Despite claims that broadband is not eroding Time Warner Cable’s cable television business, the nation’s second largest cable operator has begun a “TV Everywhere” trial to expand broadband viewing options for “authenticated cable subscribers” and plans IPTV tests by the end of this year.

A “small number” of subscribers are now participating in the TV Everywhere trial in the New York City area, accessing premium channel content online, if they also subscribe to the channel.

James Manchester, regional president of network operations and engineering in the company’s New York City system told Broadcasting & Cable that the tests will verify whether the authentication process functions properly.

Manchester expressed urgency that unless Time Warner Cable moves to manage video content online, the company will continue to lose subscribers.

He told B&C cable’s erosion of video subscribers, at a time when digital voice and broadband subscriptions continue to grow, makes it essential to move to more of an IPTV environment.

“It’s no secret that we’re losing video subscribers as an industry,” he said. “We can’t afford to wait.”

Time Warner Cable sees challenges from several potential competitive threats:

• Online video: Services like Hulu and Netflix, and time-shifting services that allow viewers access to on-demand programming online represent a real threat to the traditional cable-TV model.  Customers can cut the cable cord and watch everything online for free or for around $10 a month.
• IPTV: Niche and ethnic programming delivered over IPTV networks allows third parties to create mini broadband-based cable systems using hardware that mimics a cable box, delivering potentially dozens of channels to subscribers without giving a cut to the cable company.

[flv]http://www.phillipdampier.com/video/Skyangel IPTV.flv[/flv]

SkyAngel used to deliver its lineup of Christian television channels over satellite, but switched to an IPTV platform in 2007.  This video explains how the service works.  (3 minutes)

TV Everywhere allows Time Warner Cable to control who has access to cable programming, restricting it only to those who haven’t cut cable’s cord.

Time Warner Cable’s solution for IPTV competition is to bring those services under TWC’s own menu of offerings.

One example in KyLin TV, a multi-channel Chinese language IPTV service.  Today, customers pay KyLin TV for service they watch over Road Runner’s network.  But Time Warner Cable could potentially get a piece of the action if it moved KyLin TV into its own IPTV package.

Manchester says TWC would like to be able to make such IPTV programming services an extension of the TWC offering.

Despite some earlier assertions made by company officials that DOCSIS 3 upgrades were designed to improve broadband service for Time Warner Cable customers, it turns out DOCSIS 3 is the foundation for the cable company’s future IPTV and “big pipe” platform.  Manchester says DOCSIS 3 will enable the company to service the wired home of the future.  It will deliver content to an edge device (such as an advanced router) with a hard drive and caching capacity that will link to home computers, MP3 players, or any other device on which consumers want to view content.

Time Warner Cable's DOCSIS 3 service is marketed as "wideband"

Time Warner Cable has made its DOCSIS 3 wideband broadband service its star at the 2010 Cable Show in Los Angeles.  Demonstrating up to 290Mbps service, company officials are suddenly excited about the prospect of delivering 21st century broadband speeds just one year after foot-dragging their way through upgrade plans for their cable systems nationwide.

Time Warner Cable has been among the slowest to deliver channel-bonded broadband service to its residential customers.  Currently marketed mostly in areas where Time Warner faces competition from Verizon FiOS or AT&T U-verse, DOCSIS 3 upgrades deliver faster speed tiers to its customers and reduce congestion.  At the top end, Time Warner residential customers can purchase 50/5Mbps service for just under $100 a month.  Because of its premium price tag, the company hasn’t had too many takers.  As of the fourth quarter of last year, just 2,000 customers signed up.  But the trends are clear — if the price comes down, adoption rates will increase.

For business customers, the price isn’t cheap either.  In Cincinnati, for example, Time Warner business customers face $350 a month for 50/5Mbps service.  Contrast that with Comcast in San Francisco, which charges businesses $189 a month for the same thing.

If Time Warner Cable is as enthusiastic about wideband as it suggested during this year’s Cable Show, it should be firing up its upgrade plans to deliver the service to all of its customers and attempt some new marketing that brings service at a more aggressive price.

In New York, Time Warner Cable’s DOCSIS 3 upgrades have so far skipped cities like Rochester, which faces only token competition from Frontier Communications’ DSL service.

[flv width=”480″ height=”380″]http://www.phillipdampier.com/video/TWC 2010 Cable Show – Chief Marketing Officer Sam Howe.flv[/flv]

Time Warner Cable employees and chief marketing officer Sam Howe fall all over themselves, ecstatic with Time Warner Cable’s wideband broadband service, in this company-produced video taken at the 2010 Cable Show in Los Angeles.  (4 minutes)

Verizon FiOS has upped the ad war against Comcast, one of its competitors in several northeastern cities.  In a new series of ads, Verizon is taking on Comcast’s “name change” to Xfinity, implying it’s the same old Comcast just using a new name.

Comcast may be fighting back, but not with a response ad.  Today, Broadband Reports hears word from a Comcast insider the company is planning on boosting broadband speeds later this year.

According to the source, the new Comcast tiers will be 12/2 Mbps, 20/4 Mbps, 50/10 Mbps, and 100/25 Mbps. Current 22/5 customers will be grandfathered, according to the source, and Comcast apparently hopes to get that 100 Mbps tier into about 20% of their footprint this year.

Comcast’s current speeds differ depending on whether you’re in a DOCSIS 3.0 upgraded market or not. Non DOCSIS 3.0 market customers currently have the choice of three tiers: 6/1 Mbps, 8/2 Mbps, and 16/2 Mbps. DOCSIS 3.0 upgraded markets have their choice of 12/2 Mbps, 16/2 Mbps, 22/5 Mbps, or 50/10 Mbps.  Much later this year it looks like Comcast users will also start seeing some faster upstream speeds.

