AT&T CEO Randall Stephenson is kicking himself over his decision to allow “unlimited use” plans on AT&T’s wireless network.

Speaking at the Milken Institute’s Global Conference last Wednesday, Stephenson took the audience on a journey through AT&T’s transformation from a landline provider into a company that today sees wireless as the source of the majority of its revenue and future growth.  But the company left a lot of revenue on the table when it offered “unlimited data” for smartphone customers, particularly those using Apple’s iPhone.  It’s a mistake Stephenson wishes he never made.

“My only regret was how we introduced pricing in the beginning… thirty dollars and you get all you can eat and it’s a variable cost model,” Stephenson complained. “Every additional megabyte you use in this network, I have to invest capital. So get the pricing right. Our average revenue [per customer] has been increasing every single quarter since we started down this path.”

Stephenson admitted AT&T’s problems were created by the company itself when it embraced its transformation into a wireless power player.

Years earlier, the current CEO green-lit a new “smartphone” after a visit from Apple proposing a new device that used a touch screen to make calls, launch applications, and surf the wireless web.  It was called the iPhone.

AT&T’s first iPhone, Stephenson said, was not a major problem for AT&T and did not even launch on the company’s growing 3G network. In 2007, the Apple iPhone came pre-loaded with a selection of apps and used AT&T 2G network to move data.  Stephenson said Apple’s launch of a new iPhone in 2008 that worked on AT&T’s 3G network, along with a new App Store that allowed customers to do more with their phones, changed everything.  By 2009, AT&T’s network was overloaded with data traffic in many areas.

“[There] were volumes [of traffic] that nobody had ever anticipated and we had anticipated big volumes of growth,” Stephenson said.

In Stephenson’s view, AT&T’s solution to the traffic problem early on should have been a change to the pricing model, eliminating flat rate service at the first sign of network congestion.

“I wish we had moved quicker to change the pricing model to make sure that people that were consuming the bandwidth were paying for the bandwidth and [instead] we had a model where the high end users were being subsidized by the low end users,” he said.

Stephenson acknowledged the company has service issues in large American cities like New York, San Francisco, and Los Angeles, and blames them on a combination of voracious wireless data usage and spectrum shortages.  However, industry observers also note that many of AT&T’s service woes may have come from an unwillingness to invest in sufficient network upgrades as aggressively as other carriers, which have not experienced the same level of network congestion and the resulting steep declines in customer satisfaction AT&T has endured for the last three years.

But the ongoing congestion problems have not hurt AT&T’s revenue and profits.  Stephenson admitted that in 2006, AT&T earned almost nothing from wireless data and made between 30-32% margin selling voice and texting service.

“Today, we’re a $20 billion data revenue company and we’re operating at 41-42% margins,” Stephenson said.

Despite that improved revenue, AT&T says if they don’t get spectrum relief soon, they are going to keep raising prices on consumers. Stephenson said the company has been increasing prices across the board on data plans, new smartphone ownership, those upgrading phones, as well as reducing certain benefits for long-term customers. Stephenson said these actions were taken because spectrum has become a precious resource and bandwidth scarcity requires the company to tamp down on demand.  But that’s not a message he delivers to Wall Street, telling investors AT&T’s key earnings and increased revenue come from price adjustments and metering data usage.

Stephenson also fretted there is too much competition in America’s wireless marketplace.  That competition is eating up all of the available wireless spectrum, threatening to create a spectrum crisis if the federal government does not rethink spectrum allocation policies, he argued.  Stephenson believes additional industry consolidation is inevitable because of the capital costs associated with network construction and upgrades. He said he was uncertain whether AT&T will be able to participate in that consolidation after failing to win approval of its buyout of T-Mobile USA.

Stephenson believes the days of heavy investment in wired networks are over. Stephenson has systematically sought to transition AT&T away from prioritizing wired services in favor of wireless, a position he has maintained since his earliest days as AT&T’s CEO. The company’s decision to end expansion of U-verse — AT&T’s fiber-to-the-neighborhood service, and concentrate investment on wireless is part of Stephenson’s grand vision of a wireless America.  Stephenson noted the real fiber revolution isn’t provisioning fiber to the home, it’s wiring fiber to cell towers to support higher data traffic.

But that traffic doesn’t come to users free. Instead, Stephenson believes leaving the meter on guarantees lower rates of congestion because it makes customers think about what they are doing with their phones. It also brings higher profits for AT&T by charging customers for network traffic.  Stephenson believes that assures the returns Wall Street investors demand, attracting capital to front network investments.

