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Discovery Prepares to Launch Its Own 18-Channel Mini-Bundle of Cable Networks

Phillip Dampier March 7, 2018 Competition, Consumer News, Online Video, Video Comments Off on Discovery Prepares to Launch Its Own 18-Channel Mini-Bundle of Cable Networks

As Discovery Communications completes its $11.9 billion acquisition of Scripps Networks Interactive Inc., the newly supersized basic cable network powerhouse will lay the foundation to launch its own online video mini-bundle of all 18 Discovery and Scripps networks, along with on-demand options, for as little as $6 a month.

The new service, to be branded collectively as “Discovery” will include programming from:

Discovery

Discovery Channel, TLC, Animal Planet, Investigation Discovery, Oprah Winfrey Network, Velocity, Science, Discovery Family, American Heroes Channel, Destination America, Discovery Life, Discovery en Español (Spanish), and Discovery Familia (Spanish).

Scripps

Cooking Channel, DIY Network, Food Network, Great American Country, HGTV, and Travel Channel.

The package is being developed as a defensive move to fight the ongoing erosion of subscribers that are cord-cutting traditional cable television. Discovery has lost 5% of its viewers in the U.S. in the last quarter alone, because many customers are moving to on-demand services like Netflix combined with over-the-air stations.

The newly enlarged Discovery is now the largest provider of non-fiction basic cable programming in the country. A combination of instructional programming popular on Scripps’ networks is expected to fit well with the reality and documentary programming popular on most Discovery networks. Although frequently bundled with alternative cable television streaming services, those services typically lack a deep on-demand library of content.

In order to drive subscriptions, Discovery’s streaming service is expected to be budget priced and include a large library of on-demand content, possibly including programming from other networks not owned by Discovery down the road.

The combined company also hopes to leverage as much savings out of the merger as possible. That will likely mean extensive job cuts at both companies. Discovery and Scripps together have more than 11,000 employees, including 600 ad sales people working for Discovery and 500 ad sales people working for Scripps.

Discovery will shut down its headquarters in Silver Spring, Md., and open a new headquarters in New York for both Discovery and Scripps employees. But Discovery will maintain Scripps’ headquarters in Knoxville, Tenn., as an “operations headquarters” for back-office work.

The two companies also have a significant international presence with more than three billion viewers worldwide, but the company plans to downsize international studios and consolidate production facilities in the United States and Poland, where Scripps owns  TVN, a Polish broadcast television network that favors reality TV programming and is seen in 90% of the country.

At some point, some of the 18 networks may be consolidated. Discovery executives note it now has two channels devoted to food and cooking — Food Network and the Cooking Channel.

Discovery’s niche will continue to be non-fiction programming, even as much of the rest of the industry is rapidly moving towards scripted series. Discovery executives point out that an hour of a scripted TV series now costs an average of $5 million, while an hour of reality programming produced in-house costs about $400,000. Scripps’ networks have managed to produce their shows for even less, recorded in pre-constructed studios that do not require remote location filming.” As far as Discovery is concerned, sticking with nonfiction programming is the right choice.

“We look at that [scripted] side and we say, ‘Good luck with that,’” said Discovery CEO David M. Zaslav. “That’s not what we do. We don’t do red carpet.”

Discovery Communications and Scripps Networks promote their merger and their global networks in this company-produced spot. (2:47)

Discovery Builds Leveraging Power in Scripps Networks Acquisition

Phillip Dampier July 31, 2017 Competition, Consumer News, Online Video, Reuters Comments Off on Discovery Builds Leveraging Power in Scripps Networks Acquisition

NEW YORK (Reuters) – Discovery Communications Inc is acquiring Scripps Networks Interactive Inc for $11.9 billion in a deal expected to boost the company’s negotiating leverage as it seeks new audiences.

The acquisition, announced on Monday, brings together Scripps’ largely female-focused lifestyle channels such as HGTV, Travel Channel and Food Network with Discovery’s Animal Planet and Discovery Channel, whose viewers are primarily male.

