Fierce competition by eastern Canada’s largest internet service providers are driving down prices across the Greater Toronto Area by as much as 45%.

Bell’s fiber to the home service, making its way across parts of the GTA, is now offering unlimited gigabit (1,000/940 Mbps) internet for $79.95 a month, a major drop from its original price of $149.95, if customers sign up before the end of July. Those signing up by July 7 can also get a $50 gift card.

Rogers, the country’s biggest cable company, has been pushing its own limited time promotional offer for its gigabit (1,000/30 Mbps) package, which is more widely available than Bell’s Fibe but also suffers from anemic upload speed. Rogers was selling the package for $152.99/month, but it’s now $79.99 for the first year. The offer is good throughout Ontario, New Brunswick, and Newfoundland.

The two telecom companies are trying to boost subscriber numbers during the slow summer months when quarterly financial reports can show a decrease in customers.

Canadians have generally had less access to gigabit speed plans than their American neighbors. Experts believe these companies are cutting prices to hook people on super-fast internet plans that will change consumer attitudes about gigabit speed from an unaffordable luxury into a necessity. Like Americans, Canadians are gravitating towards faster speed plans at an accelerating rate. They also continue to choose unlimited plans wherever available.

There are the usual terms and conditions in the fine print to consider:

Rogers: Offer available for a limited time to new Rogers internet subscribers within Rogers cable service area in Ontario (where technology permits). Subject to change without notice. Data usage subject to Rogers Terms of Service and Acceptable Use Policy. See rogers.com/terms for full details. Taxes extra. One-time activation fee of $14.95 and one-time installation fee (waived for Self-Install; Basic $49.99 or Professional $99.99) apply. Savings as compared to regular price for 12 months. Advertised regular price applies in month 13, subject to any applicable rate increases.

Speeds may vary with internet traffic, server gateway/router, computer (quality, location in the home, software and applications installed), home wiring, home network or other factors. See Acceptable Use Policy at rogers.com/terms. An Ethernet/wired connection and at least one additional wired or wireless connection are required to reach maximum download speeds of up to 1 Gbps for Rogers Ignite Gigabit Internet. Offer available until July 31, 2018 within Rogers cable service area (where technology permits) to new customers subscribing to Ignite Internet 60u or above.

Bell: Offer ends on July 31, 2018. Available to new residential customers in Ontario, where access and technology permit. For certain offers, the customer must select e-billing and create a MyBell profile. Modem rental required; one-time modem rental fee waived for new customers. Subject to change without notice and cannot be combined with any other offer. Taxes extra. Other conditions apply, including minimum system requirements. Subject to compliance with the Bell Terms of service; bell.ca/agreements.. Speeds on the internet may vary with your configuration, internet traffic, server, environmental conditions, simultaneous use of Fibe TV (if applicable) or other factors; bell.ca/speedguide.

$50 gift card promotion: Offer ends on July 7, 2018. The selected internet tier must include unlimited usage. An unloaded gift card will be mailed after the customer maintains a continuous subscription to the same eligible Bell services and has an account in good standing for 60 days following the installation of all services. All services need to be activated by July 31, 2018. Not combinable with any other offers or promotions. Subject to change without notice. One gift card per account. When received, customer must register the gift card online at bellgiftcard.com to request loading of the amount. Allow 30 days for gift card to be loaded and ready to use. If you cancel your services before you activate your gift card, you will not be able to use your gift card. Gift card and use are subject to the card program. Other conditions apply; see bell.ca/fullinstall.

Bell today announced it will spend $100 million dollars to expand its all-fiber network to 60,000 homes and businesses in Oshawa, Ont.

The Bell Fibe upgrade will bring gigabit upload and download speed to the community, located east of Toronto. It is part of Bell’s larger plan to upgrade 1.3 million homes and businesses across the GTA/905 region around Toronto to fuel southern Ontario’s digital economy.

Earlier this month, Bell launched its all-fiber network in the city of Toronto, which reaches more than one million residents around Canada’s largest city.

“We welcome Bell’s investment in Oshawa to provide our residents, businesses and visitors with access to truly world-class Internet connectivity,” said Oshawa Mayor John Henry. “High-speed networks are a primary driver of growth and innovation, supporting Oshawa’s status as a Smart City and our 5 key areas of economic growth – advanced manufacturing, energy generation, health and biosciences, multimodal transportation and logistics, and information technologies.”

