free, because if customers don’t like T-Mobile’s service, AT&T will foot the bill to switch them back:

T-Mobile recently announced they would pay early termination fees if customers broke up with AT&T and traded in their device for a new one at T-Mobile.

Now AT&T has made that offer essentially risk free. Because if anyone isn’t happy with T-Mobile, AT&T will pay to switch them back. Who says AT&T doesn’t have heart.

The bad news for AT&T though, is once people switch to T-Mobile and experience the fastest nationwide 4G LTE network in the country, lower service costs and fewer restrictions, they won’t switch back. But let’s not think about that. Let’s just thank AT&T for being so darned nice.

Not satisfied with that missile shot across AT&T’s bow, T-Mobile also issued a press release titled “Americans Everywhere Celebrating As AT&T Dismantles Death Star,” that includes fabricated quotes from AT&T’s executives:

BELLEVUE, WA — Jan. 28, 2014 —T-Mobile US, Inc. (NYSE: TMUS) today announced that pretty much everyone at the company is overcome with emotion and still kind of processing the decision by now-ex-rival AT&T to leave the dark side, step into the light, and join hands in supporting the Un-carrier consumer revolution.

“Call it an awakening,” said Ralph de la Vega, president and CEO of AT&T Mobility, “but I felt it was time to really stir things up and put the customer first for a change. And by “customer” I’m referring to our former customers who switch to T-Mobile, because our current customers don’t really qualify.” De la Vega said that the new T-Mobile switching offer was custom designed to entice its millions of contract customers to go ahead and give T-Mobile a try. “If for any reason you don’t love T-Mobile’s 4G LTE network, which is now faster than ours[i], we’ll actually pay you up to $450 to come back to AT&T, I kid you not.”

Ok, De La Vega didn’t actually say that, but he might as well have. Thanks to AT&T’s apparent change-of-heart and incredibly generous $450 T-Mobile customer buy-back campaign, insane numbers of its very own customers and even families of AT&T employees are enjoying a risk-free, zero-cost opportunity to switch to the Un-carrier. If customers making the switch are not completely satisfied with T-Mobile and its state-of-the-art nationwide 4G LTE network (now fastest in the U.S.), AT&T will cover the costs for customers switching back to their own slower network, up to $450 with trade-in. Details of the new AT&T offer can be found at att.com/att/switcherpromo.

“Wow. I mean … wow,” breathed John Legere, president and CEO of T-Mobile. “I guess we all have moments of doubt. You know? Like, can the darkness ever be defeated? But that they’ve singled us out in this way is just so affirming. I guess we must be doing something right. I mean, if AT&T can change, it feels like anything’s possible.

“It’s kind of like that scene where Darth Vader’s lying there and Luke helps take off his helmet,” Legere continued, “and you see that, okay, sure, Darth Vader’s pretty ugly, but he’s human after all.” [….]

Verizon FiOS expansion is still dead while cash cow Verizon Wireless will continue to get the bulk of Verizon’s attention this year, according to a top executive.

Verizon chief financial officer Fran Shammo delivered the latest quarterly financial results to Wall Street analysts Tuesday and had few specifics about how the Cadillac of wireless carriers will handle increasingly meddlesome competition from T-Mobile, which has torn up the comfortably profitable mobile industry’s business plan and threatened to launch an all-out price war.

Verizon Wireless remains a major earner for Verizon, delivering nearly $18 billion in revenue and $8.3 billion in adjusted profitability during the last quarter alone. Verizon is relying on the quality of its network to keep customers from bolting to less expensive competitors. This month, T-Mobile announced it was prepared to cover the early termination penalty of AT&T customers ready to switch. It’s only a matter of time before Verizon customers are treated to a similar offer and that worried investors enough to send Verizon’s share price downwards even though the company beat analyst’s earnings estimates.

Clues about Verizon’s game plan for 2014 became clearer as Shammo took questions and outlined the company’s strategy.

Wireless Will Get Most of Verizon’s Attention

Again this year, Verizon Wireless will get the bulk of Verizon’s attention and financial resources. Verizon Wireless finished 2013 with $81 billion in wireless revenue — up $5.2 billion from 2012 — which represents two-thirds of Verizon’s total earnings. The wireless business has delivered a profit margin of 49% or higher for five of the last seven quarters.

Where do the increased earnings and profits come from?

“Service revenue growth continued to be driven by more customers and devices, increase of data usage, and smartphone penetration,” said Shammo. “Our Share Everything Plans are doing exactly what we expected — driving device adoption and stimulating higher usage — resulting in increases in both the number of devices and revenue per account.”

Shammo said little about the spectrum shortages Verizon claimed were responsible for an end to unlimited use data plans in favor of usage-capped, consumption-based billing. On the contrary, Shammo admitted Verizon expects to grow average revenue per account and profits on the back of usage billing as customers boost wireless data usage and have to upgrade to higher-priced plans in the future. Shammo also noted the company’s restrictions on early upgrades and charging upgrade/activation fees have delivered more revenue to Verizon and deterred customers from phone upgrades, which saves Verizon money.

Verizon Wireless customer bills rose an average of 7.1 percent during the fourth quarter to more than $157 per month.

“We have seen consistent growth in this metric,” said Shammo. “For the full year, average revenue per account was up nearly $10 or 6.9%.”

Some of that increase is attributable to Verizon’s higher cost Share Everything plans, which often cost customers more than the plans they abandon.

Share Everything = a higher Verizon Wireless bill for many customers.

“In just 18 months more than 46% of our postpaid accounts are on these plans,” said Shammo. “In 2013 we effectively doubled the number of accounts on Share Everything from 8.1 million to 16.2 million.”

In the coming year, Verizon plans to spend up to $17 billion on network maintenance and expansion, but the bulk of it will be spent on the wireless side of the business. Verizon has again cut investment in its wired networks.

Shammo noted Verizon Wireless plans to repurpose some of its 3G spectrum to 4G LTE service this year, which cuts costs for Verizon while stimulating usage which will eventually force many customers into data plan upgrades.

“If you look at a 3G usage moving to a 4G, we know that — and we have seen it in our base — as soon as you get on the 4G with video consumption and the quality of video your usage goes up,” said Shammo.

Verizon FiOS Expansion is Still Dead

Verizon has no plans to expand its FiOS fiber network beyond the areas where the company previously signed franchise agreements several years ago. In fact, Shammo is already reallocating money that in years past targeted FiOS expansion, shifting it to Verizon Wireless.

Verizon’s FiOS expansion is still dead. No plans for further expansion in 2014.

Shammo added Verizon will continue upgrading to fiber and decommission its copper network within existing FiOS areas, pushing customers with traditional landline service to basic FiOS phone service.

For those bypassed by FiOS, Shammo indicated it will be business as usual for Verizon, still selling DSL and phone service. But he hinted that within three years, Verizon might be open to selling off wireline customers in non-FiOS areas if a company approached Verizon with a lucrative deal. Verizon is under increased regulatory scrutiny in states like New York where there is concern Verizon is diverting resources away from deteriorating landline infrastructure in favor of its unregulated wireless network.

Shammo admitted Verizon stepped back from competing as hard as usual with cable competitors during the third quarter, believing consumers don’t want installers in their homes during the holiday season. As a result, the number of new FiOS customers was down from October-December. But with recent rate increases and voluntary upgrades, revenue remains up. With less than one million potential customers in the FiOS footprint still waiting for the fiber network to arrive, Shammo was comfortable stepping back from promotions temporarily.

Verizon FiOS has been highly successful for Verizon’s wireline division, now representing about 73% of Verizon’s consumer revenue. More than half of Verizon’s FiOS customers have upgraded to FiOS Quantum Internet speeds, starting at 50Mbps. With that kind of success, what holds Verizon back from further expanding FiOS? Verizon’s current CEO Lowell McAdam comes from a Verizon Wireless background and seems preoccupied with the wireless business. Wall Street is also firmly against Verizon increasing investment in fiber when diverting that spending to high-profit wireless can earn a much faster, more lucrative return.

Those lucky enough to have FiOS will continue to see upgrades in 2014. Chief among them is a new proprietary router that will assure Wi-Fi service in the home more closely matches the broadband speeds customers are buying, up to 100Mbps or more.

Verizon’s Intel OnCue Acquisition Doesn’t Mean Online Cable Competition is Coming

Despite a piece in GigaOM suggesting Verizon’s acquisition of Intel’s OnCue technology was all about competing head-to-head with Comcast, Shammo downplayed any expectation Verizon was about to declare war on  that cable company or anyone else:

Shammo

As far as the OnCue acquisition, look, the focus here is really to accelerate the availability of the next-generation IP video service which we will integrate into the FiOS video service. And really what we are trying to do is differentiate this even more so with fiber to the home versus others with the TV offerings and reducing the deployment costs. And this really accelerates us from if we were trying to build IP TV versus buying the IP TV technology.

From an FiOS customer perspective, we expect the benefits that they will have more elegant search and discovery activity and cost stream ease of use. But also keep in mind, with the acquisition of Verizon Wireless and becoming 100% ownership of that we also plan to take that platform and integrate it more deeply with our Verizon Wireless 4G LTE network. So that really was the strategy behind this.

 Verizon Wireless Has Enough Spectrum for the Next 3-4 Years

Shammo told investors Verizon Wireless has plenty of wireless spectrum to meet customer needs for the next 3-4 years, but he did outline Verizon’s short-term plans on spectrum management:

As far as our portfolio, obviously we like the 700 megahertz for the coverage of the LTE that we did. AWS is our sweet spot at this point in time, which is the spectrum that we have been swapping for [with competing carriers], so we have a very efficient portfolio of spectrum and I think we have shown through the years that we are very efficient on how we use spectrum.

Keep in mind that, as I said, we will participate in the auctions because we will need more spectrum, but right now our current position is that with the AWS that we have and that we are launching in markets that you know in New York and San Francisco, Chicago we are lighting that spectrum up. It is pretty much completed in New York. We will continue to add to that, but keep in mind though too that we will also re-appropriate our 3G spectrum to 4G.

So we will take that PCS spectrum that has been running in our 3G network — as the volume of that network continues to decrease as we move more 3G phones to 4G, we will bring re-appropriate that spectrum over to the 4G LTE. So three to four years we are in very good shape from a spectrum holding position, but we will participate in the upcoming auctions.

T-Mobile is helping customers end their bad relationship with AT&T, Verizon, Sprint, or one of a dozen smaller wireless phone companies with a do-it-yourself break-up letter customers can generate and send to their current carrier.

“Breaking up is hard to do, so we’ll help you dump your old carrier – right now,” says the T-Mobile Facebook page. “No messy goodbyes, shouting matches or drama here.”

You can cut ties by clicking various phrases most applicable to your feelings and generate a letter that might look something like this: