Sprint will not limit use or throttle speeds for users of its 3G or mobile WiMax networks, despite a report from Engadget claiming the company was on the verge of applying speed throttles on its users exceeding 5 GB per month of usage.

A Sprint spokesman told Dow Jones Newswires any limits would apply only for Sprint mobile broadband data users roaming on other companies’ data networks using modems attached to laptops or personal computers.  Smartphone users are not affected.

“Sprint does not, nor plan to limit speeds, nor change a customer’s ability to use any particular application or Internet site,” said Sprint spokesman Mark Elliott.

However, the company has made it clear it can temporarily suspend a customer’s ability to roam on Sprint’s data network if “excessive usage” is detected.  Current plans provide up to 300 megabytes of service while roaming.  Higher allowances are available for purchase.  Customers will receive text messages notifying them when they reach 75 percent and 90 percent of their allowance.  After that, Sprint can cut off service until the next bill cycle begins.

Sprint has to pay higher fees when customers roam on non-Sprint networks, hence the usage limit.

Sprint, America’s third largest wireless carrier behind Verizon Wireless and AT&T, is trying to position itself as the competitive choice for customers who do not want to worry about usage allowances and overlimit fees.  The company hopes customers who are tired of escalating wireless bills will once again look beyond the two largest providers.

Apple's iPhone 4

As expected, Steve Jobs introduced America to the new Apple iPhone 4 today at Apple’s Worldwide Developer Conference in San Francisco.  Karl Bode at Broadband Reports did a great summary on what’s new, so I won’t reinvent the wheel:

As everyone had expected, Apple just announced the long-awaited iPhone 4. According to his Jobsness, the phone is 24% thinner than the iPhone 3GS and as expected has a more powerful primary 5MP camera with flash — and a new camera on the front that will be used primarily for video chat. The phone’s stainless steel frame (sandwiched by glass) is being partially used as an antenna, something that may prove helpful for connectivity issues.

Other specs: Dual mics, 802.11n WiFi, GPS, compass, accelerometer, Quad band HSDPA (7.2Mbps), gyroscope (perfect for gaming, insists Jobs). The company says they’ve also improved the device’s battery. It can now handle 7 hours of 3G talk, 6 hours of 3G browsing, 10 hours of Wi-Fi browsing, 10 hours of video, or 40 hours of music. The phone also records HD video (720p at 30fps, insists Steve), and the new flash will stay on during video recording.

Amusingly, Apple ran into network connectivity issues while trying to demonstrate the phone’s higher resolution screen (join the club, Jobs). According to Apple, the phone comes in white or black, with the 16GB version costing $199 and the 32GB version costing $299. The phone will be available on June 24, with pre-orders beginning on June 15.

Karl also notes, as others have confirmed with us, AT&T is so eager to get this new phone into your hands (along with a new two-year contract), they are waiving the usual two-year waiting period before customers can upgrade their phones.  If your contract expires anytime this year, you can obtain the phone at the subsidized price.

But should you?

For many, the iPhone 4 will represent an incremental upgrade, especially if you aren’t a power user.  In this economy, is it worth $200-300 for a new phone and a new service commitment?

The upgrade for current customers, who can keep their unlimited data plan, may make sense -if- you receive tolerable service from AT&T and feel the latest phone would directly benefit you.  You should consider, however, that signing a new contract will lock you into another two year marriage with the company that drove more Americans crazy with bad service, dropped calls, slow data, and irritating customer service than any other.  A divorce will cost you up to $325 per phone. Their 3G coverage isn’t all that, either.

It also gives the company that loves to cap more of your money.

Unfortunately, waiting for the iPhone to arrive at Verizon Wireless is increasingly less likely to be a panacea for AT&T’s Internet Overchargitis.  That’s because AT&T and Verizon are the Mary Had a Little Lamb of big telecom:

Everywhere that AT&T went,
AT&T went, AT&T went,
Everywhere that AT&T went
Verizon was sure to go.

It’s a safe bet that by the time Verizon brings forth the coveted iPhone, it will have an Internet Overcharging scheme matching AT&T’s.

If you are seeking to upgrade to a smartphone, it’s increasingly likely you’ll find a better deal with Sprint or T-Mobile, both of which have no plans for AT&T’s pricing schemes.

