An AT&T executive casually told an audience attending the Wells Fargo 2016 Convergence & Connectivity Symposium that a significant part of AT&T’s wireless network was built with money intended for AT&T’s landline network.

“I came more from the wireline [landline] business and had always a little bit of frustration for me because for many years before I picked up operations in construction and everything for the wireless side of the business, in the wireline world, I was spending a lot of money that was directly supporting the wireless operation, but it showed up as wireline spend,” said Bill Smith,  who has been with AT&T for 37 years and has served as president of AT&T’s Technology Operations since January, 2010. “So we’re not that good at allocating those expenditures.”

Smith’s admission gives further evidence that AT&T has been shortchanging investment in wireline and fiber networks for years, to the benefit of AT&T’s profitable wireless business.

When mobile networks were first being constructed, there was concern that private investment, not landline ratepayers, be responsible for covering the costs of building wireless infrastructure. Both AT&T and Verizon submitted regular rate increase requests to state regulators during the period, claiming additional compensation was needed to cover the costs of landline network upkeep and upgrades. In most cases, regulators approved those rate increases.

Smith’s admission suggests AT&T systematically allocated expenses associated with its wireless network on the wireline side of the business ledger, reducing the amount available to maintain landline service. Had regulators known, they would have likely rejected the rate increase requests and, more importantly, required AT&T to stop spending landline ratepayer funds on wireless networks.

By depleting funds designated for wired networks, AT&T ultimately made a cheaper choice about the type of advanced network it would deploy. AT&T rejected Verizon’s choice of FiOS fiber to the home service because it was ‘too expensive.’ AT&T’s less costly solution, U-verse, relies on fiber to the neighborhood, with existing copper wiring remaining in place between the nearest fiber link and the telephone interface box on the back of your home or business.

Smith also handily defeated his employer’s justifications for data caps, telling the audience AT&T has strong capacity with plenty to spare, noting increasing traffic demands on AT&T’s networks are nothing new for the company.

“But getting back to the capacity question, I don’t lay awake at night worried about that,” Smith said. “Yeah there are a lot more demands coming in to the business, but there is nothing new about that. We’ve lived through many, many cases of new applications, new waves causing increases in consumption. I feel very good about where we are. The density of our network is very strong, and as I mentioned, I think we lead the industry in terms of U.S. footprint in the density of our network and that’s great. Also we have things like small cell coming on the horizon.”

 

A $2 monthly price hike for many longtime Netflix subscribers could cause up to 480,000 customers to cancel the service, according to a Wall Street analyst.

Long-standing Netflix customers began seeing $2 price hikes — from $7.99 to $9.99 starting last month. The “two-concurrent stream” HD plan is Netflix’s most popular, and those subscribed the longest will be the last to be affected by the price increase. Customers who enrolled at the $8.99 price implemented in May, 2014 will also pay $9.99 a month starting this October.

“Impacted members will be clearly notified by email and within the service so that they have time to decide which plan/price point works best for them,” Netflix said in a statement.

Netflix’s new subscriber growth had already cooled as content acquisition costs reached new highs, making it harder for Netflix to license new content to keep customers happy with new releases. Nomura Securities analyst Anthony DiClemente believes up to 480,000 current Netflix customers might cancel service after the rate hike takes effect, especially as competing streaming video services like Hulu and Amazon continue to grab market share.

Despite the potential for customer losses, Netflix still stands to gain up to $520 million in new revenue from the rate increases alone. Netflix says it intends to spend the money on content licensing and producing more shows for Netflix customers. A Netflix executive projected the company would spend more than $6 billion in 2017 on content licensing, up from $5 billion this year.

Stop the Cap! continues the fight for a better deal for Time Warner Cable customers that could soon end up as Charter Communications customers, if the California Public Utilities Commission (CPUC) approves the merger.

While the Federal Communications Commission formally approved the deal last week, California has yet to sign off on the transaction, giving consumer advocates like Stop the Cap! an opportunity to recommend the state regulator impose stronger consumer-friendly deal conditions that guarantee customers their share of the anticipated windfall in “deal benefits” that shareholders and executives of the companies involved are likely to receive.

