With many cable operators reporting a need to double network capacity every 18-24 months to keep up with customer traffic demands, the industry is spending time and money contemplating how to meet future needs while also finding ways to cut costs and make networks more efficient.

Top technology executives from five major cable operators answered questions (sub. req’d.) from Multichannel News about their current broadband networks and their plans for the future. Some, like Mediacom, are aggressively adopting DOCSIS 3.1 cable broadband upgrades for their customers while companies like Cox and Comcast are deploying multiple solutions that use both traditional hybrid fiber-coax network technology and, on occasion, fiber-to-the-home to boost speed and performance. But at least one cable company — Charter Communications — thinks it can continue operating its existing DOCSIS 3 network without major upgrades for several years to come.

Cable Broadband Traffic Can Be Handled

“We’ve been on a pretty steady path of doubling our network capacity every 18-24 months for several years, and I don’t see anything that makes me think that will change,” said Tony Werner, president of technology and product at Comcast. “We’ve been strategically extending fiber further into our network to meet customer demand, and that effort, combined with our commitment to deploying DOCSIS 3.1 has given us a network that’s powerful, flexible, and ready for what’s next.”

J.R. Walden, senior vice president of technology at Mediacom was more aggressive.

“We have completed the removal of all the analog channels. That was the big step one,” Walden said. “Step two was to start transitioning high-speed data over to DOCSIS 3.1, so we’re not adding any more 3.0 channels, and reuse spectrum for 3.1, which is a bit more efficient. The whole company is 3.1, all the modems we’re buying since June have been 3.1, so we’ve begun that next transition.”

Walden added Mediacom is also trying to improve broadband performance by reducing the number of customers sharing the same connection.

“We average about 285 homes to 290 homes per node as an average,” he said.

Mediacom is also scrapping older technology on the TV side to open new bandwidth. The cable company is getting rid of MPEG-2-only set-top boxes so the company can transition its video lineup to MPEG-4. But even that won’t last long. Walden admits the company will then quickly start moving less-viewed channels and some premium networks to IP delivery.

In its European markets, Liberty Global has adopted Converged Cable Access Platform (CCAP) equipment across its footprint. CCAP technology saves cable operators space and operates more efficiently, and supports future convergence of technologies that cable operators want to adopt in the future. CCAP has helped Liberty Global deal with its 45% traffic growth by making upgrades easier. The company is also using advanced features of CCAP to better balance how many customers are sharing a connection. The next step is adopting DOCSIS 3.1.

“Seventy to 80% of our plant will be DOCSIS 3.1 ready by the end of next year, giving us a path to even greater capacity expansion allowing us to continue to increase the available capacity across our access network, upstream and downstream,” said Dan Hennessy, chief architect of network architecture for Liberty.

Charter is prioritizing maximizing performance on the network it already has.

“Our priority is to constantly balance capacity against demand. It’s a never-ending quest,” said Jay Rolls, Charter’s chief technology officer. “We watch it very closely, and we’re very pragmatic about it — the volume of tools, metrics and ways to see what’s really happening, and invest accordingly, is really deepening in ways that matter.”

Is Fiber-to-the-Home in Your Future?

While some cable operators like Altice’s Cablevision are scrapping their existing hybrid fiber-coax networks in favor of fiber-to-the-home (FTTH), America’s largest cable operators are not in any hurry to follow Altice.

Comcast has expanded its fiber network closer to customers in the last few years, but sees no need to convert customers to FTTH service.

“I feel pretty strongly that the best path ahead is to leverage the existing coaxial network and DOCSIS resources to the fullest, then inch towards FTTH, over time Why? Because we can. We don’t have to build an entire network just to turn up one customer.”

Cox has a 10-year Network 2.0 plan that will bring fiber closer to customers, but not directly to every home. More important to Cox is having the option to support symmetrical speeds, which means delivering upload speeds as fast as download speeds. In the meantime, network cabling Greensboro can improve your current connectivity and reliability, preparing your network for high-speed internet.

“We’re also thinking about the fiber investment and fiber deep as it relates to our wireless strategy, enabling some of our customers with a small cell strategy but also positioning ourselves to take advantage of that in the future, as well as thinking about fiber deep to benefit both residential and our commercial customers simultaneously,” said Kevin Hart, Cox’s executive vice president and chief product and technology officer.

