NBCUniversal is scrapping the decade-0ld G4 network catering to videogames, extreme sports, COPS reruns, and young men in favor of programming targeting a more upscale older male-targeted audience.

The Esquire Network will launch April 22 in partnership with Esquire magazine.

G4 has never attracted a mainstream audience. Its ratings average around 130,000 viewers during primetime, making it one of the lesser-watched basic cable networks.

NBCUniversal is reportedly examining the performance of its second-tier cable networks which include G4, Cloo, Style, Sprout, TV One, and Chiller. Low-rated cable networks are at an increasing risk of being dumped by cable operators looking for cost savings. Most of these lesser-watched networks made it to the cable dial as part of broader agreements to carry NBC local affiliates or more popular cable networks including Bravo and USA.

The Esquire Network will rely heavily on inexpensive original reality shows including Knife Fight — a cooking competition — and travel shows created for the network by personalities from the Travel Channel.

Only American Ninja Warrier will survive the transition from G4 to Esquire Network for certain. Most of the rest of the network lineup will include reruns of shows like Parks & Recreation or off-premium cable shows like Starz’ Party Down.

Cable operators like Time Warner Cable are likely to take a second look at the network on news it will relaunch under new branding and a new format. Time Warner Cable CEO Glenn Britt said in December the company is closely examining low-rated cable networks to control escalating programming costs and the rate increases that result.

Moffett

Craig Moffett, who regularly questions telecom executives about why they have not implemented consumption billing or usage caps as a broadband revenue enhancer, has exited Wall Street’s Sanford Bernstein after a decade.

Moffett is one of the most quoted Wall Street telecommunications analysts in the business and financial press, and his regular browbeating of executives for higher prices on broadband service have earned him a reputation of being pro-cap and anti-consumer.

Moffett is also one of Wall Street’s biggest critics of infrastructure upgrades, particularly Verizon’s fiber to the home network FiOS, which he called too expensive and not worth the investment. In a battle between cable operators and phone companies, Moffett regularly takes the side of the cable industry. Cable operators have enjoyed lower capital costs and have successfully raised prices on profitable broadband service, even as providers move to limit customers’ monthly usage.

The Wall Street analyst is reportedly launching his own Wall Street research firm sometime this spring and has poached several employees of Sanford Bernstein to get started.

Comcast is introducing a new $1.99/month fee for equipment that allows customers with older televisions to watch the cable television lineup they already pay to receive.

Customers with Digital Transport Adapters, also known as DTAs, will soon find the new fee on their Comcast bill. Comcast formerly offered up to two DTA boxes for free in areas where the company reclaimed space on cable systems by moving analog television channels to digital. Customers needing more than two boxes paid $1.99 for each additional box, but now Comcast will charge everyone for the devices.

Comcast expects to earn more than $550 million in new revenue nationwide from the introduction of the new fee.

Customers are unhappy.

“So after paying more than $60 a month for a television package, we now have to shell out even more for the equipment to watch it,” asks Stop the Cap! reader Deepak in Philadelphia, one of the first cities where Comcast will levy the fee. “Comcast says we cannot buy our own box or buys theirs outright to avoid paying the fee either.”

The devices cost Comcast an estimated $35-50 each, depending on their capabilities, so Comcast will book the additional revenue as profit as early as mid-2014.

Time Warner Cable customers in southern California are bracing themselves for a rate increase that will raise prices by 8.2 percent — almost four times the rate of inflation.

The price for digital basic cable, the most popular cable television package, will rise from $67 to $72.50 per month. The price charged to record shows from that package is also going up. “DVR service,” which does not include the DVR equipment itself, is rising 18.6% — from $10.95 to $12.99 a month.

Stop the Cap! reader Steve in Carlsbad adds his rate increase notification also mentions price increases for bundled packages:

All Standard and Basic packages and bundles will increase by $5.00 and all digital video packages and bundles will increase by $3.00.

The rate increases are by no means over. As Time Warner mails its price change notifications for 2013 to customers, it also signed a 25-year deal with the Los Angeles Dodgers for yet another regional sports channel showcasing the baseball team. Industry insiders estimate the deal is worth between $7-8 billion and could eventually cost cable subscribers an additional $5 a month, whether they watch the channel or not.

It is likely the latest rate increase does include the cost of the 2012 launch of Time Warner Cable SportsNet, which features the Los Angeles Lakers. Time Warner asks competing satellite and telephone company video services to pay between $4-5 a month to provide SportsNet to their customers.

The rate increases will not affect customers on retention or promotional packages until they expire. As usual, Time Warner blamed the rate hike on increasing programming costs, notably for sports and broadcast television stations.

