Comcast’s claim that its Xfinity Internet is the “fastest in the nation” is demonstrably false and has led to a request by the National Advertising Division, a self-regulating industry group, that Comcast pull the ads.

The NAD found Comcast was basing its claim on this 2011 PC Magazine article that gave high ranks to Comcast, along with Cox and Charter, for fast download speeds. But PC Magazine‘s study failed to account for Verizon FiOS and other fiber broadband providers, who routinely deliver upload and download speeds far in excess of what Comcast can offer.

The report (Case #5463 — available only to subscribers), recommends that Comcast stop making the claims in markets where fiber networks like FiOS are available. Where the company does choose to run the ads, they should disclose the PC Magazine report as its source.

Comcast’s cable broadband can deliver faster speeds than traditional telephone company DSL, but fiber broadband can deliver much faster service with equal upstream and downstream speeds of up to 1Gbps.

Comcast said it would consider the NAD’s recommendations.

The AARP was surprised to learn Idaho was considering loosening the rules imposed on the state’s phone companies to complete repairs on out of service landlines within 24 hours. The organization, which represents the elderly, says the new rules are a serious threat to older Idahoans who are the least likely to have a cell phone and require landlines in case of an emergency.

The Idaho Public Utilities Commission is considering relaxing regulations governing service outages at the behest of CenturyLink and Frontier Communications, two of the state’s largest phone companies. Both phone companies argue that consumers have cell phone alternatives and do not need rapid repair of landline service. The companies also do not want to face penalties from regulators over incomplete or delayed repairs to out of service landlines.

CenturyLink claims the declining number of landline customers justifies the reduced regulations on the state’s phone companies.

But the AARP argued otherwise in opposing comments filed last week:

• Give telephone companies twice as long to repair outages (from 24 hours to 48 hours), and even more time if they occur over the weekend.  Opposing the change, AARP reminds the PUC of the importance of landlines to the elderly, and the fact that home and health emergencies also occur over the weekend.
• Remove any penalties to telephone companies for not restoring service within the allotted period of time.  Currently if service is not restored within the repair interval, customers can receive a one month service credit.  AARP says removing the penalty leaves little incentive for timely repairs and erodes consumer protections.
• Lower benchmark for fixing outages. Currently, at least 90% of service outage reports must be fixed, the proposed changes would lower that to 80%.  AARP says the lower benchmark could mean more consumers going without crucial service for a longer period of time.

Other claims made by CenturyLink – such as the assertion that its ability to deploy broadband suffers because its personnel are unreasonably diverted to repair work – are unproven and largely irrelevant to its obligation to maintain reliable telephone services, says AARP.

The elderly advocacy group argues the little known case is one more example of the need for Idaho to establish a Utility Consumer Advocate Office to ensure residential consumers are represented in complex regulatory matters.  Idaho is the only state in the West without such an office and one of a handful nationwide.

AT&T seems to have suddenly discovered it has millions of rural customers who are making due with the company’s poorly-rated, slow speed DSL service AT&T pondered selling off to somebody else.

In a sudden turnaround, CEO Randall Stephenson has decided it might be better to upgrade the company’s service instead of ditching it altogether.

Stephenson’s apparent decision not to jettison rural AT&T landlines on the open market may have more to do with the current regulatory climate than what’s best for shareholders in the short term. AT&T may also find few buyers for the millions of rural landlines the company has no plans to upgrade to its U-verse fiber to the neighborhood platform. The most likely would-be buyers are preoccupied with their current operations:

• Frontier Communications, which purchased rural assets from Verizon Communications, is facing an enormous debt payment in 2013 and a declining stock price;
• FairPoint Communications, which owns former Verizon landlines in northern New England, is still trying to make its business plan work after an earlier bankruptcy filing;
• CenturyLink is still attempting to absorb former-Baby Bell Qwest into its network;
• Windstream may be too small to buy the millions of customers in multiple states AT&T seemed to no longer want until recently.

Stephenson told investors at a Sanford C. Bernstein conference that the company is now considering keeping its rural customers and upgrading DSL technology to better serve them.

A DSLAM reduces the amount of speed-slowing traditional copper phone wiring between the telephone company's "central office" (CO) and your home's DSL modem.

With 15 million AT&T customers having no prospect of getting AT&T’s U-verse service, and 5 million without any AT&T broadband options at all, Stephenson says investment in Internet Protocol Digital Subscriber Line Access Multiplexers, better-known as IP DSLAMs, could extend service and also improve speeds for existing DSL customers, and not cost the company a fortune.

Stephenson noted the cost of the equipment needed to extend service has dropped considerably, in part because demand for DSL has been in decline as customers seek faster broadband, often from cable operators. The two largest phone companies in the country — AT&T and Verizon — had also shown little interest in further expanding their DSL networks.

For a reasonable investment on service upgrades, AT&T could bring speeds of 10Mbps or more to certain customers who now live with 6Mbps or less.

The challenge AT&T faces is reducing the amount of legacy copper telephone wiring between the phone company’s switching office and the customer. Customers who live more than 10,000 feet from a central office make due with very slow DSL speeds. Replacing some of that copper wiring with fiber optics can dramatically increase speeds.

AT&T U-verse works on a similar concept, except AT&T’s most advanced service needs as little copper phone wiring as possible. AT&T’s newest proposal for its rural customers would represent a middle ground — extending fiber to a handful of DSLAMs at distant points from the central exchange, with copper phone wiring carrying the signal the rest of the way to the subscriber’s home. This would open the door to DSL for customers who could not purchase the service before. It would also boost speeds for existing customers.

The decision marks a departure from AT&T’s interest in “solving” the rural broadband problem with heavily usage-limited wireless Internet access over its 4G network. Verizon Wireless is currently testing its own wireless broadband service designed for home users, but it costs $60 and only provides 10GB per month of usage.

While Stephenson has not backed away completely from selling off rural customers outside of U-verse service areas, he told investors he now has a more optimistic view of AT&T’s rural folk in light of marketplace changes.

“We are giving this a hard look,” Stephenson told investors on a recent JPMorgan conference call. Already-available DSLAM technology “brings broadband capability in a more cost-effective manner, with a better revenue profile than perhaps we would have thought two years ago.”