In Europe, Liberty Global’s “Project Lightning” network expansion initiative is building out traditional cable service in the United Kingdom. Most of the UK never adopted cable service, favoring small satellite dish service instead. Now Liberty Global is putting cable expansion on its priority list. But decades after most North Americans got cable service for the first time, today’s new buildouts are based largely on fiber optics — either fiber to the home or fiber to the neighborhood, where coaxial cable completes the journey to a customer’s home.

Charter admits the technology it will use in the future partly depends on what the competition is offering. Rolls says the company can eventually roll out DOCSIS 3.1, take fiber deeper, or offer symmetrical download/upload speeds presumably targeted towards its commercial customers. But he also suggested Charter’s existing network can continue to deliver acceptable levels of service without spending a lot on major upgrades.

“It’s a rational approach, where we’re trying to balance the needs, the available technologies, and the costs,” Rolls said. But he also suggested DOCSIS 3.1 isn’t always the answer to upgrades. “DOCSIS 3.1 has some pretty remarkable capabilities, but it’s not necessarily a hard-and-fast reason to not take fiber deeper, for instance [allowing for additional DOCSIS 3 node splits]. Different situations drive different capacity decisions.”

Walden agreed, and Mediacom customers should not expect more than DOCSIS 3.1 upgrades for the near future.

“[Fiber deep] is a bit further out, at least as a large-scale type of project,” Walden told Multichannel News. “I think fiber deep for multi-dwelling units, high-density areas and some planned higher end communities doing deeper fiber or fiber-to-the-home [is happening]. But as a wholesale [change] and going to node+0 kind of architecture, I don’t see that in the next two years.”

Are Symmetrical Speeds Important for Customers?

Many fiber to the home networks offer customers identical upload and download speeds, but cable broadband was designed to favor downstream speeds over upstream. That decision was based on the premise the majority of users will receive much more traffic than they send. But as the internet evolves, some are wondering if cable broadband’s asymmetric design is now outdated and some competitors like Verizon’s FiOS fiber to the home service now use its symmetrical speed advantage as a selling point.

Cox Communications does not think most customers care, even though its network upgrades are laying the foundation to deliver symmetrical speeds.

“It’s a little but further out on the horizon,” said Hart. “The upstream growth rate is ticking up a couple of notches, but not to the tune that we would need significant additional capacity and/or a complementary need for symmetrical bandwidth. [A]t this stage, the symmetrical is a nice-to-have for residential and definitely will be a good option for our commercial customers.”

Rolls isn’t sure if symmetrical speeds are important to customers either and Charter has no specific plans to move towards upload speed upgrades.

“The world of applications and services continues to evolve, obviously, but so far we’ve been able to meet those needs with an asymmetrical topology,” Rolls said. “That said, things like real-time gaming, augmented and virtual reality, and the Internet of Things — some of those will likely drive more symmetry in the network. It remains to be seen.”

Despite claims from some industry-backed researchers and former members of Congress that Net Neutrality has reduced investment in telecommunications, a new research note from Deutsche Bank shows America’s top telephone and cable companies are spending billions on fiber upgrades to power wireless, business, and consumer broadband.

“Telecoms have become much more public signaling their intent to increase fiber investment, with AT&T and Verizon leading the spending ramp,” reports Deutsche Bank Markets Research.

Verizon has been on a fiber spending spree in the northeastern United States, signing contracts with Corning and Prysmian worth $1.3 billion to guarantee a steady supply of 2.5 million miles of fiber optic cable Verizon plans to buy over the next three years. Much of that spending allows Verizon to lay a foundation for its future 5G wireless services, which will require fiber to the neighborhood networks. But in cities like Boston, Verizon is also once again expanding its FiOS fiber to the home service to consumers.

AT&T is committed to connecting 12.5 million homes to gigabit-ready fiber broadband by 2019 — part of a deal it made with the FCC to win approval of its acquisition of DirecTV. AT&T claims it has already connected 5.5 million homes to its gigabit AT&T Fiber network, expected to reach 7 million by the end of this year.

Deutsche Bank thinks providers’ future drive towards 5G service will also simultaneously benefit fiber to the home expansion, because the same fiber network can power both services.

