Cricket, the mobile provider best known for its urban and youth-targeted commercials, Tuesday launched nationwide “talk and text” service through a new roaming agreement with Sprint and others that delivers unlimited calling for $30 a month.

That’s $10 a month cheaper than any other prepaid nationwide unlimited plan currently available in the United States.  Competitors MetroPCS, which owns its own network charges $40 a month for unlimited service, and TracFone Wireless’ Straight Talk, which uses Verizon Wireless’ network, costs $45 a month.

The other players in the prepaid market will have to match Cricket or face the consequences.

However, Cricket’s new calling plan and extended roaming service agreements do not include mobile broadband coverage.  Cricket provides that service through its own CDMA network providing a mix of 1X and 3G coverage, primarily in its home markets.

Cricket’s “talk and text” expansion means more than 125 U.S. cities can now sign up for Cricket service.  Most of those cities will actually depend on Sprint’s cell towers to place and receive calls.  Cricket subscribers also benefit from the expanded roaming capabilities the company now offers, although customers should verify coverage carefully before signing up.  Using a designated “roaming area” will set you back 25 cents per minute.

For customers choosing service plans of $40 or more, Cricket now offers unlimited international long distance calling to landlines in select cities and towns in more than 100 countries (including unlimited calls to landlines in Mexico) and unlimited text messages to Mexico for an additional $15 a month.

“We believe our nationwide coverage and enhanced service plan structure represents the highest value offer in the wireless marketplace,” said Al Moschner, executive vice president and chief operating officer for Cricket. “Cricket continues to deliver greater value by providing a diversified portfolio of products and payment options and now offers and supports those products everywhere our customers live, work and travel. Each of these new service plans positions the Cricket brand as the wireless leader in the unlimited, no-contract segment of the wireless industry.”

Existing Cricket customers need to contact customer service to switch rate plans if they wish to take advantage of “nationwide talk and text coverage.”  For most customers, there is no change in rates — just a change in their plan designation.

Cricket's new national coverage map (click to enlarge)

All new rate plans include nationwide talk coverage. Changes to previous rate plans are noted below:

For those around in the 1980s, Verizon Wireless’ latest 3G ad slam against AT&T should have brought back some memories.

Someone at Verizon probably spent some time reviewing advertising collections of the 1970s and 1980s and ran across Big Red, the cinnamon-flavored gum with the long-lasting flavor.  First appearing back in 1976, the gum really took off in the early 1980s when the William Wrigley Jr. Company commissioned a catchy jingle for its advertising campaigns.  It stuck, and most still remember it to this day.

Verizon, which bathes its corporate image in red, made the connection, and managed to recreate most of the imagery of several Big Red commercials, mostly from the early 1980s, albeit with updated lyrics.  They certainly got the classic corporate 1980s Reagan-era jingle sound down pat.

[flv width=”640″ height=”500″]http://www.phillipdampier.com/video/Verizon Big Red.flv[/flv]

For those too young to remember Big Red gum, I’ve brought one of the original advertisements together with Verizon’s reproduction so you can appreciate the scope of their recreation.  Verizon actually borrowed from several Big Red ads, but you’ll get the point.  Too bad it’s the gum priced at 25 cents and not the 3G.  With the gum, you could have any many sticks as you wanted — no chewing limits either. (1 minute)

Virgin Mobile’s Broadband2Go prepaid mobile broadband service is increasing usage allowances in hopes of attracting new customers at current prices.

The service, launched last June, has not been as successful as it could be, especially in markets where competitors like Cricket offer no-commitment wireless broadband for $40 a month for up to 5GB of usage, for a lower initial cost.

Sprint, which now owns the Virgin Mobile brand, isn’t lowering prices, but it is increasing usage allowances.

Before:

$10 buys you 100MB of access that expires 10 days after activation.
$20 buys you 250MB of access that expires 30 days after activation.
$40 buys you 600MB of access that expires 30 days after activation.
$60 buys you 1GB of access that expires 30 days after activation.

Now:

The high end Virgin Mobile plan now matches many postpaid plans for pricing and usage allowance, without a two year contract.  But it’s still priced $20 higher per month than Cricket.  ConnectedPlanet notes:

According to Virgin Mobile chief marketing officer Neil Lindsay, more than 70% of Virgin’s customers said they signed up for Broadband2Go because of the flexibility to change the plans as they needed more or less bandwidth and to pay only for what they needed. Virgin is targeting those cord cutters, such as students or families, who may be using the Broadband2go as a replacement for their at-home Internet service. Virgin’s own surveys indicate that this at-home group already includes 16% of its Broadband2Go customers. Of its user base, 30% also use the card more than four times per week, and 47% asked for additional data on their existing plans.

In turn, Leap Wireless, which owns Cricket, is hinting it may be looking at its own pricing and usage allowances to maintain competitiveness.  No specifics yet, but Leap’s 4th quarter earning results were hardly impressive, reporting a wider loss than Wall Street analysts expected, as competition and a weak economy helped erode profits.  The company does not plan to expand into new cities in 2010, but will offer nationwide coverage for existing customers with expanded roaming agreements.  Also on the way — smartphones from Blackberry and at least one Android phone.

New Zealand Telecom

Telecom New Zealand is under fire as consumer groups, business leaders, and customers condemn the company for a second major outage wiping out wireless mobile broadband and cell phone service for tens of thousands of customers on the South Island.  Dunedin, Invercargill, Timaru and Queenstown were among the areas worst affected for the service problems impacting the company’s much-touted “XT” WCDMA network.  Affected customers could not access mobile broadband, send or receive text messages or phone calls for several days.

Company officials believe a piece of hardware installed at multiple cell tower sites is responsible for the network outages.  It’s just the latest of a never-ending series of problems for New Zealand’s largest telecommunications provider.

