A large number of Hulu customers are willing to pay $4 more per month to banish advertisements from the streaming service’s growing catalog of content.

Hulu, a partnership between Fox, Comcast-NBC, Disney, and Time Warner, Inc., has more than 20 million paid subscribers, and around 40 percent pay $11.99 for the ad-free version of the service. Fox CEO James Murdoch told Recode he believed the ad-avoiding crowd had grown to represent 50% of Hulu’s subscriber base, but insiders later corrected Murdoch, claiming more than 60% still pay $7.99 a month for the ad-supported tier.

Hulu says its customers are getting ad loads “less than half that of traditional television” on its $7.99 plan, according to CEO Randy Freer.

More mysterious — how many customers are willing to pay $40 a month for Hulu’s Live TV service. Hulu isn’t saying.

Fierce Cable notes CBS All Access has also had success getting subscribers to pay $9.99 a month for an ad-free experience — $4 more than its standard $5.99 subscription price. CBS claims about one-third of its 2.5 million customers choose ad-free viewing.

CBS has been criticized for loading considerably more advertising content into shows than its rivals, which may have irritated enough customers to upgrade.

Joe Ianniello, chief operating officer at CBS, said the more subscribers are willing to pay for CBS All Access, the more leverage CBS gets forcing cable and satellite providers to pay more for the right to carry CBS affiliated television stations on their lineups.

“When the consumer is making the choice to pay $10 a month, that speaks volumes and that gives us a lot of strength when we go into those negotiations because we know that the consumer has knowingly elected to pay that. They’re not being subsidized by advertising, or subsidized in big bundle cable package; they chose to do that so that gives us a lot of confidence when we head into those revenue negotiations,” Ianniello said during CBS’ most recent earnings call.

YouTube TV customers attracted by unlimited storage DVR service are now discovering their recorded shows have been temporarily replaced with an on-demand version loaded with unskippable advertising.

In late April, YouTube TV dramatically increased the number of shows that cannot be viewed using DVR service. Instead, viewers are pointed to the on-demand version instead, even when a customer records the show using YouTube’s unlimited storage DVR service. Some customers who pay $40 a month for YouTube TV don’t appreciate what they consider a “bait and switch” DVR that raids their library of recorded shows and puts them off-limits in favor of an alternative version littered with ads one cannot skip.

Customers may not have noticed the gradual increase in the number of ads-included, on-demand shows until recently when YouTube TV started restricting the option of watching an ad-skippable DVR recording instead. Now it is the on-demand (VoD) version or nothing in many cases, at least for the first month or so after a show airs.

“I never had trouble watching DVR versions of programs from NBC, USA, FX, FOX, etc. several days — if not weeks — after recording them. Even if there was a VoD version available,” noted Daw Johnson. “As of last week, the service has completely changed. Roughly 16 hours after the program airs live, you completely lose access to recordings on shows from any of those networks. You’re 100% forced to watch the VoD version (with ads).”

How YouTube TV is marketed.

Each network seems to handle advertising differently. CBS is notorious for loading as many as 20 ads per hour, while some shows on ABC don’t include any ads at all. Some ads are 15 seconds long, others — especially pushing prescription drugs, can run much longer.

Some customers feel YouTube TV has misled them about its DVR service, noting it was sold as an unlimited service:

You can record as many programs as you want at the same time, without ever running out of storage space. We’ll even keep each recording for 9 months. Stream from your library anywhere in the U.S.

But in reality, because of YouTube’s own desire to increase advertising revenue and thanks to agreements with certain programmers, DVR service is becoming more restricted on current shows, and a growing number of older titles airing on cable networks are likely to see mandatory ads creep in as well as YouTube starts selling ad time itself.

“Many networks provide recent episodes of shows, movies, and more on demand. If you’ve recorded a program that’s available on demand at the time you’re watching, in some cases the on demand version will be played back instead of your recording. You typically cannot fast-forward through video on demand ads,” the company explained.

This week, YouTube unveiled a brand new effort to integrate the Google video ads platform into the YouTube TV experience, opening up plenty of new advertising opportunities for companies that want to target YouTube TV customers and be assured viewers cannot fast forward past their ads.

