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AT&T’s “New & Improved” Prepaid Data Packages Are… for AT&T’s Bottom Line

Phillip Dampier April 19, 2012 AT&T, Competition, Data Caps, Wireless Broadband 2 Comments

Some of AT&T’s prepaid GoPhone customers are howling over the company’s “new and improved” data packages that now require customers to purchase a qualified voice package if they also want affordable wireless data.

AT&T’s press release:

AT&T today announced the following new data packages with double the data or more for the same price for GoPhone customers, available April 22.

  • 1GB for $25
  • 200MB for $15
  • 50MB for $5

All data packages are available on the $50 Unlimited Talk & Text nationwide plan for GoPhone smartphones and the $25 Unlimited Text with 250 minutes nationwide GoPhone plan.

At first glance the new data plans seem to offer double the data allowance of AT&T’s older plans, which were available to any prepaid customer who wanted to avoid AT&T’s default data rate: 1 cent per 5KB.  While that amount seems tiny, in fact it’s not.  A gigabyte of usage without a data plan costs over $2,000. That is quite an incentive to enroll in one of AT&T’s data packages.

Only now AT&T’s most value-conscious customers can’t.

AT&T’s “new and improved” prepaid plans now require customers to first enroll in a $25 or $50 voice plan before they are allowed to purchase a data package.  That leaves AT&T’s “pay as you go” customers out in the cold.

A customer used to spending $15 a month on a data package with a 10c per voice minute plan with no daily access fee will now pay at least $50.  The required 250 minute voice plan with unlimited text runs $25 a month.  The data package costs an additional $25.

Rory Smith called that “rubbish.”

“Effectively this makes the service completely useless as I only need a small amount of data and rarely use my phone for voice calls or SMS messages,” Smith wrote.

“By doing this they are requiring you to enter a talk plan and pay for minutes you will never use, all just to force consumers into paying more,” another customer remarked. “It really seems like AT&T is trying to squeeze every penny they can out of their prepaid plans.”

AT&T's new prepaid pricing plans

Some analysts worry AT&T’s quest for data profits are pricing them out of the prepaid data-only market.

Current Analysis analyst Deepa Karthikeyan wrote in a report that AT&T will likely prompt customers to start shopping around and they are likely to encounter daily plan options that deliver somewhat better pricing at rival carriers.  Daily plan customers typically want the cheapest plan possible so they can pay a-la-carte for the specific features that interest them.  AT&T’s move forces customers to pay a $25 entry fee just to qualify for a data plan, which in some cases is the only reason the customer has the phone.

Some of AT&T’s competitors with comparable plans:

  • T-Mobile: $3/day Pay As You Go – First 200MB at 3G speed -or- $30 up to 5GB at 4G speed plus 100 minutes, unlimited texting
  • Virgin Mobile: $35 up to 2.5GB data, 300 minutes, unlimited texting
  • Verizon: $50 unlimited talk, texting, minutes
  • Straight Talk: $45 unlimited talk, texting, 2GB data with roaming on small GSM carriers
  • Red Pocket: $60 unlimited talk, texting, 2GB data and 200 international minutes
  • H20 Wireless: $60 unlimited talk, texting, 1GB data and $10 international calling

Fort Wayne Prefers Comcast Over Frontier Communications FiOS

Phillip Dampier April 17, 2012 Comcast/Xfinity, Competition, Frontier 2 Comments

A fiber optic network may be only as good as the marketing that sells it.

If that is true, Fort Wayne residents have made their choice, and they prefer Comcast Cable over Frontier Communications FiOS.

City officials released figures this week showing Comcast has a clear lead in the Indiana city.  Both companies pay the city franchise fees to do business in Fort Wayne, and Comcast paid almost $435,000, almost double Frontier Communications’ $262,556.

Ft. Wayne, Indiana

Frontier assumed control of the fiber optics network when it purchased the local assets of Verizon Communications.  But Frontier quickly found that volume pricing for video programming gave the old owner a decided advantage.  Frontier found programming prices for its comparatively smaller footprint far higher than what Verizon paid, and quickly began encouraging its fiber video customers switch to DirecTV satellite service.  Comcast responded with a billboard campaign that suggested Frontier was getting out of the fiber business, and encouraged customers to come back to cable.

