BendBroadband introduces a new logo and tagline

BendBroadband, a small provider serving central Oregon, breathlessly announced the imminent launch of new higher speed broadband service for its customers after completing an upgrade to DOCSIS 3.  Along with the launch announcement came a new logo of a sprinting dog the company attaches its new tagline to: “We’re the local dog. We better be good.”

What some BendBroadband customers didn’t realize was that dog comes with a leash.

“The new speeds sound great, right until you read the fine print and discover the awful usage allowances they attach to them,” writes Seth, a Stop the Cap! reader.  “That’s Bend (Over) Broadband.”

BendBroadband plans range from 8Mbps service for $36.95 a month ($46.95 broadband-only), 14Mbps service for $44.95 a month ($54.95 broadband-only), and a forthcoming Gold 25Mbps plan for $54.95 a month ($64.95 broadband-only).  The 14Mbps service represents a speed increase for their current Silver plan.  All of these plans have a 100GB usage allowance, with a $1.50/GB overlimit penalty.

A new Platinum plan will offer 60Mbps service for $89.95 a month ($99.95 broadband-only), yet only incrementally bumps the usage cap up by 50GB, to 150GB per month.

BendBroadband's dog comes with a leash... 100GB Usage Caps

Company officials seemed pleased with themselves.

“Who would of believed ten years ago that we would have these types of speeds available?” said Frank Miller, the company’s Chief Technology Officer. “60Mbps…that’s one fast puppy!”

“That dog (logo) has broadband rabies and needs to be put down,” replies Seth’s wife Angelica, who telecommutes and does most of her work from home.

“Central Oregon can be wowed by the speed, but what good is it if you can’t use it without running into their usage caps and limits,” she asks.

“I’d pay for the premium tiers and get on a waiting list today if they did away with the usage caps.  There is no way I am paying to support a company that sticks usage caps on their customers and makes me waste time doublechecking how much I’ve used this month,” she said.

Seth and Angelica have taken a pass on BendBroadband’s dog show and are sticking with the local phone company’s DSL service until something better comes along.

“The speed isn’t the best, but at least you can use the service and not have to worry about it,” Seth writes.

Motorola SB6120 SURFboard DOCSIS 3.0 eXtreme Broadband Cable Modem

Another year, another rate hike for millions of Comcast customers.  The cable company is notifying cable subscribers of rate increases for programming and equipment.  While Comcast says the rate increases are among the lowest the company has implemented, the sting will be felt differently based on the types of services a customer receives.  One particularly nasty increase is for the cable modem rental fee.  In most areas, that used to be $3 a month, but is now increasing a whopping 66% to $5 a month.  Comcast blames the increased equipment expenses incurred upgrading their broadband network.

Consumers can avoid the monthly rental fee by purchasing their own cable modem, retailing for $60-100 depending on the model.  A Motorola SB6120 SURFboard DOCSIS 3.0 eXtreme Broadband Cable Modem is available from Amazon.com for less than $90 and works with Comcast.

Although not every Comcast customer rents a cable modem from the company, the company will earn hundreds of millions of dollars in new revenue from the rate increase for cable modems, according to Multichannel News.

The Marin Independent Journal crunched the numbers:

In the San Francisco area, where Comcast has 2.2 million customers, the average rate increase will be 1.6 percent, down from a 4.9 percent spike in 2008-09 and a 6.9 percent jump in 2005-06.This year’s rate increase is the lowest in the past six years in what has become an annual rate hike for Comcast customers. The company has raised rates on its average Marin customer by a cumulative 29.5 percent over the past six years, based on the company’s annual notices of price changes.

The San Jose Mercury News observes that the rate increases will hit some harder than others:

Ironically, the customers who will see their rates increase are those who subscribe to the company’s lowest-end — and least-enhanced — packages. Subscribers to Comcast’s more expensive packages generally will see no rate increase.

Mindy Spat, communications director of The Utility Reform Network, a San Francisco-based consumer advocacy organization, said Comcast appears to be taking advantage of its lower-end customers.

She noted that many Bay Area consumers who were unable to tune in the new digital broadcast signals signed up for limited basic cable to continue to get the local channels after the old analog ones were switched off earlier this year. With the increases, Comcast also appears to be trying to push customers into higher-tier packages, she charged.

“If consumers had choices, they certainly would not choose Comcast,” Spat said. “But they don’t, and Comcast is taking advantage of the fact.”

Of course, the only thing not increasing this year is Comcast’s 250GB usage cap.  It remains locked firmly in place at 2008 levels.  How much Comcast will recoup from a perpetual modem rental fee providing up to $300+ million a year in new revenue is an open question.  But clearly some cable operators intend to pay for upgrades to their networks by means other than forcing consumers into consumption billing schemes.

