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Broadband Money-Maker: Insights from Time Warner Cable’s Latest Financial Results

Phillip Dampier May 2, 2012 Broadband Speed, Competition, Data Caps, Online Video Comments Off on Broadband Money-Maker: Insights from Time Warner Cable’s Latest Financial Results

Highlights:

  • Company still losing video customers, but picking up phone customers (on the cheap), and winning with broadband;
  • Broadband consumption pricing still CEO’s favorite flavor of Internet billing, but only for other people’s content;
  • Broadband speed matters, as Time Warner continues to win over dissatisfied DSL customers;
  • ‘If customers love our broadband, we can charge more for it;’
  • Verizon/Time Warner’s cooperative marketing agreement starts with discounts but ends with “exclusive product enhancements.”
  • The future of Time Warner Cable Wi-Fi.

Time Warner Cable reported unexpectedly strong profits in its first quarter as the company’s broadband services helped stem the losses from departing cable TV customers.

The cable operator told investors it boosted profits 18%, mostly from increasing revenue the company earns selling broadband access to the Internet and convincing customers to add more Time Warner services.

Time Warner Cable said goodbye to 94,000 residential video subscribers last quarter, higher than analysts expected. But that did little damage to earnings because the company picked up an additional 214,000 broadband customers over the same period, most switching from phone company DSL service.

Time Warner Cable’s increasingly aggressive bundled service promotions, particularly on its triple-play offer of cable, broadband, and phone service, even managed to attract 112,000 new landline customers — a significant accomplishment as Americans continue to disconnect traditional phone lines in favor of cell phones.  It also helped increase the average revenue earned per subscriber.  Time Warner Cable pitches double play promotions as low as $79.00 a month. For just $10 a month more, customers can add a third service, and many do.

Most discounts last for one year, but the operator now often sends letters to customers reaching the end of their promotion offering additional, but lower-value discounts going forward. This has limited bill shock for customers surprised by the company’s regular prices. It also might reduce the urge for customers to shop around for a better deal.

Judging from the company’s financial results, most customers hang on to Time Warner Cable’s broadband regardless of price, if the competition happens to be traditional DSL from the phone company. In fact, as phone and cable companies realize they have sold broadband to virtually every home in their service area that wants it, growth in subscriber numbers going forward largely depends on poaching customers from someone else.  Nobody makes that easier than phone companies trying to sell customers DSL with speeds under 10Mbps.  According to CEO Glenn Britt, Time Warner Cable picked up more new broadband customers than Verizon and AT&T combined.

Time Warner Cable broadband speeds give headaches to phone companies trying to sell traditional DSL.

While phone companies continue to argue that speeds don’t matter (at least for their DSL product line), Time Warner believes otherwise and apparently so do their new customers.  The company reports that almost two-thirds of those dumping DSL said their old service was too slow.

Much of the company’s growth in broadband revenue is also coming from the high end, as customers increasingly gravitate towards faster broadband speed tiers.

Britt

Residential DOCSIS 3 (Extreme/Ultimate) customers increased 50% to 218,000, and almost 66% of new broadband customers signed up for either Turbo (20Mbps), Extreme (30Mbps) or Ultimate (50Mbps) service.  Together, these customers now make up 20% of Time Warner’s broadband subscribers, up from less than 16% a year earlier.

Customers are willing to pay higher prices for faster service, a point not lost on Britt, who noted that once customers perceive broadband has more and more value, the company can charge more for it over time.

If Britt’s steadfast belief in Internet Overcharging-consumption billing schemes holds true, some customers might find they are charged substantially more if the company decided to discontinue offering unlimited Internet service.

For now, the company plans to continue its experiments in consumption billing through its Internet Essentials program, now testing in South Texas, which limits customers to 5GB of usage per month before overlimit fees kick in.  But going forward:

“I think we’ve been pretty clear about this, we do think over time, there will be consumption element to the tiers,” Britt said.

But Britt says he wants to keep unlimited access for customers willing to pay for it.

Time Warner's Hotspots in southern California.

“We retained our unlimited tier with no cap (I actually don’t like the term cap),” Britt added. “And I think we should always have that. So that this was not in any way coercive, people who wanted to save money, could. People who wanted to keep what they had have kept it, and they still have unlimited. So our plan is to roll that out further across [the country] as the year goes on.”

Britt noted the company’s own streamed video products would not drain customers’ usage allowances.  But Netflix and other online streamed video would.  Britt adopted the same argument Comcast has used to defend the practice.

“So there’s a set of standards called the IP, Internet Protocol, and those can be used for a wide variety of things in the world,” Britt explains. “There’s also something called the public Internet, which happens to use IP standards. That doesn’t mean those two things are exactly the same. So the application that we have on the iPad is over our closed-circuit network. It’s just a different standard than we’ve used traditionally for our video. But it’s not the public Internet.”

In other developments, the company’s controversial co-marketing agreement with Verizon Wireless has now expanded to four cities: Raleigh, N.C., Cincinnati and Columbus, Ohio, and Kansas City, Mo.

