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Cable One Raking It In With Rate Hikes: 47% Margin Highest in the Cable Industry

Cable One, the Phoenix-based mid-sized cable operator serving some of the poorest communities in the country is charging some of the nation’s highest prices for broadband service, raking in an unprecedented 47% margin in the fourth quarter of 2017, the highest in the cable industry.

That growth has come courtesy of CEO Julie Laulis, who has doubled down on data caps — automatically enrolling customers in higher priced plans if they exceed data caps three times in any 12-month period, raised prices, and ended most new customer and customer retention promotions in favor of ‘take it or leave it‘ pricing, especially on broadband service. Laulis has also decided to devote most of Cable One’s marketing efforts on selling broadband service, while de-emphasizing cable television. As a result, customers dissatisfied with Cable One’s lineup are encouraged to leave quietly.

Because video programming is costly to provide and broadband is relatively cheap to offer, the more the company can extract from its internet customers, the higher the profits earned. In 2011, cable television represented 49.1% of Cable One’s $779 million in revenue, with residential and commercial broadband comprising 34%. Today, 57% of Cable One’s $960 million in revenue comes from selling internet service. Cable One not only de-emphasized its video business, it also raised prices on internet service to further enhance earnings.

New customers coming to Cable One can subscribe to an entry-level broadband plan of 100 Mbps with a 300 GB monthly data cap for $55 a month. There are no discounts or promotions on this plan. But Cable One also requires customers to lease ($10.50/mo.) or buy an added-cost cable modem, raising the price higher. To prevent customers from taking advantage of promotions on higher speed products, Cable One requires customers to disconnect from service for a full year before being considered a new customer once again.

Laulis

Cable One has been able to raise prices and attach stingy usage caps to customers primarily because there are no good alternatives in the rural markets it prefers. One analyst said 77% of Cable One’s customers are in largely rural areas of Arizona, Idaho, Illinois, Missouri, Montana and Oklahoma. But prices are clearly getting too high for some, because the company lost more video and phone customers that it gained in new broadband subscriptions during the fourth quarter of 2017.

The fact Cable One broadband is now considered by many subscribers to be “too expensive” is also reflected by the extremely anemic broadband growth at Cable One. In 2017, the company added just 1.5% to its residential broadband customer base, despite very limited competition from phone companies.

MoffettNathanson’s Craig Moffett has complained all winter that Cable One is sacrificing broadband subscriber growth in favor of profits from price increases.

“[Cable One has] the most limited broadband competition of any publicly traded operator, and they have the lowest starting penetration,” Moffett told his investors. “Should they not be growing broadband the fastest of anyone? If price elasticity is greater than anyone thinks, how long is the runway, not just for Cable One, but for any operator choosing a strategy of price increases rather than unit growth?”

Cable One is also squeezing its newest customers at its latest acquisition – NewWave, which now features pricing very similar to Cable One. It recently started to turn over past due NewWave customers to collections after going 40 days past due. Previously, it was 90 days before account holders were threatened with cancellation and collections.

For now, NewWave’s introductory offer remains: 100 Mbps High-Speed Internet is $39 for the first three months before these rates kick in:

100Mbps 150Mbps 200Mpbs 200Mpbs 200Mpbs
Monthly Price* $55 $80 $105 $130 $155
Download Speed Up To 100 150 200 200 200
Upload Speed Up To 3 5 10 10 10
Best for # of Household Devices 5 8 10 10 10
Data Plan 300GB 600GB 900GB 1200GB 1500GB
Household Needs Download files/music
Power surfing
Occasional gaming
Mulitple surfers
Serious gaming
Mulitple devices & users
Serious gaming
Mulitple devices & users
Serious gaming
Mulitple devices & users
Home Wifi Included* Included* Included* Included* Included*
Streaming Video HD Video Multiple HD Video Multiple HD Video Multiple HD Video
iTunes Downloads of 45 minute show 15.6 seconds 10.8 seconds 7.8 seconds 7.8 seconds 7.8 seconds

*Plans & pricing for new customers. Rates do not include optional modem fees of $10.50 per month. Rates subject to change. Taxes and fees not included.