While researching some stories this afternoon, I spoke with an executive at one of the major broadband providers serving consumers with Internet service who told me the company was simply tearing its proverbial hair out over how much online video services like Hulu were costing them — at least $1-2 per gigabyte.  He also said it was putting serious strain on their broadband network.  He didn’t agree to go “on record” putting his name with his views because he was not authorized by company officials to do so, but he was well armed with talking points that said online video is such a problem, Canada, South Africa, Australia, and New Zealand couldn’t take it any longer and they adopted usage allowances to limit customers watching Hulu and other online video services “like from the BBC.”

These Amateur Hour talking points written at company headquarters will work with a bobblehead-like nodding reporter at a local station getting a 10 second unchallenged sound bite, but they don’t work here.

My industry friend didn’t agree to be on the record, so he’ll remain anonymous, but the points raised are on the record so here we go:

Myth: Hulu is costing broadband providers a ton of money – at least $1-2 per gigabyte.

Truth: Hulu, and other online video services like it, do generate a considerable amount of broadband traffic in the United States.  That online video has posed a potential threat to my provider friend, who faces the prospect of some consumers deciding to disconnect their cable TV service and stick solely with broadband for online video.  However, my friend ignores the fact his company has a way to solve this traffic issue by considering upgrades to DOCSIS 3 technology.  After all, his bosses are actively seeking a way into the online video marketplace themselves.

Dave Burstein, DSL Prime

His employer is testing an online video delivery platform that could easily dwarf Hulu.  Of course, they don’t happen to own or control Hulu, open to any American.  The establishment of an industry-controlled service, available exclusively only to “authenticated” subscribers, really blows the talking point about online video straining their broadband network out of the water.  If Hulu is threatening to do them in, what do they think will happen when their even bigger endeavor launches for millions of users?  Then again, as I told him, such online video drives new subscriptions and they could always take some of that money and invest it in network expansion.

Dave Burstein, a well regarded expert on broadband networks, who writes DSL Prime, obliterates the cost estimate inflation for online video in a short piece titled, HD Video Delivered: 5-8 U.S. cents per hour (SD – 2-4 cents):

Microsoft, Cachelogic and I demo’ed full 6 megabit HD video over the net at Web Video Summit, and the stars are now aligned for HD to become first practical and then common – unless the carriers succeed in taxing the net outrageously. That’s cheap enough that even HD TV over the net can be supported by ads, and it becomes a no-brainer for any movie service that charges to offer true HD.

Dan Rayburn, the guru of the streaming media world, reports “The lowest price I saw in Q1 was two and a half cents per GB delivered for over 500TB of traffic a month. When I questioned many of the major CDNs about this price, nearly all of them told me they don’t price delivery that low, but the contracts say otherwise. That price is not the norm as 500TB a month in delivery is a very large customer.” Repeat: This is not a typical price, even at that large volume. Dan reports more normal prices are 2-4 times this level. So U.S. cents 15-25 is more typical for full HD.

Hulu doesn’t even specialize in HD video programming, so the $1-2 per gigabyte estimate on that talking points handout apparently mistakes a dollar sign for a cents sign.

Myth: Online video is such a problem, Canada, South Africa, Australia, and New Zealand adopted usage allowances to limit customers watching Hulu and other online video services “like from the BBC.”

Truth: My industry friend is apparently unaware Hulu restricts access to the majority of its content outside of the United States.  If you are watching from Canada, Australia, or South Africa, you’re more likely to encounter an error message telling you this content is not licensed for your area.  I’m not sure how that is supposed to impact on overseas ISPs.  The BBC’s iPlayer not only doesn’t provide broadband video content outside of pre-authorized UK-based Internet Service Providers, it offers lower quality streams outside of the UK for what content is available.  It’s a very common complaint heard by the BBC, but they do not have the resources to offer high bandwidth streaming to the entire world.

Most broadband providers won’t use the word “limit” when it comes to controlling subscribers’ access, because that puts them right in the line of fire.  It’s always been our contention that this is about protecting business models and less about “costs.”

There are tremendous differences between online video content services in the United States versus Canada or other usage-capped countries.  In New Zealand, online video services have been shut down because of usage limits.  In Canada, Australia, and South Africa, they’ve never truly gotten off the ground because “bit caps” make them unsustainable.

South Africa this week celebrated the opening of a new underseas cable to bring additional global connectivity to the continent of Africa.  Broadband service in South Africa today has very little video content at all – usage caps are punishingly low across the region because unlike in the USA, international connectivity has traditionally been obscenely expensive.  Many South African ISPs distinguish themselves by placing heavier limits on sites hosted outside of the country than on those hosted domestically, a nod to the connectivity reality.

The truth is that some ISPs in the United States are looking for arguments to justify Internet Overcharging to maintain high profits and keep demand in check.  Consumers are not buying these industry talking points at any price.

A Broadband Reports reader from Zephyrhills, Florida was invited by E-Rewards, an online focus group, to give views on some new names and pricing for higher speed Road Runner tiers.  “Molitar,” a customer of Bright House Networks, which also markets broadband service under the Road Runner name, reports being asked impressions about new speed tiers, including faster downstream speeds of 30Mbps or more and one offering 5Mbps upload speed.

