If you’ve ever lived in small-town America, you know how bad the internet can sometimes be. So one town in North Carolina decided: If we can’t make fast internet come to us, we’ll build it ourselves. And they did, despite laughter and disbelief from Time Warner Cable (today known as Spectrum).

When the city started installing fiber optics, the incumbent cable and phone companies did not like the competition and fought back, hiring an army of 40 lobbyists. The telecom companies enlisted the support of the now Republican-controlled state legislature, often with the help of the American Legislative Exchange Council (ALEC) and other conservative groups. Together, they hammered home scare stories with suspect studies critical of municipal broadband written by not-so-independent researchers ghost-funded by many of the same big cable and phone companies.

National Public Radio’s “Planet Money” looks at what happened when the City of Wilson decided to try and start its own internet provider, and how it started a fight that eventually spread to dozens of states, a fight about whether cities should even be allowed to compete with big internet providers, and what the effect the outcome might have on working remotely. But the citizens of Wilson seem to love Greenlight Community Broadband, right down to its well-regarded customer service, which includes dropping by elderly customers’ homes during lunch to troubleshoot set-top boxes and nefarious remote control confusion. (22:47)

Improvising hand sanitizer, with a bucket, water, and Dawn dishwashing detergent.

Letting a cable technician into your home may expose you, your family, or the technician to the COVID-19 coronavirus, according to multiple reports of people catching the virus during service calls.

Technicians have complained for weeks about inadequate protection for workers that visit customer homes. Several told Stop the Cap! they lack a steady supply of gloves, face masks, and hand sanitizer, and one noted they were forced to improvise with plastic buckets obtained from Lowe’s filled with dishwasher soap and water.

“Every service call is risky these days,” said Ralph, a Spectrum technician serving a city in Upstate New York. “You have no idea what you will run into. For the first week we honestly were not too concerned because the number of customers testing positive outside of New York City was not too high, but we’ve traded stories about coughing customers and those still in bed (obviously ill) as we work around them in bedrooms.”

Ralph says Spectrum pre-screens customers with questions if they have to set up a service call, but customers are obviously not always being honest.

“If my internet and TV was out and I was stuck at home, I guess I can understand why some people are desperate to get their service fixed,” Ralph told us. “They deduced that if they admitted they were self-quarantined or ill, we wouldn’t send anybody out, so they sometimes lie.”

The company has seen an uptick in service calls as people take advantage of Spectrum’s offer of free internet service for students, which has resulted in a number of new customers.

“One lady coughed repeatedly at me as she tried to move some of her personal property out of the way so I could drill a hole to bring in a cable line,” Ralph said. “She started turning blue and her husband had to help her to a chair. I couldn’t get back to my truck fast enough that morning. I have a wife and three kids and the last thing I need to do is bring this virus back to them.”

Pleas for more personal safety equipment have met with shrugs.

“My supervisor said we are on our own until the company comes through, or we could buy our own supplies,” Ralph said. “The PR from this company is frankly bullshit. We are expected to show up and do the work without complaining. I need the job so I keep my fingers crossed I don’t get the virus.”

Another technician anonymously shared his own experiences on Reddit:

I am a field tech currently going through self quarantine for exposure to COVID-19.

I was in a customer’s home working when they handed me a mask. I asked multiple times if them or anyone in the house was sick as for my safety. They responded “I am healthy” every single time. I needed into the Master Bedroom Closet to look at the smart panel. Customer wouldn’t let me in there. I figured someone was sleeping or it was a mess (happens to us frequently).

I finally said, “I need in there to do the free internet install you ordered, either that or we can reschedule for a time someone can go in there.” It turns out her husband was in quarantine because he wasn’t feeling well for a few weeks. I instantly walked outside and called my supervisor and was told “harm was already done and to finish the job.”

I’ve been home with a 100°F+ fever coughing and wheezing for the past week and [today] got a call stating that the customer called in to inform a confirmed case and to notify the tech (me) about the possible exposure. I was there last Monday and continued to work until that Thursday and have possibly contaminated multiple other families. I haven’t been to work since last Thursday but am told without an official test I have to return Sunday. But also, I am being told by my primary care doctor that they need a fever of over 10 days to request a test.

