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HBO’s New Subscriber Growth is Mostly From Non-Paying Customers

Phillip Dampier February 5, 2014 Consumer News, Online Video Comments Off on HBO’s New Subscriber Growth is Mostly From Non-Paying Customers

While cable companies continue to point to growing subscriber numbers for premium movie channels as evidence cable cord-cutting is not taking its toll, the owner of the country’s largest pay movie channel has undercut their argument.

Time Warner (Entertainment), owner of HBO, disclosed to investors recently that although the network picked up nearly two million new subscriber in the United States, most of those were watching the network for free through temporary promotional offers.

hbo free

Free or discounted offers for premium movie networks are not uncommon. Time Warner Cable frequently bundles a one-year subscription to Showtime/The Movie Channel in its promotions. HBO and Cinemax are often offered for 3-6 months at no charge by other pay television providers.

Many viewers drop the network(s) (or negotiate another free viewing promotion) when charges start appearing on their bill. For years, premium movie channels cost around $13 a month, and many cable operators sold extra premium channels at a discounted $7 a month. But prices have risen dramatically over the last five years. Time Warner Cable, for example, now charges $15.95/mo for HBO, Cinemax, Showtime, and/or Starz.

Because of higher prices, HBO’s subscription revenue of $1.3 billion during the fourth quarter was up 8% year over year.

Texas Inmates Manipulate Comcast for Free Cinemax Porn; Comcast Can’t Believe It

Phillip Dampier March 5, 2012 Comcast/Xfinity, Public Policy & Gov't, Video 2 Comments

Inmates at the Liberty County Jail in Texas managed to outwit Comcast’s set top boxes to watch “hours on end” of soft-core pornography for free, courtesy of the cable company.

Jail Warden Tim New claimed he spent weeks trying to get Comcast technicians out to the county facility to fix the problem — one that Comcast denied could be happening.

“4 Dorm watching porno channel again,” read one February security log obtained by ABC News. Just three days later, a guard wrote, “One of the TV’s had porn on it. Told them to change the channel.”

“I believe that Comcast just couldn’t believe that their system had been manipulated,” Capt. Rex Evans with the Liberty Count sheriff’s office told ABC.

It turns out bypassing the cable boxes effectively opened every channel up for viewing.

It finally took a threat from County Judge Craig McNair to cancel Comcast service in the jail to get the cable company to dispatch a technician.

“Once Liberty County made us aware the inmates had access to Cinemax, we took the necessary steps to block access to the channel,” a representative for the cable company said.

Inmates told KPRC that there would be “a lot of fights” because of the porn sessions and that showers had become “hell” because of Cinemax.

[flv width=”624″ height=”372″]http://www.phillipdampier.com/video/KPRC Houston Nightly porno TV shows for inmates prompt action by county leaders 2-29-12.flv[/flv]

KPRC-TV in Houston covers a porn scandal inside Liberty County jails.  Public safety officials blame Comcast for not pulling the plug on the adult programming.  (3 minutes)

HBO/Cinemax Go Now Available to All Time Warner Cable Customers: A Review

Phillip Dampier January 13, 2012 Editorial & Site News, Online Video Comments Off on HBO/Cinemax Go Now Available to All Time Warner Cable Customers: A Review

Time Warner Cable has opened up access to HBO GO and Max GO to all customers who subscribe to the premium movie channels.  A brief beta test for Time Warner’s super-premium Signature Home customers concluded earlier this week and the service is now available to all.

Stop the Cap! tested the HBO GO service earlier today and can report the service is up and running for Time Warner customers.

HBO GO's current movie selection includes a number of older titles.

The most cumbersome part of both services is the authentication process.  Graceful it is not.  Customers have to start their journey at either the HBO or CinemaxTV Everywhere” portal, select their cable operator, and then get prompted to authenticate their cable TV service.  Time Warner’s authentication process makes this especially confusing by notifying customers not to use their bill payment service account username and password.  Instead, customers are told to use login credentials for the cable company’s customer information and authentication portal — My Services.  It is easy to get confused which username and password to use.  If you do not have a “My Services” account, the registration process is even more tedious, because you have to wait for confirmation e-mail messages and hunt down a current cable bill, if you receive one in the mail at all.

Having registered for other TV Everywhere services from Time Warner Cable before, it was more than a little annoying going through the same process all over again for HBO.  HBO and Max GO also require the subscriber to choose a username and password on those sites as well, which means yet another account and password to remember.  After about 10 minutes of the irritating multi-step process, access was finally granted.

HBO Go currently has 230 movies available for instant viewing, a large number of which are hardly recent.  The 1953 version of Titanic, for example.  Really?  Oh, God with George Burns and John Denver, the 1979 please-edit-me snoozefest Star Trek: The Motion Picture, and all three Back to the Future movies seemed like a lot of dated filler material for a $15 a month premium movie channel.  Better offerings were found under the series, specials, and comedy categories which delivered a full library of a number of HBO productions, as well as current events shows like Real Time with Bill Maher.  (The latter only included a handful of episodes from the current season and some earlier editions.)

