The U.S. Department of Agriculture has announced more than $103 million in federal grants and loans to 16 states to help expand broadband, or high-speed, Internet access to unserved and underserved areas of rural America:

The providers involved offer a mix of technology, ranging from traditional cable companies like Inter Mountain Cable and Crystal Broadband Networks — to Wireless ISPs like Wichita Online, serving southwestern Oklahoma, to rural telephone company DSL provided by companies like Hemingford Cooperative Telephone and the Coleman County Telephone Cooperative.

What most rural providers have in common are much-higher prices for slower speed service over what urban customers pay, and a regular need for resources to update capacity and the number of potential customers served.  Most of these grants and loans are expected to cover some of those costs.

Ouch. Rural Americans pay substantially higher prices for broadband service than city-dwellers do. This is current pricing from Inter Mountain Cable, which serves parts of rural Kentucky.

Gone

After more than a decade of “beep, beep,” Time Warner Cable is retiring Geococcyx californianus, the ground foraging cuckoo better known as the Greater Roadrunner.

It’s all part of a “brand refresh,” Time Warner’s Jeannette Castaneda tells Fortune.  The idea is to “create excitement around the eye-ear symbol.”  For now, the “Road Runner” name will remain — just the mascot disappears.

When Road Runner was first introduced in 1995 in Elmira, N.Y., it was designed to be a localized high-speed online portal, originally called the “Southern Tier On-Line Community.” Portals were all the rage in the 1990s, designed to serve as a unified home page to help users find content more easily.  When the cable modem broadband service finally spread to other markets, it was branded ‘LineRunner.’

But Time Warner’s marketing people decided the company’s best strategy to convince users that paying at least double the price they were paying for dial-up was worth the investment when you considered how fast cable broadband service was, and how it would outperform any dial-up connection.  The cable company spent months negotiating with Warner Bros. to license the use of the roadrunner in the old Wile E. Coyote cartoons.  The company even changed the name of their broadband product to Road Runner to drive home the speed message.

The "eye-ear" branding that replaces it.

Over the years, Time Warner has blanketed customers in postcard mailers, advertising, and billboards showcasing their broadband mascot, but no more.  While Time Warner Cable would not provide exact reasons for the brand change, we suspect there are several factors involved:

1. The cost to license the roadrunner character from Warner Bros.  In 1998, regional Time Warner representatives shared that the licensing agreement with Warner Bros. was costly and complicated.  Warner Bros. maintains strict control over their licensed characters and how they are used.
2. In the past, emphasizing speed was essential in convincing consumers to drop their old provider for the cable company’s alternative.  But broadband penetration in most of Time Warner’s markets has already reached a high level and most of those still refusing to take the service are not going to be convinced by speed arguments.  For these holdouts, lack of interest and the cost of the service are the most important factors, and the roadrunner character does not speak to these concerns.
3. 

   Canis usagecapus

   The telecom industry, notably cable, has spent years trying to retire the phrases “Internet access” and “Internet Service Provider.”  They don’t even like the word “broadband.”  For them – it’s High Speed Internet (HSI) or “High Speed Online.”  They have put the words “high speed” in the very term they use to describe Internet access.

4. Time Warner Cable believes in their unified bundling of services.  They aggressively pitch all of them together at a discounted price and have de-emphasized the branding that used to be associated with individual package components.  For example, Time Warner didn’t retire the name “LineRunner” when they rebranded their cable modem service Road Runner.  They simply re-used the name for their telephone service.  Time Warner tested LineRunner in the Rochester, N.Y. market before ditching the product for a Voice Over IP service they now like to call “digital phone.”  Today, most of Time Warner Cable’s most visible ancillary branding is done for their triple-play packages.  Remember “All the Best?”

Fortune thinks the retirement of the roadrunner may also have something to do with the company’s desire to implement an Internet Overcharging scheme:

TWC, like other big ISPs, is a leading proponent of imposing bandwidth caps on its Internet users. Imagine the possibilities for illustrating articles about this topic – Wile E Coyote (perhaps wearing a TWC ballcap) tripping up the Road Runner with piano wire, or finally getting his revenge and hurling the obnoxious bird off a cliff.

One of the conditions Comcast had to agree to as part of its multi-billion dollar deal to acquire NBC-Universal was to throw a bone to some of America’s poorest households by offering discount Internet access for three years.  Comcast agreed and is rolling out low-speed Internet at a discount in time for the upcoming school year.

“Comcast Internet Essentials,” is the ultimate in bare-bones Internet.  For $9.95 a month, customers in Comcast service areas will get 1.5Mbps download speed and 384kbps upstream, with the usual 250GB usage limit Comcast applies to everyone.  But not just anyone can qualify.  Comcast has limited the program only to households with at least one child qualified to receive free (not discounted) school lunches under the National School Lunch Program.  So if your income-challenged household doesn’t include children, or you pay for your own school lunches, you are out of luck.

Comcast is also denying access to anyone who has had any level of Comcast Internet service within the last 90 days.  So if you’ve scraped enough money together to pay Comcast’s regular prices, the cable company is not going to give you a break.

If your kids graduate or are removed from the school lunch program, your inexpensive Internet service goes with it.