Spectrum technicians are being offered a weekly $25 restaurant gift card if they agree to brave service calls in customer homes.

“It’s really insulting,” said Ralph. “The bosses who came up with this wouldn’t do it for a gift card and frankly $25 off at Olive Garden isn’t going to do me any good if I am in the ICU or dead.”

In North Carolina, a Spectrum technician may have introduced the virus into a Charlotte family’s home during a service call, with dangerous results.

Emily Beaty’s twins were born 26 weeks premature, so she was extremely concerned about admitting strangers into her home. Unfortunately, her internet service was not working well, and fixing it meant a service call.

Beaty told WSOC-TV she carefully went over the steps Spectrum was taking to protect customers from the coronavirus.

“They were taking this situation very seriously,” Beaty was told. “They were prescreening their employees and all of their employees were healthy,” the Spectrum representative claimed.

The technician spent most of the service call working outside, but stepped inside briefly to test his repairs. Four days later, Spectrum called to inform her the technician had just tested positive for the coronavirus. Now the family is in voluntary quarantine.

“I just don’t feel like they were doing a proper screening,” Beaty told the TV station. “I mean, they sent a tech out to my house that had a cough and not two days later, he is being tested for coronavirus.”

Spectrum responded in a statement:

“We have confirmed that one of our Charlotte-based technicians has tested positive for COVID-19. We immediately contacted the customers recently served by this technician, as well as the technician’s co-workers.

“We learned this technician was not feeling well on March 25 (Wednesday) and sent the technician home immediately. The technician sought medical attention and was subsequently tested. When we confirmed the positive test on March 27 (Friday), we began contacting customers served by this technician and co-workers.

“We are continually communicating and educating our staff on best practices according to the CDC health and safety guidelines, such as proper hygiene and social distancing. We are encouraging all technicians to take their temperature at home before reporting for work. We have made clear, including in a message directly from our chairman and CEO to all employees that any employee who is sick, or who is caring for someone who is sick, should stay home.

If an employee needs to self-quarantine, they will not need to use their paid sick leave, but will continue to be paid and receive full benefits while under quarantine. The company also has given every worker an additional 15 days of COVID-19-related paid time off, and hourly workers who do not use this time during the COVID-19 pandemic will be paid out the remaining unused days at the end of the year.”

Third party contractors hired to install fiber optic infrastructure that will deliver Google Fiber internet service in parts of North Carolina are getting an increasing number of complaints from frustrated residents upset with the pace of the work, the mess it creates, and disruptions caused when crews accidentally damage existing utilities.

In Cary, construction crews are testing the patience of residents on Kilarney Drive, who have endured multiple power outages caused by Google’s contractors digging up the streets in the area.

In one neighborhood, crews removed a section of a sidewalk and installed a utility cabinet in its path. In others, cabinets were installed on the wrong side of the street. In some areas, Google’s contractors are still experimenting with shallow dug fiber installations. Some residents reported they unearthed their underground Google Fiber connection after raking their lawns. Others claimed their home’s water service line was cut by construction crews. Last winter brought multiple outages when snowplows dragged up fiber lines buried just an inch or two into the pavement and held in place with foam.

This summer’s service disruptions are coming at inopportune times, Cary residents complain. Recently, crews mistakenly cut through cables providing power, phone, and cable service, knocking out power for four hours and cutting off air conditioning on a 92 degree day.

Watching the crews slowly move through the neighborhood also has some residents concerned.

“It took them a week or two to do a couple hundred yards,” Cary resident Ed Fillback told WRAL-TV. “How long is it going to take to do the town?”

Google Fiber officials shared a response to the disruptive work in a prepared statement.

“Building a brand new fiber network is a big and complex project, and we’re sensitive to the impact construction has on a community. We want to be good neighbors, and do everything we can to minimize disruption, respond to residents, and resolve issues quickly.”

WRAL in Raleigh reports neighborhood frustration with Google Fiber’s buildout in North Carolina is growing. (2:56)

Charter Communications is sending letters to consumers in some Google Fiber cities warning that the hotly anticipated fiber to the home provider is “canceling internet service in Louisville — don’t wait to be the next city.”

But no worries, Charter adds. “Spectrum is here for you.”