“To support the upcoming innovations such as autonomous driving, IoT, smart cities, the US needs to densify its fiber network,” Deutsche Bank said. “The U.S. fiber penetration rate is 20% vs. 75% for leading OECD countries, which suggests a large gap needs to be closed.”

The bank predicts companies will spend around $175 billion over the next 10 years building out their fiber networks, with most of the spending coming from the phone companies, who may see fiber buildouts as their best attempt to level the playing field with cable operators’ hybrid fiber-coaxial cable networks. As cable operators expand their networks to reach more business parks, they have been gradually stealing market share for phone and data services from phone companies. Consumer broadband is also increasingly dominated by cable operators in areas where phone companies still rely on selling DSL services.

FierceCable notes Comcast and Altice have stepped up aggressive spending on fiber networks for their consumer and business customers. Altice is planning to decommission Cablevision’s existing coaxial cable network and move customers to fiber-to-the-home service. Comcast is deploying fiber services while still selling traditional cable broadband upgraded to DOCSIS 3.1, which supports substantially faster broadband speeds. The two networks co-exist side-by-side. Customer need dictates which network Comcast will use to supply service.

Customers benefit differently in each state, depending on what type of service is available. Comcast’s large footprint in Pennsylvania, outside of Philadelphia, is usually served by traditional coaxial cable. Verizon still sells DSL in much of the state. In Massachusetts, Verizon is building out its FiOS network to serve metro Boston while Comcast will depend on DOCSIS 3.1 upgrades to speed up its internet service. In New Jersey, long a battleground for Verizon’s FiOS service the company stopped aggressively expanding several years ago, Comcast has announced DOCSIS 3.1 upgrades for the entire state.

Independent phone companies are also seeing a bleak future without fiber upgrades. Both CenturyLink and Windstream are planning moderately aggressive fiber expansion, particularly in urban service areas and where they face fierce cable competition. Frontier continues its more modest approach to fiber expansion, usually placing fiber in new housing developments and in places where its copper facilities have been severely damaged or have to be relocated because of infrastructure projects.

None of the companies have cited Net Neutrality as a factor in their future broadband expansion plans. In fact, fiber networks have opened the door to new business opportunities to the companies installing them, and the high-capacity networks are likely to further reduce traffic/transit costs, while boosting speeds. That undercuts the business model of selling digital slow and fast lanes.

A construction crew accidentally severed a single fiber optic cable on Monday and wiped out TV, broadband, and phone service for Comcast customers in metropolitan Denver.

The outage began at 4:30pm and lasted until around midnight when service was restored. Customers reported problems across Denver, Aurora, and other surrounding areas.

In these circumstances, Comcast does not usually give automatic bill credits for service outages — customers have to request them. But the widespread outage triggered a press release from Comcast claiming service credits will be automatic for “affected customers:”

We appreciate everyone’s patience during yesterday’s service outage in the Denver area. We regret the impact to our customers and we want to make it right. We are conducting an investigation into the cause and full impact of the outage. Upon completion of the investigation and identification of the impacted residential customers, we will automatically apply credits to their accounts.

If you are still experiencing issues with your service please send your account number and a brief description to our customer care team by clicking here or connect with an agent by phone or chat here.

If you want to be certain about receiving a credit, contact Comcast directly and ask for one instead of waiting for them.

Unattended generators that have run out of fuel and exhausted battery backup systems are causing additional service outages for telephone and wireless customers in Florida, Georgia, Alabama, Puerto Rico, and the U.S. Virgin Islands.

Although the last remnants of Hurricane Irma are now a mild rainmaker moving into the Ohio Valley, the impact of the storm at its peak is still being felt across the southeast, and some customers are surprised to discover new outages even as providers work to restore service in the region.

Data from the Federal Communications Commission and from impacted providers indicate that new cell towers are failing because backup generators have now run out of fuel. Technicians often cannot reach the cell tower sites to refill generator fuel tanks because of driving restrictions and inaccessible roads. The worst outages continue in rural parts of Florida, the Florida Keys, the U.S. Virgin Islands and parts of Puerto Rico.

Most of the telecommunications network failures are a result of power interruptions. Most cell towers are able to withstand hurricane force winds and short-term flooding, and underground fiber connectivity between the tower and the provider means failures from trees falling on utility poles is not usually a problem. In most cases, once power returns, cell towers will return to service almost immediately.

