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Sprint Testing New Shared Data Plans, More Aggressively Priced Framily Plans to Stay Relevant

Waiting for an upgrade... Sprint Spark is the latest and fastest, but it's only in 24 cities.

Waiting for an upgrade… Sprint Spark is the latest and fastest, but it’s only in 24 cities.

Sprint may be feeling the music is about to stop and it doesn’t have a chair at the table.

While AT&T and Verizon Wireless divide up the premium market and T-Mobile goes for the aggressive price championship, Sprint is muddling along with its glacially paced upgrade to 4G LTE and a barely usable 3G experience that has a lot of customers pondering a switch. This spring Sprint lost 364,000 pre-paid and 231,000 valuable postpaid customers.

CNET reports Sprint is now seeking to follow other carriers with a shared family data plan and better pricing on both its Framily and individual plans.

Sprint may be America’s least exciting wireless carrier. While T-Mobile’s CEO gets into hot water with bombastic rhetoric about Verizon and AT&T, he largely ignores Sprint. To more than a few in the wireless industry, Sprint seems to be just plodding along.

“I will be collecting Social Security before Sprint upgrades to 4G around here,” writes suburban Sacramento resident Danny Chiang. “You just keep holding out for something better from Sprint just around the corner, but they never seem to actually get there.”

Chiang and others have endured a heavily congested 3G network while Sprint initially focused on rural and small market 4G network upgrades — hardly intuitive for loyal Sprint customers in urban areas. Today, all Sprint can claim is that it has America’s “newest network.”

Some investment analysts believe Sprint is being more conservative about spending as it navigates towards a potential merger with T-Mobile. Its Japanese owners — Softbank, have argued a combined Sprint and T-Mobile is the only way America’s third and fourth largest carriers can possibly hope to compete toe to toe with Verizon and AT&T.

Sprint’s latest network innovation — Spark — which combines spectrum in three different frequency bands to deliver a larger data pipe, is only available in two dozen cities. Spark would be a natural showcase for Sprint’s enormous spectrum holdings. Sprint Spark combines 4G FDD-LTE at 800MHz and 1.9GHz and TDD-LTE at Clearwire’s old WiMAX 2.5GHz spectrum.

But network upgrades do no good if your customers are headed out the door to the competition. While Sprint continues to upgrade its network, it is testing a variety of new plans in different cities for a possible wider release later this year.

Shared/Family Mobile Data Plan Trials — San Diego, Portland, Ore. and Las Vegas

Sprint believes its Framily Plan might be too expensive.

Sprint believes its Framily Plan might be too expensive.

Data Allowance Options

  • 1GB – $20
  • 2GB – $30
  • 4GB – $40
  • 6GB – $50
  • 10GB – $60
  • 20GB – $100
  • 30GB – $130
  • 40GB – $150
  • 60GB – $225
  • No unlimited shared data option
  • Unlimited Talk/Text Phone Access Charge (required charge per phone): $25 for 1-10GB data plans, $15 for 20+GB data plans
  • Annual Device Upgrade included at no extra charge for all customers with 20+GB shared data plans (San Diego and Portland only)
  • Annual Device Upgrade Option: $5/month (Las Vegas only)

CNET points out Sprint’s plans are a better deal for heavy data users. The $20 plan for 1GB, for instance, is only $5 cheaper than a comparable AT&T plan. But the 30GB plan is $75 cheaper than AT&T’s $225 version.

Discounted Framily Plan Trials – Buffalo, Philadelphia, and Providence, R.I.

  • Starting price reduced $10 to $45/month. Add five people to your “framily” and the price drops to $25/month (two fewer people now required to get the largest discount).
  • Selecting the $20 unlimited data option automatically enrolls you in an annual upgrade plan (Buffalo and Philadelphia only).
  • Customers can choose to pay $5 extra a month for an annual upgrade option (Providence only).

New Bring Your Own Device Option for Individual Plan Trials — Chicago, Minneapolis, and West Michigan

  • Customers paying full price for a smartphone, those paying in monthly installments,  or who bring their own device to Sprint are eligible for a $50 unlimited plan or a $40 for 3GB of data per month plan. Unlimited Framily data plans usually cost $75 a month.
  • Unlimited data customers in Chicago and Minneapolis are automatically eligible for annual upgrades.
  • West Michigan customers will have to pay a $5 fee each month for their annual upgrade.

A Better Alternative to Comcast’s Internet Essentials’ Tricks & Traps: EveryoneOn’s Discount Internet Access

internet essentialsWhile regulators sort through the thicket of fine print that keeps hundreds of thousands of families from qualifying for Comcast’s $9.95 Internet Essentials affordable Internet program, a much simpler offer has emerged that doesn’t work overtime to protect Comcast’s broadband revenue from being cannibalized. In short, regulators don’t need to cut deals to expand programs like Internet Essentials in return for saddling residents with America’s “worst cable company.” There are alternatives.

EveryoneOn markets Comcast’s Internet Essentials where appropriate, but the group also gives low-income residents without school-age children other options that won’t require a $45 billion merger deal to expand.

EveryoneOn’s website asks visitors to enter their zip code to determine eligibility for discounted Internet access in neighborhoods with below-average standards of living. In western New York, we found few programs available in wealthy suburban zip codes, but most city neighborhoods were eligible for substantial discounts off wireless Internet access:

Mobile Beacon, like FreedomPop, uses the Clear WiMAX network at the moment.

mobile beacon coverage

Mobile Beacon relies on Sprint’s Clear 4G WiMAX network.

