OnLive puts the processing power to render and play games on their end, and streams the result to you over your broadband connection (click to enlarge)

OnLive, the cloud-based videogame streaming service, was on display during a live dem0 of the service at Columbia University.  The service, which literally streams game play across fast broadband networks, could seriously challenge the videogame console marketplace.  Instead of using an expensive piece of hardware at home to play videogames such as w88, OnLive puts the hardware at their end and streams the results to any computer or television.  If it works, it means consumers won’t need the highest performance videocards or latest new CPU.  They’ll just need a fast broadband connection to let OnLive’s own servers do all of the processing.

The founder and CEO of OnLive, Steve Perlman, shows considerable enthusiasm for the concept, and several major investors including AT&T and Time Warner have backed the venture, which could help guarantee smooth passage on their broadband networks.

Still, a product that requires a minimum of a 5Mbps broadband connection for HD-quality streamed game play could consume an enormous amount of data — up to 2.25 GB per hour of gaming.  Although cable and fiber-based broadband connections will suffice, many DSL customers don’t have service fast enough to support OnLive.  Among those that do, any usage caps or allowances will significantly reduce the value of the service to potential subscribers.  Frontier Communications’ infamous 5GB “acceptable use” per month, for instance, would allow just over two hours of use per month, assuming you did nothing else with your DSL service.

Even Comcast’s 250GB usage allowance cuts game play to a little over 100 hours per month.  That’s a ludicrous amount of gaming for most of us, but not for some gaming addicts who may have tried games like 핑카지노.  Besides, it also assumes you don’t use your Comcast broadband service to watch video or other bandwidth-intensive online services.

Time Warner Cable’s proposed 40GB usage limit, shelved indefinitely in April after consumer protests, would permit less than an hour of play per day, assuming your Road Runner service was for nothing but OnLive.

In short, assuming OnLive works as promoted, its biggest threat to success will come from external factors mostly outside of its control — namely cap-happy ISPs that could quickly make streamed cloud computing untenable for all but the wealthiest among us.

What could OnLive do to reduce its risk from caps?  Partner with ISPs in a non-Net Neutral broadband world, of course.  That investment from AT&T, for example, could theoretically pave the way for AT&T to exempt OnLive from any usage limits that come from its own Internet Overcharging experiments in Beaumont, Texas and Reno, Nevada.  That would be a clear violation of Net Neutrality, if enacted into law.

Scenarios like this should drive consumers to support Net Neutrality policies.  ISPs forming “preferred partnerships” with innovative services like OnLive might seem consumer-friendly at first, but not in the long-term because it spells the death of would-be “non-preferred” start-ups, and helps pave the way even faster to Internet Overcharging schemes letting broadband providers pick the winners and losers of the future.

[flv width=”484″ height=”292″]http://www.phillipdampier.com/video/OnLive Columbia University Demo.flv[/flv]

OnLive founder and CEO Steve Perlman demonstrates OnLive and talks about cloud-based, streaming game play at this gathering at Columbia University in New York. (49 minutes)
(If stream stops for buffering, pause it for a few minutes to let a significant amount of the file pre-load, which should reduce re-buffering problems.)

Comcast has agreed to settle a $16 million dollar class action lawsuit filed on behalf of broadband customers who experienced slowed speeds while using peer to peer applications.  The original lawsuit, Hart v. Comcast, accused the company of advertising broadband speeds that were unavailable to customers when using certain applications the company allegedly impaired from April 1, 2006 to December 31, 2008.  As part of the proposed settlement, Comcast denies any wrongdoing but has agreed to modify its “network management” policies and feels further litigation over the matter would not be in the company’s best interests.

Customers are eligible for a settlement up to $16:

If you live in the United States or its Territories, have a current or former Comcast High-Speed Internet account, and either used or attempted to use Comcast service to use:

• The Ares, BitTorrent, eDonkey, FastTrack or Gnutella P2P protocols at any time from April 1, 2006 to December 31, 2008; and/or
• Lotus Notes to send e-mail any time from March 26, 2007 to October 3, 2007.

Starting January 5, 2010 affected customers can file a claim online or by mail for their share of the settlement.  Additional information is available on the settlement website P2PCongestionSettlement.com.

BitTorrent's peer to peer protocol was impacted by Comcast's speed throttle

The Comcast throttling incident helped make the case for Net Neutrality proponents that broadband providers would, in certain instances, be willing to impede traffic it deemed undesirable or burdensome.  Peer to peer traffic has been blamed by several providers for creating congestion problems on their broadband networks, particularly those that share a limited amount of bandwidth among hundreds of customers.  Unlike typical file transfers, which originate in one location and deliver content to consumers, peer-to-peer relies on groups of people sharing individual pieces of files with one another until everyone obtains the complete file.  Because many peer to peer networks consider it good etiquette to share as much as one receives, upstream bandwidth is consumed at a much higher than average rate.

For consumers who leave file sharing applications running 24/7, the amount of traffic can build to considerable levels.  Many providers consider such traffic a nuisance that clogs their networks, and some have sought to artificially reduce the speed of such traffic.

Comcast has formally announced their version of TV Everywhere is now online.  Fancast XFINITY TV “is available to any Comcast customer with a digital cable and Internet subscription.”  There is no additional charge for the service.

Comcast customers can access the service after logging in through Comcast.net or Fancast.com with their account username and password.  Once “authenticated” as a confirmed Comcast cable subscriber, customers can watch approximately 2,000 hours of programming from more than 30 cable networks, including premium channels HBO, Cinemax, and Starz.  A demonstration showed Comcast had complete seasons of series like The Sopranos and Big Love.