If you have been late on a Comcast bill, or owe the company for unreturned cable equipment, you also cannot receive the service.

The company will also provide vouchers for a “discounted laptop” for $150 — a computer that turns out to be a netbook.  At least it comes with Windows 7 (Starter Edition).

Comcast requires would-be customers to start with an application, available by phone, at 1-855-8-INTERNET (1-855-846-8376).  The merger approval agreement required Comcast to provide the service for three years.  Guess what happens to it when the requirement ends.  No matter — Comcast is turning the entire affair to its public relations advantage, showing up on various media outlets promoting the program as if Comcast thought it up on its own.  Not quite.  We have three questions:

1. How many consumers would sign up for the service if Comcast offered $9.95 1.5Mbps to anyone who wanted it?
2. How many might consider downgrading their current service for something less expensive, especially if they are only interested in occasional web browsing?
3. Will the “digital divide” Comcast decries today be magically gone at the end of three years, when they quietly drop the program?

[flv width=”360″ height=”290″]http://www.phillipdampier.com/video/KRIV Houston Comcast Internet Essentials 8-8-11.mp4[/flv]

KRIV-TV in Houston explores the various conditions Comcast places on its Internet Essentials program.  (2 minutes)

[flv width=”512″ height=”308″]http://www.phillipdampier.com/video/CNN Low Cost Internet 8-10-11.flv[/flv]

Comcast’s David Cohen appeared on CNN promoting Comcast’s Internet Essentials as a way to “bridge the digital divide” — a disparity of access American ISP’s originally created with their excessively high-priced Internet services. (3 minutes)

The People’s Republic of China will become the world leader in fiber optic network deployment by 2016, with more than 50 percent of all fiber subscribers worldwide residing in the country, according to a new report from research firm Ovum.

The unprecedented growth in fiber networks comes through a combination of government incentives, including subsidies and private-public partnerships, and cooperating Internet Service Providers, who want to reach more customers.

In fact, with the Chinese government aggressively pursuing and monitoring broadband upgrades, China will rapidly exceed broadband deployments found in other countries in Asia, including Korea and Japan.  That could allow China to become the global leader in broadband before the end of the decade.

China Telecom is one of the providers that is moving the country towards dominance in fiber deployments, on track to pass 26 million homes with fiber networks this year.

Through the company’s “Broadband China — Fiber Cities” project, China Telecom should pass 100 million homes with fiber broadband access by 2015, with the help of contractors like Alcatel-Lucent.

In smaller cities and rural areas, combination fiber and copper networks plan to deliver temporary speed upgrades with technology similar to AT&T U-verse. But China sees such upgrades as interim, until additional fiber networks can be constructed.

The upgrades are a win-win for China and its citizens.  China’s telecommunications companies are enjoying new revenue opportunities for their wired networks, Chinese citizens will eventually obtain some of the fastest broadband speeds on the planet, and the Chinese government wins an advanced telecommunications network on which it plans to continue growing the country’s digital economy and helping spur additional manufacturing and export opportunities.

So far, China’s large expanse and large rural, often poor population found further inland are not inhibiting China’s infrastructure development plans.

“You cannot become one of the world’s most powerful nations if you can’t deliver basic services to your own citizens,” says Wu Dan, a development coordinator for the Chinese government.  “With clean water, good roads, reliable power, and advanced telecommunications, China’s western cities will grow and become as important as coastal cities in China’s progress.  Internet access is a part of that progress.”

Get government subsidized satellite "broadband" at speeds up to 1Mbps, as long as you honor strict usage limitations.

With much fanfare, ViaSat’s WildBlue has unveiled a special discounted satellite “broadband” offer that comes courtesy of United States government taxpayer funding:

WildBlue’s same great service at an ultra-low price, courtesy of the U.S. government.

WildBlue, through the U.S. Recovery Act brings a special offer for high-speed Internet to areas unserved by wireline providers. It’s the most affordable deal we’ve ever offered, and the monthly price for this special package is guaranteed for as long as you remain a WildBlue customer. Take advantage of government funds to get High Speed Internet at discounted rates.

For $39.95 per month, WildBlue will provide the satellite equipment to deliver qualified subscribers up to 1Mbps service, subject to a monthly download limit as low as 7.5GB per month for downloads, 2.3GB per month for uploads.  Customers who exceed the limits will have their 1Mbps service throttled to near-dial-up speed until usage falls below the company’s “fair access policy.”

WildBlue explains the limited-time offer is made possible by funding from the American Recovery and Reinvestment Act of 2009.  Through a grant from the Department of Agriculture’s Rural Utilities Service (RUS), certain rural customers might qualify for the discounted pricing.

WildBlue only received authorization to deliver the discounted service to locations west of the Mississippi — specifically those not within an existing RUS project zone, are located in a defined rural area, and cannot receive service from a telephone, cable, or fiber provider.  Current WildBlue customers also do not qualify.

The grant funding covers installation and equipment charges, the client only pays for the service itself.  But would-be customers are required to commit to at least one year of service or face an early termination penalty and must pass a credit check.

WildBlue customers, as well as those of other satellite providers, have given satellite Internet access low satisfaction scores, primarily because of speed and usage limitation issues.  But for some without any other choice, it is a service they live with for basic web access.