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On Sock Puppets & Industry Hacks: Reactions to Rep. Eric Massa’s Legislation – Predictable & Transparent

"This is not a rate increase, this is about fair pricing for everyone, seriously."

"This is not a rate increase, this is about fair pricing for everyone, seriously."

It’s always awful when you wake up with a bad taste in your mouth.  That’s the flavor of industry hacks and sock puppets who spent a good part of yesterday and last night on the attack against Rep. Eric Massa and your consumer interests.  Part of this battle is about engaging those who claim to represent consumers, but actually turn out to be paid by a lobbyist firm or “think tank,” usually located either in or near Washington, DC.  They are typically unwilling to disclose that involvement.  I’m not.  When called out, the typical response ranges from silence to ‘I would be saying the same things even if I didn’t get paid by them.’

Sure they would.

Consumers need to be particularly vigilant about the Say for Pay crowd of sock puppets that arrive in quotations in articles that attack common sense pro-consumer positions, or in the comments  below an online article.

Now you may be asking what in the world is a “sock puppet.”  Craig Aaron at Free Press explains:

Sock puppets, for those unfamiliar with the creatures commonly found inside the Beltway, are mouthpieces who rent out their academic or political credentials to argue pro-industry positions. These pay-to-sway professionals issue white papers, file comments with key agencies, and present themselves to the press as independent analysts. But their views have a funny way of shifting depending on who’s writing the checks. (To be clear, at Free Press we take no industry money.)

Sock puppets and astroturf groups go hand in hand.  If you remember, we’ve exposed a number of these groups that claim they are standing up for consumers, but in reality are paid to sit down and absorb their industry backer’s talking points.  The snowjob that typically follows claims that if you do the pro-consumer common sense thing, such as not allowing Internet Overcharging schemes to rip people off, you’ll destroy the Internet, America, and maybe even freedom itself.  Besides, just look at the “expert credentials” of our guy telling you that.

Your Money = Their MoneyWhen you boil it all down, sock puppets are people who feel morally fine with taking money for being willing to assume any position you want them to take.  It’s vaguely familiar to another profession that’s been around for a very long time.  One just has better office space than the other, and better business cards, too.

If you want to explore a perfect example of sock puppetry at work, with a group trying to get public taxpayer money to benefit big telephone and cable companies with few strings attached, check out Craig Aaron’s article on the subject this past January.

In Stop the Cap!‘s history, we’ve debated a representative from Nemertes Research who refuses to disclose who pays for their industry research reports that conveniently say exactly what the telecommunications industry’s positions are on the broadband issues of the day.  We’ve questioned a group that claims that “openness” or “neutrality” of the Internet is irrelevant, and called out the American Consumer Institute Center for Citizen Research (you gotta love the name — it’s a delicious consumery-sounding word salad… with special interest croutons sprinkled all over the top), who applauded Internet Overcharging as a great thing for customers, except they were packed with lobbyists to really satisfy big telecom interests.

Readers of this site should be well-qualified to engage industry propaganda and consumer misconceptions about the fairness of Internet Overcharging schemes.  You’ve gotten the information you need to effectively educate consumers and expose the sock puppetry.  The entire reason this group exists is because we realized the fight is not over, and we’d need an army prepared to combat the Re-education campaign we were promised back in April.  The battle is fully engaged now, and I’ve been happy to see many of you joining conversations on other sites where misconceptions and sock puppets prevail, and helping to educate consumers with facts, not focus group-tested propaganda.

We need many more of you to do likewise.  If your local newspaper runs an article on Rep. Massa’s bill, or our issues, take a look at the article online and look at the comments being left by readers.  Encounter misconceptions?  Help educate people.  Discover a sock puppet browbeating consumers for standing up for common sense reform of the broadband industry?  Defend the consumer’s point of view and don’t allow anyone to berate you with smug, fact-free answers.  Most are unprepared to respond with actual evidence to back their views, just a load of industry rhetoric and evidence-free claims they have expertise you don’t.

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Astroturfing: Pacific Technology Alliance – Another AT&T (Among Others) Supported “Grassroots” Group

The Pacific Technology Alliance claims to be a "grassroots" organization representing consumer interests.

The Pacific Technology Alliance claims to be a "grassroots" organization representing consumer interests.

From time to time, Stop the Cap! readers send us news tips based on things they find in their local newspaper or online.  Shaffa in Seattle sent us a link to a letter to the editor in the Seattle Times which seemed to be right up our alley.  The writer, Tom Gurr, executive director of something called the Pacific Technology Alliance, wrote the newspaper advocating the redefining of broadband as “a necessary, transformative element to modern life.”  Gurr advocates widespread deployment of broadband service to all Americans.  So far so good.

We cannot overstate the economic impact, to both the individual and the nation, of building out broadband infrastructure and making it available and accessible to all. But not all Americans have access to broadband, and not all Americans who have access are able to use broadband. Price or concerns about privacy and data security are barriers for some. For these individuals and communities, the degree of “openness” or “neutrality” of the network is irrelevant.

America can universally reap the rewards of broadband through its infrastructure deployment, removal of barriers to adoption and investment in more efficient and cost-effective smart networks needed for tomorrow’s dynamic and ever-evolving applications and content.

Whoops… what was that part about “openness” or “neutrality” of the network being “irrelevant?”

As Stop the Cap! readers already know, Net Neutrality issues can go hand in hand with availability and price, and I have yet to meet anyone who hasn’t pondered how private their information is kept (particularly their credit card numbers used online) and how secure their computers are from external attack from viruses and spyware.

In communities with little competition, speed can fall behind more competitive cities nearby.  Prices are almost always lower when providers do battle to secure and keep customers.  Interfering with a consumer’s broadband service to maximize revenue or protect existing business models is a risky proposition if your biggest competitor doesn’t.  Customers will flee across town to “the other guy” for service.

It seemed odd to advocate for widespread broadband deployment while taking time out to swipe at Net Neutrality.  The closing line of the letter seemed slightly vague as well, so it was time to bring out The Google and figure out where this organization is coming from.

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