Despite expectations of $350 million in total cost synergies, many analysts questioned how the combined company would compete long term as viewers cut cords to cable providers and as advertising and ratings decline.

Discovery shares ended regular trading down 8.2 percent at $24.60 while those of Scripps finished up 0.6 percent at $87.41.

Discovery is paying 70 percent cash and 30 percent stock for Scripps. The total price of the deal is $14.6 billion including debt.

“While we believe the two companies are likely better positioned together, rather than apart, the longer-term issues facing the industry still remain,” wrote John Janedis, an analyst at Jefferies, in a note on Monday.

Both Discovery and Scripps reported quarterly earnings on Monday that reflected the challenges facing U.S. media companies. Scripps missed its second quarter ad guidance and lowered its full-year estimates, and Discovery reported flat advertising and lower affiliate revenue.

U.S. television networks and cable providers are under pressure as more viewers watch shows and movies on phones and tablets. There is also increased competition for viewers from streaming services such as Netflix Inc and Amazon.com Inc.

Five of the largest U.S. pay TV providers posted subscriber losses during the second quarter.

The combined company’s larger programming slate might give it an advantage in negotiations for inclusion in skinny bundles, or economy-priced cable packages that offer fewer channels than a standard contract.

After the merger, the company will offer 300,000 hours of content and capture about a 20 percent share of ad-supported cable audiences in the United States, Discovery said on an analyst call Monday morning.

“The transaction supports and accelerates Discovery’s pivot from a linear TV-only company to a leading content provider across all screens and services around the world,” David Zaslav, Discovery’s chief executive, told investors.

The combined company would also have more muscle in negotiations with cable and other distributors when contracts come up for renewal, executives said.

By adding Scripps programming, Discovery could also launch its own “skinny bundle” of networks at a low cost, executives said.

The combined company would be home to five of the top cable networks for women with more than a 20 percent share of women prime-time viewers in the United States, according to Discovery.

Discovery will evaluate the Scripps channels, as it has its own, to figure out if any could be web-based, Zaslav said on the call.

Scripps has been considered a takeover target since the Scripps family trust, which controlled the company, was dissolved five years ago.

Under the terms of the deal, Scripps CEO Ken Lowe would join the board of the combined company.

The deal requires regulatory and shareholder approvals. Major shareholders including cable magnate John Malone, Advance/Newhouse Programming Partnership and members of the Scripps family, support the deal, the companies said.

Discovery had tried unsuccessfully twice before to buy Scripps. Discovery outbid Viacom Inc for Scripps, Reuters reported first last week.

Guggenheim Securities and Goldman Sachs served as financial advisers to Discovery. Allen & Co LLC and J.P. Morgan Securities served as financial advisers to Scripps.

Evercore Group served as financial adviser to the Scripps family.

Reporting by: Jessica Toonkel; Editing by Jeffrey Benkoe and Steve Orlofsky

America’s First $3 Cord Cutter’s Bundle Coming from Discovery/Scripps Networks?

Phillip Dampier July 24, 2017 Competition, Consumer News, Online Video 1 Comment

Discovery Communications, occasionally left out of online video alternative bundles targeting cord-cutters, is preparing to retaliate with a $3-4 web-delivered bundle of channels featuring Discovery Channel, Animal Planet, TLC and other affiliated networks and possibly Scripps Networks’ bouquet of channels including HGTV, Food Network, and the Cooking Channel.

Discovery is one of two bidders (Viacom is the other) vying to take charge of Scripps Networks Interactive, one of the few remaining independent network owners not affiliated with a cable company or Hollywood studio.

Bloomberg News reports Discovery wants the networks to bolster its forthcoming inexpensive online video bundle, which will sell for $3-4 a month. While Discovery has advocated selling a sports-free package of networks in partnership with Viacom and AMC for under-$20 since April, those negotiations appear to be stalled, so Discovery is reportedly moving forward on its own.