Now Google’s advertisers can target video ads at YouTube TV customers.

“Content from some cable networks in the U.S. will be part of Google Preferred lineups so that brands can continue to engage their audience across all platforms,” said Debbie Weinstein, managing director of YouTube/Video Global Solutions. “This means advertisers will be able to get both the most popular YouTube content and traditional TV content in a single campaign – plus, we’ll dynamically insert these ads, giving advertisers the ability to show relevant ads to the right audiences, rather than just showing everyone the same ad as they might on traditional TV.”

That is likely to mean an exponential increase in GEICO ads.

None of this should be a surprise, if subscribers reviewed the terms and conditions of service when they signed up. In March, 2017, we warned would-be customers the service would insert forced advertising into the DVR experience. YouTube TV isn’t likely to be the only streaming service that will start pushing mandatory advertising into DVR recordings. TV executives want to establish a precedent for forced advertising on the cord-cutting streaming marketplace.

“While it isn’t possible to put the DVR genie back in the bottle for traditional cable customers, TV networks are hopeful they can train viewers to expect ads at least in on-demand, current-season shows they stream,” reported the Wall Street Journal in 2017.

Fox Networks will cut advertising to just two minutes per hour by the year 2020, according to its ad sales chief.

The 42 minute TV “hour” — 42 minutes of content and up to 18 minutes of advertising — is going away as over-the-air broadcast and cable networks respond to declining audiences for ad-cluttered programming.

Fox Networks Group’s ad sales chief, Joe Marchese surprised an audience at a private industry event last week in Los Angeles. The TV advertising business is reportedly in crisis over the decreasing effectiveness of television advertising, as viewers develop “ad blindness” skills or pre-record their favorite shows primarily to fast-forward past the commercials. But the biggest threat of all has proven to be cable cord-cutting and a major viewing shift to on-demand, ad-free streaming content by viewers willing to pay a few dollars more just to avoid the commercials.

Advertising time has already begun to decline from its peak of 18 minutes per hour. In 2017, some networks cut ad time to 13:30 an hour, although cable networks still pack in an average of 16 minutes of ads per hour.

“The two minutes per hour is a real target for Fox, and also our challenge for the industry,” said Ed Davis, chief product officer for ad sales at Fox Networks Group, in an email. “Creating a sustainable model for ad-supported storytelling will require us all to move.”

Marchese did not specify whether the two-minute ad window also included local, affiliate-sold ad inventory. Networks split advertising time with their affiliates, allowing local stations to sell several minutes of advertising in-between network-sold ads. If total advertising time is reduced to just two minutes per hour, networks will have to charge exponentially more for those coveted ad slots to recoup revenue, or raise retransmission consent fees charged to cable and satellite operators, which promptly pass those costs on to subscribers, often as a Broadcast TV surcharge.

Comcast is being sued for deceptively advertising cable packages at a low price, but actually charging much more because of compulsory “junk fees” that customers cannot avoid.

Plaintiffs’ lawyers Dan M. Hattis of Bellevue, Wash., and Jason Skaggs of Palo Alto, Calif., jointly brought the class action case against the cable company, asking a judge to force Comcast to stop charging the fees and return all of its “unjust profits” to impacted subscribers.

“Comcast promises to charge customers a fixed monthly price for the service plans, but in fact Comcast charges a much higher rate for those plans via concealed and deceptive ‘fees’ which Comcast intentionally disguises in both its advertising and in its customer bills,” the attorneys complain. “These illegal and deceptive fees, which Comcast calls the Broadcast TV Fee and the Regional Sports Fee, earn Comcast over $1 billion each year, accounting for approximately 15% of Comcast’s annual profits.”

But in fact Comcast’s bill padding goes well beyond its TV and sports programming surcharges. No other cable company has mastered the art of the surcharge and fee better than America’s largest cable operator. Consumer advocates in California complain those fees can now cost an average subscriber in that state more than $40 a month.

