Some of America’s largest media companies are starting to get nervous over reported stipulations Comcast and NBC-Universal must meet in order to win FCC approval of their merger deal.

The Wall Street Journal reports ‘all-lobbyists-on-deck’ as companies fear collateral damage to their own nascent online video businesses.

At issue is the FCC-proposed condition that would require Comcast to offer NBC programming to any online video service that has reached a similar deal for content from at least one of NBC’s competitors, such as Walt Disney Co. or News Corp.

That could create a highly competitive online video marketplace, with open access to video programming — content many companies want to tightly control.

Last week, lobbyists from Disney, News Corp., and Time Warner pelted the FCC with filings fearing Comcast-NBC deal stipulations could also impact their businesses, potentially risking exclusivity deals with firms like Netflix or Apple.  At the worst, such rules could permit the development of virtual ‘online cable systems,’ delivering hundreds of hours of programming daily — more than enough to potentially invite customers to turn away from traditional cable-TV or satellite packages.

Perish the thought, suggest some Wall Street analysts who are prepared to downgrade companies that cannot maximize revenue from a controlled online video marketplace.

The three companies, among others, have suggested language that limits any stipulations exclusively to the Comcast-NBC deal, or changing the terms to impact their own operations less.

Public interest groups continue to press their views that the proposed deal delivers nothing to consumers but higher bills and fewer programming choices.

Consumers Union, publisher of Consumer Reports, joined with more than two dozen public interest groups urging a more careful review of the deal:

“We believe that a merger of this size and scope will have a devastating effect on the media marketplace,” a letter to President Barack Obama and Congress says. “It will result in less competition, higher consumer costs and fewer content choices. It also will give one company unprecedented control over innovative new media that offer news, information, entertainment and cultural programming through emerging technologies.”

Joel Kelsey, policy analyst for Consumers Union, said this proposed merger could have major consequences for consumers: “This merger would combine a major television network and film studio with the nation’s largest cable company and residential broadband provider, which could be a recipe for disaster. This merged giant has great potential to lead to higher cable and broadband rates for consumers, less competition in online video, and less diversity among the programming choices for viewers. There are no clear benefits to consumers from this merger.”

Comcast has agreed to several stipulations that are supposed to protect consumers.  Among them, a three-year requirement Comcast provide standalone Internet service to consumers for $49.95 a month.  But the deal says nothing about Comcast’s Internet Overcharging scheme — an arbitrary usage cap on their broadband service.

Comcast would also agree to adhere to Net Neutrality rules (as defined by the FCC) for up to seven years.  Since those rules are closely aligned to what Comcast volunteered to follow earlier, there was little reservation agreeing to them going forward.

[flv width=”640″ height=”500″]http://www.phillipdampier.com/video/Bloomberg Comcast Deal May Hang on Showing Rivals Online Video 12-23-10.flv[/flv]

Bloomberg News’ Todd Shields explains the proposed conditions the FCC seeks to impose on the Comcast-NBC merger deal.  (12/23/2010 — 4 minutes)

A message from Senator Al Franken:

[flv width=”540″ height=”380″]http://www.phillipdampier.com/video/A Message from Senator Franken on Comcast-NBC Merger 1-12-11.flv[/flv]

As you know, the proposed merger between Comcast and NBC Universal is an important moment in our effort to stop big corporations from controlling our media.

But the FCC and Department of Justice may be about to approve this deal. This would have serious consequences for Minnesotans and consumers across America.

Once you’ve watched the video, please sign our open letter asking that this merger be stopped.  Forward this video to all of your friends–we don’t have much time to act. And stay tuned for more information.

Sanders

Sen. Bernie Sanders has challenged FCC Chairman Julius Genachowski’s view that a merger between NBC-Universal and Comcast would not harm America’s media landscape or consumers.  The independent senator from Vermont released a statement today blasting the chairman for rolling over for another media conglomerate:

The FCC released some very bad news for the future of American media and, in my view, for the future of American democracy.  FCC Chairman Julius Genachowski has circulated an order that would allow Comcast, the country’s largest cable and Internet provider, to merge with NBC Universal, one of the country’s largest media conglomerates.

If approved, this new media giant will be the largest cable provider, the largest Internet provider, and one of the largest producers of content in the United States.  At a time when a small number of giant media corporations already control what the American people see, hear, and read, we do not need another media conglomerate with control over the production and distribution of media content.  What we need is less concentration of ownership, more diversity, more local ownership-and more viewpoints.