Bell’s network is currently capable of delivering up to 40 Gbps broadband speed, and is infinitely upgradable to even faster speeds in the future. Residents will be able to subscribe to the new service beginning this fall. New customers will pay $79.95 a month for gigabit speeds for the first year, $149.95 a month after that. A $59.95 installation fee also applies.

Bell’s fiber network now extends across more than 240,000 kilometers and is Canada’s largest fiber network. Bell provides fiber broadband in four Atlantic provinces, Québec, Ontario and Manitoba, serving 9.2 million customers over its older fiber-to-the-neighborhood network (similar to AT&T U-verse) and over 3.7 million fiber to the home subscribers — a number expected to exceed 4.5 million by the end of this year.

Oshawa will join several other “all-fiber” cities across Canada, which include St. John’s, Gander, Summerside, Charlottetown, Halifax, Sydney, Moncton and Fredericton — all in Atlantic Canada, Québec City, Trois-Rivières, Saint-Jérôme and Gatineau in Québec, Cornwall, Kingston, Toronto, North Bay and Sudbury in Ontario, and Steinbach and The Pas in Manitoba. Bell unveiled its major Montréal all-fiber project in 2017 and other major new centers getting Bell Fibe to the home will be announced later this year.

Bell Canada will invest $1.14 billion to bring gigabit fiber to the home service to more than one million homes and apartments in the Greater Toronto Area (GTA) over the next three years.

It will be the largest fiber build ever attempted in North America, and will serve every home and business in the GTA, beginning with 50,000 homes and businesses that will be upgraded to all-fiber service this summer.

“This is something that quite frankly none of us could have imagined just a few years ago,” Bell Canada president and CEO George Cope said at a press conference this morning. “This will be 20 times faster (than average Internet speeds) and it really is building for the consumer what large, large enterprise would have had just a few years ago for their corporations.”

Toronto will be the fastest broadband city in North, Central, and South America when Bell is finished laying 9,000 kilometers of fiber underground and on 80,000 Bell and Toronto Hydro utility poles. At least 27 Bell telephone exchanges will be fully upgraded to 100% fiber service, eliminating huge swaths of older copper wiring. At least 2,400 new jobs will be created, but Bell and Toronto city officials are convinced an all-fiber optic network will attract even more jobs and help broaden Toronto’s digital economy.

Bell’s project in Toronto will be vastly larger than AT&T U-verse with GigaPower, Comcast’s 2Gbps fiber service, and Google Fiber because:

• It will actually exist, unlike fiber to the press release announcements of phantom fiber upgrades from Comcast and AT&T that serve only a miniscule number of customers;
• Will not rely on “fiberhoods” and will deliver fiber service to every home and business and every neighborhood across the entire GTA.

No pricing has yet been announced but Bell promised it would be competitive with other gigabit broadband projects in North America. That likely means Toronto residents will pay between $70-100 a month for gigabit service. No details about usage caps or allowances were included in the announcement.

Bell is already upgrading some of its existing Fibe network in other cities to deliver gigabit speeds on a more limited basis in Atlantic Canada (Bell Aliant) and in select cities in Ontario and Quebec as part of a $20 billion network upgrade.

[flv]http://www.phillipdampier.com/video/CP24 Bell Gigabit Announcement 6-25-15.flv[/flv]

CP24 carried this morning’s press conference introducing Bell Gigabit Internet across Toronto. (19:51)

Plan on downgrading your Rogers cable, phone or Internet service? Be ready for messages injected into your web browsing sessions by the cable company trying to win back your business.

Daryl Fritz from Toronto decided to cancel his Rogers’ home phone and television service and downgrade his Internet service. Fritz soon found this banner intruding on every web page he tried to visit:

Your decision to leave Rogers is not something we take lightly. We value your business and care about how happy you are with your Rogers experience, so we would like to extend a special offer* in the hope that you will reconsider your decision. Please call 1-855-410-7589 (M-F 9am-9pm/Sat 10am-6pm ET) before your service disconnects to let us know why you are thinking of leaving Rogers. We appreciate your time and consideration. Please click on the “X” in the top right hand corner to acknowledge that you have received this message.