Discovery Networks¹

Channel Launch Date U.S. Households 2015 Notes
Discovery Channel 1985 91 million Flagship network
TLC 1980 89 million Acquired by Discovery Communications in May 1991, previously known as The Learning Channel.
Animal Planet 1996 88 million
Investigation Discovery 1996 84 million Formerly Discovery Times, Discovery Civilization
OWN 2011 77 million Joint venture ownership with Harpo Productions
Velocity 2002 71 million Formerly Discovery HD Theater and HD Theater
Science 1996 68 million
Discovery Family 1996 61 million Initially launched as Discovery Kids in 1996, relaunched as The Hub in 2010, renamed Hub Network on 2013 and rebranded as Discovery Family in 2014.[55]
40% of the network is owned by Hasbro.
American Heroes Channel 1999 53 million Formerly Discovery Wings, Military Channel
Destination America 1996 52 million Formerly Discovery Home and Leisure (1998–2004), Discovery Home (2004–08), and Planet Green (2008–12)
Discovery Life 2011 46 million Merger of Discovery Health Channel and FitTV, previously known as Discovery Fit & Health
Discovery en Español 1998 6 million Spanish-language version of the Discovery Channel Unavailable in HD
Discovery Familia 2007 5 million Unavailable in HD

If Discovery successfully snares Scripps, it will own five of the top 20 U.S. cable networks. That is likely to be important in future negotiations with cable and satellite providers at contract renewal time. Discovery, like most cable network owners, pitches cable companies bundles of networks sold at wholesale prices, whether a cable operator wants all the channels in that bundle or not. Discovery plans to avoid alienating cable and satellite providers by using them to market the bundle direct-to-consumers. A prospective customer would call their local cable or satellite provider to order the bundle of web-streamed networks, not Discovery. Cable operators would likely also handle billing and customer service issues.

Scripps Interactive Networks¹

Channel Launch Date U.S. Households 2015 Notes
HGTV 1994 96 million households Frequently among the first networks to appear on digital cable.
Food Network 1993 97 million households Part owned by Tribune, which means Sinclair will own a stake in this network if acquisition deal approved.
DIY Network 1999 61 million households At initial launch, DIY was often skipped over by cable systems.
Cooking Channel 2010 62 million households A spinoff of Food Network.
Great American Country 1995 59.5 million households Started with country music videos, was uncommon outside of southern U.S. until the 2010s
Travel Channel 1987 91.5 million households Originally owned by Trans World Airlines, sold to Discovery, which sold it to Cox, which sold it to Scripps.

This type of sales partnership is not unprecedented. Before the era of DirecTV and Dish Networks, home satellite dishowners using C band TVRO satellite dishes as large as 12 feet across often ordered satellite-delivered programming from cable companies, particularly those owned by John Malone’s Tele-Communications, Inc. (TCI) and sold through its home satellite programming division Netlink. Customers would be billed directly by the nearest TCI cable system on an ongoing basis, which irritated a lot of dishowners in the 1990s who sought satellite reception as an alternative to dealing with the cable company.

The practice did not come without problems. Many local TCI systems were baffled when their customer audits revealed they had customers in cities 100+ miles outside of their immediate service area. Many were accidentally disconnected after their subscriptions were purged from TCI’s systems in error. By 2005, TCI was five years out of the cable business and had sold Netlink to Echostar, which owns Dish Networks. That same year TVRO owners were informed they could no longer subscribe to a number of networks for their giant backyard dishes and were converted to Dish Network small dish service instead.

¹-Information sourced by Wikipedia and Stop the Cap!

Netflix’s $5 Billion Budget for Content Guarantees Program Spending Arms Race

Phillip Dampier March 3, 2016 Competition, Consumer News, Online Video 2 Comments

Total-Cable-Rate-increase-FCC6Years of broadcast and cable networks relying on cheap reality TV fare, game shows, and lurid news magazines to save money are coming to an end as media companies realize the only way to stop the viewing shift to Netflix, Hulu, and Amazon is to create better programming viewers want to see.

