Canoe Ventures

The impact of video cord-cutting and a growing intolerance for heavy advertising loads seem to be taking a toll on the cable industry’s lucrative advertising business.

Canoe Ventures, owned by Comcast, Charter Spectrum, and Cox, reports the number of ads being viewed by video-on-demand users rose just 4% in 2019, just a fraction of the growth the company reported over the past three years.

Many ad-supported cable networks make parts of their programming libraries available for on-demand viewing by video subscribers. Cable companies sell advertising that fills the original commercial breaks, sometimes resulting in a viewing experience comparable to live viewing — ads and all. But customers are increasingly turning away from cable video-on-demand, either because they are canceling their video packages or are becoming more intolerant of heavy ad loads.

Canoe Ventures claims its slowed growth comes from selling out ad inventory on the cable video-on-demand platform. But during the first six months of 2019, 13.1 billion ads were collectively viewed by customers, which is nearly identical to the 13 billion ads viewed during the same months in 2018. Assuming Canoe Ventures has nearly sold out all available space on its ad insertion platform, that should result in consumers seeing more ads. But with ad viewing almost flat, that likely means less video-on-demand content is being watched.

Most analysts are predicting this past year will be the worst yet for video customer losses, with nearly two million cable TV customers cutting the cord in 2019, up from 1.26 million in 2018. Business is even worse for satellite TV operators, which lost 1.2 million customers in 2018 and are expected to have shed another 3.25 million customers in 2019 — mostly because of mass customer defections at AT&T’s DirecTV. Altogether, over five million Americans are estimated to have cut the cord over the past year.

Investors have largely stopped worrying about video subscriber losses, and cable operators have boldly told Wall Street they have stopped chasing video customers threatening to cancel service, claiming many are no longer profitable enough to keep. Their key competitors, online streaming video services like Sling TV, AT&T TV Now, and Hulu with Live TV are also seeing subscriber gains slowing, most likely because of price increases. One analyst predicted these online cable TV replacements would add a combined 804,000 customers in 2019, less than half of the 2.3 million they added in 2018.

Cable companies seem unfazed, in part because of record-breaking gains they are expected to have made in internet and wireless customers in the last year. One analyst suggests that most of those gains are coming directly at the expense of phone companies.

Comcast and Charter are the two largest cable companies in the United States.

“Cable’s clear speed advantage in roughly half the U.S. is driving continued strong share performance,” Jayant told clients in a research note. Jayant expects some of the biggest gains will come from ex-DSL customers in Comcast and Charter Spectrum’s service areas.

Nationwide, cable operators likely added 3.1 million new broadband customers in 2019, up 15% over last year. Phone companies are predicted to have lost at least 402,000 internet customers, up from 342,000 in 2018. Most of those departing customers are not served by fiber broadband.

Both Comcast and Charter Spectrum are also successfully attracting a growing number of mobile customers, as is Altice USA. Charter and Comcast offer their broadband customers the option of signing up for wireless mobile service, powered by Verizon Wireless. Altice USA resells Sprint service at cut-rate prices.

Comcast is estimated to have added 778,000 wireless customers in 2019 and analysts predict that the company will add another 909,000 in 2020. Charter Spectrum is expected to have gained 923,000 wireless customers in 2019, with another 1.04 million likely to sign up in 2020. Altice USA’s deal with Sprint in its Cablevision/Optimum service area has already attracted about 80,000 customers, with 550,000 more likely to follow in 2020.

Comcast and Charter Communications have begun to compete outside of their respective cable footprints, potentially competing directly head to head for your business, but only if you are a super-sized corporate client.

Comcast Business has targeted selling large Fortune 1000 companies internet service through contractual partnerships with Charter, Cox, and Cablevision/Altice USA for a few years now. The cable giant recently entered the Canadian market, at least for U.S.-based companies that have satellite offices north of the border. Comcast now directly competes with other cable operators selling enterprise-level broadband service, whether the customer is inside Comcast’s footprint or not, but will not offer a similar service to consumers looking for better options.