 

YouTube TV Gets Turner Networks and More Sports Channels… and a $5 Price Hike

Phillip Dampier February 14, 2018 Competition, Consumer News, Online Video, YouTube TV Comments Off on YouTube TV Gets Turner Networks and More Sports Channels… and a $5 Price Hike

YouTube TV is adding seven new basic cable networks owned by Time Warner/Turner Broadcasting to its lineup along with NBA TV and the MLB Network.

The new TW/Turner Network channels — TNT, TBS, CNN, truTV, Cartoon Network, Adult Swim and Turner Classic Movies, along with more sports programming, will also mean a $5 a month rate hike for the streaming service, effective March 13.

Existing YouTube TV customers and those signing up before the rate increase takes effect will be spared the price increase, paying $35 a month for the service instead of the $40 rate charged new customers next month.

YouTube TV has focused much of its attention in the last year on getting local broadcast stations on its lineup, and now has a complete assortment of NBC, CBS, ABC, and FOX affiliates in dozens of TV markets. One of the reasons cord-cutters are reluctant to cancel their cable subscription is the loss of local stations, but YouTube TV has managed to overcome that roadblock for many subscribers.

The service has spent much of its annual budget on sports channels, which are usually the most costly basic cable networks. The addition of Time Warner, Inc./Turner Broadcasting cable networks came as a result of subscriber demand. Time Warner, fighting the Department of Justice over its proposed acquisition by AT&T, will likely use the new agreement as additional evidence the company is not withholding popular cable programming from AT&T’s competitors.

YouTube TV offers a 7-day free trial, after which subscribers are charged $35 a month. If interested in the service, now is the time to subscribe before it costs $60 more a year.

Cablevision, Suddenlink Will Bail Out Altice’s Struggling European Business

Phillip Dampier January 11, 2018 Altice USA, Cablevision (see Altice USA), Competition, Consumer News, Suddenlink (see Altice USA) Comments Off on Cablevision, Suddenlink Will Bail Out Altice’s Struggling European Business

Altice’s American cable companies will help bail out the parent company’s struggling French operations.

Cablevision and Suddenlink are coming to the rescue of their parent company Altice in a deal that will transfer $1.5 billion from the two American cable operators to help bail out its struggling European operation, according to the Wall Street Journal.

Founding shareholder Patrick Drahi is splitting his U.S. cable operations away from Altice NV, spinning them off into a new publicly traded company known as Altice USA. But Drahi has also ordered the new U.S. company to pay a one time $1.5 billion dividend, most of which will end up in the bank account of Altice NV to help the parent company reduce its leveraged debts that have been largely responsible for its falling stock price.

While Cablevision and Suddenlink customers can look forward to additional rate increases, shareholders of Altice USA are being enticed to invest with sweeteners including an unexpected dividend payout and a sudden decision by Drahi to forego his usual management fee charged to companies he acquires to acquaint them with the “Altice Way” of doing business. That fee can amount to an initial $30 million payment plus an ongoing percentage (usually 2-3%) of a Drahi-acquired company’s future revenue.

Altice USA believes it can afford the bailout thanks to President Donald Trump’s tax cuts. In addition to using $2 billion of anticipated savings to pay for share buybacks, Altice USA hopes to quickly recoup an additional $1.5 billion from reduced taxes and revenue increases it will earn from customer rate hikes and new broadband customers.

Altice NV, soon to be renamed Altice Europe, was a veritable disaster financially — called the “worst large-cap performer in Europe” in 2017. At the center of Altice’s European operations remains the dismally performing SFR-Numericable, the French wireless and cable company. After Drahi acquired the company, he slashed costs and investments and threatened to lay off one-third of its workforce. Service deteriorated and customers canceled in droves. Investors starting selling their Altice shares around Halloween of 2017, after watching Mr. Drahi pile on unprecedented debt and become convinced Drahi’s highly leveraged company could not succeed.