The best way to get a company like Verizon or AT&T to pay attention is to avoid their products when they charge too much.  A dramatic reduction in demand for AT&T’s iPhone among new customers, for example, would send a clear message to Wall Street that their love of usage caps is hurting shareholder value in a big way.  They follow the money.  If existing customers hang on to their $30 unlimited plans while other customers head elsewhere to avoid AT&T’s Internet rationing, you’ll see an overnight conversion among many industry players suddenly demanding a return to the unlimited buffet.

Or better yet, how about giving every customer a choice of both types of plans — pay less for limited service or pay today’s prices for unlimited.

[flv width=”636″ height=”380″]http://www.phillipdampier.com/video/Apple – iPhone 4 6-2010.mp4[/flv]

Apple proclaims the arrival of iPhone 4, calling it a revolutionary upgrade.  Apple released this video showcasing iPhone 4’s video capabilities that AT&T has now effectively hobbled with a wireless Internet rationing plan that punishes customers who try to use the phone’s new features.  (6 minutes)

AT&T’s days of unlimited wireless data plans for smartphone customers officially end June 7th when the company launches new wireless data plans that all come with usage caps attached:

• DataPlus $15 a month and limited to 200 megabytes  of data.  If you exceed it, your overlimit penalty is $15, good for an additional 200 megabytes.
• DataPro $25 a month gets you just 2 gigabytes of data.  The overlimit penalty for those exceeding it is $10 which buys an additional 1 gigabyte of usage.

AT&T Smartphone customers will also be able to add tethering under the $25 DataPro plan for an extra $20 per month, with DataPro’s usage allowance applied.

Current AT&T customers can remain on their current unlimited Smartphone data plan indefinitely, even if they change or upgrade phones according to AT&T spokesman Mark Siegel.  That concession probably helps AT&T preserve anticipated demand for next week’s new iPhone launch.  Without it, customer demand could be tempered by the realization a phone upgrade could cost you your $29.99 unlimited usage plan.  If you were considering getting an AT&T phone with unlimited data, you have until June 6th to sign up for service under that plan.  After that date, you’re out of luck indefinitely.

AT&T is promoting the end of unlimited wireless broadband as a benefit to customers, claiming that 98 percent of its Smartphone customers use on average less than 2GB of data per month.  But that represents today’s usage.  AT&T’s decision to eliminate an unlimited option they claim 98 percent of their customers never exceeded would be curious without understanding the next generation of Smartphones will provide dramatic improvements in high bandwidth video streaming that will dramatically start eating into those low usage allowances.  The company’s next generation of faster wireless broadband will also include low limit plans, which makes them untenable as a home broadband replacement for all but the most casual users.

For new iPad customers, the $25 per month 2 GB plan will replace the existing $29.99 unlimited plan. iPad customers will continue to pre-pay for their wireless data plan and no contract is required. Existing iPad customers who have the $29.99 per month unlimited plan can keep that plan or switch to the new $25 per month plan with 2 GB of data.

AT&T offers up the common practice of boasting about how much you can do with a usage-limited account, based on the thousands of e-mails you'll never send, the 500 pictures you'll never take, or the 20 - one minute YouTube clips you'll never watch. Notice they never seem to include figures for streaming multimedia applications like music, movies, and TV shows or playing more bandwidth-intensive games. To do so would only upset customers further.

AT&T says customers can continue to use unlimited amounts of data when they access it over the company’s Wi-Fi network hotspots.

Wall Street is happy with AT&T’s elimination of unlimited plans, sensing higher profits and reduced costs will follow.

“The new plans appear well designed to reduce undue network stresses,” Craig Moffett, an analyst at Sanford C. Bernstein told The Wall Street Journal.

Analyst Philip Cusick at Macquarie Securities also told the Journal AT&T may see lower growth in data revenue in the short term as a result of the new changes, but will gain leverage over the heaviest data users, improving its ability to manage its network and charge for capacity. Tiered plans may also pull more customers into data plans, he said.

But because current customers can choose to remain on the grandfathered unlimited plan, existing heavy data users accused of chewing up AT&T’s wireless network can continue to do so as long as they remain customers.  AT&T will only be capping future customers who sign up on or after June 7th.

For those outraged by AT&T’s decision, fleeing to Verizon Wireless for unlimited data may not be an option for too much longer either.

Verizon Wireless Chief Executive Lowell McAdam indicated in an interview with the Journal last month that he, too, is looking at pricing based on use.

“The old model of one price plan per device is going to fall away,” McAdam told the newspaper, adding that he expects carriers to take an approach that targets a “bucket of megabytes.”