Some did, but Frontier says it remains committed to its inherited fiber network, even though it lost over 10,000 customers last year.

“We’ve completed our evaluation of our business model and pricing,” Frontier’s Matt Kelley told the Journal-Gazette. “We’re offering an attractive bundle price. Customers are recognizing the quality and value, and that it’s a very compelling service.”

Frontier does appear to be serious about maintaining the broadband and phone service attached to its FiOS product, but has been looking for ways to bring down the wholesale cost of cable television programming and so far has shown no interest in expanding it.

“Our focus is not on FiOS video deployment,” Frontier CEO Maggie Wilderotter told investors in 2010. “The costs to install, set up and market new FiOS video customers are very expensive and, in our view, uneconomical.”

That’s less of a problem for Comcast, the nation’s largest cable operator.  It enjoys volume discounts few other providers can negotiate.  Comcast always had a built-in advantage associated with its incumbency.  Getting customers to switch providers isn’t easy.  But despite the presence of an advanced fiber optic network operated by the competition, Comcast has held on to customers.

“Our customers that are staying with us and joining us are enjoying our services, especially since the introduction of our Xfinity home security management system,” said Comcast’s Mary Beth Halprin, not missing an opportunity to pitch the cable company’s latest new product line. “The home security service costs $39.95 a month and provides around-the-clock monitoring and allows customers to watch live-streaming video from wireless cameras using an iPhone or iPad.”

Cogeco Cable Cracks Down on “Promotion-Hopping, Undesirable Customers”

Phillip Dampier April 16, 2012 Canada, Cogeco, Competition, Consumer News 6 Comments

Cogeco Cable is cracking down on customers who shop around for a better deal.

After dumping its money-losing Portuguese Cabovisao operation earlier this year, the company is looking to recoup its losses, and Canadian consumers are paying the price.

Chief Executive Louis Audet told investors Cogeco has tightened up promotions, giveaways, and credit standards to weed out bargain hunters and those who ultimately never pay their cable bill.

“If somebody else wants these undesirable customers, they’re theirs for the taking,” Audet said. “There’s too many promotion hoppers out there who are jumping from one supplier to the other.”

Audet

At least 9,000 customers left Cogeco during the second quarter, but that did nothing to hurt Cogeco’s bottom line.  Profits nearly quadrupled to $81.5 million according to Audet, but much of that is due to changes in accounting related to its sold-off Portuguese operation. Closer to home, Cogeco revenue inside Canada grew 12.4% from one year ago to $345.6 million.

Cogeco bought Televisao in 2006 for $465 million.  It sold it in February for just over $59 million.

Cogeco Cable, which serves subscribers in smaller cities and suburbs in Ontario and Quebec, is Canada’s fourth largest cable operator with more than 875,000 cable subscribers. Its biggest competitors are Bell (in Ontario and Quebec) and Telus, which has some landline operations on the Gaspé Peninsula in eastern Quebec.

Most of Cogeco’s promotions and retention offers appeal to customers threatening to take their business to the phone companies. But Audet signaled the promotional pricing had become so aggressive, some customers have learned to bounce back and forth between providers to maintain lower pricing indefinitely.

By tightening up customer promotions, Audet said, the company can achieve a “stable” customer base that pays regular Cogeco prices.

Time Warner Cable Lowers Promotional Price on 50/5Mbps “Ultimate Tier” to $79.95

Phillip Dampier April 4, 2012 Broadband Speed, Consumer News 21 Comments

Time Warner Cable’s spring promotion for broadband service has gotten more aggressive on pricing, particularly for the company’s fastest tiers.

In the northeast, we noted new, year-long deals that bring the price of the cable company’s fastest tier — now dubbed “Ultimate 50/5Mbps” to $79.99, down $20 from the regular price.

Time Warner’s “Extreme” 30/5Mbps service is now promotionally priced at $49.99.

The rest of the company’s speed tiers maintain the usual promotional pricing we’ve seen for several years.