Wireline facilities in Florida are not faring as well, however.

911 Call Centers

Since yesterday, the FCC reports 29 emergency 911 call centers are down or compromised, up from 27 a day earlier:

In Florida:

Down with no re-routes: Homestead Air Force, Marathon County SO, and Ocean Reef

Up without Automatic Caller Location Information (ALI): Cape Coral PD, Collier County EOC, Ft. Myers Police Department, Hardee County Back Up, Hardee County Sheriff, Highlands County Sheriff, Lee County Emergency Dispatch Center EOC, Lee County Sheriff, and Okeechobee County Sheriff’s Department

911 Calls Re-routed with ALI: Atlantic Beach PD, Belle Glade PD, Broward County South Region, Indian River SO, Manalapan PD, Miami Beach PD, Neptune Beach PD, Sanibel Police Department, and St. Augustine PD

911 Calls Re-routed without ALI: Big Cypress Indian Reservation, Clewiston Police Department, Desoto County Sheriff, Glades County Sheriff, Glades County Sheriff Back Up, Hendry County Sheriff, Lee County Backup, and Naples PD

In the U.S. Virgin Islands, the 911 call centers in St. Croix and St. Thomas cannot locate callers and calls from Voice over IP phone lines do not provide the number the person is calling from.

Wireless

As of Sept. 12, the worst affected areas with cell towers out of service:

Alabama: Less than 1% of cell sites in the disaster area are out of service — two of the 87 cell sites in Henry County are offline.

Florida: 24.6% (down from 27.4% yesterday) of all cell sites in the state are out of service. The worst affected counties:

• Collier: Out of 212 sites, 154 are out of service (72.6%)
• Hendry: 36 of the county’s 46 cell sites are down (78.3%)
• Highlands: 43 of 80 cell towers are out of service (53.8%)
• Monroe: 89 of 108 cell towers are out of service (82.4%). Much of Monroe County is in the Florida Keys.
• Union:  Seven of 13 cell sites are not functioning. (53.8%)

Georgia: 10.5% of cell sites in the designated disaster area are out of service. Wilkes County is hardest hit, with one of the county’s two sites out of service. Other significantly affected counties include: Glynn (26.2%), Camden (17.4%), Mitchell (14.7%), Brooks (14%), and Colquitt (12.2%).

Puerto Rico: Puerto Rico: 14.5% (down from 19.4% yesterday) of cell sites are out of service.

U.S. Virgin Islands: 53.8% (down from 55.1%) of cell sites are out of service.

Wireline (Cable and Telephone)

There are at least 7,184,909 (down from 7,597,945 yesterday) subscribers out of service in the affected areas in Alabama, Florida, and Georgia. This includes users who get service from cable or wireline providers.

A massive spike in landline central office failures was also documented yesterday, with service outages at switching centers up from 390 yesterday to 819 today in Florida.

Customer complaints are starting to rise based on early predictions that once power was restored, telecommunications services would quickly follow. That has not always been the case in South Florida, however.

Comcast’s Wi-Fi hotspots are all functioning normally, as long as there is internet service in the neighborhood. But home broadband outages are common, especially in coastal areas and in the Florida Keys. Where power is out, Comcast services go out with it. Getting service back requires first restoring power.

“As of Tuesday morning, we have been able to restore power to some but not all of the equipment that services customers in the Miami-metro area. We are working very closely with Florida Power and Light so they can prioritize these critical facilities and restore commercial power service to them as quickly as possible,” said Mindy Kramer, a Comcast spokesperson. “Our facilities in South Florida have been running on generators since the storm began and unfortunately everyone is need of the same fuel resources. We have been doing our best to refuel these generators so that our facilities are able to stay functioning without commercial power. We have teams deploying additional generators today in South Florida.”

Comcast has a website for customers to report storm impact issues: https://www.xfinity.com/florida.

AT&T U-verse customer Ron Dias in Southwest Miami-Dade lost his bundled services — TV, Internet and digital home phone — Saturday and they are all still out, even though his power was restored Monday. He wants answers.

“I wish they would tell us what is going on. This is the information age,” he told the Miami Herald.

AT&T is treating its outage and restoration information as a proprietary trade secret, much to the frustration of customers like Dias.

