If you are a Cablevision customer in New Jersey, your cable company wants you to use a set top box on all of your televisions, and eventually pay $6.95 a month for each of them.

Cablevision is beginning a conversion of its cable lineup to digital in a transition that is expected to last until October. After that, customers will need to use a box or CableCARD for each of their televisions hooked to cable.

The change is upsetting customers who do not want the hassle and expense of a converter box, especially those using third party equipment to record and watch favorite shows.

Cablevision does not yet offer a cheaper alternative – a digital transport adapter (DTA), which can turn digital signals into analog ones and allow customers rudimentary access to certain digital services on older sets. Instead, the company will offer customers several extra traditional set top boxes or CableCARDs for between one and two years before charging the usual monthly rental fee.

The cable operator says the majority of its customers already watch with a set top box as the company has gradually reduced its lineup of analog signals. Cablevision customers in New York and Connecticut have already made the transition to the digital lineup.

But some customers are upset enough about the change that they are threatening to switch to Verizon FiOS, although that service also requires customers to use set top boxes.

Comcast subscribers in other parts of the state have also been experiencing a transition to all-digital lineups.

Cable operators are moving video services to digital to make room for additional offerings, including more HD channels, faster Internet speeds, and new product lines like home security and automation. Many inside the industry also predict it is part of a greater transition towards an IP-based delivery system that will provide one large digital pipe through which television, phone, broadband and other services will all travel together.

Cablevision Digital Conversion Details:

• Those currently paying for set top box(es) will continue to do so. But customers can request additional boxes or CableCARDs for every remaining television in the home and receive them free for one year;
• Those who have no digital set top boxes in their homes now can receive a free box or CableCARD for every set for two years. In all instances, after the free promotion ends, customers will pay $6.95/mo for each device;
• Newer televisions equipped with a QAM tuner can watch Cablevision’s broadcast basic tier, consisting primarily of local over the air stations, without any extra equipment. Basic cable networks and premium channels will require a box or CableCARD;
• Broadband customers can use Cablevision’s app for iOS or a personal computer to watch the company’s cable lineup within the home;
• DTA boxes will be available from Cablevision within a year;
• Equipment installation is free. Do-it-yourself customers can have the necessary equipment mailed to them for free or can pick equipment up at any Optimum Store location.

Cable operators will be challenged to find enough open video channels to support a gradual transition to IP-based video, which could mean an early end to analog cable television in large parts of the country.

The former chief technology officer of Charter Communications, Marwan Fawaz, noted cable operators will need at least 24-32 free analog channels to duplicate their digital lineup — considerably more than many operators have available on today’s crowded cable dial.

Fawaz

The transition to digital cable won’t be easy for some consumers, many who actively dislike set top boxes on every television and the endless rental fees that often accompany them.  Cable operators face more resistance from customers than their telephone and satellite competitors, who have always required equipment on every television in the home.  But with the demand for increased broadband speeds, new network-capable DVR boxes that can be accessed from other televisions in the home, and the never-ending addition of new HD channels, converting analog signals to digital is the most cost-effective way to free up space to handle today’s demands on existing cable systems.  The alternative would be expensive upgrades to increase available bandwidth — an investment unlikely to win favor on Wall Street or in company boardrooms.

Cable operators are taking different approaches to the challenge.  Comcast has been systematically reducing the number of analog signals on its cable systems, using that space for new digital signals, including HD broadcasts and faster broadband.  Time Warner Cable has deployed a transparent “on-demand” system for its lesser-watched digital channels that only transmit them into neighborhoods where viewers are watching them. Smaller operators are also moving to adopt nearly all-digital cable television lineups, especially on older systems that have already exhausted available space for new channels and services.

Fawaz says cable’s progression to IP-based delivery of cable channels is inevitable, a matter of “when” not “if,” according to an article in Light Reading:

For operators that don’t expect to have that much capacity available to them soon, he suggests that they could start off in smaller stages, perhaps beginning by moving Video-on-Demand services and some “niche” networks over to IP and supporting them with hybrid QAM/IP set-tops or gateways. Another transitional option, at least from an in-home multi-screen perspective, is to start using specialized transcoding that can convert QAM video to IP and pass those streams to tablets, PCs and other devices using the home’s Wi-Fi network.