With that in mind, Stephenson still believes AT&T can help solve the data digital divide, where poor families cannot afford to participate in the online revolution. Stephenson said it can be managed by handing the disadvantaged sub-$100 smartphones and $20 data plans, assuming they can afford those prices.

What keeps Stephenson up nights?  Worrying about business model busters that manage end-runs around AT&T’s profitable wireless services.

“Apple iMessage is a classic example,” Stephenson noted. “If you’re using iMessage, you’re not using one of our messaging services, right? That’s disruptive to our messaging revenue stream.”

Stephenson remains fearful its network upgrades will improve wireless data service enough to allow customers to switch to Skype for voice and video calling, depriving AT&T of voice revenue.

But the CEO seems less concerned than some of his predecessors that content producers are enjoying “free rides” on AT&T’s network.

“We in this industry have spent more time bemoaning the thought that Google or Facebook may use our network for free, and it just hasn’t played out that way,” Stephenson said. “I mean they do use it for free, they’re getting a bargain, and that is fine.”

“I believe what will play itself out over time, is that the demand model will change this behavior,” he said. “We’re already at a place where some companies that deliver content are coming to us and saying ‘we would like to do a deal with you where you would give us a class of service to deliver our content to your customers.'”

“The content guys that have been so loud about these issues [Net Neutrality] are now the ones coming to us saying we want these models,” Stephenson argued. “I’ve always believed that is what would play out.”

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Stop the Cap! edited down Randall Stephenson’s appearance at last Wednesday’s conference.  Stephenson faces few challenges as he presents his world-view about AT&T pricing, spectrum allocation policies, network investments vs. data traffic growth, his vision for AT&T’s future, and how much customers will be forced to pay for today’s “spectrum crisis.”  (28 minutes)

AT&T will increase the capacity of Tampa Bay’s cell phone network to handle 4-5 times the traffic it used to, to serve the needs of the upcoming three-day Republican National Convention to be held in the city in late August.

AT&T will shower the convention and its host city with at least $15 million towards 500 network upgrades around Tampa Bay.  More than 200 AT&T Wi-Fi hotspots are being added to the existing network and cell tower improvements are underway on 85 area cell towers.

Tampa Bay media reports AT&T’s investments come as a result of the political convention.  AT&T is one of the group’s largest donors, contributing more than $1 million in cash and free cell phones and calling plans to Republican convention coffers.  AT&T’s enormous contributions prompted the Tampa Bay Host Committee, which is coordinating the event, to organize a media splash with local dignitaries to highlight AT&T’s efforts and image.

When the event is over, Tampa Bay residents will be able to enjoy the benefits of that investment.  The equipment and expanded service will remain in place.

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WTVT highlights AT&T’s network expansion now underway in Tampa Bay, to support the upcoming Republican National Convention.  (2 minutes)

A TV news crew from Salt Lake City that sent undercover reporters into an AT&T store, successfully reactivating a smartphone reported lost or stolen, returned Tuesday with cameras running looking for answers.

KTVX News found AT&T stores maintain activation policies that are exceptionally friendly to smartphone thieves, who can reactivate lost or stolen phones with no questions asked.

Stop the Cap! shared video from the station earlier this week showing AT&T employees making life difficult for victims of cell phone theft, but enthusiastically willing to collect money from new customers who received or purchased the stolen property.

A California class action lawsuit has been filed against AT&T over how it handles stolen cell phones.

According to the suit AT&T is, “forcing legitimate customers…to buy new cell phones, and buy new cell phone plans, while the criminals who stole the phone are able to simply walk into AT&T store and re-activate the devices using different, cheap, readily available SIM cards.”

KTVX originally sought to check whether AT&T had the same thief-friendly policies in place in Utah.  It turned out the answer was yes — AT&T will turn back on any phone as long as you “put money on it.”

Text from a California class action lawsuit against AT&T

“All you would have to do is pay for the plan,” said an unnamed AT&T store employee. “We’ll set up your account with your ID, and then put the new SIM card in there and put money on it.”

A day after the undercover operation, the TV station confronted the manager at the AT&T store just outside Valley Fair Mall, in West Valley City. He refused to answer questions.

“You can’t tell us anything about whether you know employees are doing that here?” asked reporter Brian Carlson.

“I’m not going to give you any comment on that,” he said.