*-Offer available for a limited time for the account indicated (non-transferable) and subject to change without notice.

The banner usually disappears after the customer acknowledges receiving it. Stop the Cap! has learned the number directs callers to Rogers’ customer retention department where customers are pitched special discounts to change their mind. The prices are comparable, if not better, than new customer promotions found on Rogers’ website. Rogers is far less annoying than Comcast is when it faces losing a customer. If a customer rejects the offer (or never calls in to hear one), they are not bothered any longer and the representative thanks them for their time.

Rogers retention offers are often extremely aggressively priced, especially if mentioning you are leaving for a competitor (especially Bell). Rogers reps can slash prices, put you on a high usage broadband plan at prices lower than what regular customers pay for slower speeds, waive usage caps for a few dollars more, lock in rates for up to eight years, and offer heavy discounts off almost everything.

One current example for cable television:

• 30% off basic cable ($28/mo instead of $40)
• TFC ($15/mo)
• NextBox 2.0 set-top (free) NextBox 3.0 ($2.50/mo)
• Digital Services Fee (eliminated)
• CRTC LPIF (it’s the government — $0.50/mo)

This can knock your Rogers cable bill down to $46/month before GST and other taxes.

Broadband customers can grab a 50% discount off plans like Hybrid Fibre 150 (GTA), normally $86 a month, but $43 on a retention plan. Customers get 150Mbps and 350GB of usage. If you don’t want a cap, demand a deal to remove it (it regularly costs $25/month extra for unlimited). The modem rental is included.

If you still want Rogers Home Phone, you are paying too much if it costs over $20 a month. Home Phone Favourites, including Call Display and one other calling feature of your choice is $15/month on retention. Add 500 long distance minutes for $5/month extra.

All three services combined should cost no more than about $104 a month before GST, which adds $13.52 in Ontario. Provincial taxes vary.

New Rogers customers can also get very aggressively priced deals. This week Rogers is selling 30/5Mbps Internet service (includes 270GB allowance and free modem) for $54.95. Regularly, it’s $61.99 with only a 70GB monthly usage allowance. That is still outrageously high by American standards, but isn’t bad for Rogers. New customers should call 1-800-605-6678 to ask about current offers.

Despite growing competition from Bell’s fiber-to-the-neighborhood service Fibe, now expanding into many of Cogeco’s outer suburban service areas, Cogeco will not negotiate a better deal for customers, preferring to emphasize its customer service and “right-sizing” bundles of services to best meet customer needs.

As a result of higher prices, Cogeco’s earnings and profits are up for the second quarter of 2014. In the quarter profits rose to $58.5 million — up from $48.9 million during the same quarter a year ago. Revenue rose to $518.4 million from $458.5 million.

“We don’t like competing on price,” said Cogeco CEO Louis Audet said. “I’m not saying it’s zero, but we really don’t like competing on price.”

Audet

Customers have been offered sign up discounts from Cogeco’s most aggressive competitor on pricing – Bell. But when customers in parts of Ontario and Quebec call Cogeco to negotiate for a lower price, they are largely being turned down.

Audet said Cogeco instead emphasizes that customers will receive better customer service from the cable company, and customer retention specialists are trained to adjust packages to emphasize the services customers want without cutting their cost.

“It’s a right-sizing exercise,” Audet said. “Maybe the person wants a little less video, but they want higher Internet speeds.”

Cogeco isn’t winning the battle to keep its price-sensitive customers, however. The company lost 10,305 subscribers in the second quarter, nearly double the amount lost in the same quarter a year ago. Cogeco now serves 1.96 million Canadian cable television customers.

Customers are also dropping their Cogeco phone service, a decision Audet said makes them “victims” of cell phones. Cogeco permanently disconnected 6,000 landlines in the quarter, up from 5,550 a year ago. It still serves 473,000 phone customers.

The company lost almost 6,000 telephone customers in the quarter compared with additions of 5,550 in the same quarter last year. It had more than 473,000 residential phone customers left.

Despite the customer losses, rate increases more than made up for lost revenue, giving the company a nearly $10 million boost in profits during the second quarter alone.