Most cable operators are supplying customers with digital adapters that can accommodate digital signals on older, analog televisions, without a giant set top box taking up space.  To make the transition easier, operators typically provide up to 2-3 boxes for free for 1-2 years and then bill customers a nominal rental fee thereafter.

An increasing number of cable customers will become familiar with these “DTA” boxes in 2012.  Time Warner Cable, the nation’s second largest cable operator, will continue its progression to convert its cable operations to mostly-digital this year.  Time Warner’s customers in Maine were the first to experience the switch, with mixed results.  Fawaz expects some remnants of the analog lineup, as well as some limited support for QAM channels, will remain for the next 7-10 years.

Time Warner Cable customers in Maine are the first in the country to deal with Time Warner Cable’s decision to abandon analog cable television to make room for more digital channels, faster Internet speeds, and enhanced phone service.

Nearly 90,000 subscribers in 105 Time Warner Cable-franchised communities are receiving letters advising them they better clear off space on top of the television set if they don’t already have a cable box or a CableCARD.  They’ll need the space to accommodate a new set top digital adapter box that will let analog television sets receive the new digital signals.  In return, Time Warner Cable will be able to cram 10-15 digital channels into a space formerly occupied by just a single analog channel.

Time Warner Cable will provide a few of the devices for free until 2014, after which the company will begin billing customers $0.99 a month for each digital adapter still active on their account.

Customers in Lewiston, Augusta, Rumford, and Mexico are registering to receive the boxes on a special website Time Warner Cable has launched to handle the transition.  Those customers will see almost all analog cable signals cease on Wednesday, Oct. 19.  The only exception is Time Warner Cable’s “Broadcast Basic” channels, which include local over the air stations and public, educational and government access channels.  In Maine, that includes channels 2-22.

Time Warner Cable says customers with QAM-tuner-equipped televisions won’t need the digital adapters, but some Maine residents question that, noting Time Warner traditionally encrypts most of its QAM channels. There is a strong suspicion those customers will also need digital adapters or a set top box — a ludicrous situation for some.

“I own a set with a QAM tuner built-in, and it looks like I either pay Time Warner Cable for a digital set top box or watch signals downconverted into lower quality analog with a digital adapter,” writes Stop the Cap! reader Lou in Augusta. “Either way, I’ll be paying Time Warner Cable more either immediately, or in two years.”

Lou says the complexities of channel mapping QAM signals guarantees most subscribers will pay for a box.

“It’s cumbersome to scan for open QAM channels, the channel numbers are all messed up, and sometimes the numbers change without warning,” Lou says.

Lou opted for two digital adapters, one for an older bedroom television set and the other for his son’s bedroom.  He completed the installation on his own in about 30 minutes, noting Time Warner Cable will charge $17.99 to roll a truck to handle installation themselves.  The biggest wait came when it was time to authorize the boxes.

“They left me on hold 20 minutes and the woman apparently was not well-trained because she kept asking for help from a supervisor,” Lou shares.  “After getting the boxes activated, they worked about as well as expected, and at least now we can watch digital cable channels on analog televisions in the house without the more expensive set top box.”

Lou doesn’t mind the fact Time Warner is dumping analog cable, he just minds how they are doing it.

“There is no reason we should have to pay the cable company more just so they can consolidate channel space for their own benefit,” Lou says.  “Digital adapters should be free, forever, and QAM channels should be opened up so those of us with tuner-equipped televisions don’t have to get an unnecessary box or adapter just to watch digital channels.”

Time Warner Cable started their nationwide transition as far to the east as they possibly could.  But gradually, every Time Warner Customer will experience the digital transition for themselves.  For the cable company, the transition in Maine is also an experiment to learn what kind of reaction the company gets from its subscribers, says the Sun Journal:

Time Warner is unsure how the conversion will be accepted by the public. This region — from Camden to Waterville and Carrabassett Valley to Poland — is the national company’s first to make the switch. Other markets, including those in the rest of Maine, will follow, said Andrew Russell, spokesman for Time Warner New England.

Meanwhile, no one knows for sure how many boxes will be distributed or whether people will accept the fees when they begin in 2014.

From the cable company’s perspective, the fee is nominal. Similar conversion boxes, which only convert digital signals and don’t unscramble them as Time Warner’s do, cost $40 to $60 at local technology stores.