Time Warner Cable’s Rochester, New York division has been playing hardball in Frontier Communications’ largest metropolitan service area for years, running ads that attack Frontier’s term contracts, inconsistent broadband speeds, hidden “extras”, and the fact customers might sign a contract today and be dissatisfied with the service tomorrow.
This morning, Time Warner Cable upped the ante with new ads, telling Frontier’s Rochester area customers who would prefer phone or broadband service from the cable company that they’ll cover up to $200 in fees Frontier charges for exiting a term contract early.
[flv]http://www.phillipdampier.com/video/TW-Frontier Ad War 6-22-09.flv[/flv]
There is, of course, the fine print:
Offer expires 6/26/09. Up to $200 one-time credit available to current Frontier phone and/or DSL customers in a contract with a disconnect penalty who provide their Frontier bill evidencing early disconnect charge. Credit will be applied to Time Warner Cable account after customer is installed with Digital Phone Nationwide and/or Road Runner Standard Service and within two weeks after customer supplies copy of Frontier bill to TWC showing the applicable cancellation penalty. Credit will be equal to the amount of the early disconnect charge, not to exceed $200. One credit per qualified household. Customer must keep TWC services for a minimum of 12 months or the up to $200 credit will be charged back to their TWC account.
What Time Warner Cable has just effectively done is to get the subscriber out of one term contract with Frontier, and into another… with them.