Our California coordinator Matthew Friedman has been educating the CPUC about the true nature of data caps and usage-based billing, and sharing our view that Charter’s promised merger deal benefits are illusory, offering little more than what Time Warner Cable already offers its Maxx-upgraded service areas. In fact, Time Warner’s ongoing commitment to not impose compulsory data caps or usage billing is likely to be canceled by Charter Communications, which has only agreed not to impose such billing schemes on customers for three years.

Even worse, future Charter customers are likely to pay higher broadband bills after Charter imposes its regular prices on Time Warner Cable customers — prices often higher than what Time Warner charges for similar services. Although Time Warner customers have been able to negotiate a better deal for themselves after threatening to cancel, Stop the Cap! anticipates Charter will not be as generous with those customers in the future.

At the minimum, Stop the Cap! is recommending the CPUC either permanently ban compulsory usage caps and usage billing from Charter, or add a competition test that will allow such billing only where consumers can switch to a competitor that offers comparable unlimited broadband service.

The loss of [Time Warner’s] commitment [to always offer unlimited broadband options to consumers] could result in the following harms, according to Friedman:

1. New Charter’s commitment to provide low cost broadband will become completely voluntary and unenforceable;
2. increased broadband pricing resulting in decreased demand for broadband;
3. New Charter will be able to circumvent Net Neutrality rules;
4. New Charter will be able to engage in a multitude of anticompetitive behaviours, increasing the cost and reducing the attractiveness of competing video content from edge providers, thus lessening the demand for high-speed broadband access to the Internet, and thus running counter to Section 706(a)’s mandate to promote competition in broadband services;
5. innovation and investment will potentially decrease significantly;
6. network security can be adversely affected; and,
7. Californians, especially low-income Californians, may lose access to education opportunities.

“Stop the Cap! (and the Office of Ratepayer Advocates as well) has offered a reasonable option of requiring a competition test to sunset the prohibition on data caps and usage based pricing,” wrote Friedman. “This suggestion is based on Charter’s own expert testimony and [the conditions] must be rewritten per these suggestions if it is to fulfill multiple statutory requirements.”

Stop the Cap! also advocates that Time Warner Cable customers that purchased their own cable modems to avoid Time Warner’s modem fees deserve an ongoing bill credit for providing their own equipment, because Charter builds the cost of its modem into the price of broadband service.

“Charter already bakes the price of the modem rental into the monthly cost of the plan,” Friedman noted. “New Charter [should be required] to offer a discount to customers who bring their own modems. Charter currently allows customers to bring their own modems… they just continue to charge those customers for a Charter modem that the customer never uses.”

Although Charter’s pledge to increase broadband speeds for Time Warner customers seems laudatory, in fact Charter’s proposed service offerings also represent a significant rate increase for broadband customers who don’t need or want 60Mbps service. They won’t have much choice after Charter imposes its own plans and pricing, which are now limited to 60 or 100Mbps options for most customers, at prices starting at $60 a month.

“Clearly these TWC customers are materially much worse off under New Charter than TWC,” Friedman told the CPUC. “Equally clear is that Charter’s ‘Simplified Pricing’ (perhaps more accurately described as ‘Fewer Options and Higher Prices’) is far from a public benefit. This massive price increase will affect literally every stand-alone-broadband TWC customer other than the few who qualify for the School Lunch/Senior Assistance plan. While the low-cost School Lunch/Senior Assistance plan is great for the narrowly targeted group of consumers who manage to qualify, roughly doubling the cost of broadband for every other standalone customer more than offsets the combined value of every other ‘benefit’ that the applicants allege will come from this transfer.”

Stop the Cap! also advocates that the CPUC guarantee Charter customers have a choice about the broadband speeds they need and the amount they have to pay for Internet access.

“New Charter should be required to retain TWC’s pricing and plan structure in perpetuity, for both new and existing TWC customers. TWC customers should retain the ability to switch back and forth between TWC’s cheaper, larger variety of plans,” Friedman wrote. “New Charter should be required to continue TWC’s practice of increasing customer speeds as technology advances with no
accompanying price increase.”