“Although Charter Communications and Cox — California’s other major cable operators — also charge many of these fees, Comcast pioneered most of them and charges more than any other cable operator,” claimed Geoff Nawasaki, a San Mateo resident that has filed complaints against Comcast for several years. “A class action lawsuit is long overdue.”

Once Comcast establishes a new fee or surcharge, the company often boosts those fees dramatically over a very short time. Vaughn Aubuchon has been tracking Comcast’s rates in the Monterey Bay area of central California since 2010 and has documented Comcast routinely increasing its junk fees by as much as 1,000%. But most regulators and members of Congress may not realize how much customer bills are increasing, because the rate card Comcast shares with Washington and the general public doesn’t typically include the extra fees.

Aubuchon has documented significant spikes in Comcast’s prices, even though the company is still promoting packages costing $79-89 a month for new customers. But once those customers open their first bill, the advertised price no longer matters.

Hattis and Skaggs’ 2016 lawsuit documents Comcast’s online order system making no mention of its mandatory surcharges and fees. In fact, even Comcast’s fine print fails to mention the exact amount customers will pay in surcharges. According to Comcast, you have to already be a Comcast customer to review your local rates.

Aubuchon’s rate tracking shows just how lucrative Comcast’s billing tactics have become to the cable operator, especially since 2014:

• XFINITY TV cost $80.94 in 2010. As of August, the rate is now $102.98 — more than $20 a month more.
• XFINITY INTERNET cost $47.95 including the $5 modem rental fee in 2010. Today, that price is $68.95 a month, and the modem rental fee has doubled. That’s another $20 more a month.
• Comcast now charges Aubuchon $6 a month for its Broadcast TV Surcharge and $5 a month for sports programming — an extra $11 month that wasn’t there in 2010.
• After adding up all the fees and surcharges, Aubuchon’s bill went from $135.58 in 2010 to $196.65 today — $62.23 more a month.

Aubuchon

Some of the biggest recent hidden rate hikes have come from Comcast’s Broadcast TV Fee and Regional Sports Fee.

“In the Sacramento area in July 2016, Comcast increased the Broadcast TV Fee by 54% from $3.25 to $5.00, and tripled the Regional Sports Fee from $1.00 to $3.00,” the lawsuit notes. “Then, just three months later in October 2016 Comcast increased the fees yet again to $6.50 for the Broadcast TV Fee and $4.50 for the Regional Sports Fee.”

“Comcast has admitted these invented fees are actually just price increases for broadcast channels and sports channels in its cable television packages,” the lawsuit claims. “But Comcast intentionally does not include the cost of these fees in its advertised or quoted rates for those channel packages, in order to mislead customers into thinking that they will pay less than Comcast will actually charge them.”

The plaintiffs also argue Comcast is intentionally deceptive to customers questioning the ballooning fees on their cable bills.

“Comcast staff and agents explicitly lie by stating that the Broadcast TV Fee and the Regional Sports Fee are government-related fees or taxes over which Comcast has no control.”

A Guide to Comcast’s Junk Bill-Padding Fees

• Broadcast TV Fee (up to $7.50): Ostensibly the cost of retransmission consent fees required to carry free, over the air stations on Comcast’s lineup. The amount varies depending on the fees paid in each local market, with a significant likelihood Comcast rounds those amounts up in ‘friendlier’ $0.25 increments. Introduced in 2014.
• Digital Adapter ($3.99): Originally $1.99/mo when introduced in 2014, the fee covers the rental of a basic set-top box to continue receiving Comcast’s encrypted digital cable TV service on older “cable-ready” analog televisions that did not require a cable box in the past.
• Gateway Rental ($10): This is the monthly rental fee for your cable modem, “gateway,” or Wi-Fi enabled router. You can buy your own equipment and avoid this fee. Recently, Comcast has offered customers a waiver of equipment charges if they upgrade to an X1 set-top box. But in practice the rental fees are stopped for your existing equipment only because Comcast has started charging rental fees for the new equipment it bundles with the upgrade.
• HD/DVR Rental Fees (up to $10 a month for equipment you cannot buy outright yourself).
• HD Technology Fee ($9.95): for viewing HD content on a set-top box you already pay up to $10 a month to use.
• Service Protection Plan ($5.99): Was $1.45 (or less) per month for years until Comcast started hiking the price five years ago. Went from $1.99 in early 2012 to $5.99 in August 2017. Many customers sign up out of fear they will be charged between $36.50-$70 for a home visit from a Comcast technician dealing with a service problem. In reality, all the Service Protection Plan covers for certain is inside wiring that does not travel within a wall and protection from in-home service call fees.
• Regional Sports Fee (up to $5): A way to pass on sports programming costs to every subscriber without boosting the published rate for cable television.