One company that doesn’t plan to end an all-you-can-eat wireless data buffet is Sprint, which now sees its unlimited data plan as a potential marketing asset.

A Sprint spokesperson spoke the words you were already thinking:

“We’re giving customers a better value. With data usage growing, customers don’t want to worry about going over their limits.”

Some customers upset that AT&T only sold an unlimited plan welcomed the lower cost options because they didn’t spend a lot of time using the data features of their phones, but several wondered why the company didn’t simply introduce lower cost options -and- leave the unlimited plan in place for those who wanted it.

Overall, AT&T is getting an earful from angry customers over the announcement — even those who don’t exceed 2GB per month.  They sense greed and overcharging.   A sampling:

If 3% are using data “a lot” now, then in another two years, it’ll be 15% and then 60%. Simply put, this is gouging customers, where pricing is decided by dudes in a board room looking at charts and graphs and sales numbers, figuring out how to gouge people for maximum profit.

Obviously AT&T is killing the unlimited plan to cut down on usage and to raise their profits. I also believe it is heavy handed to eliminate the unlimited access plan. If anything, offer other plans and raise the price of the unlimited plan. It will be interesting to see of the other players follow suit and also kill their unlimited plans (can you say “price fixing”? Sure you can!).

AT&T is always full of good ideas, like that Microcell thing. Hey, we can’t give you good service you paid for, so we are going to ask you for more money for this piece of equipment to supplement the service you are not getting.

Just another greedy ploy to make more money. They are selling air. The charges are ridiculous and this is one industry that should be under government control.

My spouse and I pay half of what AT&T would charge us for excellent Palm smartphones on Sprint. We also get turn-by-turn GPS included–something AT&T AND Verizon both charge extra for. Sprint’s network is top-notch. I can’t fathom why people continue to waste money on Verizon and AT&T.

If you’ve got a smartphone or you tether your computer, you really have no idea how much bandwidth your device is consuming. Even worse (or better if you are the phone company) customers can’t control the bandwidth that their devices consume. How often does your email client check for new messages? Can you even stop your computer from downloading a security update? What about that last application you installed, can you stop it from calling home every time you launch it? Do you even know that it does track and report your usage? That’s a huge difference between phone services and data services. You KNOW when you’ve dialed a number and talked for 10 minutes. You can’t control all the data consuming applications and services on your devices… and trying to bill customers for something that they can’t control the usage or cost must be illegal. Surely someone will address this problem soon. Surely.

[flv width=”576″ height=”344″]http://www.phillipdampier.com/video/CNN ATT Goodbye to unlimited data 6-2-10.flv[/flv]

CNN Money reports on AT&T saying goodbye to unlimited data plans for iPhones and iPads.  (1 minute)

AT&T wants to sell its iPhone customers an overpriced insurance plan to cover damaged or lost phones.

Offered by mobile phone insurer Asurion, AT&T’s MobileProtect policy will be priced at $13.99 per month, with a steep deductible — $99 for an 8GB iPhone 3G to $199 for a 32GB iPhone 3GS.  If you lose or damage your phone, Asurion will repair or replace it with a refurbished equivalent or better iPhone model (their choice).

At those prices, iPhone insurance (and collectively most cell phone insurance plans) do not represent a good deal for consumers for several reasons:

1. The upfront cost is very high in relation to the value of the phone.  Over a typical two-year AT&T contract, Asurion will collect $335.76 to insure a $700 phone;
2. Asurion’s very high deductible reduces the company’s payout exposure by up to $200.  Assuming you break your phone in the last month of a two year contract, Asurion will have $535 of your money to work with, making their cost to replace the phone just $164.
3. Asurion does not guarantee customers will get a brand new iPhone.  Replacing a lost or broken iPhone with a refurbished model can significantly reduce Asurion’s costs and leave you with a questionable replacement;
4. The deal does not extend to current iPhone owners who have older phones that statistically would likely generate a higher percentage of claims.  In fact, customers will have to purchase coverage within 30 days of purchasing a brand new iPhone, giving Asurion the likelihood mechanical problems will be handled by Apple’s traditional warranty, reducing the insurer’s exposure to expensive claims.

There are a number of alternatives.  First, protect your phone with a suitable case or cover — scratches and impact damage are among the most common issues afflicting iPhones.  A few may afford some protection from water damage if the phone gets slightly wet, although a dunk in a pool or deep puddle is probably going to present a challenge for any case or covering.