Spectrum is offering consumers in cities like Raleigh 400/20 Mbps internet $29.99 a month, price-locked for three years. (Image courtesy: News & Observer)

The letter includes an offer for Spectrum’s best internet deal, available only to addresses identified as already getting high-speed internet competition from at least two other providers — 400/20 Mbps internet service for $29.99 a month, price-locked for three years. In contrast, Google Fiber customers in the Triangle region of North Carolina pay $50 a month for 100 Mbps or $70 a month for 1,000 Mbps. That makes Spectrum’s offer a better deal, with for four times the download speed Google offers on its lower-priced plan.

Raleigh’s News & Observer spoke with Joe Mancini, head of sales for Google Fiber’s Triangle region. Mancini called Spectrum’s letter a “scare tactic.” Spectrum had no comment.

The letter could connect with would-be Google Fiber customers still waiting for service. Since being announced in the area in September 2006, Google Fiber’s first target was the community of Morrisville. As of today, the service is available in selected areas as far east as downtown Raleigh, and in Chapel Hill, southern and downtown Durham, and adjacent areas. But Google Fiber still has a long way to go to reach the entire region.

Google Fiber announced it was pulling out of Louisville, Ky., after a failed experiment microtrenching its fiber optic cables just a few inches underground. That proved disastrous, with cables emerging above ground as a result of incidental digging, erosion, road construction, freeze-thaw cycles, and in some cases, pets. Realizing it would have to scrap the entire project and start anew, Google instead decided to abandon the city, switching off existing customers on April 15.

Google has significantly slowed expansion of its fiber network over the last few years, and at one point signaled its future attention would focus on urban wireless mesh technology that would work like high-speed Wi-Fi. But that project seems to be dragging as well. As a result, some consumers may worry if Google is in the broadband business for the long haul. Mancini says the company is, and has continued expansion into new parts of the region earlier this year.

“I would encourage folks to disregard this obvious scare tactic. Google Fiber is here to stay,” he said in a phone interview with the newspaper. “We love it here, and we are working harder every day to bring faster internet coverage. I am knocking on doors to talk to potential customers right now, and our customer base and the network is growing every month. We served our first customers in Chapel Hill earlier this year and downtown Durham, as well.”

Solving America’s rural broadband crisis will take a lot more than demonstration projects, token grants, and press releases.

Since 2008, Stop the Cap! has witnessed media coverage that breathlessly promises rural broadband is right around the corner, evidenced by a new state or federal grant to build what later turns out to be a middle mile or institutional fiber optic network that is strictly off-limits to homes and businesses. Politicians who participate in these press events tend to favor publicity over performance, often misleading reporters and constituents about just how significant a particular project will be towards resolving a community’s broadband challenges. Much of the time, these projects turn out to serve a very limited number of people or only fund part of a broadband initiative.

Officials last week said they are hoping to make North Carolina “the first ‘giga-state,’ with broadband access for all its residents.” But to realistically achieve that goal, nothing short of an expenditure of hundreds of millions of dollars will be required to realistically achieve that goal statewide.

A decade ago, rural broadband progressed in North Carolina, as communities transitioned away from traditional tobacco and textile businesses to the information and technology economy. To assure a foundation for that economic shift, several communities identified their local substandard (or lacking) broadband as a major problem. The state’s phone and cable companies at the time — notably Time Warner Cable, AT&T, and CenturyLink, often proved to be obstacles by refusing to upgrade networks in the state’s smaller communities. Some cities decided to stop relying on what the broadband companies were willing to offer and chose to construct their own modern, publicly owned broadband network alternatives, open to residents and businesses. A handful of cities in North Carolina went a different direction and acquired a dilapidated and bankrupt cable system and invested in upgrades, hoping cable broadband improvements would help protect their communities’ competitiveness to attract digital economy jobs.

That progress largely stalled after Republicans took control of the state legislature in 2011 and passed a draconian municipal broadband law that effectively banned public broadband expansion. Most of those backing the measure took lucrative campaign contributions from the state’s dominant phone and cable companies. One, Sen. Marilyn Avila, worked so closely with Time Warner Cable’s lobbyists, the resulting bill was effectively drafted by the state’s largest cable company. For that effort, she was later wined and dined by cable lobbyists at a celebration dinner in Asheville.