Some programmers are exploring whether Nielsen can count online viewing as part of its ratings measurements.

Initially, Comcast will restrict access to customers who are confirmed digital cable and broadband customers, but will extend the service to those who only subscribe to Comcast cable programming in approximately six months once security and authentication issues have been resolved, according to company officials.

The service should be accessible by subscribers on-the-go through mobile broadband or other connections, as long as customers log in.  Access is not allowed outside of the United States for copyright clearance reasons.

Customers should be aware any video accessed by the service counts against Comcast’s 250GB monthly usage limit.  Advertising on the service also counts.  Unlike Hulu which typically provides just one advertisement for every break, Comcast’s program partners have tested full commercial loads, up to seven minutes worth in a 30-minute program.  That’s 14 ads to sit through, each eating into your usage allowance.  Comcast says programmers are individually testing different amounts of advertising to learn how viewers react.  The prevailing view is that online viewers are less tolerant of advertising than typical television viewers.

One service the usage cap-happy broadband industry will be certain to threaten is online file backup.  Consumers who don’t know any better can easily configure software to back up entire hard drives to a remote hard drive, blowing through an online usage allowance in a matter of days.  Even usage allowances as large as Comcast’s 250GB per month are no match for today’s super-sized hard drives.

So it comes with a bit of irony that Comcast has quietly launched its new Secure Backup & Share service, “powered by” Mozy.

Every Comcast broadband customer will soon be pelted with promotions for the new free add-on, which will initially provide 2GB of storage space.  The free version is enough to backup small collections of music, photos, and documents, and probably won’t hurt your allowance too much.  But Mozy gets to up-sell customers to their much-larger capacity plans right from the home page.  A year’s worth of 50GB of storage costs $50.  Get 200GB of storage space for $100 a year.

Exceeding 250GB of usage per month, with or without the service, will potentially get you a warning letter and then an account suspension.

Bonus points to you if you can find the 250GB usage limit disclosed on the home page for the service.

For providers who try for far lower usage allowances, or charge up to $2 per gigabyte after exceeding them, an online file backup service could make your provider’s day once they send you the bill.

Subscription television providers should relax: Americans are not moving away from watching television on television sets.  Nielsen’s Three Screen Report, issued today, finds most Americans are not fundamentally changing the way they watch TV — they are simply taking advantage of more convenient ways to watch.

The report shows considerable year over year growth in terms of time spent for Digital Video Recorder viewing (up 21.1%) and online video (up 34.9%) since the fall of 2008. Given the consistent spike in usage among the three screens of television, Internet and mobile, consumers are clearly adding video platforms to their schedule, rather than replacing them.

“Americans today have an insatiable appetite for not only content, but also choice,” says Nic Covey, director of cross-platform insights at Nielsen. “Across all age groups, we see consumers adding the Internet and mobile devices to their media diet — consuming media anytime and anywhere possible.”

Nearly 99% of television viewing is spent watching it on a television set, according to Nielsen’s findings.  But consumers are also discovering broadband and mobile viewing can add convenient new options, and are taking advantage of them:

• In 3Q09, the average American watched 31 hours of TV per week, with 31 minutes spent in playback mode with their DVR.
• In addition, each week the average consumer spent 4 hours on the Internet and 22 minutes watching online video.
• The average consumer spent 3 minutes watching mobile video each week.

The biggest fans of mobile video are teenagers, some spending just over seven hours per month watching video on their phones.  Watching television on a broadband connection is a popular trend among those aged 18-44, one noticed by Comcast chief operating officer Steve Burke.  Burke spoke about the trend at the recent Cable & Telecommunications Association for Marketing’s three day conference in Denver.  He noted his own children now prefer to watch their shows on a laptop from one of the free online services and not on the family television.

Allowing young viewers to grow up assuming they can watch anything, anywhere, for potentially no charge is a very dangerous proposition for people in Burke’s business.

“An entire generation is growing up with that preference,” Burke said. “If we don’t do something to change that behavior so they respect copyrights on the side of content provider, and cable subscriptions or satellite subscriptions or telco subscriptions on the side of the distributors, we are going to wake up with a lot of ingrained habits going the wrong way and we will see cord-cutting.”

Comcast has two ways to make sure viewers learn their lessons about paying for what they watch:

1. The formalized introduction of the forthcoming usage meter, better enforcing Comcast’s 250GB monthly limit for their broadband service.  Watching a lot of online video will take a major bite out of your broadband usage allowance.
2. The launch of Comcast’s Fancast Xfinity TV, a service that will allow only existing Comcast cable-TV package subscribers access to many of their favorite shows online, on demand, for no additional charge.  That new name comes courtesy of Comcast’s marketing gurus, to replace what readers better know as: TV Everywhere.
   

The usage meter and “authenticated subscribers-only” pay wall are Comcast’s one-two punch to keep subscribers from eventually dropping their cable-TV package to watch television exclusively over their broadband connection.

Cable operators already treat companies like Netflix, which use broadband to deliver an increasing number of movies and TV shows on-demand to subscribers, as a major threat.  Insight Communications CEO Jamie Howard called Netflix the equivalent of the third largest cable operator in the country in terms of content delivered.  That’s content not owned or directly managed by Insight or other cable providers.

Some in the industry believe who owns and controls online video will eventually decide the winners and losers in the subscription television business.  Derrick Frost, founder and CEO of Invision.TV, an Internet video search engine, warned the outcome of the battle can’t come soon enough.  Otherwise, consumers “will find other ways — legally or illegally — to access it.”