Although Charter’s lobbying efforts promote improved service for Time Warner Cable customers, it is our view that once one examines the full scope and impact of Charter’s proposal, customers will be worse off under Charter than they would be staying with Time Warner Cable.

“TWC stands out in its field for its customer-friendly policies such as providing discounts for those who own their own modems, its public commitment to refuse to impose data caps or
usage based pricing even in the face of pressure from Wall Street to do so, and the creation of its TWC Roku App to allow customers to avoid set-top box rental fees,” argued Friedman. “This transfer, as currently conditioned, creates a net public benefit harm, not a benefit, or even a status quo.”

For the fourth year, Stop the Cap! is pleased to bring you our advice on how to win yourself a better deal from Time Warner Cable. If you are paying regular price for Time Warner Cable service, you are throwing money away. There is no award for being a loyal cable customer these days. Only new customers and those willing to demand a better price get the best deals, while everyone else pays astoundingly high rates.

We are rarely surprised by anything, but even we confess astonishment as customers continue to show us their $180-250 cable bills. Most have been customers for decades and have never bothered to ask Time Warner if they could be getting a better deal. They should have asked us because the answer is absolutely yes. If you can devote about one hour a year and are willing to do some homework, even those coming off a promotion can save hundreds of dollars a year and get better service.

For those accustomed to badgering the cable company for a better deal year after year, we have some troubling news. Time Warner Cable is making things harder for you. In years past, customers only needed to use social media like Twitter or Facebook and ask for a better price and the cable company usually called back with a great promotional offer for the next year. Those days ended last fall, when the company began channeling current customer promotions almost exclusively through its national customer retention call centers. Even the oldest method of all — showing up at a local cable store with boxes in tow ready to turn in as you threaten to cancel service over its cost today often results in a shrug of the shoulders and an admission cable store employees are increasingly unable to offer customers promotions to entice them to stay. We saw this ourselves this week. As a result, Time Warner Cable lost that customer on the spot.

So why do cable companies play this game with their customers year after year? In a word, it’s all about the money. At least 80% of Time Warner Cable customers are still paying the company $10 a month to rent a cable modem customers can buy for themselves for as little as $50. Why do they keep paying? Because it’s a hassle or the customer believes they are incapable of installing their own. Even those who fought and won up to $1,100 in savings last year procrastinate after that promotion expires and put off trying to renew it. Why? Because few people relish debating for discounts. It’s a chore. But you say the same thing about doing your taxes, so it’s time to get some discipline and get this done. We’re even going to walk you through the process and share the tricks and traps you are likely to encounter along the way and how to get past them. How do we know? We have Time Warner Cable service too.

Heads Up: Time Warner Cable & Charter Communications — You may have read that Charter Communications is in the process of acquiring Time Warner Cable. Most state regulators with the exception of California (where approval isn’t a done deal at the time of writing) have approved the sale and federal regulators seem likely to follow, with a number of conditions Charter will have to meet going forward. For the rest of 2016, even if the deal is approved, we don’t expect many immediate changes. You are likely to see the Time Warner Cable name, packages, and pricing remain the same for most of this year. Next year, we expect Charter will want to retire Time Warner’s name and packages and move customers to their Spectrum product suite, at new customer pricing for all for the first year. We will update readers as needed to explain the transition, but it should not affect any promotions you win for at least the next year.

Getting Ready to Deal

Based on reader input and our own experiences, you are going to find Time Warner Cable less willing to volunteer their lowest price promotions as they have in the past. Customer retention call center workers are trained to try to keep your business without giving away too much to customers threatening to leave. That is why doing your homework is essential before you call.