To be fair, some North Carolina cities are experiencing a broadband renaissance. Charlotte, Raleigh, Greensboro, Cary, Durham, Winston-Salem, and Chapel Hill will have a choice of providers for gigabit service. Google has installed fiber in some of these cities while AT&T and Charter lay down more fiber optics and introduce upgrades to support gigabit speeds.

Things are considerably worse outside of large cities.

In North Carolina, 585,000 people live in areas where their wired connections cannot reach the FCC’s speed definition of broadband — 25 Mbps, and another 145,000 live without any notion of broadband at all.

Bringing all of North Carolina up to at least the nation’s minimum standard for broadband will not be cheap, and politicians and public policy groups must be realistic about the real cost to once and for all resolve North Carolina’s rural broadband challenges. Where the money comes from is a question that will be left to state and local officials and their constituents. Some advocate only tax credit-inspired private funding, others support a public-private partnership to share costs, while still others believe public money should be only spent on publicly owned, locally developed broadband networks. Regardless of which model is proposed, without a specific and realistic budget proposal to move forward, the public will likely be disappointed with the results.

The Facts of Broadband Life

There is a reason rural areas are underserved or unserved. America’s broadband providers are primarily for-profit, investor-owned companies. They are not public servants and they respond first to the interests of their shareholders. Customers might come in second. When a publicly owned utility or co-op is created, in most cases it is the result of years of frustration trying to get a commercial provider to serve a rural or high cost area. Public projects are usually designed to serve almost everyone, even though it will likely take years for construction costs to be recovered. Investor-owned companies are not nearly as patient, and usually demand a Return On Investment formula that offers a much shorter window to recover costs. For broadband, adequately populated areas that can be reached affordably and attract enough new customers to recover the initial investment will get service, while those areas that cannot are left behind. The two populations most likely to fail the ROI test are the urban poor that may not be able to afford to subscribe and rural residents a company claims it cannot afford to serve. Many early cable TV franchise agreements insisted on ROI formulas that allowed companies only to skip areas with inadequate population density, not inadequate income, which explains why cable service is available in even the poorest city neighborhoods, while a wealthy resident in a rural area goes unserved.

Today, most cable and phone companies install fiber optic infrastructure most commonly in new housing developments or previously unwired business parks, while allowing existing copper wire infrastructure already in place elsewhere to remain in service. Some companies, including AT&T and Verizon, have made an effort in some areas to replace copper infrastructure with fiber optics, but in most cases, their rural service areas remain served by copper wiring installed decades ago. As a result, most rural residents end up with DSL internet from the phone company, often at speeds of 5 Mbps or less, or no internet service at all. Neither of these phone companies, much less independent telcos like CenturyLink and Frontier, have shown much interest in scrapping copper wiring for fiber optics in rural service areas. There is simply no economic case that shareholders will accept for costly upgrades that will deliver little, if any, short-term benefits to a company’s bottom line. That reality has led some communities to try incentivizing commercial providers to make an investment anyway, usually with a package of tax breaks and cost sharing. But many communities have achieved better results even faster by launching their own fiber broadband services that the public can access.

Some states with large rural areas have recognized that solving the rural broadband problem will be costly — almost always more costly than first thought. Such projects often take longer than one hoped, and will require some form of taxpayer matching funds, municipal bonds, public buy-in, or a miraculous sudden investment from a generous cable or phone company. In states with municipal broadband bans, like North Carolina, politicians who support such restrictions believe the cable and phone companies will spontaneously solve the rural internet problem on their own. Such beliefs have stalled rural broadband improvements in many of the states ensnared by such laws, usually tailored to protect a duopoly of the same phone and cable companies that have historically refused to offer adequate broadband service to their rural customers.

Challenges for North Carolina

(Courtesy: North Carolina League of Municipalities – Click image for more information)

North Carolina is a growing state, so a small part of the rural broadband problem may work itself out as population densities increase to a level that crosses that critical ROI threshold. But most rural communities will be waiting years for that to happen. Intransigent phone and cable companies are unlikely to respond positively to local officials seeking better service if it requires a substantial investment. As industry lobbyists will tell you, it is not the job of government to dictate the services of privately owned companies. The Republican majority in North Carolina’s legislature underlines that principle regularly in the form of legislation that reduces regulation and oversight. Many, but not all of those Republicans have also taken a strong strand against the idea of municipalities stepping up to resolve their local broadband challenges by working around problematic cable and phone companies. The ideology that government should never be in the business of competing against private businesses usually takes precedence.