Second, consider alternative insurance from companies like Squaretrade.  The company’s iPhone insurance costs $8 per month for 24 months, or $96 paid in full for an iPhone 3G. For a 32GB iPhone 3GS, it’s $9.99 per month, or $144 for 24 months of coverage.  Accidental damage claims have a $50 deductible.  But Squaretrade can cost even less when you take advantage of regular discount codes that provide up to 40 percent off.  Just do a Google search for Squaretrade coupons and discount codes, especially around holidays.  You have up to 90 days after purchasing your iPhone to buy Squaretrade coverage.

Squaretrade does not cover loss or theft, however.  You should check with your insurance agent for a personal property policy.  Most offer coverage for personal cell phone loss or theft for under $40 per year.  Many are sold as standalone policies that do not carry a traditional deductible commonly found on homeowner’s policies.  Better yet, making a claim under many of these types of policies generally will not impact your homeowner’s insurance policy, an important consideration when your claims history can impact your renewal rate.  Ask your insurance agent for details about what their cell phone insurance policies cover and what impact any claims might have on your other policies with the company (and their renewal rates.)  Many insurers will sell these policies on a standalone basis to customers who do no other business with the insurer, so shop around.

If your iPhone goes missing, virtually all insurers require a police report and most will either mail you a brand new iPhone or reimburse you for the purchase of an identical new phone you buy yourself at the non-subsidized price.

If none of these ideas appeal to you, consider establishing a savings account and deposit $14 a month into it, specifically to cover a portion of your costs to replace your iPhone if it is damaged or lost.  Although it won’t cover the full cost of the replacement, that $14 a month will always be your money.  If nothing goes wrong and you keep your phone in good condition over 24 months, that $335+ in accumulated savings is yours to keep.  That’s a better deal than giving it to Asurion.

[flv width=”512″ height=”308″]http://www.phillipdampier.com/video/KTVI St Louis Cell Phone In Water 5-26-10.flv[/flv]

KTVI in St. Louis ran this silly segment about what you can do if your cell phone takes an involuntary dip in the pool.  (3 minutes)

The days of AT&T’s exclusive American distribution of Apple’s iPhone are dwindling, but the mobile phone provider wants to make sure you tough it out with AT&T even after the iPhone becomes available from Verizon Wireless.  If you don’t, AT&T will charge you $325 to break your two-year contract.

Effective June 1st, AT&T’s near-doubling of its early termination fee from $175 to $325 for smartphones is a shot across the bow of regulators already annoyed with cell company fees.  But aggravating the FCC and Congress may be worth it if it means locking millions of AT&T customers into new contracts expected to be signed with the release of the next generation iPhone due next month.  AT&T is making it even easier by “upgrading” many current iPhone accounts to qualify for the latest phone at the new customer price… with another two year service contract.

AT&T claims the new fee more fairly represents the cost of subsidizing increasingly popular smartphones, and the fee will decrease by $10 for every month you stay over the life of your contract.  Without the subsidy, customers would pay nearly $600 for a phone AT&T reduces in price to $199 with a two year contract.  But companies like AT&T earn back the subsidy and then some from the monthly service plan fees collected over the life of a two year contract.  Customers who bring their own unsubsidized phones to AT&T get no benefit from doing so — they pay the same artificially higher prices subsidized phone owners pay.

AT&T also announced it was slightly reducing the cancellation fee for its basic phones by $25 to $150, decreasing by $4 every month a customer remains with AT&T.  That’s not much of a concession considering many basic cell phone users are dumping contract cell phone service plans for prepaid service, where significant savings can be had.

“It is ironic indeed that news of AT&T’s early termination fee hike falls one day after the FCC’s report on the wireless industry highlighted the substantial obstacles to effective competition and the restricting effect this has had on consumer choice, service quality and price, said M. Chris Riley, Free Press policy counsel. “AT&T’s move to further price-gouge consumers is evidence of its market dominance and the need for real reform of wireless markets. The FCC needs to take action to spur competition, which will lead to lower prices and more choices for consumers who don’t wish to be bogged down in long-term contracts.”

Holding customers to two year contracts dramatically reduces subscriber churn — the practice of customers jumping from one phone carrier to another.  That means stable revenue and reduced marketing expenses aimed at signing up new customers.

Verizon Wireless already doubled their early termination fee from $175 to $350 last November.

On Friday, AT&T released an “open letter” to customers which was written as if to suggest the increased fees benefited consumers: