Frontier's Facts - Frontier's new website to counter Comcast's claims about FiOS. (click to enlarge)

Frontier Communications has fired back at Comcast after the Fort Wayne, Indiana cable company erected billboards telling residents Frontier was pulling the plug on its acquired FiOS fiber optic network.

On Wednesday, Frontier purchased a full-page ad in The Journal Gazette headlined, “Comcast Doesn’t Let the Facts Get in the Way of a Good Story! Here’s the Truth: Frontier Isn’t Pulling the Plug on Anything.”  It also launched a new website — Frontier Facts — telling customers it is not “pulling the plug” on any of its services.

Roscoe Spencer, Frontier’s local general manager, tells customers:

Recently, one of our competitors put up billboards, placed inserts in the newspapers and sent mailings to customers indicating we had pulled the plug on FiOS. This statement is simply not true, and we have taken legal action to insist that these false claims be stopped immediately.

Spencer

The spat began when Comcast began trying to recruit disaffected Frontier TV customers who found a massive rate increase notice in bills sent earlier this year.  Frontier blamed the rate increase on the loss of volume discounts former owner Verizon obtained for its FiOS TV service for television programming.  Frontier has sought to negotiate with programmers directly instead of working through a cooperative buying group, so the prices it pays for popular cable networks are much higher than what Comcast pays for a comparable video package.

Frontier watchers suggest the company is well aware its new video pricing is uncompetitive and customers will take their business elsewhere.  Frontier quickly began marketing DirecTV, a satellite provider, as a suitable replacement for those unhappy with the rate increase.  But Comcast also saw an opportunity to pick up new customers at the phone company’s expense, including through the use of billboards Frontier claims are misleading.

Frontier stresses its FiOS platform will continue to provide telephone, television, and broadband service, despite what Comcast’s billboards might suggest.

Despite the involvement of attorneys, Comcast has continued to thumb its nose at Frontier’s legal department.  Frontier spokesman Matt Kelley told the Journal Gazette Comcast was supposed to remove the billboards by Monday of this week, but they remain in place.

The cable company calls it a case of old fashioned competition.

Stop the Cap! reader Kevin calls Frontier’s marketing to get customers to drop FiOS TV for DirecTV a real blast from the past.

“It remains difficult for Frontier to sell people on its advanced fiber network when it is heavily marketing customers to get off of it and switch to DirecTV, a service that looked ultra-modern in the 1990s but today is just a rain-faded, pixellated nuisance,” Kevin says.  “Frontier blew it, Comcast took advantage of their strategic blunders, and now the whining has begun.”

Kevin is a former Verizon FiOS customer who was switched to Frontier when Verizon exited Fort Wayne.

“Verizon knew what they were doing, but eventually decided a few small cities in Indiana were not worth their time or interest, so they sold us off to Frontier, who ended up with a fiber network they’ve shown little interest in running except as an adopted curiosity,” Kevin adds.  “When we got notice of the rate increase, we canceled the TV service and now watch over the air television for free, supplemented with Netflix and Hulu.”

Kevin says Frontier ultimately did him a favor, discovering he was fine without a pay television package.

“Outside of breaking news and sports, you can get most everything else online.  Why pay more?”

Billboards sprinkled across Ft. Wayne, Ind., telling residents, “Frontier is pulling the plug on FiOS — Switch to Xfinity,” has infuriated Frontier Communications, who says it will continue to provide FiOS service in the area, at least for broadband, indefinitely.  Now the independent phone company has sent a “cease and desist” letter to Comcast officials demanding the billboards come down.

Frontier spokesman Matt Kelley accused Comcast of spreading false rumors in an effort to drum up business.

“Frontier is not planning on pulling the plug,” Kelly told WANE-TV. “We are going to continue providing FiOS service in Allen County and we have no plans to remove it.”

[flv width=”480″ height=”380″]http://www.phillipdampier.com/video/WANE Ft Wayne FiOS Not Going Away 6-9-11.mp4[/flv]

WANE-TV in Ft. Wayne led its newscast with the dispute between Frontier Communications and Comcast over fiber optic television.  Is the plug really being pulled? (Loud Volume Alert!) (3 minutes)

But Comcast officials note Frontier has been pushing existing customers hard to switch to satellite television service, and Frontier earlier announced dramatic rate increases for its fiber cable television service — rates much higher than other competitors.

Comcast issued a statement about the dispute:

“Comcast continues to invest in these markets, while Frontier has taken a number of steps to discourage new customers from signing up for its service and encourage current customers to seek alternative services from satellite. We are using these ads to make consumers aware of our Xfinity TV service as a better choice for consumers.”

HissyFitWatch: Oooh... Comcast!

From our own Stop the Cap! investigation, both companies are partly correct.

We called Frontier this afternoon posing as a new FiOS customer in Ft. Wayne trying to sign up for television service.  The only option available, we were told, was satellite television service.  While Frontier was happy to sign us up for telephone and fiber broadband, the company representative told us she could not take our order for FiOS TV because, “it’s not available in your area.”