The most common reasons people call threatening to cancel service are:

• a poor service experience
• a rate increase or the end of a promotion that results in a higher rate
• a better deal from the competition

When you call to cancel service, a representative will seek to understand your reasons and attempt to save you as a customer. If you respond you don’t like the picture quality or your Internet is constantly going out, you are unlikely to get a promotion. You’ll be offered a one-time service credit and a repair visit. If you are calling to cancel over a rate hike notice, they will probably offer a tepid promotion that effectively wipes out the rate increase, but still leaves you paying a lot more than you should. The best offers are designed in response to marketing from competitors trying to steal you away as a customer.

Doing Your Homework

We believe the best deals will go to customers prepared to bring a competitor’s offer for them to match. If Time Warner’s local competitors are Google Fiber or Verizon FiOS, you are probably going to get a great deal without a lot of effort. In the northeast, Verizon FiOS and Time Warner Cable have had to face the fact if a customer of either doesn’t get an excellent deal to stay, they are going to switch to the other for one or two years and then switch back after the promotion expires. We’ve seen retention offers in these areas that even include high value gift card rebate offers normally reserved exclusively for customers able to prove (with their final bill) they are leaving one provider for the other. In areas where Time Warner Cable competes with AT&T U-verse, negotiations can get tougher. Time Warner Cable retention operators will listen to your claim you can get a better deal from AT&T or DirecTV and then try to trip you up by asking a lot of questions about 1-2 year contracts, HD fees, set-top equipment fees, broadband speeds, and other sneaky fees AT&T loves to slap on their bills but not always disclose in their advertising.

Things can get even tougher if their only significant competitor is Frontier Communications, HawTel, Windstream, CenturyLink, or other independent telephone companies. Most customers still can’t get TV service except through a companion offer with a satellite company and broadband typically comes in the form of underwhelming DSL. Time Warner Cable has a database of their competitors’ promotions and packages, and they respond to your price match request by trying to find the offer you want them to match in their system. When they find it (or something close to it), the call center operator will respond with a series of challenging statements to cut the apparent value of that promotion. For example, they will claim the competing offer does not include certain features Time Warner includes at no extra charge or doesn’t include various equipment, programming and other hidden fees that raise the price.

If you concede this, the price they will ultimately match is likely to be higher than what you originally thought. It may even sound reasonable to you, because you are used to “gotcha” and hidden fees that are already on your current Time Warner bill (fees the retention operator usually “forgets” to mention Time Warner also charges when they claim to be making an “apple to apple” comparison of the two offers.) That’s their game and it is designed to confuse and overwhelm you. We are going to teach you how to avoid getting on board their carnival carousel.

The key word for 2016 is: UPGRADED, as in their competitor ‘just notified you they have upgraded your neighborhood to a better level of service with a great limited time, local promotion just for customers like you.’

As AT&T and other phone companies continue to upgrade their networks to deliver video, phone and better broadband service, you can shut down the debate about DSL broadband speed and the many deficiencies of telephone company partnerships with satellite TV providers. Instead, you will explain the phone company can now match the speed Time Warner is selling (or at least the speed you need), and with services like Frontier FiOS TV/Vantage TV, CenturyLink’s Prism, Hawtel’s TV, and Windstream’s Kinetic TV, you don’t need a satellite dish to watch anymore.

But before we begin negotiations, a review of what you are already paying for is in order. Go and grab your latest Time Warner Cable bill.

If you are a broadband-only customer, you’ve probably received many offers to add television service. Those with cable television and broadband may be getting cards in the mail offering to add phone service for an additional $10 a month. Those customers identified as likely premium movie channel subscribers are getting offers to add multiple premiums at a special price. This practice is known as upselling, and it is how your $150 cable bill quickly rose to well over $200 once those limited-time promotions end and regular prices begin.