Almost a decade ago, the cable and phone companies of North Carolina made three failed attempts to enshrine this principle in a new statewide law that would limit municipal broadband encroachment to such an extent it made future projects unviable. They succeeded in passing a law on their fourth attempt in 2011, the same year Republicans took control in the state legislature.

Today, Republicans still control the legislature with a Democratic governor providing some checks and balances. Why is this important? Because for North Carolina to achieve its goal, it will realistically need a combination of bipartisan support for rural broadband funding and an end to the municipal broadband ban.

Where is the money?

Although North Carolina wants to be America’s first “gigabit” state, New York is the first to at least claim full broadband coverage across the entire state. That did not and could not happen without a multi-year spending program. Recently, North Carolina’s Department of Information Technology launched a $10 million GREAT Grant program to provide last-mile connectivity to the most economically distressed counties in the state. While a noble effort, and one no doubt limited by the availability of funds to spend on broadband expansion, it is a drop in a bucket of water thrown into a barely filled pool.

To put this problem in better context, New York’s goal of full broadband coverage (which in our view remains incomplete) required not only $500 million acquired from settlement proceeds won by the state after suing Wall Street banks for causing the Great Recession, but another $170 million in federal broadband expansion funds that were expected to be forfeited because Verizon — the state’s largest phone company — was not interested in the money or upgrading their DSL service upstate.

Big Money: New York’s rural broadband funding initiative spent hundreds of millions to attack the rural broadband problem. Gov. Andrew Cuomo outlines funding for just one of several rounds of broadband funding.

Last year, Gov. Andrew Cuomo detailed success for his Broadband for All program by pointing out the state spent $670 million to upgrade or introduce broadband service to 2.42 million locations in rural New York, giving the state 99.9% coverage. That amounts to an average grant of $277 per household or business. In turn, award recipients — largely incumbent phone and cable companies, had to commit to matching private investments. For that state money, the provider had to typically offer at least 100 Mbps service, except in the most rural parts of the state, where a lower speed was acceptable.

North Carolina has 585,000 underserved or unserved locations. Just by using New York’s average $277 grant, North Carolina will have to spend approximately $202 million with similar matching funds from private companies to reach those locations. In fact, it is assuredly more than that because North Carolina’s goal is gigabit speed, not 100 Mbps. Also, New York declared ‘mission accomplished’ while stranding tens of thousands of expensive or difficult to reach residents with subsidized satellite internet access. That offers nothing close to gigabit speed. A more realistic figure for North Carolina in 2019 could be as high as $250-300 million in taxpayer dollars — combined with similar private matching funds to convince AT&T, Charter, CenturyLink and others that the time is right to expand into more rural areas. But as New York discovered, there will be areas in the state no company will bid to serve because the money provided is inadequate.

If the thought of handing over tax dollars to big phone and cable companies bothers you, the alternative is helping communities start and run their own networks in the public interest. Except private providers routinely retaliate with well-funded campaigns of fear, uncertainty and doubt over those projects, and they become political footballs to everyone except their customers, who generally appreciate the service and local accountability.

If North Carolina’s state government relies on a series of $10 million appropriations for grants, it will likely take at least 20 years to wire the state. Stop the Cap! agrees with the goals North Carolina has set to deliver ubiquitous, gigabit-fast broadband. But those goals will be difficult to reach in the present political climate. Republicans in the state legislature approved reductions in the corporate income tax rate to 2.5 percent, down from 3 percent last year, and the personal income tax rate drops to 5.25 percent from 5.499 percent. North Carolina’s latest budget sets aside $13.8 billion for education, $3.8 billion for Medicaid, $3 billion in new debt for road maintenance, and $31 million in grants to attract the film industry to shoot their projects in the state.

It is likely any appropriation significant enough to actually deliver on the commitment to provide total broadband coverage will have to be spread out over several years, unless another funding mechanism can be identified. That assumes the Republicans in the state legislature will be receptive to the idea, which remains an open question.