AT&T tried to calm investors Wednesday in an 8-K filing with regulators, reporting that although it has likely lost 390,000 DirecTV satellite and U-verse video customers in the last three months, it has gained 300,000 online streaming customers for its DirecTV Now TV service.

The company is required to report materially adverse changes to its business to shareholders, and AT&T elected not to wait until its next quarterly earnings report to divulge the substantial losses in video customers. DirecTV Now gains are not expected to be a significant panacea for investors because AT&T reportedly makes little or no profit from the service since it launched in late 2016.

AT&T avoided blaming cord-cutting for customer losses:

The video net losses were driven by heightened competition in traditional pay TV markets and over-the-top services, hurricanes and our stricter credit standards. The decline of traditional video subscribers negatively impacts our Entertainment Group revenues and margins, resulting in an adjusted consolidated operating income margin that will be essentially flat versus the year-ago third quarter.

Overall, the company confessed it lost 90,000 total video subscriptions once DirecTV Now’s gains were included.

AT&T told investors earlier this year it was substantially cutting marketing of its U-verse video service and began encouraging customers to subscribe to DirecTV satellite service instead. But the satellite TV service is rapidly losing customers as well. Wall Street analysts suggest the only explanation for this is cord-cutting.

“The issue is in the acceleration in cord-cutting, and the prevalence of [online streaming], not each other,” said Craig Moffett of MoffettNathanson. “It is becoming increasingly clear that the wheels are falling off of satellite TV” noting that Dish Networks subscriber numbers appeared dismal as well.

Moffett predicted with the ongoing video losses impacting satellite television, he thought it unthinkable the two satellite companies might consider merging.

Most Netflix customers in the U.S. will be paying $1-2 more a month to the online streaming service starting in November.

Mashable reports Netflix is raising prices on its Standard plan (currently $9.99/mo) by $1 and those on its Premium plan (now $11.99) will pay $2 more a month. The basic $7.99 plan remains unchanged for now.

“From time to time, Netflix plans and pricing are adjusted as we add more exclusive TV shows and movies, introduce new product features and improve the overall Netflix experience to help members find something great to watch even faster,” Netflix said in a statement.

Most of the extra money will likely be spent on content creation and acquisition for subscribers. Netflix is expected to spend $7 billion on content in 2018.

Netflix plans are differentiated based on video quality and the number of concurrent streams. Here are the respective features of each plan. Customers and downgrade or upgrade at any time.

Prices reflected are prior to the impending rate increase.

The last Netflix rate increase was announced in 2014, but did not take full effect for all customers until 2016.

AT&T’s DirecTV Now is aggressively pursuing agreements to include local network stations in its online streaming platform.

This week, the company announced it added CBS and CW stations in more than 75 markets reaching over 70% of U.S. households, and now carries 155 local stations on its lineup. As part of that agreement, DirecTV Now also now offers customers the option of adding Showtime at what AT&T calls the cheapest price available from any streaming service — $8 a month. Access to the Showtime Anytime app isn’t ready yet, but will be “in the coming weeks,” claims AT&T.

Subscribers to the “Go Big” package will soon find CBS Sports Network added to their lineup. Those with at least the “Just Right” package will see Pop added as well. On Demand programming from CBS and The CW will begin in October.

Here’s the current lineup of TV markets and stations available on DirecTV Now as of late September:

A group of cable networks are teaming up to offer the first over-the-top online streaming cable TV package for sports haters.

Philo TV, expected to soft launch within a few weeks, is a sports-free television package of popular cable networks expected to sell for under $20/month.

Instead of ESPN and Fox Sports, Philo TV will concentrate on dramas, documentaries, kids shows, reality television, and original productions aired on cable networks owned by the venture’s partners — Discovery Communications, Viacom, AMC Networks, A+E Networks and Scripps Networks Interactive.

That guarantees networks like Food TV, HGTV, Discovery, AMC, Comedy Central, A&E, Nickelodeon, and other popular general interest cable networks will be on the lineup.

The partners elected to work with Philo TV, an existing venture supplying skinny bundles of cable programming on college campuses around the country. Based on Philo’s college TV lineups, it is not a stretch to assume the new streaming service will also include networks like The Weather Channel, CNN, FOX News, tru-TV, Animal Planet, National Geographic, MSNBC, History Channel, BBC America, Game Show Network, Hallmark, Spike TV, USA, Cartoon Network, Lifetime, Syfy, and perhaps even the Disney Channel.

The service is not expected to include over-the-air stations, but the exclusion of sports means plenty of savings for sports-loathing viewers. Sports programming fees are by far the highest of any network costs for cable and satellite providers. Eliminating costly networks like ESPN saves the average cable company at least $6 a month for that network alone.

The “Philo” venture is named after Philo Farnsworth, the American inventor of an all-electronic television system still partly in use today, which quickly dispensed with the earlier electro-mechanical television systems that preceded it.

Philo isn’t necessarily going to be limited to online streaming. The company is exploring cutting deals with existing phone and cable companies to distribute the package as a competing alternative to today’s bloated cable television packages.

Those interested in being notified about the venture’s imminent launch can register their email address or mobile number on Philo’s website.

YouTube TV, an online streaming alternative to cable television, now reaches 50% of U.S. residents after the company introduced local TV service in 14 new markets.

The latest additions allow customers to view most local ABC, CBS, FOX, and NBC stations as part of their subscription. But YouTube TV has not yet signed agreements with all of those station owners, so some cities will continue to have only on-demand access to FOX network shows for the time being.

The newest cities added:

• Florida: Jacksonville (inc. Brunswick, Ga.), Tampa-St. Petersburg, Sarasota, West Palm Beach-Ft. Pierce
• Kentucky: Louisville
• Maryland: Baltimore
• Massachusetts: Boston
• Nevada: Las Vegas
• Ohio: Columbus, Cincinnati
• Pennsylvania: Pittsburgh
• Tennessee: Memphis, Nashville
• Texas: San Antonio
• Washington: Seattle, Tacoma

The service costs $35 a month and includes a feature-limited DVR, which in certain cases does not allow customers to fast-forward past commercials. The service also recently added two new channels to its lineup: Tennis Channel, and for Boston-area residents only: NESN, a regional sports network.

An additional 17 markets are expected to be online before the end of summer:

• Alabama: Birmingham
• California: San Diego
• Connecticut: Hartford, New Haven
• Colorado: Denver
• Indiana: Indianapolis
• Michigan: Battle Creek, Grand Rapids, Kalamazoo
• Missouri: Kansas City, St. Louis
• North Carolina: Triad Region (Greensboro, High Point, and Winston-Salem), Raleigh-Durham
• Ohio: Akron, Cleveland
• Oklahoma: Oklahoma City
• Pennsylvania: Harrisburg, Lancaster, Lebanon, York
• Texas: Austin
• Utah: Salt Lake City
• Virginia: Newport News, Norfolk, Portsmouth
• Wisconsin: Milwaukee