Here are some common cable TV add-ons that may be still lurking on your bill, are optional and may be removed on request:

• Variety Pass (a/k/a Preferred TV): Just over 60 channels of lesser-known and slightly more expensive cable networks and their cousins. Includes MTV, Aspire, Cooking Channel, FOX Sports, Crime and Investigation Channel, GSN, LOGO, and National Geographic, among dozens of others. This package is very common and can often be downgraded to a 70+ Standard TV package.
• HD Pass: Usually 4-6 channels of uniquely expensive basic cable networks. Most customers probably added this during the days of HDNet — a network Time Warner Cable dropped several years ago. Today, you are probably paying $3-5 a month extra for networks like beIN SPORTS, MGM HD, RFD HD, and Smithsonian. If these don’t interest you, drop this add-on.
• TWC Sports Pass: More than two dozen additional sports channels that come at a hefty price. If you need to get your cable TV bill down, this is a good place to start.
• TWC Movie Pass: Once affordable, this package of Disney Family Movies On Demand, TWC Movie Pass On Demand, and at least eight Encore movie channels has seen steady rate increases, especially over the last three years. It may no longer be worth it.
• Various Premium Channels: HBO alone now costs $16.99 a month. Other premiums have also seen prices rise these last few years. But for $20-30 more, depending on the promotion, you can have every premium channel for a year, usually including HBO, Cinemax, Showtime, The Movie Channel, Epix, and Starz. Don’t leave your money on their table.

With the latest round of rate hikes, renting equipment from Time Warner has gotten more expensive than ever. Do you still need a traditional set-top box in the guest bedroom or kids’ rooms if they are not even interested in cable TV? Each box and remote can add up to $7-9 a month depending on your package. DVR service is also increasingly costly because Time Warner charges customers for both the equipment and the service. An enhanced DVR capable of recording up to six shows at once is a nice addition, but it can easily add over $20 a month to your bill in equipment and service fees. If you find you aren’t using the DVR as often as you used to, it may be time to switch back to a traditional set-top box, which costs much less.

If you have TVs in spare bedrooms or the kitchen hooked up with Time Warner’s Digital Adapters, you will find the price for those has also increased dramatically. Initially promised for $0.99 a month, they now cost $3.25 each. This year, we recommend returning them and buying one or more Roku 2 2015 Edition ($70) units instead, which can deliver cable TV to your spare TV sets over your home Wi-Fi. (Also available on: Roku 3, All Roku 2 Models, Roku LT, Roku HD (2500X), the Roku Streaming Stick, Kindle Fire HD & HDX, Samsung Smart TV, Xbox 360 and Xbox One.) Time Warner provides their lineup on these devices with a free app. A one time equipment purchase will pay for itself in a few years, give instant access to Hulu, Netflix, and other services and offer a less frustrating experience.

Cable modems are another piece of equipment you should not be renting from Time Warner. These devices work with your Internet service and now cost $10 a month. The top recommended Arris (formerly Motorola) SB-6141 can be purchased on eBay for around $50 (for refurbished units) and from retail outlets for $70-80 (new). If you are still renting a modem from Time Warner, go and buy one today.

Am I Getting a Good Deal?

This is the part people dread the most — having to haggle over their cable bill. How do you know if the offer Time Warner gives you is a good one? The answer is: by comparing it against the competition and what Time Warner would charge new customers for the same services. If it is within that range, you’ve done okay. If you keep pushing far beyond that, you are likely to find diminishing returns and increasing aggravation – sometimes an offer promised on the phone never even makes it to your bill, because it was offered in error. Then it becomes a dispute over crediting the difference between an offer promised and one actually received. We also don’t recommend people push for rebate cards, because even if you are offered one to keep your business, you usually will not qualify for it because you typically cannot meet the rebate’s terms and conditions, resulting in a rejection letter several months later from the third-party rebate processor.

To find out pricing of current promotions, start by visiting the phone company’s website to see what it has to offer. After that, it is off to Time Warner Cable’s website, pretending to be a new customer and creating a package similar or identical to what you receive today.

Along the way, take note of fine print disclosures about contract terms, equipment fees, surcharges, etc. Some new customer offers increase in price during the second year, but ignore that. You are only negotiating for a better price for one year. In general terms, you are probably going to find new customer prices averaging in this range:

• Broadband only: $34.95/mo for 12 months (Standard service)
• Triple Play (broadband, TV + Enhanced DVR, phone): $99.99/mo for 12 months (30Mbps service)
• Double Play (broadband + TV): Expect to pay around $80-90 for Standard/Turbo/Extreme broadband with traditional 200+ channel Preferred TV (periodic promotions offer enhanced speed broadband at the higher side of this price range)

Be aware most promotions start with lowball offers that do not include equipment like the very popular and expensive DVR (with the equipment and service fee), and the additional cost of a second set-top box many people have in their master bedroom. There are also Broadcast TV and Sports Programming surcharges increasingly charged by providers, and the usual taxes and fees.

