Your bundle is bigger than ever.

A-la-carte TV is still dead. Long live the super-sized bundle!

If AT&T and Time Warner wanted to deliver a message to the cable industry as a result of their now-approved blockbuster merger deal, it is one that promises hundreds, if not thousands of more TV channels, movies and shows headed your way in the coming days, bundled into super-sized pricier packages of television, telephone, and internet service.

Despite the fact consumers claim they want to pick and pay only for the entertainment options they specifically want, in reality people are paying for more bundled packages and services — usually from multiple online streaming services — than ever before, with no possibility they will ever watch everything these services have to offer.

AT&T and Time Warner are well aware customers are now subscribing to cable television -and- streaming video services like Hulu and Netflix. But many customers are also buying streaming live cable TV alternatives, despite the fact they already subscribe to a cable television package. Given the option of selling you an inexpensive package of a dozen cable channels you claim to want or selling you much larger and more expensive bundles of services many are actually buying, AT&T will follow the money every time.

What will be different as a result of this merger is where you buy that programming. Before, you may have purchased AT&T Fiber internet access, AT&T wireless mobile phone service, a HBO GO subscription through DirecTV Now, a cable TV alternative, and Netflix. Now, with the exception of Netflix, all of that money will go directly to AT&T. The company will also be able to enhance their bottom line by monetizing content viewed over mobile devices. After taking control of Time Warner’s vast entertainment offerings, which range from HBO to Turner Broadcasting networks like CNN and TNT, AT&T will generously bestow liberal (or possibly free) access to this content for its broadband and wireless customers, while those served by other providers will have to pay up to watch. AT&T will ultimately set the terms of its licensing agreements. AT&T Wireless customers with unlimited data plans already have a sample of this with a free year of DirecTV Now, which customers of other wireless companies have to pay to watch.

AT&T plans to offer the best deals to customers who bundle everything through AT&T. The “quad play” bundle of TV, internet, home phone, and wireless phone will offer customers discounts on each element of the package, but some may experience sticker shock even with the discounts.

The Wall Street Journal noted a premium AT&T customer could pay more than $500 a month for AT&T’s best package — that’s more than $6,000 a year. Most bundled AT&T customers will pay about half that — around $246 a month for a package of 100 Mbps internet, a home phone line, wireless phone and a limited TV package bundling Time Warner content, including HBO. The entry level ‘poverty’ package will still cost around $115 a month.

By controlling each element of the package, AT&T can discourage a-la-carte package pickers by substantially raising the price of standalone services, to encourage bundling. That explains why many customers take a promotional TV offer priced just $10-20 more than the $70 broadband-only package some customers start with. If broadband-only service costs $40 a month and the TV package also costs $40 a month, those leaning towards cord-cutting would find it much easier to pass on cable television.

With Comcast on the verge of picking up much of 21st Century Fox’s content library and studio, Comcast will be able to defend its own turf creating similar giant bundles of content to keep its customers happy. Wall Street is already putting pressure on Verizon to respond with an acquisition of its own to protect its base of FiOS and Verizon Wireless customers.

Companies likely left out in the cold of the next wave of media and entertainment consolidation include online content companies like Google, Facebook, Amazon, and Apple, which will be stuck licensing someone else’s content or bankrolling many more original productions. Charter Communications, which has a small deal with AMC for content, is also stranded, as are smaller cable companies like Cox, Altice, and Mediacom. Independent phone companies like CenturyLink, Windstream, Consolidated, and Frontier are also in a bad position if Wall Street determines telecom companies without content divisions are in serious trouble.

Netflix stands alone as the behemoth content company, and is not likely to be impacted by the current wave of consolidation. Hulu will most likely end up in the hands of a telephone or cable company, most likely Comcast, if it successfully acquires Fox’s ownership share of Hulu.

For customers, your future choice of provider is about to get more complicated. In addition to pondering speed tiers and wireless coverage maps, you will also have to decide what content packages are the most valuable. Your choices will range from basic company-owned networks to third-party services like Netflix and Hulu, as well as full cable TV lineups ranging from DirecTV Now to XFINITY TV. Then get ready for the bill, which will likely include charges for most, if not all, of these services.

The Wall Street Journal explains the current wave of media consolidation. (2:44)

DirecTV’s satellite lineup, delivered over the internet.

DirecTV satellite customers with broadband connections might be able to scrap their satellite dishes and set-top equipment when AT&T launches its broadband-delivered version of DirecTV by the end of 2018.

AT&T Communications CEO John Donovan made the announcement at the MoffettNathanson Media & Communications Summit on Tuesday, telling the audience the lineup would be nearly identical to the satellite TV packages customers get today from DirecTV’s satellite dish service.

Customers who opt to dump their dish may also save money by moving their subscription to a broadband platform. Currently, AT&T sells DirecTV for $120-200 a month, depending on equipment and channel lineup. The broadband equivalent, which will not require any expensive set-top box equipment and will rely on a cloud-based DVR, will sell for $80-90 a month.