With online video services like Netflix spending millions to create original content like House of Cards and Fuller House, viewers are becoming disenchanted with shoveled reality fare and reruns littering basic cable networks.

A decade ago, cable networks started pushing the envelope on their programming lineups to boost ratings. Sober educational history documentaries on The History Channel began to make way in 2008 for reality shows like Pawn Stars and Ax Men, along with dubious pseudo-documentaries like Ancient Aliens and UFO Hunters. Consistent weather forecast information on The Weather Channel often had to wait for various weather chasing reality shows and other long form programming. Even The Learning Channel ditched educational programming as early as 2001 to feature “lifestyle” shows maligned and lampooned by critics as “freak show” television.

Broadcast networks suffering through an interminable advertising recession increasingly ditched scripted dramas for much cheaper reality and game shows. Even though some of these shows are considered popular, the total number of households viewing them have been in decline for years.

With the advent of series and movies created and funded by online video providers, traditional television networks and cable outlets have realized they can no longer rely on Law & Order reruns and shows like The Real Housewives of Dallas to keep viewers. They have to spend more money to create quality new shows.

bill shockBloomberg News reports networks hit the panic button after learning Netflix intends to spend almost $5 billion this year alone on programming, far more than any broadcast or cable network would ever consider.

The new strategy in response: spend, spend, spend.

“All these companies have been raising the amount they’re spending on programming pretty consistently,” said Doug Creutz, an analyst with Cowen & Co. “TV is losing audiences, and you’re trying to have new stuff to keep audiences engaged with your programming.”

Discovery Communications, Viacom and Starz are among those planning spending boosts to deliver better programming to compete. Although that may be great news for television aficionados, consumers are likely to be handed the bill in the form of higher cable rates to cover the “increased programming expenses.”

The large broadcast networks, movie studios, and cable networks may have created this problem for themselves after they began dramatically boosting the cost of licensing movies and TV shows for ventures like Netflix, in hopes of limiting its growth while also profiting handsomely from their deep content libraries. In response to growing restrictions on licensing content, Netflix embarked on a plan to create some of their own exclusive content instead. Many entertainment executives did not take Netflix seriously until the arrival of House of Cards, a series that could easily have been created and financed by any major network.

Other online video companies quickly followed suit, often using the British TV model of creating affordable, high quality mini-series that might include 8-10 episodes per season instead of the usual two dozen common on American networks. Co-productions with content-starved networks abroad also helped share expenses, secure talent, and move into something beyond conventional programming.

Cable networks have also had increasing success creating shows not just for the American market, but also for export to the rest of the English-speaking world, particularly Great Britain, Ireland, Australia, and Canada.

discoverySome Wall Street analysts like Rich Greenfield at BTIG Research have gone as far as predicting the traditional cable TV bundle is threatened with extinction as cost conscious viewers continue to abandon linear/live television for on-demand content like that offered by Netflix instead. That has delivered a three-way punch: pressures on revenue as program creation spending increases, growing cord-cutting, and cable rate inflation cable executives are increasingly desperate to control.

The day the 500 channel cable package model falls apart may not be too far off. The cost of programming at Discovery’s cable networks, other than sports, has grown 55% from 2013 to 2016, according to projections from researcher MoffettNathanson.

Discovery is using the money to push aside some of its near-endless reality TV fare for scripted programming, developing 10 shows with Lions Gate Entertainment. Viacom, another major cable programmer, saw expenses rise more than 25%, in part to create a new night of programming on VH1, doubling animation at Nickelodeon, and budgeting for more special events programming on BET. Some smaller cable operators were not impressed with the asking price and dropped all of Viacom’s networks from their cable systems.