If you want to save time and are comfortable with a triple play package including 200+ channel Preferred TV with DVR and one additional standard HD set-top box, Ultimate Internet (50Mbps or 300Mbps in Maxx-upgraded areas), and Unlimited local/nationwide home phone service with voicemail, you should be able to easily negotiate a price hovering around $120-130 a month. We pay closer to the high side of that range after subscribing to “whole house” DVR service, which allows you to watch shows recorded on a DVR in another room. That price represents about a $50/month savings over the $175 price we would pay with the lesser promotion they offered us after the most recent one expired. If you are in a more competitive market with an even better deal than we found from our local providers, Time Warner should be able to match it too.

It’s Time to Make the Cancel Call

We’re getting close to making that phone call. Just one more reminder: the retention operator will probably try to question your competitor’s deal. That is where our magic word UPGRADED comes in. You are going to stay resolute the competitor’s offer you negotiated and are telling Time Warner about specifically targeted those gotcha fees and hidden charges, which have all been waived or do not apply. To win your business after the upgrade, the price quoted is the “out the door” price exactly as it will be billed to you, without hidden fees, no term contracts, and no gotchas. You can acknowledge those fees are common among many providers, but they do not apply to you in this case.

Get a glass of water, a pen and paper, and be prepared to spend about 30 minutes total on the phone (most of that will be on hold as they change your account to add the promotion you just won).

Call 1-800-892-4357 and say “cancel service” when the automated system asks what you are calling about. From there, your call will be forwarded to a customer retention call center. The first thing you should ask when connected is the representative’s name and extension (or other identifying information). If your deal isn’t applied (or applied correctly) to your account, the name of the person you spoke with will go a long way to getting any problems straightened out.

You will be asked why you are canceling service. You want to emphasize “it costs too much” and you have “found a better deal” elsewhere. You should expect the representative to start negotiations by attempting to downgrade your current service to save money. Do not play this game at this point in the call. Politely tell the representative you are not interested in a reduction in your services because you can get the same or better from the competition… at a lower price. Keep reminding them your concern is over the cost of the service, nothing else. Don’t get sidetracked talking about service problems or poor customer service. Address those issues at the end of the call.

You will be asked to describe the deal from the competitor. Let them know that with recent upgrades in your area it covers all the TV channels you want to watch, has the same broadband speed you are getting now, and offers unlimited local and long distance calling to all the places you care about. Let them know you have already talked to the other company but after a family discussion, you decided to give Time Warner a chance to match or beat their offer and will stay as a customer if they can.

The retention operator will likely try to challenge the competitor’s offer, but each time politely remind them your offer either includes those fees/charges or waives them with no contract obligation and no cancellation penalties. Tell them that competitor is going all out to sign up new customers in your neighborhood.

At all times, be polite, persistent, and persuasive. If you are pleasant, representatives will often go the extra mile for you. Try saying, “is there anything else you can try to get me a better price,” “I really appreciate all of your help today,” and “thank you for looking into this for me.” If things seem to be going against you, remind them, “I know there must be something we can do together to get to a better deal,” “I know you might not be able to do this for me, but perhaps a supervisor could?” and “maybe I am approaching this wrong and we need to start over and try to find the best promotion we can, even if it means adding or changing something that will get me a better deal.”

At this point, the operator will put you on hold and review the promotional offers they can apply to your account. When they return to the line, hear them out but you need them to come within $5-10 of the deal you took to them. If they can’t, you can usually ask if a supervisor will grant you a one time service credit for the difference between the two prices, or to give you a free upgrade to faster Internet speed, a premium movie channel, or something else to sweeten the offer. Try to stay flexible over a few dollars either way. The representative cannot make up a deal, they have to find one in the system that matches your current services and enter the proper code(s) to apply it to your account. Write everything down and repeat it back as you go to make sure you both understand the terms. Also make certain to ask if ANY other fees or charges apply, and if they do, write them down. In most cases, the price you get will be before taxes and some surcharges.