Time Warner Cable executives told investors the early stages of the cooperative marketing agreement will consist of a promotion that includes a $200 gift card when a customer buys both a Verizon Wireless plan and upgrades at least one service on their Time Warner Cable account.  But the company plans to gradually reduce discounts and instead offer unspecified “exclusive product enhancements” that will only be available to customers who subscribe to both services.

Lastly, expect Time Warner Cable to continue aggressive deployment of its Wi-Fi networks in New York and Los Angeles.  The company signaled it intends to construct similar Wi-Fi networks in other cities in serves, but most likely not during 2012.

NY Post: Hulu to Abandon Web Streaming for Non-Cable TV Subscribers

Phillip Dampier April 30, 2012 Comcast/Xfinity, Consumer News, Online Video 12 Comments

The NY Post reports Hulu is on the verge of leaving cord-cutters behind as the video streaming site prepares to switch to a “TV Everywhere” model that requires viewers to prove they subscribe to a pay television provider before they will be able to stream video online.

The decision to abandon viewers who have cut cable’s cord is reportedly behind last week’s decision by Providence Equity Partners to abandon Hulu, the major network-owned video operation.

The Post reports that non-cable TV subscribers are going to find it increasingly difficult to legally stream video content as program producers and networks start switching off access to those getting a “free ride.”

Among the most aggressive to stop the “freeloading” is Fox, which plans on launching talks with Comcast on a TV Everywhere deal that will require all viewers to have a paid video subscription.  Comcast itself is reported to be preparing to switch to an authentication model for online streaming of this year’s Olympics.

Don’t pay for cable, telco, or satellite TV?  No streaming video for you.

 

Tulsa TV Station Chases Suddenlink, DirecTV for Ripping Off Oklahoma Customers

KJRH’s newsroom has been spending a lot of time this spring dealing with viewers ripped off by their telecommunications providers.  When Tulsa residents can’t get satisfaction from the local cable or satellite company, they often call Channel 2’s Problem Solvers for help.

DirecTV’s Phantom Gift Cards: The Promised Rebate That You Qualify For, Until You Don’t

Satellite TV companies are increasingly aggressive pitching discounts and rebates to win customers away from traditional cable TV or the phone company’s new IPTV service.  In addition to cheap teaser rates, many providers also sweeten the deal with high value rebate cards for customers signing multi-year service contracts.

Local resident Michael was attracted to DirecTV’s $200 Visa card rebate offer and signed up for satellite service.  Weeks later, with no rebate card in hand, he called the company to find out why, only to be told he did not qualify.  When Michael tried to cancel service because the company didn’t deliver what it promised, the customer service representative informed him he would owe $480 in early cancellation penalties.

DirecTV's fine print: Emphasis ours.

DirecTV initially stonewalled KJRH when they called on Michael’s behalf, eventually claiming he was told he did not qualify for a rebate a week after signing up for service.  But when KJRH asked to hear a recording of the call DirecTV routinely makes when customers sign up for service, they changed their tune.

“The next day, we were told Michael had been given the wrong information about the promotion and he could cancel without that $480 penalty,” the Problem Solvers’ team reports.

Michael says it is important to get everything in writing — including the names of representatives you speak with — because that can make all the difference when a company tries to squeeze out of its own promotional promises.  He’s now an ex-DirecTV customer for free, and decided to watch his favorite shows over local broadcast TV.

[flv width=”360″ height=”290″]http://www.phillipdampier.com/video/KJRH Tulsa TV gift card 3-19-12.mp4[/flv]

KJRH got called by Michael when DirecTV reneged on a $200 rebate offer that locked him into a contract that could cost him $480 to escape.  (2 minutes)

Suddenlink: Suddenly Owe $400 in April for Service You Canceled In January

Tulsa resident Lucille got the shock of her life this month when she opened a bill from Suddenlink charging her $400 for cable service she canceled in early January.

The past due bill came without warning and Lucille says she never received any phone call, bill, or letter notifying her charges were still accumulating on her account.

When she called Suddenlink, they told her that service was never discontinued, and she owed the money.

Lucille may have been born at night, but not last night.

Angered by Suddenlink’s intransigence, she called KJRH for help.  The station went to the top — calling Suddenlink’s corporate headquarters.

In short order, a company representative researching the dispute found Lucille’s cancellation request, as well as the customer service representative who never processed it.

That representative will be attending Customer Service 101 re-training classes, and a company executive called Lucille directly to apologize.

Not only that, a local Tulsa Suddenlink worker arrived with a $100 refund check — the credit balance owed her for service she paid one month ahead to receive.

While both Lucille and Michael benefited from the threat of both companies being portrayed in a bad light on the evening news, an unknown, uncounted number of customers may not win similar satisfaction.

Many customers simply give up pursuing unpaid rebate promotions (or forget about them altogether), and DirecTV’s nearly $500 early termination fee is a strong incentive to grudgingly stay with the satellite provider until your contract runs out.  Lucille, 88 years old, was not going to be intimidated by Suddenlink’s insistence she owed the money (or the implications of being called a past due deadbeat — an especially scandalous notion for older Americans).