Starz-LogoStarz, dwarfed by HBO and Showtime, is spending $250 million on its own original programming including Outlander, Survivor’s Remorse and Power. Subscribers who want more will get it as Starz increases budgets enough to allow producers to create 80-90 original episodes this year, up from 75 in 2015. To introduce subscribers to the shows, Starz commonly offers cable subscribers free trials as part of ongoing cable company promotions.

If you run an entertainment studio, are employed in the entertainment field, or can act, these are good times. In fact, demand for scripted shows may be outpacing the capacity of studios to produce them.

John Landgraf, CEO of Fox’s FX Networks, asserted there’s “too much TV,” noting over 400 scripted shows were filmed last year.

Until the late 1980s, most of the demand for scripted shows came from NBC, CBS, ABC, and the then-new FOX, because they were the only ones with enough money to afford the high production costs. Today, cable subscribers foot the bill for most cable network original shows, causing cable rates to spiral. With Netflix ready to spend at least $11 billion on programming over the next five years, the days of rate hikes are far from over.

John Malone’s Involvement in Charter-Time Warner Cable Merger Deal Under Scrutiny

Phillip Dampier November 9, 2015 Charter Spectrum, Competition, Consumer News, Online Video, Public Policy & Gov't 1 Comment
Malone

Malone

The cable magnate Sen. Albert Gore, Jr., (D-Tenn.) once called the Darth Vader of the cable industry is under enhanced scrutiny by federal regulators reviewing the Charter Communications-Time Warner Cable merger deal.

Dr. John Malone holds a 26 percent ownership in Charter, making him the largest shareholder by far, seconded by Warren Buffett, who holds less than an eight percent stake in the cable operator.

Many cable subscribers over 40 have done business before with a Malone-held cable firm, most likely Tele-Communications, Inc. (TCI), which operated from the 1970s until Malone sold it to AT&T in 1999 for close to $60 billion. In turn, AT&T sold the majority of its cable holdings to Comcast just a few years later.

Malone’s reputation for hiking rates and controlling the programming running on his cable systems is legendary. At one point, TCI held an ownership interest in most major cable networks carried on its cable systems. Cable networks that failed to secure carriage agreements with TCI were at a substantial disadvantage because TCI at its height was the nation’s largest cable provider.

charter twc bhSince Malone sold TCI, the multi-billionaire has built a significant cable empire in Europe and is today the largest private landowner in the United States. In the U.S., he is best known as the current owner of SiriusXM satellite radio. The two satellite companies merged with an agreement not to raise rates for a few years. As soon as that agreement expired, Malone’s combined Sirius/XM operation began a series of rate hikes and maintain a satellite radio monopoly in the U.S.

Malone’s other media interests include ownership stakes in Viacom Inc., Time Warner (Entertainment) Inc., concert-promoter Live Nation Entertainment Inc., and bookseller Barnes & Noble Inc. He also maintains significant ownership interests in Discovery Networks and Starz. Many of these companies negotiate directly with Charter and its competitors.

With ownership stakes in important programming, Malone could influence the sale of programming on more favorable terms to Charter with discounts unavailable to other cable companies and competitors including AT&T, Verizon, and satellite TV providers.

The FCC is particularly concerned whether Malone can exert influence over programmers that could result in anticompetitive activity, particularly in the emerging world of online video competition. In a lengthy 20-page questionnaire, the FCC wants specifics about Malone’s involvement in Charter, all the way down to requesting copies of board meeting minutes:

Describe in detail John Malone’s ownership, control (whether de jure, de facto or negative), or management of Charter, Time Warner Cable, DIRECTV, Liberty Media, Liberty Broadband, Liberty Interactive, Liberty Cablevision of Puerto Rico, Liberty Global, Liberty Ventures Group, Discovery Communications, Starz, New Charter and any other MVPDs and programmers not listed herein for which he owns an interest. For each entity in which John Malone manages, controls, or has an ownership interest, please describe: (1) the nature and extent of the ownership interest and all board representation, management rights, voting rights, veto rights, or veto power; and (ii) all effects that the proposed Transaction, if consummated, would have on the interests described in response to (i).

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