Netflix continues to get a lesson on broadband economics from the Internet Service Providers out to scare their customers away from spending too much time watching the company’s online streaming service.  As some Canadian ISPs lowered usage caps in response to Netflix’s imminent arrival, the video streaming service just announced it was letting customers turn down the bit rate of online videos to conserve their monthly usage allowance.

Neil Hunt, Netflix Chief Product Officer, told customers about the bit rate reduction in a company blog post:

Starting today, watching movies and TV shows streaming from Netflix will use 2/3 less data on average, with minimal impact to video quality.

Now Canadians can watch 30 hours of streaming from Netflix in a month that will consume only 9 GBytes of data, well below most data caps.

We made these changes because many Canadian Internet service providers unfortunately enforce monthly caps on the total amount of data consumed.

In the past, viewing 30 hours of Netflix could consume as much as 70 GBytes, if it was all in HD, and typically about 30 GBytes. While there is some lessening of picture quality with these new settings, the experience continues to be great.

Video compression reduces data consumption, but also sacrifices video quality and enjoyment. An example of high video compression on the left can be more than noticeable.

Unfortunately for Hunt, providers can continue to lower data caps to the point where Netflix would have to present their video library as a slideshow to keep customers under their limits.

Stop the Cap! responded directly to Hunt imploring Netflix to get involved in the battle that consumers have thus far fought alone:

While some customers appreciate Netflix for turning down the video bitrates, I am here to tell you it’s not nearly enough.

For nearly three years, our consumer group — Stop the Cap! has fought Internet Overcharging schemes in both Canada and the United States.

Whether it’s Bell’s proposal to eliminate flat rate broadband across all of Canada, Time Warner’s 2009 pricing experiment to limit broadband users to just 40GB of usage per month, or AT&T’s 150-250GB cap taking effect this spring, your competitors are on a mission to scare customers away from using your online video streaming service.

[…] The fact is, Netflix MUST engage in this fight. Consumers cannot do it alone, especially when up against billion dollar companies spending millions on lobbyists trying to convince lawmakers usage caps are about “fairness” when they are really about monetizing broadband traffic and scaring off cord-cutting.

Bell's Broadband Shell Game (image: Dave Blume)

The digital equivalent of a Trojan Horse was laid at the feet of Canadian telecom regulators Monday when officials from Bell, Canada’s largest phone company, announced they were withdrawing their controversial proposal to mandate usage-based billing on all wholesale broadband accounts.

The original proposal would have mandated that independent Internet Service Providers bill each of their individual customers a monthly fee based on their Internet usage in addition to the wholesale access rates paid to Bell all along.  The pricing proposal would have forced every ISP in Canada to abandon flat rate Internet service, raise prices, reduce usage allowances, and increase overlimit penalties.

Now Bell has told the Globe & Mail newspaper it wants to introduce something called “Aggregated Volume Pricing” instead — a plan Bell claims will shift financial penalties for “high usage” away from individual customers and onto the ISPs themselves. Bell also slashed the proposed overlimit fee from a heavily-defended-as-fair $2.50 per gigabyte to a more modest $0.30/GB, perhaps echoing AT&T’s forthcoming overlimit fee.

In fact, Bell’s revised plan is the same Internet Overcharging scheme under a new name.

The radical reduction in overlimit fees only further illustrates the “phoney-baloney” of providers attempting to monetize broadband usage under the guise of “fairness” and “congestion relief.”  Last week’s ’eminently fair’ $2.50 is this week’s ‘more than reasonable’ $0.30.

Bell exposed their hand — showing they have been bluffing about congestion all along.  An analysis of the proposed rates shows the company is still trying to target “heavy users.”  But instead of penalizing them into reducing their consumption, Bell is now seeking to monetize that usage, not control it.  By shifting aggregate usage costs to the wholesale market, Bell hopes individual customers will blame independent ISP’s for higher bills, not them.  Independent providers have to pass along their wholesale costs as part of the retail price of their service.  It’s a high tech shell game, one that consumers will always lose.

Despite this, Bell assumes the revised plan will take the bipartisan heat off its backside since it first proposed doing away with flat rate Internet service in Canada.

“With our filing today, we are officially withdrawing our UBB proposal,” said Mirko Bibic, Bell’s head of regulatory affairs. “Let’s move on, in my view, and use the CRTC hearing as an opportunity to approve those principles and get the implementation details right.”

"We don't like (Bell's proposal)."

Several Canadian officials were not impressed and one — Industry Minister Tony Clement — said exactly that.

Canada’s consumer groups and politicians have the giant telecom company on the run after using Bell CEO George Cope’s own words against him.  Cope openly admitted in conference calls with investors UBB had everything to do with monetizing broadband usage for profit.

Bell’s attempt to serve warmed-over Internet Overcharging from a new recipe isn’t flying among consumer groups either, who recognize it as more of the same leftovers, just under a new name.

Bill Sandiford, who heads a coalition of wholesale ISPs called the Canadian Network Operators Consortium, told the Globe & Mail Bell was simply presenting its usage-based pricing model in a more acceptable guise.

“We don’t think this is an about-face. It’s the same thing, just dressed up differently,” Mr. Sandiford said. “We don’t like it. It’s still wholesale UBB.”

Openmedia.ca, an online activist group, said Bell’s new proposal shows consumers are having an impact, but the fight is by no means over.

“We’re pleased that Canadians will now have the option to use indie ISPs like Teksavvy and Acanac to access the unlimited Internet,” said OpenMedia.ca’s Executive Director Steve Anderson. “This is a giant step forward for the Stop The Meter campaign, and a victory for those who support competition and choice in Canada’s Internet service market.”