AT&T issued the same statement to media outlets:

“In Florida, South Carolina, Alabama and Georgia some [U-verse] customers may be experiencing issues with their service because of flooding and storm damage. Our technicians are working to restore service to affected areas as quickly and safely as conditions allow. Our Network Disaster Recovery team is deploying portable cell sites to the Florida Keys, Miami and Tallahassee. Additionally we are deploying an electronic communication vehicle, command center and a hazmat team to Miami. We have additional resources being staged for further deployment across the region. We are monitoring our network closely and are coordinating with emergency management officials and local utility companies.”

The newspaper quoted Reginald Andre, president of Ark Solvers, a company that manages computer services for condominiums and other businesses, who estimated about 80 percent of his 240 business customers are experiencing outages with either Atlantic Broadband — many of them Miami Beach condominiums — Comcast’s XFINITY or AT&T U-verse, he said. Many have their business’ phone services through the internet too. “If the internet is down, their phones are down.”

Atlantic Broadband, which serves some high-end gated communities, condos and exclusive enclaves in South Florida notes most of its customers lost service during the hurricane, but the company has already restored service to 25% of its customers.

“Atlantic Broadband’s restoration workforce is currently mobilized in Florida and our network and facilities are intact. We have assembled additional response teams from across all Atlantic Broadband operating locations to support these efforts. As commercial power is restored and downed drops are cleared, Atlantic Broadband will be moving briskly to restore services to its customers,” the company said in a written statement.

Frontier Communications, which serves some small Florida communities as well as former Verizon service areas in Florida, has said little about the storm or its recovery efforts, except to ask customers to call the company if their services are not working after power is restored.

No connectivity? Once your power has been restored, please report outages by calling 1.800.921.8101 (English) or 1.800.921.8103 (Spanish).

— Ask Frontier (@AskFrontier) September 12, 2017

Verizon has announced it is relieving itself of all liabilities for Hurricane Harvey and Irma-related outages:

We must also declare a Force Majeure event for Hurricanes Harvey and Irma to the extent that there is any delay or inability by Verizon or its vendors to provide services. Under Verizon’s Service Guide and customer contracts, this declaration relieves Verizon of liability that would otherwise result from any such delays or non-performance.

Verizon Wireless reports 90% of its cell towers in Florida and 97% in Georgia are in service.

“Many of those cell sites are running on backup power as designed for reliability, and massive refueling operations are underway to ensure those sites without commercial power continue in service for our customers and first responders,” the company said on its website. “We continue to assess the impact across Florida, Georgia and South Carolina, and mobile equipment and personnel have been moved into impacted areas. This week we will begin deploying Unmanned Aerial Systems (drones) to survey sites and assess antennae and tower damage. Repairs to impacted network facilities are well underway, and in many cases already complete. We are in contact with federal, state and local emergency management teams and are coordinating communication needs and efforts with them.”

Verizon is also extending its “data relief” offer until Sept. 15 in storm-affected areas. The initial offer began just after midnight on Sept. 9. Verizon is giving postpaid customers talk, text and data overage relief while prepaid customers receive an extra 3GB of data. To see if you qualify, see: Postpaid customer list of qualifying counties or Prepaid customer list of qualifying counties.

Sprint claims: “Progress is being made to the Sprint network as commercial power is gradually restoring across Florida. Sprint has fixed generators at our sites which are helping to provide service to some customers. Additionally, our network crews continue to assess any damage, refuel generators, and work to restore wireless service to customers who may be impacted. As it becomes safe, we will continue to deploy more crews, portable generators and satellite trucks providing temporary wireless coverage across the area. We are reminding people to continue to use text messaging rather than voice calling to help relieve network resources.”

Sprint is waiving all text, call and data overage fees for Sprint, BoostMobile and Virgin Mobile customers in Florida through September 15, 2017, and extending the same previously announced waived overage fees for customers in Puerto Rico and U.S. Virgin Islands through September 15, 2017. Fees will be proactively waived during the specified timeframe. Customers on Unlimited plans will continue to enjoy their unlimited data, call and text benefits. The company will also waive all international call and text overage fees for Sprint, Boost Mobile and Virgin Mobile customers in the U.S. to the Bahamas, and roaming voice and text overage charges for Sprint customers in the Bahamas, effective today through September, 15, 2017. Customers can sign in to their My Sprint account to enable international calling before attempting to make a call. They can also chat with a Sprint International Representative. Customers may cancel international calling at any time following the effective period.