The store manager referred questions to a regional AT&T representative, but the station could only reach his voicemail.

AT&T’s reactivation policies are not shared by Verizon Wireless, which claims it will not reactivate a phone reported lost or stolen on its network for any reason, except if the request comes from the original phone owner.  AT&T’s policies, according to the lawsuit, help fuel cell phone theft by making it easy for thieves to sell stolen equipment to buyers confident they can reactivate and use the equipment immediately after purchase.

AT&T says they’re working on a new plan with the Federal Communications Commission and other cell phone providers to create a centralized database of stolen phones that would keep them from being activated by any wireless carrier.  That plan could be in place by the end of this year.

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ABC4 reporters return, with cameras running, to the same AT&T store that a day earlier helpfully reactivated a phone that could have been lost or stolen, no questions asked.  (2 minutes)

AT&T is facing a class action lawsuit from customers who allege the wireless giant is profiting handsomely from the stolen smartphone trade.

The suit, filed in California, claims AT&T makes customers purchase new cell phones to replace stolen ones, while allowing the thieves to sell phones to buyers who can walk into any AT&T store and reactivate them with a new SIM card, helpfully supplied by AT&T.

In effect, the lawsuit argues, AT&T is earning new revenue from victims forced to purchase a new phone as well as from the buyers of stolen phones who reactivate as new paying AT&T customers.

A Salt Lake City television station couldn’t believe AT&T was looking the other way when dealing with the pervasive problem of cell phone theft, so they sent reporters undercover with a deactivated iPhone that was reported stolen, and found AT&T employees ready and willing to reactivate the dead phone.

“All you would have to do is pay for the plan, said the unnamed AT&T agent. “We’ll set up your account with your ID and then put the new SIM card in there and put money on it.”

Those victimized by smartphone theft found AT&T agents less helpful, as KTVX reports:

At a second store I tell an agent “I think my phone has been stolen.” Unlike the claims in the lawsuit, this agent at a second store tells me he can suspend the service, but there’s no way to shut the phone down.

The agent said, “If they tried to activate it, we don’t have a way to flag serial numbers on the phone unfortunately.”

So the thief has an activated phone and the victim is left buying a new one for several hundred bucks.

AT&T claims the suit is without merit.  The company also claims it is working with other cell phone providers and Sen. Chuck Schumer (D-NY), to establish a new database of stolen cell phones.  When a smartphone is reported stolen, the forthcoming policy would guarantee the phone could not be reactivated with any participating carrier.

[flv width=”480″ height=”380″]http://www.phillipdampier.com/video/KTVX Salt Lake City Class action lawsuit claims ATT helps cell phones thieves for profit 4-30-12.mp4[/flv]

KTVX reporters go undercover and visit a few Salt Lake City AT&T stores to learn if the phone company is aiding and abetting smartphone thieves.  (2 minutes)

Unionized employees of AT&T were sent home across California and Nevada earlier this week when they turned up for work wearing stickers with the letters “WTF,” as part of an ongoing protest against AT&T’s unwillingness to renew their contract without reducing workers’ benefits.

The stickers, which stand for “Where’s the Fairness” are causing consternation for AT&T, which believes the message may offend customers.

U-verse technicians in San Jose were the first to wear the stickers late last week, which some might interpret more colorfully as, “What the (explicative).”  AT&T sent those workers home and now other unionized employees across the region have started wearing the stickers in solidarity.

The union says the company’s response to the stickers is creating chaos for AT&T management, who are scrambling to replace the workers unavailable to respond to scheduled service calls and handle other technical tasks.

AT&T says otherwise.  Spokesman John Britton says the company was prepared in advance for any labor issues and says the majority of service calls were performed without interruption or delay.

“While we respect our employees’ right to express their opinions, it is our policy to require appropriate dress for our employees in customer-facing positions,” AT&T said in a written statement. “We sent some employees home after they refused to remove ‘WTF’ stickers, or buttons, from their clothing before leaving the office to work in and around customer homes and businesses.”

The Communications Workers of America represents about 18,000 AT&T technicians and call-center employees in California and Nevada.  The union says locking out employees wearing the stickers is a violation of federal law, which protects “concerted labor-related activities” including wearing t-shirts, buttons, or stickers as part of the union’s protest.

CWA District 9 has filed an Unfair Labor Practice Charge against AT&T for the employee lockout, and the company has since reportedly indicated it will take no action against union members who wore the “WTF” stickers before or in the future.