All prices are supposed to be for new customers only, but we found them easy to obtain from the cable company’s customer retention department when customers demand the lower price.

Time Warner Cable is likely to charge their new $2.50 monthly cable modem rental fee if you open a new account, beginning in the seventh month of service.

Time Warner Cable has also been advising customers its CA Anti-Virus protection agreement has expired and the company is moving customers to McAfee’s “Family Protection” Suite instead.  The software comes free with your Time Warner Cable broadband subscription.

Want Better Canadian Broadband? Move West

If you want better Canadian broadband with fewer tricks and traps and live in Ontario or Quebec: put the house up for sale, pack up your things, and head west.

Canada’s heavily metered and capped broadband is ubiquitous in the country’s two most-populated provinces where a convenient duopoly of Bell and Rogers in Ontario and Bell and Videotron in Quebec control the vast majority of the broadband market.  But cross west into Saskatchewan and things start to look a lot better.

Canadians telecommunications consultancy The Seaboard Group praised SaskTel, the provincial phone company, for refusing to slap usage caps on its customers.  SaskTel does not deliver the cheapest Internet access by any means, but the company is investing heavily in fiber optic upgrades to turn the page on aging copper wire infrastructure.  Stringing fiber through Regina, Saskatoon and beyond may seem counterintuitive to other providers.  Saskatchewan, one of Canada’s “prairie provinces,” is hardly packed with people.  With more than 20 million Canadians living in Ontario and Quebec, Saskatchewan gives its 1 million residents a lot of open space.  Sparser populations usually translate into higher costs per customer for upgrades, but SaskTel persists.

SaskTel has historically relied on traditional DSL and has competition in larger communities from Shaw Cable, western Canada’s largest cable operator.  Although SaskTel’s DSL delivers lower speeds than Shaw can provide, it does so with no usage limits.

Shaw’s decision to provide considerably more generous usage allowances has kept the pressure on SaskTel to upgrade its infrastructure to compete.

SaskTel CEO Ron Styles told the Leader-Post its fiber optic network will give cable a run for its money, and until then, it is satisfied undercutting cable pricing for broadband, delivering a far better experience than either Rogers or Bell provides eastern Canadians, Styles says.

Seaboard president Iain Grant found that what customers are willing to pay for service can also influence what prices providers charge.

“The price is more based on what you’re prepared to pay,” Grant said.

People in western Canada evidently are not willing to hand over as much money as their friends in Ontario and Quebec.

West of Saskatchewan lies Alberta and British Columbia — Telus territory.  Telus is western Canada’s largest phone company and also principally competes with Shaw Cable.

Shaw has forced Telus to back down on fueling enhanced revenue with usage caps of its own, and has been aggressively upgrading its network with additional fiber optics and DOCSIS 3 technology, forcing Telus to embark on its own upgrade effort.

Macleans reports western Canada’s more-competitive broadband market has been good for consumers, but has also exposed a difference in priorities for providers.

With Shaw breathing down its neck, Telus has committed to a $3 billion fiber optic network expansion in B.C., improved wireless coverage, and more IPTV service.  Macleans notes Telus is the only major telecom or cable company in Canada that hasn’t purchased a television asset, focusing instead on its core businesses of connecting customers.

In eastern Canada, Bell faces Rogers and Videotron.  Critics contend Bell sees no imminent threats there, and the phone giant is spending its money elsewhere, announcing a $3.4 billion acquisition of Astral Media — an entertainment company owning 24 specialty cable channels and pay-TV networks, including the Movie Network and HBO Canada.

Bell’s latest “investment” follows its 2010 $1.3 billion buyout of CTV and last year’s $1.32 billion co-purchase of Maple Leafs Sports and Entertainment (the other buyer was their ‘arch-competitor’ Rogers Communications).

While Telus spends money on upgrading its broadband and video services to customers, Bell is positioning itself to control 34% of Canada’s TV universe.  Bell is also the same company that advocated slapping nationwide usage-based pricing on Canadian broadband consumers to pay for the “network upgrades” it contends were needed to handle increasing demand.

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