But Comcast’s claims about FiOS lack the very important detail that FiOS broadband and phone service will be offered by Frontier without any interruption — only television service appears to be at issue, and remains available to current customers.

We heard from several Ft. Wayne customers who are unhappy with Frontier’s handling of FiOS.

“While Comcast is being clever, the fact is Frontier wants TV customers to switch to satellite, which is simply a stupid idea,” says our reader Kevin.  “Why would I want a satellite dish when I have fiber.”

Lee, another Frontier customer, believes the company broke its promise of no rate increases after buying out Verizon’s local operations.

“They promptly raised the TV rate by around $30, and if you are a new FiOS customer, expect to pay hundreds and hundreds of dollars for installation,” he says.

Last week, Frontier’s deadline for Comcast to pull down the billboards passed, but as of today those billboards are still on full display.  Comcast’s response to Frontier?

“We received their letter.”

[flv width=”480″ height=”380″]http://www.phillipdampier.com/video/WANE Ft Wayne Deadline day for billboard back-and-forth 6-17-11.mp4[/flv]

WANE-TV in Ft. Wayne updates viewers.  Frontier’s unilateral deadline for Comcast to pull down their billboards came and went.  The billboards are still there.  Now what? (2 minutes)

The 500 channel universe has arrived for around 23,000 households around the state capital as Verizon officially unveiled its FiOS television service last week.

The company added television to its broadband service offering after securing video franchise agreements in suburban Bethlehem, Colonie, Guilderland, and Scotia.  It also expects to win approval to provide television service to the nearby city of Schenectady and the town of Colonie shortly.

The arrival of Verizon’s triple-play package begins with a $100 monthly promotional package (go to Verizon’s FiOS website and the online price can be lower) including phone, Internet, and television service for a year, rivaling a similar $99 promotion on offer for new customers from incumbent Time Warner Cable. But Verizon delivers faster broadband service and more HD channels than its cable rival, and will deliver up to 535 channels to subscribers — 130 in High Definition.

“Consumers and small businesses in these communities at long last have a better choice for TV,” said Tracey Edwards, president and general manager for Verizon’s Upstate New York region. “We’ve had great success in many other parts of the state. Now it’s time to bring FiOS TV to this part of northeastern New York and provide customers in the region a choice that is truly different from the cable TV company.”

Verizon officials also claimed the introduction of FiOS TV would result in lower prices for local residents, a claim that does not necessarily hold up when examining the rates for each company.  Both deliver triple-play promotions and retention offers that come within a few dollars of each other.

Time Warner Cable says Verizon’s service does not come with the same local commitment to the region the cable operator has provided with its local news channel YNN, and features that allow customers to start programs over from the beginning or watch live streams of 32 channels on the company’s iPad application.

But the fact a new choice is now available has delighted some of our readers.

Jeff in Guilderland says a number of Albany residents were upset when Time Warner Cable unveiled its $99 promotion which turned out not to be available to existing customers.

“They only give the best prices to their least loyal customers who are ready to cancel their service or sign up as new customers,” Jeff says.  “We’ve had cable from these guys for over a decade and when we sought a temporary price break, they wanted to give us a $20 credit — thanks for nothing.”

Now Jeff says with Verizon around, Time Warner better offer more than that.

Verizon put expansion of its Verizon FiOS fiber-to-the-home service on hold more than a year ago, stopping new cities from winning new options made possible with fiber optics.  But Verizon is still continuing to meet its commitments to communities where the network has already broken ground.  Where communities have not given Verizon video franchise agreements, Verizon markets its broadband and phone options.  But delivering video completes the triple play package many consumers want.

[flv width=”640″ height=”500″]http://www.phillipdampier.com/video/Albany Gets FiOS TV 3-26-11.flv[/flv]

WNYT and WXXA-TV reports some Albany-area residents can now get FiOS TV, showing Verizon is still expanding its FiOS product line in areas where fiber has already been laid.  (3 minutes)

Frontier attempts to dig themselves out.

The Oregonian has been covering the plight of Frontier customers in the Pacific Northwest who signed up for Verizon’s fiber to the home service — FiOS — and are now facing down the new owners who want to raise the price by $30 a month.

Frontier has done itself no favors in the media with an ongoing series of reports of service problems, rate increases, and now the latest signs it wants out of the television delivery business altogether.

In a letter dated March 4th, Steven Crosby — senior vice president of government and regulatory affairs, told the city administrator in Dundee, Ore., Frontier FiOS TV has been a flop.

Since Frontier Communications Northwest, Inc., acquired Verizon’s operations on July 1, 2010, it has built on Verizon’s prior actions and continued to offer a robust and aggressively priced video product to attract Dundee subscribers.  Despite these efforts, however, customer growth has been disappointing and stagnant and Frontier has not achieved a commercially reasonable level of subscriber penetration.

Frontier also admits it has been under-pricing its video service to stay competitive and attract new customers, but those days are over.  The company earlier announced its intention to raise rates by $30 a month for its standard cable TV service, making it more costly than its nearest competitor, Comcast.

