Karma’s very expensive $150 startup equipment package.

After customers spent $150 on a mobile Wi-Fi hotspot device promising unlimited LTE wireless Internet access for $50 a month, Karma – the company offering the service – has put a stop to its “Neverstop” plan four months after introducing it.

“Karma is a bitch,” complained one customer who spent $250 with Karma trying to find a replacement for Clear’s now discontinued WiMAX service for his rural home. “After spending hundreds for nothing, it should be obvious to everyone why Karma turned off the comment section on its website.”

Neverstop customers have been through a rough ride during the brief life of the service, which started last November. Customers were promised unlimited 5Mbps service for $50 a month, after buying the $150 in required hardware. But not long after the plan was introduced, customers discovered their speeds were throttled to as low as 1.5Mbps to discourage customers from excessively using the service.

Insiders tell us the likely cause of the plan’s demise is Sprint, the wireless company Karma contracts with to offer the service. Sprint reseller contracts are closely guarded, but there is a clear track record of wireless companies taking action against resellers that place unexpected burdens on their networks. Millenicom, a similar provider that won customers largely through word-of-mouth, saw its unlimited offerings curtailed long before Karma announced its Neverstop plan, because wireless companies didn’t appreciate the fact some Millenicom customers relied entirely on the service for Internet access in the home.

Karma sold a plan that encouraged heavier data usage and then punished customers for using it.

Karma officials claim most of their customers never exceeded 15GB a month, but apparently enough did to get Sprint’s attention. Karma’s own internal research found that despite its insistence Neverstop was not a home broadband replacement, at least 60% of their customers used it exactly for that purpose. A handful of customers ran up hundreds of gigabytes of usage from online video, cloud storage/backup, and file trading. But a larger percentage used the service because they had no access to DSL or cable broadband, and used about as much data as the average household – an amount deemed by Sprint and/or Karma as “unsustainable.” Karma quickly moved to impose universal speed reductions on the service, dropping from 5Mbps to 1.5Mbps in an effort to curtail usage.

“Bait and switch,” complained Shannon Krakosky on Karma’s Facebook page. Many of the company’s earliest customers found the throttles arrived just as their 45-day return window for the expensive equipment expired, saddling them with a $150 paperweight. The company’s Black Friday offer inspired still more customers to sign up at a discount, only to find the equipment backordered, arriving at around the same time the traffic reduction speed throttles were announced.

Just one week before the speed reductions took effect, new customers were enticed with a year-end signup offer, further increasing traffic loads. Then customers received this:

[We] were surprised to learn how many of you are also using it heavily at home. We’ve seen lots of you binge watch Netflix in HD all day, back up your hard drives over the internet, and even connect your Xboxes through ingenious means. It’s a glimpse of how the internet should be, and we love it… but it’s putting a strain on the service and it’s not what the product is meant for today.​

After spending $150 on hardware for $50 unlimited LTE service, less than four months later these are your new choices.

But usage should have never surprised Karma, considering the firm marketed Neverstop in November and December as the perfect answer for “heavier usage, streaming, downloading….”

Only after imposing a speed throttle — later increased to 2.5Mbps — came changes in how Neverstop marketed its service. In early January, Neverstop was now sold as the perfect solution for “daily usage, worry-free browsing, on-the-go work, travel, occasional streaming, and more.” Also gone was the marketing that promoted unlimited usage. The new message to customers: lay off.

Many customers were unhappy about the sudden changes and have filed false advertising complaints with the Better Business Bureau and several state attorneys general.

Karma continued to modify its Neverstop plan later in January, claiming to relent on speed throttling and moving to impose a 15GB usage cap on Neverstop instead. The company claimed the usage cap would allow it to restore 5Mbps service, but most customers complained their speeds remained slow. In effect, customers were being asked to continue paying $50 a month for a shadow of the service originally advertised.

As of late last week, Karma revisited customers again to announce the once unlimited wireless data experience of Neverstop was being stopped… permanently.

van Wel

Karma CEO Steven van Wel told Verge the company came to the realization that Neverstop was unsustainable after observing a month of customer usage following January’s adjustments. Even with the restrictive throttling, half of Neverstop customers reached the 15GB cap before the end of their billing cycle, and there was no way for them to easily continue high-speed service, whether by changing plans or paying overage fees. Just one month earlier van Wel told Verge only a few customers were likely to exceed their 15GB cap.

“You bait and switched us again,” came a chorus of complaints before Karma switched off public comments on all but its Facebook page.

“Poor business at best,” added Daniel Frisch. “Sell a customer one thing and then switch it to something completely different. You sold me an unlimited data device at a reasonable price and now you have gone from throttling that data to a high-priced limited data plan like everybody else.”

