Rogers Communications has following up its “Next is Now” corporate video from 2010 with a sequel: “Next is Now… More Than Ever,” which highlights how Canadians are increasingly relying on mobile communications for news, entertainment, social life, work, and education.

While Rogers wanted the video to promote how the company would be a part of that telecommunications transformation, many of their customers can’t help but reflect on the fact the revolution is well-tempered with Internet Overcharging schemes like usage caps.

Stop the Cap! reader Alex is among them, noting the video says nothing about the company’s restrictive usage limits on home broadband and the even harsher caps on its mobile services.

Rogers, like most telecommunications companies, repeatedly tells investors there is real money to be made attaching meters to monetize megabytes.  Charging for broadband usage is a growth industry, and with the company’s own projections for data growth, they are well-positioned to be in the money for years.

With broadband dependency being as pervasive, if not more so, in Canada as in the United States, the barely regulated services on offer in both countries often come at a steep (and increasing) price — all for something even Rogers hints is becoming a utility — one as important as electricity, gas, and clean water.

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Rogers Communications’ “Next is Now… More Than Ever” has broader implications than the company realizes. (3 minutes)

This monopole cell tower antenna just showed up one day in the backyard of this Kirkland, PQ resident.

Rogers Communications installed a 49-foot monopole cellular antenna in the backyard of a Kirkland, Que. resident earlier this year, but the only signals being transmitted are discussions over its fate at town hall.

Residents were furious when a neighbor leased out a portion of a residential backyard to Rogers, who claims the small cube antenna mounted on the pole will improve cell reception in the immediate area. Ever since Stop the Cap! first covered this story earlier this year, local officials have been flummoxed about what they can do about the antenna, which is currently non-operational.

“For now (there is) no resolution, but talks are progressing,” Kirkland’s director general Joe Sanalitro told The West Island Gazette. “We are demanding it come down.”

Rogers and Kirkland officials have been meeting about the antenna, which has generated considerable interest and complaints over whether the company used a zoning loophole to sneak the antenna into the neighborhood.

If allowed to stand, residents fear Rogers and other cell companies could offer cash incentives to other homeowners to erect similar towers, increasing visual pollution.

Industry Canada rules state towers less than 15 meters are excluded from municipal notification rules and do not require permits to install.  Rogers was evidently aware of this rule — its Kirkland antenna tops out at 14.5 meters, just shy of the height limit.

This nearly 15 meter monopole cell tower antenna just showed up one day in the backyard of this Kirkland, PQ resident, who is presumably being compensated up to $200 a month as Rogers' newest cell tower landlord.

Rogers Communications has found a solution to difficult zoning laws and cell tower controversy — find a homeowner willing to accept around $200 a month to host a (relatively) short cell tower antenna in their backyard, skirting the usual dragged-out cell tower siting consultations most local communities have enacted to control visual pollution.

A wealthy neighborhood in the community of Kirkland, a city of 20,000 near Montreal, discovered Rogers’ ingenuity for themselves when a just-under-50-foot monopole antenna suddenly appeared in the backyard of a home on Acres Street.

The neighbors are outraged. But Rogers says everything they did erecting the tower with no prior notice was done by the book.

That book, in the form of Industry Canada regulations, says Rogers doesn’t need to endure lengthy zoning hearings or a town-wide consultation process.  Rogers agrees, stating they can erect antennas of less than 15 meters at their pleasure — no consultation required.

Rogers spokesperson Stephanie Jerrold said Industry Canada regulations are clear: “The protocol says that if it’s a tower that measures under 15 meters, no public consultation is needed,” she said.

That may be true, but the loophole did nothing to appease dozens of nearby residents living in homes valued at $400,000 from raising a ruckus with local officials.  A petition has been submitted to city hall demanding Rogers remove the antenna.  Residents expressed concerns about their health and property values with a cell tower in their midst.

Rogers foreshadowed their intent last fall when they mailed letters to homeowners looking for someone to host the new antenna, offering around $200 a month to any takers. Evidently there was one — the resident at 75 Acres St.

City officials are pondering what to do about the new tower. They did not approve a work permit for its placement, which may provide leverage against Rogers, but no one knows for sure.