The cable industry’s longstanding de facto agreement not to compete head to head for customers will probably remain intact even as Charter this week unveils its own national broadband service called Spectrum Total Connect. It will be available across the country, offering customers up to 940 Mbps broadband service at a highly competitive price, but only if you are running a large business and have an account with Spectrum Business National Accounts, which provides connectivity for large business franchises, national retailers, and companies utilizing a large network of telecommuters scattered around the country. Consumers need not apply here either.

Charter has refused to say who it has partnered with to provide the service, but it is likely a reciprocal agreement with Comcast and other cable companies it already works with to provide enterprise-level service. The new service will be rolled out in the next several weeks.

Cable companies have been successful selling connectivity products to small and medium-sized businesses, but large national companies have traditionally relied on phone companies to provide them with total connectivity packages that can reach all of their locations. Until Comcast began selling service outside of its footprint, cable companies have had to turn down business opportunities outside of their respective service areas. But now Comcast and Charter can reach well beyond their local cable systems to satisfy the needs of corporate clients.

But neither company wants to end their comfortable fiefdoms in the residential marketplace by competing head to head for customers. Companies claim it would not be profitable to install redundant, competing networks, even though independent fiber to the home overbuilders have been doing so in several cities for years. It seems more likely cable operators are deeply concerned about threatening their traditional business model supplying services that face little competition. In the early years, that was cable television. Today it is broadband. Large swaths of the country remain underserved by telephone companies that have decided upgrading their deteriorating copper wire networks to supply residential fiber broadband service is not worth the investment, leaving most internet connectivity in the hands of a single local cable operator. Most cable companies have taken full advantage of this de facto monopoly by regularly raising prices despite the fact that the costs associated with providing internet service have been declining for years.

Cherry-picking lucrative commercial customers while leaving ordinary consumers mired in a monopoly is more evidence that the U.S. broadband marketplace is broken and under regulated. Competition is the best solution to raising speeds while reducing prices — competition regulators should insist on wherever possible.

Jeff Kagan is a name familiar to anyone that follows the cable industry. For over 30 years, Kagan has been tracking consumer perceptions about the telecom industry and offering insight into the challenges these and other businesses were likely to face in the future. More recently, Kagan has been fretting about the growing trend of retail businesses paying more attention to cultivating their relationships with Wall Street while targeting their customers for abuse.

“I have been noticing how in recent years, retail is becoming increasingly unfriendly to the customer. This is a mistake,” Kagan offers in a new opinion piece on Equities.com. “New technologies and new ideas may be good for the bottom line in the short-term. They may solve problems like shoplifting, and that may make investors happy today. However, in the long-term, these customer unfriendly trends will take their toll as customers will shop where they feel appreciated, respected and wanted. Customers shop at stores they love. Love is an emotion. So, we must think of winning the customer with emotion. This is difficult for most businesspeople to understand.”

‘My way or the highway’-type attitudes from retailers come from all sorts of businesses. Warehouse clubs make you pay for the honor of shopping there. This is by far the best warehouse, with a good structure and flooring from warehouse-flooring.uk. And if it happened that you encountered concrete floor damage, don’t hesitate to call the concrete repair professionals from a site like https://concrete-repair.uk for help. Chains like Walmart are beefing up security teams, and in some places, they now demand to see receipts from customers exiting the store. But nobody has abused customers better and longer than the telecom industry. Not even the cattle-car-like airlines.

Kagan

After literally decades of almost bragging about their “don’t care” customer service while throwing attitude and intransigence at customers unhappy with service or pricing, the nation’s biggest cable and phone companies are now experiencing long-overdue customer revenge. Kagan notes that cord-cutting is not just about switching to a competitor for service. Many customers are literally thrilled to see the back end of their long hated provider.

Decades of monopoly service made abusing customers a risk-free and very profitable strategy for companies like Comcast, AT&T, Charter, Cox, Mediacom, and Verizon. In fact, someone turned the concept of the “cable guy” into a horror movie. Did you stay home from work to wait for a service call that never materialized? Tough luck. Don’t like yet another rate increase? Too bad.

“The reason they did this was, they had no competition in their market area. That meant the customer could not leave them,” Kagan noted.

After years of getting a bad reputation, only two things threatened to scare telecom companies straight — the fear of imminent regulation, such as what happened in 1992 when reregulation of cable companies turned out to be the only bill that year to be vetoed by President George H. W. Bush and overridden by the U.S. Senate to become law.

The other, much more scary fear is competition. In the mid-1990s, the nation’s biggest phone companies including what we now know as AT&T and Verizon were contemplating getting into the video business. This proved far more threatening than the much smaller home satellite dish business, which attracted around three million Americans at the time. The cable industry spent years taking shots at satellite competitors, including sticking dishowners with the cost of buying a $300 descrambler box up front, and charging as much (or even more) for programming than cable customers paid, despite the fact homeowners had to purchase and service their own dish, often 6-12 feet wide and not cheap to install.

The cable industry feared phone companies would charge ratepayers to subsidize their entry into the television business and sought protective legislation prohibiting the same cross-subsidization the cable industry would later rely on to introduce broadband and phone service.

More recently, after the country reached “peak cable” — the year the highest number of us subscribed to cable TV, the industry recognized it was likely all downhill from there. Comcast, in particular, specialized in empty lip service gestures to improve the customer service experience. For years, it promised to do better, only to do worse. The company even attempted to shed its bad reputation by changing the brand of its products from Comcast to “XFINITY.” Customers were not fooled, but that did not stop Charter from following Comcast’s lead, introducing the “Spectrum” brand to its products and almost burying its corporate name, which it barely references these days.

Kagan notes not following through on the customer service experience made cable companies ripe for stunning customer losses as new competitors for video service emerged. Comcast and Charter are among the biggest losers of cable TV customers, but their bad attitudes persist. Their latest ideas? Keep raising prices, rely on tricky Broadcast TV surcharges that are soaring in cost, end customer retention offers for dissatisfied video customers, and make up the difference in lost revenue by jacking up the price of broadband service, which is already nearly all-profit.

“The bottom line for any business is always focus on the customer. If they are happy, your business will remain strong and growing,” Kagan warned.

At some point, customers will get more choices for broadband service. Community owned broadband solutions have been very successful in communities that have experienced the worst abuse AT&T, Comcast, and Charter can deliver. In the future, fixed 5G wireless may provide perfectly respectable internet service if it is not data capped. Next generation satellite providers, interloping independent fiber to the home providers, and mesh wireless providers may offer consumers a number of options that can deliver suitable service and perhaps finally put cable and phone companies in their place.

The next standard for cable broadband is now due by 2020.

For over a year, the cable industry has been stalled after deciding to slash investment in broadband while enduring indecision and confusion over the next generation of cable broadband.

At issue is a simmering disagreement — rare for the usually unified cable industry — about the next generation of cable broadband, dubbed DOCSIS 4.0.

Two sides have emerged. Cable giant Comcast has spent years gradually preparing its network for perhaps the last iteration of coaxial copper-delivered cable internet service. It has spent at least five years gradually pushing optical fiber closer to its customers, retiring additional coaxial cable and the amplifiers and other equipment associated with that technology. The result is a company ready to embrace Full Duplex DOCSIS, known as “FDX.”

FDX is designed to allow upload and download traffic to share the same spectrum, letting cable companies put internet service bandwidth to full use with maximum efficiency. Comcast wants FDX to be a central part of DOCSIS 4.0. The company has been working through a long-term plan to offer much faster internet service, including symmetrical broadband — unified upload and download speeds. This would erase the cable industry’s broadband Achilles’ heel: download speeds much faster than upload speeds.