Karma’s latest plan is called Pulse and Neverstop customers will gradually find their existing Neverstop service transitioned to the new plan over the coming month, which will sell 5GB of service for $40 a month. Many complain there are better deals available elsewhere.

Stop the Cap! will continue to seek out options for rural or on-the-go customers who depend on wireless Internet access where DSL and cable broadband are not available. For now, we cannot recommend Karma because of the company’s unstable service plans and the high upfront cost of equipment.

Sprint customers will once again have to endure service interruptions and disruptions and the possibility of degraded service after the cellular company quietly announced it was terminating leases with Crown Castle and American Tower — two of the largest owners of shared communications towers in the country, and relocating Sprint cell sites to government-owned property.

Sprint is aggressively pursuing a $2 billion cost-cutting program to stay competitive with T-Mobile, AT&T, and Verizon Wireless. Re/code reports much of this savings will come from rushing cellular antennas off shared-use cell towers and erecting antennas on public land instead, expected to cost much less. The move is “raising eyebrows” on Wall Street, as analysts grow concerned about Sprint’s exposure to early termination fees from the early end of multi-year contracts with at least two tower owners. Many are also concerned Sprint will end up placing towers in less than ideal areas, opening up coverage gaps and unanticipated negative coverage changes for customers.

Jennifer Fritzsche, senior analyst for Wells Fargo, predicts the move could “be a major step backwards on the recent progress [Sprint] has made” on its ‘brand repair’ efforts.

Sprint has been criticized for seemingly never-ending “network improvements” that have promised subscribers dramatically better service. Instead, many customers have defected to competitors like T-Mobile after their patience came to an end waiting for upgrades that never arrived. Sprint’s latest effort to save money could cost Sprint even more in additional customer defections if service deteriorates.

“Penny wise, pound foolish,” is the conclusion of wireless expert Roger Entner, an analyst for Recon Analytics. “Customers don’t like surprises.”

Customers in the eastern United States and in large cities are likely to be at risk for signal degradation, if only because the government owns much less land in these areas available for Sprint’s use.

Sprint also intends to abandon much of its fiber backhaul network, now owned primarily by AT&T and Verizon. Instead, Sprint will transition to microwave backhaul service between cell towers and its network connection points, for a potential savings of $1 billion annually. The microwave approach was last taken by Clearwire, which Sprint acquired in 2012. Few, if any carriers, are expected to follow Sprint’s footsteps.

One person familiar with the initiative, dubbed the Next Generation Network, predicted another wave of network hiccups, Re/code reported. The plan is likely to result in reduced coverage in rural areas and a lot of problems for current customers as Sprint embarks on its massive tower relocation project.

“Getting there is going to be a nightmare,” said the source, who requested anonymity because he is not authorized to speak about the matter. “It’s going to be very, very disruptive.”

The year 2013 marked a significant turning point for phone companies that have handled voice telephone calls for over 100 years. For the first time, the volume of domestic telephone calls and the revenue generated from them was nearly flat. For the last two years, both are now in decline on the wireless side of the business as North Americans increasingly stop talking on the phone and text and message instead.

The U.S. wireline business peaked in the year 2000 with 192 million residential and office landlines. Over the next ten years, close to 80 million of those — 40 percent, would be permanently disconnected, replaced either by cell phones, cable telephone service, or a Voice over IP line. Wireless companies picked up the largest percentage of landline refugees, most never looking back.

Over one-third of more than $500 billion in annual revenue generated by telecom companies in 2013 came from voice services. Although that sounds like a lot, it’s a pittance of a percentage when compared to 2005 when AT&T, Sprint, T-Mobile, and Verizon Wireless earned most of their revenue from voice calls. Ten years ago, wireless companies principally sold plans based on the number of calling minutes included, and many customers often guessed wrong, paying per minute for calls exceeding their allowance.

At first, this represented a revenue bonanza for the wireless industry, which earned billions selling customers minute-based calling plans that came with built-in cost-controlling deterrents for long-winded talkers — the concern of using up their calling allowance.

Starting in 2008, wireless industry executives noticed something peculiar. While revenue from texting add-on plans was surging, the growth in calling began to level off. Wireless voice usage per subscriber peaked at an average of 769 minutes in 2007 and began falling after that year. By 2011, the average customer was making 615 minutes of calls a month. As customers began downgrading calling plans, wireless carriers shifted their quest for revenue towards text messaging.