Although many Californians have alternatives, ranging from AT&T U-verse to two satellite television providers, those companies are raising prices as well:

• Comcast (San Francisco Bay area) rates went up 4.3% last year and will increase again this summer;
• DirecTV rates will increase Feb. 7 by about 4.5 percent;
• Dish Networks’ most popular packages rose $5 a month on Jan. 17;
• AT&T U-verse will boost prices on components of its service by around $2 a month each on Jan. 27.

Customers facing price increases can use the rate increase notification as the trigger to threaten to cancel service to win a lower price with a customer retention offer. Stop the Cap! published a comprehensive guide on how to win a lower rate from Time Warner in 2012 and those tips are still working for our readers today.

If Time Warner seems unwilling to bargain, customers can also consider taking their business elsewhere by signing up for a promotional introductory offer with a competitor. When that offer expires, Time Warner will take you back with a new customer promotion as well.

In general, bundling all of your services with one provider will save the most money. Triple play packages consisting of television, broadband, and phone service are the most economical when considering the cost of each service. But it is also a good idea to consider whether you need all three services.

The weakest link of the triple play package is the landline. If you subscribe to broadband and cable service, consider switching to a broadband-based phone company like Ooma, which received a high rating from Consumer Reports. After an initial investment of around $150 for the equipment, the price of the phone service itself is next to nothing and includes nationwide unlimited calling. Ooma basic customers only pay for FCC-mandated fees and local taxes and surcharges. Combined these are usually well under $7 a month. Ooma Premier customers pay $119.99 a year and get a free number transfer, free calling to Canada, the choice of a Bluetooth Adapter, Wireless Adapter or Extended Warranty, a large list of calling features, a second line, voicemail, and free mobile calling minutes.

This digital adapter cable box is free through 2015. A traditional set top box from Time Warner costs $8.49/mo.

Next consider your current cable television package. Scrutinize your bill for add-on fees, especially for digital/HD add-on packages for channels you may never watch. Do you still need to pay for HBO, Cinemax, Showtime, and Starz? Consider Netflix, Redbox, and Amazon video — among others — to satisfy your movie needs without paying more than $15 a month for HBO alone.

Equipment fees may also make up a substantial portion of your bill. If you pay separately for DVR equipment and service, you are probably paying Time Warner’s regular customer rates. Seize the opportunity to demand a better deal. Customers with multiple set top boxes may want to consider ditching them on secondary sets, especially if they don’t need an on-screen program guide or access to on-demand programming.

Time Warner is offering customers “digital transport adapters” (DTAs) at no cost through 2015. These boxes, a fraction of the size of a traditional set top box, will allow older sets to access most digital channels that are included in your cable television package. But a DTA won’t work with on-demand programming or premium channels, at least for now. The devices also do not support a handful of digital channels that Time Warner provides under a bandwidth-saving scheme that only delivers a network if a customer with a traditional set top box actually starts to watch. In western New York, we found about 10 unavailable channels, virtually all very minor networks that won’t prove much of an inconvenience. Using a DTA instead of a set top box can save up to $8.50 a month for each cable box it replaces.

If you subscribe to Time Warner Cable broadband and are paying the company’s $3.95 a month modem rental fee, you are throwing your money away. Invest in purchasing your own cable modem. They are simple to install and are reliable. You’ll earn back the purchase price in as little as a year. Now may also be a good time to review your speed needs. Time Warner recently boosted its standard broadband speed to 15/1Mbps. If you pay extra for Turbo, this might be a good time to consider dropping it if you don’t need the incrementally faster 20Mbps download speed Turbo offers.

Time Warner Cable is sending apology letters to former customers acknowledging the company’s cable service has not always lived up to expectations, but improvements have been made that ex-subscribers should consider.

The effort is part of a $50 million marketing campaign that will push a 30-day money back guarantee and claims their competitors’ promised savings have not materialized.

“The Better Guarantee”-campaign will target customers who have dropped the cable operator in favor of competitors that include AT&T U-verse and Verizon FiOS.

Although both AT&T and Verizon offer attractive introductory rates, Time Warner Cable says the savings disappear after the promotion expires. The company’s new ad campaign will attempt to entice customers back with offers of lower rates, a $200 reward card, and better service, including faster broadband speeds and new products like online apps for video streaming and home security services.

The New York Times reports the campaign was announced one week before the cable operator releases its latest fourth quarter earnings, which may show a growing number of customers canceling their cable television service. Jeffries & Company forecast Time Warner will report 140,000 subscribers lost during the last quarter, up from 129,000 in the same quarter of 2011.

Customers are invited to sample Time Warner’s offerings for 30 days. If they don’t like the service, the company will send their money back.

That may not be enough. The American Consumer Satisfaction Index has top-rated Verizon FiOS for three years in a row. Time Warner Cable received a below average, but improving rating.

[flv width=”640″ height=”380″]http://www.phillipdampier.com/video/TWC The Better Guarantee 1-21-13.flv[/flv]

Time Warner Cable’s new television ad promoting its “Better Guarantee.”  (1 minute)