At least five different names were offered, with consumers invited to give their impressions.  Among the names: Road Runner Flash, Road Runner Extreme,  and Road Runner Lightning. “Molitar” preferred Road Runner Extreme.

Also asked: what kind of pricing customers would be willing to pay for the new premium speed services.

Assuming the facts were as the reader reported, this would likely impact residents in New York City first, where DOCSIS 3 upgrades are well underway. As upgrades begin in other cities, presumably such speed tiers would also be introduced. Those reported speeds would not likely be offered in areas where upgrades have not taken place.

Time Warner Cable has been one of the more stingy providers with upstream speeds. Many cities, including Rochester, New York have never seen a speed increase for standard Road Runner service since the product was introduced more than 10 years ago. At just 384kbps, uploading large files has been painfully slow. Road Runner Turbo, a $9.95 monthly add-on, is coveted for uploaders if only for the increase in upstream speed to 1Mbps, at least in Rochester. But many other Time Warner Cable markets offer Turbo upload speeds of 2Mbps.

Roscoe P. Coltrane and "Flash"

Speed based tier pricing is welcomed by Stop the Cap! We are supporters of providing customers with the choice of different pricing levels of service based on different speeds. “Heavy downloaders” and other “extreme” users of broadband service will gladly pay premium pricing for better service, providing enhanced revenue for operators like Time Warner Cable and bringing positive goodwill from customers who are anxious to see speed increases and are willing to pay to get them.

What we oppose, of course, is Time Warner Cable introducing consumption-based billing which curtails innovation, punishes subscribers for using the service as it was marketed to them in the first place, and sets up scenarios for massive profit-taking from consumers subjected to overlimit fees and penalties.

Time Warner Cable’s latest investor conference call featured company executives touting their initiative to give Time Warner customers access to as much content as they want, when they want, and where they want to see it. If they intend to honor that commitment, punitive consumption-based pricing denies customers the ability to access as much content as they want, makes them think twice about getting it out of fear of running over their “allowance,” and will drive customers to look elsewhere for broadband service, if not also taking their video and telephone business to another provider as well.

As for me personally, I’m not thrilled with any of those product names. Road Runner “Flash” does nothing for me at all, except reminisce about Roscoe P. Coltrane’s lazy basset hound with that name from the TV series Dukes of Hazzard (Friday night in our household growing up didn’t provide me with remote control privileges). Road Runner “Extreme” is already overused as a concept, and I frankly thought it was already in use. Road Runner “Lightning” reminds me of Frontier Communications’ older name for DSL service: Lightning Link.

I suppose Road Runner Max might be better, perhaps supplemented with the download speed as a suffix. Road Runner Max 30 for 30Mbps downloading, and so on.

Share your ideas in the comments section. Maybe we’ll offer it to them if they promise to honor the fact gas gauges belong on automobiles, not on broadband service.

High speed data revenue continued to be one of the few bright spots for Time Warner Cable in the second quarter of 2009.  Time Warner Cable’s broadband division increased revenues by 10% in the six months ending June 30, from $2,026,000,000 dollars  in 2008 to $2,224,000,000 dollars in 2009, (9% measuring last quarter only) as a result of continued subscriber growth and an increase in commercial networking and transport revenues.

At the same time, the company announced further declines in most capital expenses to administer that network.  Although the company increased spending on scalable infrastructure (improvements to the existing network) for the six months ending June 30th from $258 million in June 2008 to $334 million in June 2009, the majority of that expense was related to introducing Switched Digital Video (SDV), a method of allowing the cable company to deliver additional digital television channels to neighborhoods.

Upgrade costs plummeted in the six months ending June 30th, from $147 million in June 2008 to $86 million in June 2009.

The costs for Time Warner Cable’s broadband revenue continue their rapid decline, dropping by 14%, from $77 million dollars in the six months ending June 30th 2008 to just $66 million dollars in the six months ending June 30th, 2009.

Despite the increase in revenues and decrease in costs, Time Warner Cable is still committed to revisiting its Internet Overcharging schemes going forward, with company officials admitting on a conference call this morning they are going to take a look at broadband pricing going forward.

One potential reason is that broadband is a success while the company continues to battle with revenue challenges on the video side of the business.  Most of the increasing costs facing Time Warner Cable are from programming expenses, which continue to increase.  The company also continued to face challenges from subscribers dropping cable television service, which they attribute to the bad economy.  Investors were anxious about the challenging results and from competition from telephone and satellite.  AT&T continues to be the most formidable challenger for Time Warner Cable across its service area, with continued expansion of U-verse.  Company officials downplayed Verizon FiOS’ impact on Time Warner Cable, noting expansion of Verizon FiOS seems to have stalled due to economic challenges.

Nevertheless, the company is moving foward to expand DOCSIS 3 in just one city in 2009 – metropolitan New York.

We’ll have additional coverage, including soundbites and further details coming shortly.