Comcast’s Service Protection Plan = “Service Call Extortion Insurance”

Comcast’s $5.99/month Service Protection Plan has been called “extortion insurance” by some customers who buy the plan to avoid Comcast’s notorious service charges for in-home service calls. Unlike many other cable companies, Comcast charges customers to visit their homes for any reason other than a true, company-caused service outage. A 2016 lawsuit in Washington alleged Comcast’s process for determining whether a service call is charged or free is subjective and frequently at the whim of the technician, who enters “fix codes” at the end of a service call. Some “fix codes” are free, others trigger service call visit fees. The lawsuit claims, “Comcast does not formally train the technicians on what each fix code means.”

Comcast customers that have faced the sting of an unwarranted service call charge often readily agree to Comcast’s sales push for its Service Protection Plan, which normally waives those fees. It doesn’t take much to trigger those fees. The Washington lawsuit noted that if a Comcast technician talks to the customer about how to use their DVR, program a remote control, reset their cable modem, or use Wi-Fi, it is considered “customer education,” which results in a service call charge.

“Thus, if a technician fixes a broken Comcast cable box but also provides ‘customer education’ during the service call, the customer will be charged for the service call if the technician applies the customer education code because customer education fix codes are chargeable,” the lawsuit said. “This occurred 2,078 times between 17 June 2014 and June 2016 [in Washington State].”

Customer education fees are waived for those who pay for Comcast’s Service Protection Plan.

Regular speed test results from a network of volunteers using FCC-supplied equipment are showing some problems with Charter Communications’ ability to meet its advertising claims for fast broadband speeds.

After Charter acquired Time Warner Cable in May 2016, it formally suspended Time Warner Cable’s Maxx upgrade program, designed to increase broadband speed and capacity across the cable company’s footprint. Charter committed to completing Maxx upgrades already underway at the time the merger was concluded, but future upgrade activity would have to wait for up to three years before being completed.

As a result, newly available speed test results are showing that in some areas where Charter delayed upgrades, some customers are seeing their speeds gradually drop as capacity no longer adequately meets demand.

One sign of trouble is when broadband speeds begin to slow or become unstable during peak usage times, typically in the evening hours. This is usually a sign customers have saturated the shared neighborhood connection serving their area. When customers head for bed, speeds usually return to normal. But customers are also complaining that in some instances they never get the speeds advertised by Charter’s Spectrum. Sometimes this is a result of a local line problem, but in some neighborhoods, a large number of customers sharing an inadequate or faulty connection can cause speed slowdowns that persist day and night.

A closer examination of daily speed test results over the last year show that while ordinary speed tests using Charter-hosted speed test servers or websites don’t always show a problem, independent tests of network traffic performance in areas bypassed for upgrades are showing signs of traffic jams.

During the last quarter of daily periodic testing, a customer that used to subscribe to Time Warner Cable’s 50/5Mbps service and routinely got those speeds no longer does after switching to Charter/Spectrum’s 60Mbps plan. Customers question where the bottleneck is, because when they test broadband speeds using the company’s own test tools, they usually find their broadband speeds are above what is advertised. But independent, regularly conducted speed tests by third-party organizations reveal problems. One customer noted for the month of July, he received a minimum of 27.3Mbps, a maximum of 70.1Mbps, but an average of only 47.6Mbps from Spectrum’s basic 60Mbps plan — less than what he was able to get from Time Warner Cable’s 50Mbps Ultimate Internet.

A review of traffic graphs show most of the problems are showing up in the evening starting by 5pm weekdays. Tests show uneven performance until around midnight.