To achieve FDX, cable companies have to push fiber much deeper into their networks, sometimes right up to the edge of neighborhoods. It also means eliminating signal amplifiers that help keep signals robust as they travel across older coaxial cable infrastructure. Engineers call this concept “Node+0” architecture, which means a network with zero amplifiers.

FDX gives the cable industry the opportunity of running a more robust broadband network, easily capable of 10 Gbps with an upgrade path to 25 Gbps later on. The downside is that it can be very expensive to implement, especially if a cable company has under invested in upgrades and not incrementally laid a foundation for FDX. Wall Street may balk at the upgrade costs. The logistics of readying degrading older infrastructure to launch FDX may be so onerous, some cable systems may find it more cost effective to scrap their existing hybrid fiber-coaxial (HFC) networks and switch to a state-of-the-art fiber to the home network instead. That is precisely what Altice USA is doing with its Cablevision/Optimum system in New York, New Jersey, and Connecticut.

Charter Communications, along with many other smaller cable operators, have been pushing an alternative to FDX that is likely to cost much less to implement. Extended Spectrum DOCSIS (ESD) is designed to work over existing cable systems, including those that still rely on amplifiers and aging coaxial cable. Instead of allowing internet traffic to share bandwidth, ESD follows the existing standard by keeping upload traffic on different frequencies than download traffic. It simply extends the amount of bandwidth open to both types of traffic, which will allow cable systems to raise speeds. ESD will dedicate frequencies up to 3 GHz (and higher in some cases) for internet traffic. DOCSIS 3.1, the current standard, only supports internet traffic on frequencies up to around 1.2 GHz. ESD will also allow cable companies to raise upload speeds and should support up to 10 Gbps downloads. But there are some questions about how well ESD will support 25 Gbps speed and the condition of the cable company’s existing coaxial network will matter a lot more than ever before. A substandard network will cause significant speed degradation and could even disrupt service in some cases.

Despite the limitations of ESD, many cable companies consider its low implementation cost a principal reason to support it over FDX.

For much of this year, cable companies have put upgrades on hold as the industry sorts out which direction DOCSIS 4.0 will take. Equipment manufacturers and vendors have resorted to layoffs and cutbacks and have signaled neither Comcast nor other cable companies are big enough to justify different DOCSIS standards supporting FDX or ESD.

Comcast and Charter are the two largest cable companies in the United States.

Therefore, the cable industry has informally decided DOCSIS 4.0 will need to support both FDX and ESD under a single specification, with next generation cable modems and equipment capable of supporting either technology. At a joint pre-Cable-Tex Expo conference held on Monday, executives from Comcast and Charter appeared to support the new unified approach to DOCSIS 4.0.

John Williams, vice president of outside plant engineering and architecture at Charter Communications, told attendees cable companies need to support both FDX and ESD and stop taking an “either/or” approach.

“In order to do this, we need to look at the synergies and embrace ESD and FDX as the next generation of HFC,” Williams said. “It’s all about scale.”

Charter has been significantly challenged historically because its own legacy cable systems were often behind the times and sometimes dilapidated. Its 2016 acquisition of Time Warner Cable and Bright House Networks only complicated things further, because neither operator had a reputation for using state-of-the-art HFC technology. Costly upgrades have been underway at many Charter-owned cable systems since the merger closed, some still ongoing.

Robert Howald, part of Comcast’s network upgrade team, called the emerging DOCSIS 4.0 standard a “perfect complementary pair” of FDC and ESD. He noted both approaches will allow cable systems to boost speeds to at least 10/10 Gbps, with faster speeds in the future.

Howald pointed out Comcast is already testing FDX technology in Connecticut and Colorado, working out bugs and unexpected technical challenges.

“We feel like we’ve significantly de-risked some of the technology components of FDX,” Howald said. “We felt really good about what we saw in the field.”

What is Full Duplex DOCSIS? This video from CableLabs explains the technology and how it differs from other DOCSIS cable broadband technology. (1:58)