T-Mobile is making it free to call and text from the United States to the Bahamas and Turks and Caicos. T-Mobile will also waive roaming fees on calls and texts for customers in the Bahamas and Turks and Caicos. The offer is good until Sept. 15. T-Mobile also is offering free calling/texting, as well as unlimited data, for Florida customers not on T-Mobile ONE (customers on T-Mobile ONE always have unlimited calling/texting/data). The Florida offer applies to T-Mobile and MetroPCS customers in the following area codes until Sept. 15: 239, 305, 321, 352, 386, 407, 561, 689, 727, 754, 772, 786, 813, 850, 863, 904, 941, 954.

AT&T is automatically issuing credits and waiving additional fees to give unlimited data, talk and texts to AT&T wireless customers and unlimited talk and texts to AT&T PREPAID customers. This is effective beginning Sept. 8 across all of Florida and Sept. 12 in impacted Georgia counties and continuing through Sept. 17 for all impacted customers. AT&T is also extending payment dates for impacted AT&T PREPAID customers with voice and text service through Sept. 17. This applies to AT&T wireless customers with billing zip codes and AT&T PREPAID customers with billing phone numbers in all of Florida and in nearly 25 Georgia counties – Appling, Atkinson, Bacon, Brantley, Bryan, Bulloch, Camden, Candler, Charlton, Chatham, Clinch, Coffee, Effingham, Evans, Glynn, Jeff Davis, Liberty, Long, McIntosh, Pierce, Tattnall, Toombs, Ware and Wayne. Customers in these areas may still receive data alert notifications during these protected dates, but billing will reflect the correct data charges.

Broadcasters

TV Stations out of service: 9 (up one from yesterday)

• Alabama: None
• Florida: WVFW, WGCU, WSBS (up one from yesterday)
• Georgia: None
• Puerto Rico: WOST, WMEI, WQQZ, and WWKQ (same as yesterday)
• U.S. Virgin Islands: WTJX-TV and W05AWD (same as yesterday)

Radio stations out of service: 51 (up from 25 yesterday)

• Alabama: None
• Florida: WMFM, WAXY, WDOZ, W227CP, W250BH, W274BB, W298BO, W300CL, WAQV, WFLJ, WJFH, W251BM, WROK, WAOA- FM, WHKR, WLZR, WIOD, WOLZ, WINZ, WBTT, WCKT, WZTA, WSVU, WSWN, WOTW, WMFQ, WXUS, WYGC, W240CI, W295BJ, W233AP, WMKO, WEAT, WMFL, WWFR, WJFR, WTIR, WMYR, WCNZ, W294AN, WNWF, WEJZ, WGNE-FM, and WJGO (up 19 from yesterday)
• Georgia: WLFH, WHFX, WBGA, WGIG, WEKL and WGCO (all added since yesterday)
• Puerto Rico: None
• U.S. Virgin Islands: WTJF-FM (same as yesterday)

It’s the end of summer and that means it is time for the 11th annual Comcast Customer Service Makeover — the annual ritual of going through the motions of saying you are going to improve the customer experience, without actually doing so.

Since at least 2006, Comcast has promised it would get better, but somehow never does. That the cable company remains one of America’s most-hated companies 11 years after first promising to do better, evidently doesn’t faze J.D. Keller, the latest executive assigned to win customers over. At least Keller admits it will be a tough job to turn around one of the country’s greediest and nastiest companies. He likens it to “turning a ship around.” We’re not talking about a weekend pleasure craft either. We’re talking a colossal toxin-filled tanker here. That’s an appropriate vision of Comcast, where the craft of alienating customers with impenetrable offshore customer service and local cable stores complete with bulletproof glass to protect the employees from customers has been finely honed for years.

To paraphrase Lily Tomlin’s Ernestine, Comcast’s customer service experience is best summed up as: “We don’t care — we don’t have to. We’re the cable company.”