If you find you are dealing with a difficult or intransigent representative, thank them for their time, hang up and call back in a few hours and try again. You never have to commit to a deal immediately. If you want to think about it, ask for the representative to note your account with the offer he or she made and ask their name so you can refer back to that conversation when you call back.

Save your notes. It is unfortunately all too common that the deal you were promised over the phone can look very different on your first bill. But if you kept your notes and the name(s) of representatives you spoke with, any problems can be fixed later with a corrected deal or service credits.

[flv]http://www.phillipdampier.com/video/Inside Amy Schumer – Calling the Cable Company.mp4[/flv]

Amy Schumer calls Time Warner Cable. It wasn’t this bad for us, we swear! (4:45)

CenturyLink is planning to trial usage caps on its broadband service later this year, not to reduce congestion or to bank the extra money for service upgrades, but to boost revenue and profits.

Stewart Ewing, chief financial officer at CenturyLink, told Wall Street analysts the company was on board with usage caps and usage billing primarily because its biggest competitor (Comcast) is already implementing a similar program in many of its markets. It’s that kind of “competition” many customers say they could do without.

“Regarding the metered data plans; we are considering that for second half of the year,” Ewing told investors on a morning conference call. “We think it is important and our competition is using the metered plans today and we think that exploring those starts and trials later this year is our expectation.”

No details about the test markets or range of usage allowances were made available by Ewing, but CenturyLink is under pressure by Wall Street to improve its revenue after raising prices and tightening credit standards on its customers. The combined impact of rate hikes and a tighter credit qualification policy led CenturyLink to lose 22,000 broadband customers during the last quarter, many who simply stopped paying the bill.

CenturyLink has been under pressure by Wall Street to put usage caps and usage pricing on its broadband service for over a year.

David Barden from Bank of America called data caps “an opportunity” for CenturyLink to rake in more dollars from customers by using misleading pricing to trick customers.

“We have been seeing a lot of the cable companies experimenting with data caps and metering higher-end usage,” Barden told CenturyLink executives on the conference call. “It seems like the FCC is not pushing back on this and it feels like it could be a big opportunity for telcos to, if nothing else, price underneath the cable umbrella and start to raise rates from high-end users.”

In plain English, Barden wants companies like CenturyLink to make customers believe they are getting a better deal from a lower price, at least until customers actually use the service. Then, the rate increases from usage caps and overlimit fees begin.

Glen Post, CEO of CenturyLink, is still committed to believing CenturyLink is in a good position to add broadband customers, despite the forthcoming trials of usage caps and overlimit fees. He defines 40Mbps broadband from CenturyLink as the speed that will “address most of our customers’ actual needs.”

CenturyLink now has 940,000 households connected to its Gigabit Passive Optical Network (GPON), many for its Prism TV service. Another 490,000 businesses also have access to CenturyLink’s GPON network, primarily for broadband. Post claims more than 30% of the company’s service area is now served with broadband speeds of 40Mbps or greater.

In 2016, CenturyLink expects to spend $1.2 billion on upgrades for its broadband network and capacity. In comparison, in 2015 CenturyLink spent $1 billion repurchasing shares of its own stock and another $1 billion on dividend payouts – both to benefit shareholders.

At present, CenturyLink has around a 15% market share in its GPON-enabled markets (the company didn’t say what its market share was where legacy copper wire infrastructure still dominates). Post believes that gives the phone company enormous room to grow, assuming its customers can pass credit checks and do not mind their broadband service data-capped. Like many phone companies looking for the biggest return on investment, Post noted CenturyLink will pay extra attention to wiring Multiple Dwelling Units (MDUs) — apartment buildings, condos, etc. — where the company can bring fiber service at a lower cost than wiring each home and business.