DirecTV satellite packages (new customer promotional rates — regular prices are higher)

“We won’t roll a truck,” to install a satellite dish, Donovan said. “The [equipment costs] will be cheaper. It will be a thinner, lighter version and we will have lower operating costs. We anticipate passing [on] a lot of those cost savings [to customers].”

Donovan believes a transition away from satellite will be a win-win for the company and consumers because both will face lower costs. It also gives DirecTV the chance to expand, marketing its full video lineup to customers who can’t get a satellite signal, don’t want a dish, or live in a building that restricts satellite equipment.

“It will extend our footprint,” Donovan said at the MoffettNathanson event. “It will not only have a lower price point, but it will have margins that are similar and, therefore, better returns because there will be less upfront costs.”

With today’s announcement, AT&T will have at least five different video products on offer for consumers: DirecTV satellite service, DirecTV over broadband, DirecTV Now — a slimmed down package targeting cord-cutters, U-verse TV — AT&T’s traditional cable TV package, and AT&T Watch — a forthcoming ultra-slim offering that will cost $15 a month for non-AT&T wireless customers. Existing AT&T wireless customers will get Watch free of charge, if they have an unlimited data plan.

AT&T’s DirecTV Now service has introduced its long-awaited cloud storage DVR service to its streaming customers, offering 20 hours of recording space for no additional charge.

“True Cloud DVR” has been in beta testing for about 10 months as AT&T built up its streaming platform and squashed several persistent bugs afflicting recordings. With today’s introduction, DirecTV Now customers will have access to a time-shifting DVR with true fast-forward and rewind features without having to pay extra for the service. But recordings will expire after 30 days.

Later this summer, AT&T will offer customers a $10 optional upgrade to 100 hours of DVR storage space and the ability to store recorded shows for up to 90 days.

DVR service is just one of several changes introduced today by DirecTV Now:

• A complete app refresh, emphasizing the viewer’s favorite shows and networks.
• The option to add a third concurrent stream for an additional $5 a month.
• Over 25,000 on-demand titles and much faster availability of some TV shows for on-demand viewing – as little as minutes after airing.
• Users will be able to access their local stations while traveling outside of the area.

The upgraded look and new features are available starting today for iOS and tvOS users and web users. Android, Fire TV, and Roku devices will see upgrades in the weeks ahead.

AT&T CEO Randall Stephenson today announced AT&T would offer a slim-sized version of DirecTV Now offering a significant number of cable networks and live local television stations, but without expensive sports programming.

The new service, AT&T Watch, will sell for $15/month and is expected to arrive sometime this May.

The new option is expected to compete head to head with Dish Network-owned Sling TV.

CenturyLink Stream, the phone company’s planned nationwide alternative to cable television, will shut down its streamed package of nearly 50 channels on March 31.

The phone company had contemplated using CenturyLink Stream to compliment its package of phone and broadband service to budget-conscious customers. But Multichannel News reports subscribers were notified this week CenturyLink was pulling the plug on the service and its companion $89.99 Android TV set-top box that interfaced between a customer’s broadband connection and their television.

“Thank you to all who have streamed with us and provided feedback,” the company noted on its website. As compensation, customers are getting free on-demand rentals of movies on the service until it shuts down.

CenturyLink Stream’s “Ultimate” package sold for $45 per month, with a $5 discount if a CenturyLink customer bundled the company’s broadband service. It included a 50-hour cloud DVR service and access in some markets to local stations and regional sports channels.

CenturyLink’s Prism TV continues.

The company has stayed silent on exactly why it is pulling the plug on the service, which had been beta testing over the past year. Independent telephone companies beyond AT&T and Verizon have struggled to deliver credible triple play packages of fast broadband, phone service, and a lineup of cable television programming. Frontier Communications has avoided expanding its FiOS TV package outside of service areas acquired from AT&T and Verizon. Windstream recently announced a deal with AT&T to resell its DirecTV and DirecTV Now video packages, which could spell trouble for Windstream’s Kinetic TV platform, which has only slowly expanded since being announced in 2015.

Analysts say it is increasingly difficult for smaller companies to profitably sell video programming because of generous volume discounts on wholesale rates offered to the country’s biggest satellite TV, cable, and telco TV providers. AT&T itself acquired DirecTV to get better video pricing for its U-verse TV customers. Smaller phone companies cannot afford similar acquisitions. Instead, some companies have partnered with third-party providers already in the video business.

The National Cable TV Cooperative, which offers group pricing to small and medium-sized independent cable companies and municipal providers, have already announced partnerships with sports-oriented fuboTV and PlayStation Vue, which both sell packages of cable TV programming streamed over the internet.

That is the likely direction CenturyLink will head in, if it continues its interest in selling a television package.

“[W]e are open to looking at other options,” Glen Post, CenturyLink’s CEO, said last August on the company’s Q2 earnings call, noted Multichannel News. “Matter of fact, we continually talk with some of these other providers, look at the best ways we can bring that service and also other ways in working with them to reduce our content cost…It does not have to be our product.”