Both consumers did something else: they wrote down names, times, and dates of their communications with the companies.  That can go a long way to winning satisfaction. So can filing complaints with the Better Business Bureau, which can usually prompt a contact from a higher-level customer service representative more willing to give a complaining customer the benefit of the doubt.

[flv width=”360″ height=”290″]http://www.phillipdampier.com/video/KJRH Tulsa Past due cable bill 4-18-12.mp4[/flv]

KJRH got a call from Lucille about an unexpected $400 Suddenlink cable bill for April… for service she canceled in January.  (2 minutes)

Google Finds North America’s Broadband Lacking: Slovakia, Portugal, and Czechia All Beat USA

Habsburg Empire Redux: Slovakia achieves leadership in broadband speeds.

Fiber-fast broadband networks, advanced DSL, and the latest cable broadband technology has allowed Bohemian broadband to help kick Canada and the United States into middle place for broadband speeds and web page loading time, according to statistics released by Google.

Google crunched the data from visits to websites all over the world by site owners supporting Google Analytics. Google’s measurement of web page load times gives researchers several clues about how to assess broadband quality. The data combines the speed of the user’s broadband network, how congested that network is, the quality of the service provider’s backbone connection, and the design of the web site visited.

The findings deliver a boost to central Europe where the Czechs and Slovaks are nearly neck and neck for top honors.

Google found the world’s fastest page load times in Slovakia (formerly the eastern half of Czechoslovakia.)

From Bratislava to Košice, Slovaks wait an average of 3.3 seconds for web pages to load on their desktop computers. On mobile devices, the slightly longer wait time of 7.6 seconds still places the country in the top 10.  Americans wait 5.6 seconds for desktop connections, 9.2 seconds for wireless.

South Korea took second place.  Koreans have enjoyed the world’s fastest broadband in speed rankings for years, but Eastern Europe’s enormous investment in fiber broadband and upgrades to legacy telephone and cable networks all make a difference.

The Czech Republic won third place.  That’s not surprising, considering Spanish owned Telefónica O2 Czech Republic has been in a hurry to completely overhaul the former state-owned Český Telecom.  While Americans fight for 1-3Mbps DSL from suburban and rural phone companies, O2 provides most Czechs ADSL2+ or VDSL service in non-cable TV areas at speeds up to 25Mbps.  In larger Czech cities cable companies like UPC offer budget speeds of 2Mbps or lightning fast service up to 120Mbps for those who want it.

The lighter the color, the faster the speed.

The top scores for broadband speed were achieved in Europe or Asia.  Farther down the list are the United States and Canada.  Canada scored slightly higher than the United States.

Most of the countries stuck at the bottom are in Latin America, Africa, and poorer Asian nations.

Google refused to release the raw data, but Bloomberg News did a lot of the work identifying broadband winners and losers.

Examine the rankings below the page jump:

… Continue Reading

Cable Collusion: Time Warner Cable Sends Letter Welcoming Customer to Comcast Territory

Other than the original “five families” that ruled New York’s underworld from the 1930s on, it is hard to find a level of collusion higher than in today’s telecommunications marketplace.  It’s a veritable No-Fight Club, and the first rule is cable companies don’t fight with other cable companies. (The second is phone companies don’t compete with other phone companies.)  Everyone has their respective territory, and only the bravest interlopers dare to intrude on the cozy duopoly territory most North Americans endure, at least until the boys can drop a dime with the feds and put the kibosh on them with anti-community broadband laws or buying them out and telling them to scram.

But Time Warner Cable does not have to rub it in.  But they do anyway, see.

One reader of the Consumerist was perturbed when Time Warner Cable sent him a letter congratulating him for his decision to move... and welcoming him to consider Comcast Cable as his new provider.

Do you think Ford would ever send you a letter suggesting you give Toyota a try? Or would McDonald’s ever shoot you an e-mail telling you to check out the lovely Burger Kings in your new neighborhood? Of course not. So why would the cable industry not care which company you choose?

Consumerist reader Mike recently moved out of an area where he had no choice for cable TV other than Time Warner Cable to a town where Comcast is the only option.

[…] “What makes me even angrier is that they spent money printing and mailing this letter that only serves to remind me that I don’t have any choice!”

That mailer came courtesy of something called, “The Cable Movers Hotline,” which sounds like a clearinghouse for consumers searching for a moving company.  Indeed, the website for the group even includes video moving tips courtesy of HGTV’s Lisa LaPorta, David Gregg, senior editor, Behindthebuy.com, and interior designer Libby Langdon.

What’s the real story, morning glory? Don’t blow your wig, sister.  It’s coming.

In fact, the “Hotline” is a creature of CTAM – the Cable & Telecommunications Association for Marketing, a Maryland-based trade group that includes most of the nation’s largest cable operators as members.  CTAM’s “Hotline” is the cable industry’s attempt to make sure that fresh start in your new cave doesn’t include service from the dirty rat phone company or some grifter satellite TV provider with a flim-flam rebate scam.  With none of CTAM’s members willing to compete head-on with other cable operators, trading customers back and forth doesn’t hurt business, keeps the butter and egg man counting up those bills, and helps bleed you dry.

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