“While this is a positive move, it is only a Band-Aid solution to a much larger problem. We at OpenMedia.ca hope the CRTC takes Bell’s submission as a sign that widespread usage-based billing is not an acceptable model for Internet pricing, and that it creates policy to support the affordable Internet.”

AT&T’s forthcoming changes to their broadband service include more than just an Internet Overcharging scheme.

As the Los Angeles Times reporter David Lazarus discovered, AT&T now reserves the right to terminate your service if you excessively annoy the company’s employees, perhaps while calling to complain about the company’s new 150-250GB usage limits.

Lazarus reports AT&T’s contract now stipulates the company can cancel your service “if you engage in conduct that is threatening, abusive or harassing” to the company’s workers, or for “frequent use of profane or vulgar language” when dealing with service reps.  At least they won’t wallop you with an early termination fee if they pull the plug on you.

But that’s not all.  AT&T also followed Verizon’s lead telling their existing DSL customers once something better arrives from the company, they can stop selling DSL. For AT&T, this means they can switch your standalone DSL service to U-verse with or without your permission, billing you for a potentially more expensive broadband service.

While U-verse delivers a much improved broadband experience over traditional DSL, some budget-minded AT&T customers tough it out with DSL because it often carries a lower price and does not require an expensive bundle of video and phone service to win substantial discounts.  U-verse does.

AT&T spokesman John Britton told the newspaper he couldn’t imagine the company actually doing this to customers, but he acknowledged that this is what the new contract says.  More than a few AT&T customers couldn’t image the nation’s largest phone company would need to cap broadband usage of their customers because of alleged “congestion” problems either.

Amazon.com today unveiled a new personal online file storage service allowing customers to access and stream up to 5GB of their music collection to their Android phones, tablets, or personal computers for free.

The new suite of services includes Amazon Cloud Drive, an online file storage locker which holds the files, Amazon Cloud Player for Web, a web-based player that accesses MP3 files stored on a customer’s cloud drive, and Amazon Cloud Player for Android, which delivers streams over a wireless broadband connection to an Android-based wireless device.

“We’re excited to take this leap forward in the digital experience,” said Bill Carr, vice president of Movies and Music at Amazon. “The launch of Cloud Drive, Cloud Player for Web and Cloud Player for Android eliminates the need for constant software updates as well as the use of thumb drives and cables to move and manage music.”

“Our customers have told us they don’t want to download music to their work computers or phones because they find it hard to move music around to different devices,” Carr said. “Now, whether at work, home, or on the go, customers can buy music from Amazon MP3, store it in the cloud and play it anywhere.”

Apple's MobileMe service will likely need to dramatically cut prices to compete with Amazon's new cloud storage service.

Those with established Amazon accounts will find their Cloud Drive already activated and ready to store up to 5GB of files.  Customers who buy a digital MP3 album from Amazon will automatically get a free upgrade to 20GB of storage space for the first year.

Those looking for more than 20GB of online storage can purchase it for $1/GB per year, up to 1TB per account.

Although the service was intended mostly as an MP3 storage locker, any file can be saved to a customer’s Cloud Drive, which uses Amazon’s Simple Storage Service (Amazon S3).  This means the Cloud Drive could be used to store videos, documents, or even system backups.

“Free” is a good deal for consumers.  Competitor Dropbox only gives out 2GB and Apple’s MobileMe charges a comparatively overpriced $99 a year for 20GB of combined email and file storage and 200GB of monthly data transfer.  Amazon does not limit data transfers.

Online cloud storage moves files off of individual hard drives and makes them available online for immediate access, anywhere.  But Internet Overcharging schemes mean consumers will face the potential of dramatically higher broadband bills if they use these services, which are extremely data intensive.  Using Amazon’s MP3 storage and streaming service is unlikely to put a customer past their usage limit on home broadband accounts, but using the service for regular file backups could.  Usage-capped broadband and so-called “usage-based billing” threatens the viability of business plans that require consumers to use their broadband accounts to send and receive substantial amounts of data.

[flv width=”640″ height=”380″]http://www.phillipdampier.com/video/Amazon Cloud Player.mp4[/flv]

Amazon.com introduces its new Cloud Drive and Cloud Player.  (2 minutes)

AT&T’s support forums are being censored to stop a free and open discussion about the company’s elimination of an unlimited Internet experience.

We received word this morning from Stop the Cap! reader Roger, who tried to post a message including a link back to one of our stories exposing the myth of AT&T’s “congestion problems” to share with the large community of readers angry with AT&T about its Internet Overcharging scheme on its support forum.

“AT&T will not allow people to post links to your website,” Roger writes.  “Both myself and a friend of mine tried on two separate occasions to write messages that quoted from your facts and figures and linked back to them for readers looking for additional information, and AT&T removed them within minutes.”

Stop the Cap! can confirm AT&T is actively engaged in censorship on its support forum when I tried posting a message myself to test the theory, under my real name, including three links to three individual stories, and signed with a link back to our website’s home page.  Sure enough, within the hour, AT&T stripped out the links and implied we “revealed personal information” (about myself in the form of my name, which still appears as my ‘handle’) and were “spamming” the forum — a stretch when the only links were back to the content referenced in the piece.  A few other linked sites, including Broadband Reports, are not suffering the same fate when users link back to their content, at least for now.

(click to enlarge)

AT&T followed up claiming it does not allow messages that support the work of third-party groups, even if that “support” comes only from links back to content referenced in the forum.

“At least your message remained partially intact,” Roger adds.  “Ours were deleted completely.”

“With AT&T’s heavy handed ‘editors’ at work, no wonder there are concerns about Net Neutrality.  AT&T censors first, asks questions later.”