In December, a botched software upgrade brought another major outage for the provider, which now risks being defined by customers as unreliable.

Telecommunications Users Association chief executive Ernie Newman said, “From here, it looks bizarre. Even third world countries don’t experience outages of that magnitude and length.  The first time before Christmas people were forgiving. This week has made people think. But they cannot afford a third time.”

The expensive promotional campaign launching the “XT” 3G UMTS network was itself highly controversial when the company decided to use British actors in its advertising campaign, annoying New Zealanders.  Although a company official touted the “world class advanced XT network” as capable of speeds better than 20Mbps, the company’s website notes average customers are more likely to find speeds somewhere in the 3Mbps/750kbps range.

“After marketing XT as a Rolls-Royce brand, Telecom will be looking at ways to rehabilitate it in consumers eyes,” telecommunications analyst Rosalie Nelson told the New Zealand Herald.

The damage control teams have moved into place, and Telecom today announced a $5 million (NZ Dollars) compensation package for customers south of Taupo who were impacted:

Customers whose service was degraded on Wednesday 27 January:

• Prepaid consumer customers – $10 credit
• Postpaid consumer customers – One week’s worth of plan charges, including Telecom Extras, such as texting or data packages
• Telecom Retail SME customers and Gen-i corporate customers – Two weeks’ worth of plan charges, including Telecom Extras, such as texting or data packages

Customers whose service was severely impacted for up to three days between Wednesday 27 January and 10pm Friday 29 January:

• Prepaid consumer customers – $20 credit
• Postpaid consumer customers – Two weeks’ worth of plan charges, including Telecom Extras, such as texting or data packages
• Telecom Retail SME customers and Gen-i corporate customers – Four weeks’ worth of plan charges, including Telecom Extras, such as texting or data packages

Telecom is also donating more than $250,000 to community projects across the lower South Island.

The company’s problems got extensive media coverage, including daily reports on New Zealand’s national news.  Customers were outraged, many spending hours trying to reach Telecom by phone.  Many others argued their way out of service contracts, penalty-free, and switched to Vodafone, the country’s other major wireless provider.

[flv width=”640″ height=”380″]http://www.phillipdampier.com/video/TV New Zealand Telecom Outage 1-27 1-29-10.flv[/flv]

TV New Zealand’s One News ran several days of reports on the service outage, all presented here in this compilation. (17 minutes)

[flv]http://www.phillipdampier.com/video/Telecom Parody 1.mp4[/flv]

Telecom New Zealand has been on the receiving end of parodies assaulting the company’s quality of service.  This one calls on residents to switch providers. (Strong Language Warning – 2 minutes)

[flv width=”640″ height=”500″]http://www.phillipdampier.com/video/Telecom XT Parody.flv[/flv]

Another parody reworks one of the promotional advertisements Telecom ran to introduce its XT service to New Zealand. (2 minutes)

Apple iPhone

AT&T Mobility, the still-exclusive provider of Apple’s iPhone in the United States, is floating trial balloons about the imminent end of “unlimited data” plans for iPhone customers.  Although the company has always defined their wireless broadband service as “unlimited” even though the fine print says they really mean “up to 5GB of usage per month,” the mandatory data plan forced on iPhone customers has retained its “unlimited means unlimited” definition.  We’ve never verified a customer thrown off of AT&T’s network for using too much data on their iPhone.

AT&T has managed the iPhone as both a success story and a major challenge to its network.  People will go to all sorts of trouble to acquire and keep an iPhone, including putting up with less 3G coverage and more congestion-related dropped calls and other service problems in some larger cities.

Considering the enormous revenue boost the iPhone has brought to AT&T, customers might wonder why the company simply doesn’t pour additional money into building more network capacity.  AT&T Mobility CEO Ralph de la Vega doesn’t agree.

He believes the answer isn’t going to be found in just upgrading AT&T’s network.  Instead, he wants to implement an Internet Overcharging scheme like consumption billing and do away with the “unlimited” plan altogether.

AT&T claims that three percent of smart phone customers consume 40 percent of network capacity, a substantial percentage if compared with the amount of data a mobile broadband dongle can help a laptop or netbook consume.  Of course, those numbers are AT&T’s and do not come with independent verification.

For de la Vega, consumption pricing “is inevitable.”  That allows AT&T to reduce demand on its network and manage upgrades at a level more comforting on that quarterly financial report.

“What’s driving [high] usage are things like video or audio that plays around the clock,” de la Vega said at an analysts conference. “We have to get to those customers and get them to recognize they have to change their patterns, or there are things we will do to change those patterns.”

Customers forced to ration their usage with the threat of a higher bill can work… for AT&T.

AT&T may be about to test the limits of the iPhone enthusiast.  After all, they’ve already been pushed into a two year contract for a premium-priced phone, enrolled in a high priced service plan with a compulsory data package add-on, and have to live with AT&T’s less-than-stellar coverage in several areas.  Will AT&T be able to punish its customers further by taking away their unlimited data plan and replace it with consumption billing and see if they’ll break?

We’re likely about to find out.

AT&T wants to embark on a part-conservation, part-education campaign to get customers to reduce usage.

“We need to educate the customer … We’ve got to get them to understand what represents a megabyte of data,” de la Vega says. “We’re improving all our systems to let consumers get real-time information on their data usage.”

That’s the AT&T version of the gas gauge, the usage meter that means more profits for them and less service for you.

A question customers might want to ask Apple and AT&T: If the sole provider of the iPhone in the United States is a hard luck case of an over-congested network and an inability to invest profits to expand it, perhaps it’s time that exclusive contract comes to an end, allowing other mobile providers to ‘share the burden.’  Then customers can decide if AT&T’s rationing, consumption billing, and education campaign is right for them.