For awhile, texting earned wireless companies astounding profits that required little extra investment in their networks. SMS service at most carriers was effectively priced at $1,250 per megabyte, broken up into 160 byte single messages. In 2011, over 2.3 trillion text messages were exchanged. A message that cost a wireless carrier an infinitesimal fraction of a penny to send and receive cost consumers up to 20 cents or more apiece if they lacked an optional texting plan. To further boost revenue, some carriers like Verizon Wireless began to pull back offering customers a variety of tiered texting plans with different messaging allowances, switching instead to a single, more expensive unlimited texting plan. Many customers balked at the $19.95 a month price and began exploring other forms of messaging each other.

The industry’s demand for profit eventually threatened to kill the goose that laid the golden egg. At the same time wireless carriers were raising prices on text messages and forcing customers into expensive texting add-on plans, free third-party messaging apps began eating into texting volume. By 2012, the use of SMS declined for the first time, with 2.19 trillion text messages sent and received, down 4.9 percent from a year earlier.

It took little time for the wireless industry to realize the days of offering plans based on calling minutes and texting were quickly coming to an end. Younger users began the cultural trend of talking less, texting more — but using a growing number of free alternative apps to do so. As a result, both AT&T and Verizon shifted their plans away from focusing on revenue from calling and texting and instead moved to monetize data usage. Today, both carriers offer base plans featuring unlimited voice calling and texting almost as an afterthought. The real money is now made from selling packages of wireless data.

Wi-Fi calling allows customers to make and receive voice calls over a Wi-Fi connection, not a nearby cell tower. The prospect of bundling that option into a cell phone just a few years ago would have been unlikely at some providers, unthinkable at others. It was never considered a high priority at any traditional carrier, although T-Mobile began offering the service all the way back in 2007.

Since most calling plans now bundle unlimited calling, letting calls ride off the traditional cellular network is no longer much of an economic concern.

Some even expect carriers to eventually embrace Wi-Fi calling, declaring it superior to alternatives like Hangouts and Skype, which require an app to handle the call. A Wi-Fi call can be received by anyone with a phone.

This month, the last holdout, Verizon Wireless, capitulated and announced it had won approval from the FCC to introduce Wi-Fi calling to customers, joining Sprint, T-Mobile, and AT&T. But Verizon plans to initially limit that service, offering an app that must be installed to make and receive Wi-Fi calls. The other three carriers integrate Wi-Fi calling directly into the primary phone call app already on the phone.

The introduction of the service is unlikely to have a significant economic impact on any wireless carrier. Most have ample room on their networks to handle cell call volumes. Whether a call is placed over Wi-Fi or traditional cellular service, it will ultimately end up on the same or a similar IP-based phone switch as it makes its way to the called party.

With little revenue-generating opportunities for voice calling or SMS messaging, companies have nearly stopped the practice of monetizing individual telephone calls, preferring to offer unlimited, all-you-want calling and texting plans that used to cost consumers considerable amounts of money.

Now wireless carriers see fortunes to be made slicing up and packaging gigabytes of wireless data, sold at prices that have little relation to actual cost, just as carriers managed with text messaging for the last 20 years. A Verizon Wireless customer using 12GB of data in October that kept a now-grandfathered unlimited data plan paid just under $30 for that usage. (This month Verizon raised the price of that coveted unlimited plan by $20 a month.) Verizon charges $80 for that same amount of data on its new “XL” data plan. Verizon’s cost to deliver that data to customers is lower than it was five years ago, but customers wouldn’t know it based on their bill. As always with the wireless industry, costs often have no relationship to the price ultimately charged consumers.

Sprint customers thinking about subscribing to an unlimited data plan may want to decide before Oct. 16, when Sprint raises the price of its cap-free plan for new customers by $10 to $70 a month.

Sprint and T-Mobile are the last remaining holdouts still offering unlimited data, and T-Mobile’s costs $80 a month. AT&T and Verizon Wireless still have a dwindling number of customers holding onto unlimited data plans discontinued a few years ago.

Current Sprint customers will be grandfathered in at their current rate, and Sprint has dropped any mention of de-prioritizing unlimited users’ data for the benefit of those on capped plans.

Sprint CEO Marcelo Claure previously warned in July he was no fan of unlimited data and would be discouraging Sprint customers from keeping their cap-free plan. A $10 price increase for new customers won’t likely convince existing customers to give up unlimited data, but further price increases in the future might.

Sprint’s problem remains its wireless network, which has often performed poorly in consumer ratings. As video streaming becomes more popular, Sprint’s network may have some of the most trouble trying to keep up, slowing speeds for everyone. Alienating a loyal customer base that has put up with Sprint’s endless promises of a better network on the way may prove unwise if those customers continue defecting to T-Mobile.