Frontier recognizes the impact its enormous rate increase will have on its subscriber base, soberly noting it is likely to “further depress subscriber penetration.”

With this in mind, Frontier is exercising its right under the franchise agreement it has in Dundee to provide notice it intends to terminate its video service at a future date, after providing subscribers with 90 days advance notification.

Similar letters went to city administrators in Newberg, McMinnville, and Wilsonville.  City officials had no reservations about interpreting the meaning of the letters and plans to implement a $500 installation fee for future FiOS TV installations.

“Looking at it, you expect there will be no new customers,” Dan Danicic, Newberg’s city manager told The Oregonian. “Getting this opt-out notice is not a huge surprise to me, but we are disappointed.”

Frontier's rate increases are driving many consumers back to Comcast for their television service.

Sources tell Stop the Cap! there was considerable debate inside Frontier’s offices last week on how to implement directives from executives to shut down FiOS installations as quickly as possible.  Initial efforts to quietly raise the installation price — without giving subscribers’ advance notice — were on track until Frontier’s legal department quashed the plan.  Concerns were also raised inside the customer support units responsible for taking orders and handling customer billing inquiries over how to deal with the inevitable subscriber backlash when the first bills arrived in the mail.

“Frontier hates dealing with FiOS and they can’t wait to be rid of it — they claim that the product is at least 10 years away from really returning any investment from its original deployment,” a well-placed source told Stop the Cap! late last week.

Frontier FiOS is an anomaly for the rural phone company, which delivers the vast majority of its broadband customers DSL service over copper wire phone lines, usually at speeds approaching 3Mbps.  Frontier FiOS “came along with the deal,” one Indiana Frontier official told local media there in response to rate hikes there.

Still, media reports that the company plans to ditch its TV customers created a small panic inside Frontier by the weekend.

“Getting customers switched over to satellite TV service in an orderly manner was the original plan, but reports the company was abandoning the service altogether risks we’ll lose our customers to Comcast, and many will take their phone lines to the cable company, too,” a second source informed Stop the Cap! this morning.  “We were told ‘orderly transition’ over and over again, so reassuring customers is today’s top priority.”

Dundee, Oregon

Evidence of this campaign was not difficult to find over the weekend, as The Oregonian amended its original story claiming Frontier does not have immediate plans to exit the video business.

Crosby told the newspaper: “Our actual implementation decisions will be business driven. At this time, there is no change in our FiOS video offerings or in our FiOS video service delivery to our customers. And this filing does not affect our FiOS high speed service.”

Stephanie Schifano, identifying herself as an employee of Frontier Communications, attempted to spin the letters sent to several Oregon communities as a simple matter of business and not a foreshadowed abandonment of television service.

“Frontier is exercising our right under the franchise agreements to terminate the franchises. The right to terminate soon expires, and if Frontier didn’t give notice now we may have been required to provide this service, with these franchises, for another 12 years. This notice offers Frontier the flexibility to continue to analyze the FiOS Video/TV business and continue to service our customers,” Schifano wrote.

But both of our sources well-familiar with Frontier FiOS say the company’s actions speak louder than its words.

“When you increase the installation fee to $500 and raise your prices nearly $30 higher than Comcast, you would be crazy not to interpret the message Frontier is trying to send — go get your satellite dish from us and get off FiOS,” our second source told us.

Telecompetitor read into some of the company’s comments about utilizing the acquired fiber network in a new way, perhaps for over-the-top Internet video content.

“That’s wishful thinking,” our second source says.  “Frontier’s only online video efforts surround its rebranded Hulu service, relabeled myfitv.”

Frontier's online video platform serves up mostly repurposed Hulu content.

“The company has no plans I am aware of for a grand video strategy — FiOS covers far too small a service area and there is no way Frontier will spend more money to increase that fiber footprint,” our source adds. “Frontier wants to meet its general obligations made as part of its deal with state regulators when it bought Verizon FiOS with the landline deal, and little else.”

Frontier will continue to offer FiOS to broadband customers for the time being, regardless of what it does with its video package.

“If it’s already there and not costing a lot of money to maintain for broadband, why not?” our source says.

One direct sales contractor for competitor Comcast suspects that train may have already left the station.

Calling Frontier’s customer service operation “a circus,” the salesman says Comcast is benefiting from Frontier’s ball-dropping.

“Many Frontier customers are unhappy with the customer service side while stating they do enjoy their phone, Internet, and video services provided by the FiOS network, but lose the business on the practically non-existing customer service side.”

The contractor says he hears stories from Frontier customers all day who are fed up with the frustration of extended hold times, inaccurate or missing bills, online account access problems, excessive call transfers to deal with service issues and high fees.

For regulators, the aggravation is much the same.

After being promised by CEO Maggie Wilderotter that Frontier would be an aggressive competitor in a barely competitive marketplace, Frontier has raised rates by 46 percent, irritated their customers with customer service problems and outages, and now has served notice it intends to flee the TV business at an undetermined point in the future.