Verizon FiOS has the capability to beat Comcast’s broadband speeds over its entirely-fiber-based network, but not everyone can sign up for FiOS.  Comcast may not want to give away the broadband speed store in areas where the now indefinitely-grounded FiOS service will never go.

[flv width=”640″ height=”500″]http://www.phillipdampier.com/video/FiOS Takes On Xfinitiy.flv[/flv]

Comcast’s new Xfinity brand is the target of a new round of advertising from Verizon FiOS.  (2 minutes)

AT&T has announced it is bringing its U-verse broadband, telephone, and television system to Springfield, Missouri providing residents an alternative to cable service from Mediacom.

“We’re very excited to offer a competitive choice to Springfield consumers,” said Kris Ryan, general manager of AT&T Home Solutions for the greater Missouri region.

Unfortunately, most Springfield residents will have to wait before the service becomes available in their neighborhood.  AT&T has only limited service available in Springfield, Battlefield, Nixa, Republic and parts of Fremont Hills.  The company has a tradition of announcing U-verse, and then slowly deploying service on a neighborhood-by-neighborhood basis over the next several years.

Potential customers noticed, complaining that entire zip codes in and around the Springfield area currently do not have U-verse available.

When the service does arrive, residents can expect pricing ranging from $19 – $167 a month, depending on how many channels and what type of broadband speed is desired.

Mediacom can beat AT&T’s broadband speeds in Springfield, as it upgraded to DOCSIS 3 service, permitting customers to get up to 50Mbps service from the cable company. AT&T’s U-verse tops out at 18Mbps in the Springfield area.

Residents can check to see if U-verse is available at their address by visiting the AT&T U-verse qualification website.

[flv width=”360″ height=”260″]http://www.phillipdampier.com/video/KSFX Springfield ATT Launches U-verse in the Ozarks 3-22-10.flv[/flv]

KSFX-TV in Springfield reports on the unveiling of U-verse in the greater Springfield area.  (1 minute)

American Salt Company's salt pile in Hampton Corners, just south of Rochester, N.Y.

Faithful Stop the Cap! reader Lance dropped us a note this afternoon alerting us that Syracuse is the latest Time Warner Cable city getting the benefits of increased speed from Time Warner Cable’s DOCSIS 3 Wideband upgrade.

While those in the Salt City can now sign up for 50Mbps broadband service, Time Warner Cable tells residents of the Flower City to go pound salt — there are no upgrades for you!

Why?

Thank Frontier Communications anemic (read that barely-existent) competition against Time Warner Cable in Rochester.  While the rest of upstate New York is being wired for fiber-to-the-home service from Verizon, Frontier Communications is relying on decade-old DSL service… indefinitely.  For residents like myself, that topped out at a whopping 3.1Mbps. That fails the FCC’s newly-proposed minimum speed to even be considered “broadband.”

Buffalo has been Wideband ready since early this month, and New York City launched service last year.

The Rochester Democrat & Chronicle must have noticed nearby cities were getting speed increases, but Rochester was not, so they contacted Time Warner Cable to find out why:

While those DOCSIS 3.0 products — called Wideband and Road Runner Extreme — are being made available in Buffalo and Syracuse, the company “has just begun its national launch of this product across its entire footprint, but with no additional locations determined at this time,” said spokesman Jeff Unaitis.

The company, however, does plan to roll out a wireless broadband product for the Rochester market before the end of 2010, he said.

(*) - As long as you don't live in Rochester, N.Y.

That’s the nice way of saying Rochester isn’t getting the speed increases because there is no competitive reason to provide it.  With Rochester left off the upgrade list, and no real incentive to run to Frontier (which can’t beat Road Runner’s existing speeds), this community falls behind the rest of the state in broadband speed.

To think last April Time Warner Cable was promising dramatically upgraded service, if the community agreed to accept their Internet Overcharging usage-based billing scheme.  Apparently no other upstate city was required to commit to ripoff pricing, and speed upgrades came anyway.  The fact Rochester is bypassed this year proves our contention their pricing experiment came to Rochester only because they faced no real competitive threat from Frontier then, and they still do not today.

As for the wireless product coming to Rochester, that will come courtesy of rebranded Clearwire service, which has had very mixed reviews.  Time Warner Cable and Comcast are both major investors in Clearwire, and are using their service to provide a wireless add-on.  It won’t come cheap, however, if North Carolina’s pricing also applies here:

• Road Runner Mobile 4G National Elite gives unlimited access to both Time Warner Cable’s 4G Mobile Network and a national 3G network (Sprint, presumably), for use when traveling.
  o $79.95 per month for Road Runner Standard or Turbo customers.
• Road Runner Mobile 4G Elite gives customers unlimited access to the Time Warner Cable 4G Mobile Network.
  o $49.95 per month for Road Runner Standard or Turbo customers.
• Road Runner Mobile 4G Choice gives light users 2GB of service on the Time Warner Cable 4G network each month.
  o Available for $39.95 per month to customers of at least one other Time Warner Cable service.  Additional $5 off if you have a  bundled service package.

As for Wideband pricing, Syracuse residents should expect to pay:

• 30/5Mbps: $25 more than standard Road Runner service;
• 50/5Mbps: $99 per month, but ask about promotional pricing, which may be available.

In Syracuse, Road Runner speed now matches Verizon FiOS on the downstream side, although Verizon can deliver better upload speed at 20Mbps.  Formerly, Road Runner maxed out at 15Mbps in central New York.

About 30 percent of the central New York division of Time Warner Cable is now Wideband-ready, including the entire city of Syracuse.  By October, the company expects to have the faster service available in 70 percent of the central New York area.