Our biggest trouble came when we tried playing from the menu of titles.  This is no Netflix.  We found picture quality often lacking, with plainly visible screen anomalies, and the stream was interrupted several times for buffering.  Either pent-up demand for HBO Go is causing Time Warner customers to pound the service during the business day, or HBO needs to beef up its server capacity. We did several speed tests and found our connection stable at 30/5Mbps, so this was not a Time Warner Cable broadband problem.

The best part about HBO and Cinemax GO is that it comes free with subscriptions to one or both channels.  We’d have a hard time justifying paying extra for the current online viewing experience.  It also remains ironic that Time Warner Cable executives continue to foster a desire to implement Internet Overcharging schemes like usage caps and/or consumption billing while encouraging customers to consume more bandwidth with online video services such as these.

Time Warner Cable partner Bright House Networks is anticipated to launch both services themselves shortly.

‘HBO/Max Go’ Online Video is Here for Some Time Warner Cable Customers

Phillip Dampier January 5, 2012 Consumer News, Online Video Comments Off on ‘HBO/Max Go’ Online Video is Here for Some Time Warner Cable Customers

HBO's Go service streams HBO movies, specials, and series to "authenticated" HBO subscribers

Time Warner Cable began testing its HBO and Cinemax Go “TV Everywhere” online video services Wednesday, starting with a private beta test for their super-premium Signature Home customers who pay $199+ for cable, broadband, and phone service.

Signature Home customers signed up for HBO and/or Cinemax will receive e-mail from the company that includes login instructions for the authenticated video service, which will be included in the cost for both premium channels.  Customers must subscribe to one or both premium channels for access.  Time Warner Cable’s Jeff Simmermon says other Time Warner Cable premium channel subscribers will get access as soon as next week.

For now, Time Warner’s implementation of the online video services will support Mac and PC computers.  Tablet and smartphone owners will have to wait for respective apps coming at a later date.

The cable company’s gradual rollout of the streaming video service is designed to prevent subscribers from overloading the company’s servers, which happened with the introduction of its iPad online viewing app.

“Rather than spend time aggregating a large list of volunteers across our footprint, vetting them against various eligibility requirements, and making sure that each of our markets is equally represented to arrive at a final approved master list, we’re going with all SignatureHome customers,” Simmermon said. “This will allow us to take a representative sampling from across all markets — which have varied tech infrastructures — without overloading our systems.”

Time Warner is one of the last major cable operators to unveil the premium movie channel streaming service.

More than 1,400 movies, specials and series are available for streaming from HBO Go.  Cinemax’s counterpart is more limited — just over 400 movies and soft core adult entertainment from its Max After Dark series.

Time Warner Cable Introduces SignatureHome Premium View: Pay More, Get Premium Channels

Phillip Dampier August 25, 2011 Broadband Speed, Competition, Consumer News, Video 2 Comments

When Time Warner Cable introduced its SignatureHome service, the company claimed it wanted to deliver a comprehensive experience to its most premium-customers.  But oddly, the best broadband speeds, phone service, and digital cable TV lineup from the cable company didn’t include any premium movie channels.

“I was ready to sign up for SignatureHome, but I assumed it included major premium channels, and it didn’t,” says Stop the Cap! reader Liam in Los Angeles.  “I thought it would be a real money-saver but I would rather have the premium channels than their phone service, which I don’t actually use as I depend on my cellphone.”

Scott elected for a cheaper promotional bundle foregoing phone service and the fastest Internet speeds, choosing to stick with Road Runner Turbo service.

“Powerboost on their Turbo product is more than enough for me and I don’t need faster upload speed — if SignatureHome included the premiums I would have taken it,” he says.

Now Time Warner has introduced an addition to their super-deluxe package — SignatureHome Premium View, which bundles HBO, Showtime, Cinemax, The Movie Channel and Moviepass with everything else on offer for $30 more a month — $229.99.  The package excludes Starz!, a premium movie channel Time Warner has barely promoted over the years.

With many markets increasing prices to as high as $15 for channels like HBO, getting five premium networks for just under $30 isn’t a bad deal, assuming you watch them and benefit from SignatureHome‘s other features.

“When my promotion expires, I’ll consider this new option,” Scott says.  “Yes, I realize $230 for cable service should really be an outrage, but the way the company is pricing services these days, the more you bundle, the less you ultimately pay compared to trying to build your own package of services.”

That may be exactly the point.  For customers who rely on Time Warner for phone, broadband, and cable-TV, SignatureHome can be a reasonable value if you crave the company’s highest 50/5Mbps broadband speeds.  Building a comparable bundle on your own is much more expensive.  Now the same is true for premium movie channels, which run between $11-15 a month each a-la-carte.

[flv width=”534″ height=”320″]http://www.phillipdampier.com/video/NY1 Signature Home Arrives 12-9-10.mp4[/flv]

NY1, Time Warner Cable’s 24 hour news channel in New York City, talked about the introduction of SignatureHome last December.  (2 minutes)

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