Thus far, Industry Canada wants to remain more than 15 meters away from the debate.  A spokesman for the agency, Antoine Quellon, told the West Island Gazette:

“The company must consult with the local community as required and address relevant concerns. It must also satisfy Industry Canada’s general and technical requirements, including Health Canada’s Safety Code 6, aeronautical safety, interference protection and environmental requirements. Under rare circumstances where an agreeable solution for a site is not possible, Industry Canada may need to make a determination based on the facts presented.”

[flv width=”400″ height=”380″]http://www.phillipdampier.com/video/CBC Montreal Backyard cell tower in Kirkland worries neighbours 4-11-12.flv[/flv]

CBC in Montreal covered the Kirkland controversy and talked with the neighbors about the new 50 foot pole owned by Rogers Communications.  (2 minutes)

Canadian cable, phone, and satellite providers have done a better job stymieing would-be “cord-cutters” than their counterparts further south in the United States.

The Canadian Radio-television and Telecommunications Commission’s (CRTC) annual report on the country’s telecom companies shows all of them remain exceptionally profitable, keeping pay TV customers far more effectively than American providers. Total revenues climbed from $12.5 billion to $13.5 billion in just one year, as price hikes, Internet Overcharging schemes like usage-based billing, and lack of competition continue to takes its toll on Canadian wallets.

The biggest winners were the biggest telecom companies in Canada — Rogers Communications, Bell Canada (BCE), and Shaw Communications, which all saw profits soar 8.2% to $11 billion.  Costs increased about 10.7% in 2011, fueled by network upgrades and rampant hikes in programming costs — an interesting state of affairs considering Rogers and Bell own or control a substantial number of the programmers demanding higher payments.  Most of those increases were passed on to customers in the form of rate hikes.

Although Canadians are increasingly interested in streaming online video, virtually every major Internet Service Provider in the country has effectively prevented customers from dropping cable television service in favor of broadband-only access.  They manage it with usage caps and usage billing on their broadband products.  With streamed video accounting for a substantial drain on customers’ monthly usage allowances, Canadians are unlikely to cancel cable TV in favor of watching all of their favorite shows online.

In fact, the number of Canadian households that subscribed to a cable company’s basic television service actually increased by 2.8% in 2011 to reach 8.5 million.  Experts say the country’s transition to digital over the air television may account for some of that increase, but a few high broadband bills with overlimit fees for “excessive Internet use” can effectively drive online video fans back to traditional cable TV as well.

Satellite television in Canada remained flat,  with a virtually unchanged 2.9 million Canadians relying on Bell and Shaw satellite service for television entertainment.

But everyone is paying more to watch.

In 2011, cable companies paid $2.1 billion in wholesale fees to the pay and specialty services they distribute, an increase of 10.2% over the $1.9 billion paid the previous year. The fees paid by satellite companies rose by 2.8% in one year, going from $894.4 million to $919 million.

That leaves vertically and horizontally-integrated conglomerates like Bell in the perfect position to extract higher programming payments.  Those costs are passed down to Canadian consumers and blamed on “greedy programmers,” despite the fact those programmers are owned in part or outright by Bell.

A Rogers retail rental store

Rogers is also well-suited to remain a part of the Canadian entertainment experience.  The company owns cable systems, wireless phone networks, programmers, and even home video stores. However Stop the Cap! reader Alex notes Rogers has been closing a number of those video stores over the past few months.

“This gives customers one less choice for renting movies, basically forcing them to use Rogers On Demand instead,” writes Alex.

Rogers On Demand comes with a higher price, too.  In-store rentals from Rogers are priced at 2 for $9 or 3 for $15.  A recent look at Rogers’ video on demand website, Rogers Anyplace TV, shows most movie titles priced at $4.99 each.  With Rogers closing 40 percent of their retail rental outlets, movie fans have had fewer competitive choices for movie rentals.

One potential new contender coming to Canada – kiosk video rentals.  Although services like Redbox are now commonplace in the States, they are virtually unknown in the north.  Jim Gormley, former owner of Jumbo Video is back with Planet DVD.  With just 2% of Canadians renting movies from kiosks, Gormley believes there is plenty of room to grow, especially as Rogers scales back its video rental business.

Planet DVD has a pilot project running with supermarket chain Sobeys to place kiosks in front of nine store locations.  The first kiosk was erected in early March in front of a Sobeys store in Mississauga, Ont.

A new release at a Planet DVD kiosk is priced at $3 for a one-day rental.  That’s less than what most video stores charge, but more than double what Americans pay at a Redbox kiosk.