By law, the FCC may only sign off on the merger if it determines that it serves ‘the public interest, convenience, and necessity.’ Far from meeting the public interest standard, Comcast’s takeover of NBCU would create a monolithic media superpower and cause irreparable damage to the U.S. media landscape and society as a whole. In addition, the merger of these two media giants would likely precipitate other media mergers and make an already bad situation of media consolidation far worse.  Despite the public interest standard, Chairman Genachowski appears to be charging ahead, pressuring his fellow commissioners to approve this deal.

Some take solace in the fact that Chairman Genachowski’s order would approve the merger only subject to certain conditions and regulations.  This in no way changes my opinion about the scope of the damage.  If this merger is approved, I have little doubt that Comcast-NBCU will retain hundreds of attorneys and lobbyists to exploit gaps and loopholes in any conditions and regulations.  Once we allow companies to become this powerful, the FCC does not regulate them.  They regulate the FCC.

Time is running out to stop this deal.  I hope the American people will take notice and stand with me to demand that the FCC change course, vote down the order, and reverse the disturbing trend of media consolidation.

[flv width=”640″ height=”380″]http://www.phillipdampier.com/video/Sanders on Comcast 12-2-10.flv[/flv]

Sen. Bernie Sanders of Vermont appeals to Americans to join him in opposing the merger of Comcast and NBC-Universal.  (2 minutes)

Comcast wants to be paid twice for carrying Netflix online video content to its customers: once from customers themselves and a second time from Level 3 Communications, Inc., the company providing much of Netflix’s streamed video traffic.

“On Nov. 19 Comcast informed Level 3 that, for the first time, it will demand a recurring fee from Level 3 to transmit Internet online movies and other content to Comcast’s customers who request such content,” said Level 3’s chief legal officer, Thomas Stortz, in a statement. “By taking this action, Comcast is effectively putting up a toll booth at the borders of its broadband Internet access network, enabling it to unilaterally decide how much to charge for content which competes with its own cable TV and Xfinity delivered content.”

The backbone and content distribution company accused Comcast of threatening the open Internet and of abusing its market position as America’s largest cable broadband provider.  Comcast disageed, calling Level 3’s position “duplicitous” and accused the company of sending far more traffic from its content partners than the cable giant sends in the other direction.

Joe Waz, senior vice president of External Affairs and Public Policy Counsel at Comcast posted a response on the company’s blog claiming Level 3 was trying to have it both ways, running a lucrative content delivery business for clients like Netflix while also acting as a major Internet backbone provider.  Waz claims Level 3 is purposely confusing the fair exchange of backbone traffic with the commercial content delivery business it also runs:

Comcast has long established and mutually acceptable commercial arrangements with Level 3′s Content Delivery Network (CDN) competitors in delivering the same types of traffic to our customers. Comcast offered Level 3 the same terms it offers to Level 3′s CDN competitors for the same traffic. But Level 3 is trying to gain an unfair business advantage over its CDN competitors by claiming it’s entitled to be treated differently and trying to force Comcast to give Level 3 unlimited and highly imbalanced traffic and shift all the cost onto Comcast and its customers.

To quantify this, what Level 3 wants is to pressure Comcast into accepting more than a twofold increase in the amount of traffic Level 3 delivers onto Comcast’s network — for free. In other words, Level 3 wants to compete with other CDNs, but pass all the costs of that business onto Comcast and Comcast’s customers, instead of Level 3 and its customers.

Level 3′s position is simply duplicitous. When another network provider tried to pass traffic onto Level 3 this way, Level 3 said this is not the way settlement-free peering works in the Internet world. When traffic is way out of balance, Level 3 said, it will insist on a commercially negotiated solution.

But Level 3 claims Comcast threatened to pull the plug if they didn’t agree to the cable company’s demands, which would have cut off Comcast customers from a wide range on content.  The company agreed to pay Comcast under protest, and took the issue public just as attention has become re-focused on Net Neutrality at the Federal Communications Commission.

The dispute increasingly resembles cable TV carriage fights where programmers threaten to yank programming if their terms are not met.  Had Comcast delivered on its alleged threat to cut ties to Level 3, widespread disruptions of content delivery could have been the result, starting with a blockade against Netflix streaming video.  That would leave Comcast broadband customers paying for a hobbled Internet experience, missing popular websites because of Comcast’s roadblocks wherever Level 3 traffic was involved.

It’s a classic case of a Net Neutrality violation, with money being the motivating factor.  Pro-consumer public policy groups immediately pounced on the news.