The Wall Street Journal cautioned potential investors in Altice USA that the new venture will gladly take your money, but give shareholders almost no say in how it will be governed. Drahi has engineered his continued dominance of the new entity with control of at least 51% of voting rights.

Wall Street analysts are largely positive about the deal, noting Altice USA won’t be attached to Altice’s European money troubles and the company will have the ability to extract revenue from its customers with ongoing rate increases.

Dish and DirecTV Join the 2018 Rate Hike Parade

Phillip Dampier December 28, 2017 Competition, Consumer News, DirecTV, Dish Network 1 Comment

Satellite dish customers relying on Dish Networks or DirecTV for cable programming will need to open their wallets wider in 2018 to cover rate increases at both providers.

Dish

“On behalf of all of us at Dish, thank you for your business. You have asked us to be honest and upfront with changes to your account, and that is why we are writing you,” the satellite company wrote on its website.

Effective Jan. 16, 2018, broad rate hikes of about $3 a month for cable networks and $2 a month for local channels will take effect. Dish’s “Smart Pack” will increase by 7% to $44.99 a month, America’s Top 200 rises 6% to $89.99 and America’s Everything gets a 3.4% boost to $149.99 a month. Customers on a promotion will not see the rate hike until their offer expires.

The biggest rate increase by percentage applies to local stations, where most will see a 20% rate hike from $10 to $12 a month.

Dish has published its 2018 rate card on its website, detailing the price hikes.

Package Core Programming Local Channels Total
Welcome Pack $22.99 Included $22.99
Smart Pack $32.99 $12.00 $44.99
DISH America $47.99 $12.00 $59.99
America’s Top 120 $62.99 $12.00 $74.99
America’s Top 120 Plus $67.99 $12.00 $79.99
America’s Top 200 $77.99 $12.00 $89.99
America’s Top 250 $87.99 $12.00 $99.99
America’s Everything Pack $137.99 $12.00 $149.99

Spanish/Latino Packages

Package Core Programming Local Channels Total
DishLATINO Basico $34.99 Included $34.99
DishLATINO Clásico $37.99 $12.00 $49.99
DishLATINO Plus $44.99 $12.00 $56.99
DishLATINO Dos $62.99 $12.00 $74.99
DishLATINO Max $74.99 $12.00 $86.99

Channel Packs

Package Price
Locals Pack $12.00
National Action Pack $12.00
Regional Action Pack $12.00
News Pack $10.00
Kids Pack $10.00
Latino Bonus $10.00
Variety Pack $6.00
Heartland Pack $6.00
SiriusXM Pack $6.00
Outdoor Pack $4.00

DirecTV

DirecTV rates will rise effective Jan. 21, 2018 according to its website. The increase is blamed on programming costs. Customers on a promotion will not see the rate increase until that promotion expires. But AT&T, which owns DirecTV, also warns customers if they change their current base package, their promotion will end immediately and the new, higher rates apply.

DIRECTV Packages Monthly Price Increase
Minimum Service
FAMILY
$0
SELECT
SELECT CLASSIC
SELECT CHOICE
$2
ENTERTAINMENT
ENTERTAINMENT CLASSIC
$3
CHOICE
TOTAL CHOICE
$4
TOTAL CHOICE LIMITED $4.50
TOTAL CHOICE Mobile
CHOICE XTRA CLASSIC
$5
PREFERRED XTRA
XTRA
$7
ULTIMATE
PREMIER
$8
DIRECTV Español Monthly Price Increase
ChineseDirect Plus $0
BASIC CHOICE
BASIC
$1
MAS LATINO
OPTIMO MAS
PREFERRED CHOICE
MAS MEXICO
BASICO
OPCION ESPECIAL
$2
FAMILIAR
OPCION EXTRA ESPECIAL
$3
OPCION ULTRA ESPECIAL $4
MAS ULTRA
MAS ULTRA ORIGINAL
FAMILIAR ULTRA
$5
LO MAXIMO
OPCION PREMIER
 $8