Somehow, Comcast has spent another $300 million of ratepayer’s money for a three-year “corporatewide push,” beginning in 2015, to fix the damage. Considering the company’s war-criminal-like reputation score has barely budged, one wonders if the $300 million was spent on a golden Band-Aid… that has since fallen off. Comcast’s bullet points of new wonderfulness doesn’t seem to impress:

• Comcast has opened eight Apple-style XFINITY retail stores in the Twin Cities, notes the Star Tribune. Have you ever been excited visiting your phone, gas, or mobile company store? Didn’t think so. Shiny and new doesn’t help if you are still standing in line for 30-60 minutes to swap out a cable box.
• Comcast has beefed up its call center staff. But many customers tell us that is more of the same S&M experience they get now from offshore call center representatives, who apparently delight in having their revenge against evil and annoying Americans. Comcast’s customer service representatives are excellent at reading scripts, but when you ask for credit or above-and-beyond help with a service problem, suddenly their English skills go missing. “Twice nothing is still nothing.”
• Comcast has put more technicians on the street. But they would not have to if their cable infrastructure wasn’t ineptly maintained in some areas of the country.
• Comcast has developed online tools so customers can fix problems themselves. That’s a slight improvement, if only because you don’t have to call for a verbal torture session with the Philippines call center. But in fact such tools benefit Comcast more than customers, because it cuts their costs.

Mr. Keller:

“When I interviewed with Steve White [Comcast’s West Division president] and CEO Dave Watson, all they talked about was customer experience. Dave Watson regularly calls clients deep in our organization to ask, ‘How’d we do?’ He’s out on the street listening to people. There is no ivory tower here. We have a long way to go to respect our customers and do a better job. Our goal is to be recognized by our customers and J.D. Power as the No. 1 communications company in the world. That’s what brought me to Comcast. A recent American Customer Satisfaction Index report gave Comcast its highest marks in 15 years [although it still trailed Verizon, AT&T and Charter Communications].”

Indeed, it trails among many, many, many, many, many other companies. What does “clients deep in our organization” mean, exactly? Comcast is calling itself? We also find it impossibly hard to believe a division president in manning a booth on the street asking random customers how they feel about Comcast. At least not without his bodyguard. Comcast is the very definition of an “ivory tower” corporation, completely out of touch with the wants and needs of its own customers. Want evidence? Junk fees, channel shoveling, data caps, offshore customer service, constant rate increases, tricky promotions, and those bullet-proof glass windows at the customer service center, for a start.

Every year, Comcast reminds customers it has a long way to go to repair its emotionally abusive relationship with customers, who feel trapped with a company many wish they could ditch once and for all. Like other tragic relationships gone bad, the promises that things will get better are often empty.

Keller’s out-of-touchness shines as he talks about “respecting our customers and their time.” Comcast commits to two-hour service windows, and claims they text or call 30 minutes ahead of let customers know when the truck will arrive. Customers tell us that is true in some places, but not in others. The arrival of a repair crew does not guarantee the problem will be adequately addressed during that call either. Many tell us they have to get several crews out before a problem is really fixed. Keller also claims Comcast reads all the feedback customers give the company, but doesn’t mention it routinely ignores most of that feedback. Otherwise, those constant annoyances and policies that gave the company its horrific reputation would have been dispensed with a decade ago.

“We believe if customers are happy with us in the first 90 days, they’re going to stay with us for life,” Keller said with a straight face, forgetting that many customers don’t have a choice. Swapping one cable company for another is about as common as choosing where you get your tap water. It’s Choice “A” or Choice “A.” You decide.

Keller suggests he thought long and hard before accepting a job at the most loathed cable company on the planet.

“I took the time to take a deep breath and spend time with my wife and three children,” Keller claimed. “I knew I wanted to challenge myself. I’m not happy unless there’s some big boulder I have to push up the hill.”

Somehow, and probably with the help of a generous compensation package, he got over his concerns.

There are two ways to deal with Comcast’s nightmarish reputation. Either blow it up and start a new relationship with customers or convince yourself that your poor reputation barely exists at all and is easily fixed. The latter is what Comcast’s annual exercise in “improving the customer experience” is all about. Define a problem as fixable, pretend to fix it, and next year tell customers you are making progress. After a decade, this annual ritual is now a tradition.

Until customers have adequate competitive options to send a real message Comcast cannot afford to ignore (“I and all my friends are canceling service”), expect more of the same.