“Comcast’s request of payment in exchange for content transmission is yet another example of why citizens need strong, effective network neutrality rules that include a ban on such ‘paid prioritization’ practices,” said Andrew Jay Schwartzman, senior vice president and policy director of Media Access Project. “It is also yet another clear demonstration of why Comcast should not be permitted to acquire NBC Universal, given its clear tendency to exercise control in the video marketplace.”

“On its face, this is the sort of toll booth between residential subscribers and the content of their choice that a Net Neutrality rule is supposed to prohibit,” said Harold Feld, legal director of Public Knowledge. “In addition, this is exactly the sort of anticompetitive harm that opponents of Comcast’s merger with NBC-Universal have warned would happen — that Comcast would leverage its network to harm distribution of competitive video services, while raising prices on its own customers.”

Although Netflix and officials at the Federal Communications Commission both refused comment, analysts predict consumers will ultimately pay the price for Comcast’s newest fees in the form of higher prices for online content.  Comcast does not impose these fees on its own TV Everywhere online video service, Xfinity Fancast.  Waiving expensive content delivery fees for “preferred content partners” could leave independent competitors like Netflix vulnerable to the whims of the broadband providers charging extra to deliver traffic to paying customers.

The FCC is rumored to be considering enacting some broadband reforms before new Republican members of Congress take their seats in January.

(Thanks to several of our readers, including Terry and ‘PreventCaps’ for sending word.)

[flv]http://www.phillipdampier.com/video/Bloomberg Comcast Internet Toll Booth 11-30-10.flv[/flv]

Bloomberg News briefly covered the dispute in this morning’s Business Briefs segment.  (1 minute)

Vinh Pham had enough trying to deal with Comcast’s impenetrable thicket of customer service confusion trying to get his broadband service from the cable company up and running again after it suddenly stopped working this past March.

I called Comcast and they gave me a really hard time. I was trying to figure out why my Internet was down, and they told me that I did not have Internet. They said my account only has TV, and that’s all I am being charged for.

This annoyed me because I ordered Internet + TV on a promotion price, not just TV, and I had called them to fix this mix up before.

The guy on the phone kept insisting that I was wrong and that I needed to upgrade to the “Triple Play” for $120. That annoyed me even more. I do not want your freaking Triple Play. Who the hell still uses landlines, let alone buy landlines through their cable company. Stop trying to sell me [something] I don’t want.

According to Pham, the Comcast representative accused him of stealing Internet service, which was the last straw for the California customer.  He asked to cancel all of his services.  Pham repeated his story to a customer retention agent and offered to share a copy of the Comcast technician’s installation work order, which showed he ordered and received Xfinity broadband service.

Evidently, Comcast did not correctly provision Pham’s account with the promotion he signed up for, and miles of red tape ensued trying to get his account updated accurately.  Each time the changes did not “take,” Pham’s Internet service would eventually stop working.

Customers using Pham's technique need to have a work order ID and account number to activate service

Pham then discovered Comcast customers could activate Xfinity broadband service themselves because the cable company provided open access to a web page intended for technicians installing service.  Pham simply entered his account number, the work order number from his receipt, and the MAC address on his cable modem, and his broadband service was back without navigating argumentative customer service agents.

Pham shared his find on his personal blog, walking existing Comcast customers step-by-step through the process he followed.

Now, months after the article was published, Comcast contacted the company that hosts Pham’s blog and demanded the entire blog be censored, accusing Pham of telling people how to steal Internet service.

Admittedly, Pham’s use of the phrase “free Comcast Internet” probably did not help, but a review of his technique makes it impossible for non-paying customers to simply activate service for nothing — a customer account number and work order number are required, and presumably Comcast won’t simply accept made-up numbers.

More importantly, Comcast’s efforts to censor one of their customers calls the cable company out for its “shoot customers first, ask questions later” policies.

It’s further evidence the cable giant cannot be trusted when it claims it will observe voluntary Net Neutrality protections against censoring Internet content.

The blowback from Comcast’s actions have provided the company a lesson in “the Streisand effect,” where companies trying to remove information from the Internet only draw bigger attention to the information they are desperate to remove.  Comcast’s censorship efforts have been made futile by hundreds of Internet users who learned of the company’s efforts.  They have republished the information from Pham’s blog, which currently remains intact.  Had the company simply (and quietly) password-protected their technician portal, nobody would have given it a second thought.  Now Comcast is in a bigger PR mess than they started with.

When cable giants like Comcast trample all over free speech (and their paying customers), it teaches a valuable lesson why giving them a chance to grow even larger through a merger with NBC-Universal is a dangerous mistake.

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Comcast demands the removal of Pham's blog