Regional Sports Network and Outdoor Channel pricing adjustments for DIRECTV

Service Monthly price increase
Regional Sports Network Tier 1 $0.00
Regional Sports Network Tier 2 $0.70
Regional Sports Network Tier 3 $0.81
Regional Sports Network Tier 4 $0.20
Regional Sports Network Tier 5 $1.00
Outdoor Channel $1.49

Charter’s “Merger Benefit” for 2018: Sweeping Rate Hikes for Ex-Time Warner, Bright House Customers

Phillip Dampier December 27, 2017 Charter Spectrum, Competition, Consumer News 7 Comments

Charter Communications cable TV customers will soon see sweeping rate increases on their cable bills as the cable company announces its 2018 “rate adjustments” that will begin to take effect as early as next month in some markets.

For many customers, it is the second substantial rate increase in a year. Among the most notable are a dramatic hike in equipment rental costs and surcharges.

As Charter Communications took control of Time Warner Cable and Bright House Networks and introduced Spectrum packages and pricing in 2016 and 2017, company spokesman Justin Venech promised that Spectrum packages were “a better value” for customers, in part because equipment rental fees were substantially lower. But the gap between what Time Warner Cable charged in early 2016 and what Spectrum customers will pay in 2018 is quickly narrowing.

In early 2017, a Spectrum set-top box was priced at $4.99 a month. In mid-2017, the company raised the price to $5.99 a month and starting next month, that rental price is increasing to $6.99 a month per box. Other equipment is getting more costly as well. Time Warner Cable introduced digital transport adapters (DTAs) for secondary analog television sets at $0.99 a month. In 2018, that equipment will cost $4.99 a month. DVR service also increases $1 to $12.99 a month.

Spectrum’s original bundled TV, phone and internet packages — Select, Silver, and Gold were priced at $109.94, $129.94, and $149 a month respectively in 2016, according to the Orange County Register. Los Angeles was among the first markets in the country to obtain new Spectrum packages and pricing in the fall of 2016. Just 15 months later, customers can now expect to pay rates starting at $139.99 for Select, $159.99 for Silver, and $179.99 for Gold.

The company’s hated Broadcast TV Surcharge, which applies to all promotional and regular-priced television packages is also being hiked from $7.50 a month to $8.85.

Among the first markets to see the 2018 rate hike is Lexington, Ky.,  which has had a year-long running battle with Charter Communications.

The mayor is not happy.

“I’m outraged,” Lexington Mayor Jim Gray told the Lexington Herald-Leader. “This is the second rate hike for Spectrum’s cable subscribers in a single year. And considering Spectrum’s record of poor customer service, it just confirms my decision to bring competition and more options to Lexington for cable TV services along with high-speed internet.”

Lexington residents will soon have a third option for cable service in addition to Spectrum, AT&T or CenturyLink: MetroNet — which promises to wire the city with fiber to the home service over the next 3-4 years.

Prices for internet and phone service are unchanged for now, but Charter has often announced rate hikes for those services later in the year, so do not expect rates to remain unchanged throughout 2018.

Spectrum 2018 Cable TV Rate Increases

  • Limited Basic TV service: Current price: $15 New Price: $20
  • Expanded Basic TV service: Current price: $54.99 New Price: $49.99
  • Spectrum Receiver: Current price: $5.99 New Price: $6.99
  • Broadcast TV Surcharge: Current price: $7.50 New Price: $8.85
  • DTA: Current price: $4.00 New Price: $4.99
  • Single DVR Service: Current price: $11.99 New Price: $12.99
  • Sports Pass: Current price: $10.00 New Price: $12.00
  • Movie Pass: Current price: $10.00 New Price: $12.00
  • Triple Play Select: Current price: $129.99 New Price: $139.99
  • Triple Play Silver: Current price: $149.99 New price: $159.99
  • Triple Play Gold: Current price: $169.99 New Price: $179.99

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