Mobile Beacon utilizes Sprint’s Clear 4G WiMAX network at the moment, and does not throttle or limit customer usage. The $10 rate plan is by far the cheapest around for unlimited access, but speeds are limited to 1Mbps. That may not be a problem for many Clear WiMAX users who can’t get speeds faster than that anyway.

howItWorksModemFreedomPop offers 1GB of monthly data for free, after a $49 setup charge.

Both offers are readily available to public with almost no pre-qualifications. The biggest downsides to both plans include Clear’s very limited WiMAX coverage area and the fact Sprint is gradually decommissioning its WiMAX network.

To remain committed to low-income Internet access, Sprint will offer free wireless broadband service to 50,000 low-income students nationwide.

Microsoft is also actively promoting EveryoneOn’s affordable Internet service offers to school districts nationwide as a solution to their home connectivity problems.  Microsoft will also help deploy Windows devices below $300 to classrooms across the country. Schools can buy Windows 8.1 Pro at a discounted rate and get “Office 365 Education” at no extra cost after they buy Office for teachers and administrators.

New York regulators are getting an earful from public interest and non-profit groups about solving a digital divide that is critical to the state’s economic future. The Internet is no longer merely a nice thing to have. It’s now essential:

  • A 2013 Jobvite survey revealed 94% of recruiters use or plan to use social media to find potential employees.
  • Fifty percent of today’s jobs require technology skills, and this percentage is expected to grow to 77% in the next decade.
  • The new GED test is being offered only on a computer, requiring all taking the test to have a level of comfort with technology;
  • The typical US household saves approximately $8,000 per year by using the Internet, according to an industry-backed Internet Innovation Alliance report.
  • 21% of uninsured Americans  do not  use the Internet, making it impossible for them to use the online health exchanges.
  • A Pew Internet Report revealed 59% of caregivers with internet access say that online resources have been helpful to their ability to provide care and support for the person in their care.
  • The New York Times reported Internet access and literacy allows seniors to stay socially connected to friends and family, maintain their health and increase longevity.

[flv]http://www.phillipdampier.com/video/Mobile Beacon Nation Case Study.mp4[/flv]

Mobile Beacon isn’t just powering income-challenged Americans. The 4G wireless broadband project is also connecting communities, schools, and social service agencies in communities under economic pressure. Mobile Beacon won’t put cable customers under more economic pressure from skyrocketing cable bills, either. It’s not owned by a cable operator. (13:21)

Comcast Sock Puppet Says Rejecting Merger of Comcast/Time Warner Cable Because It’s Big Is Bad

Supporting Comcast's merger agenda

Supporting Comcast’s merger agenda

A conservative think tank with ties to corporate money and the American Legislative Exchange Council says the FCC should not reject the Comcast and Time Warner Cable merger for emotional, “big is bad” sloganeering.

Seth Cooper, a former director of the ALEC Telecommunications and Information Technology Task Force and current Amicus Counsel for the corporate group made his comments about the merger under the moniker of the Free State Foundation.

The FCC’s due diligence in that examination of the deal, Cooper says, must “disregard pleas for it to reject Comcast/TWC out of hand, based on appeals to emotional incredulity or ‘big is bad’ sloganeering; Stand firm against calls that, under the guise of protecting consumers, the agency impose conditions in order to protect market rivals…; reject dragging out its review process…; and avoid the imposition of any conditions on the merger unrelated to demonstrable concerns over market power and anticompetitive conduct.”

Cooper parrots Comcast’s press releases promoting the multi-billion dollar merger, claiming it will lead to a faster transition to digital cable, faster Internet speeds via DOCSIS 3.1, and expanded wireless backhaul services.

Unfortunately for Cooper, the facts are not on his side.

As part of Time Warner Cable’s Maxx initiative, the march to digital cable in unmistakable at Time Warner. TWC Maxx-upgraded cities now get faster speeds at a lower cost than what Comcast offers, and no data caps. Both cable companies are already in the wireless backhaul market, installing fiber to cell towers to support 4G LTE broadband. But LTE-enabled towers are highly likely to already have fiber connections, limiting future growth. A merger between the two cable companies won’t dramatically change that market reality.

CenturyLink Unfazed by AT&T/Verizon’s Rural Wireless Broadband; ‘Caps Too Low, Prices Too High’

centurylinkCenturyLink does not believe it will face much of a competitive threat from AT&T and Verizon’s plans to decommission rural landline service in favor of fixed wireless broadband because the two companies’ offers are too expensive, overly usage-capped and too slow.

Both AT&T and Verizon have proposed mothballing traditional landline service in rural areas because both companies claim wireline financial returns are too low and ongoing maintenance costs are too high. In its place, both companies are developing rural fixed wireless solutions for voice and broadband service that will rely on 4G LTE networks.

CenturyLink does not traditionally compete against either AT&T or Verizon because their landline service areas do not overlap. But as both AT&T and Verizon Wireless continue to emphasize their nationwide wireless networks, independent phone companies are likely to face increased competition from wireless phone and broadband services.

CenturyLink isn’t worried.

“About two-thirds of our customers can get access to 10Mbps or higher [from us and] that continues to increase year by year,” CenturyLink chief financial officer Stewart Ewing told attendees at Bank of America Merrill Lynch’s 2014 Global Telecom & Media Conference. “Our belief is that with the increasing demands customers have for bandwidth — the Netflix bandwidth requirement — just the increasing amount of video that customers are watching and downloading over their Internet pipes, we believe will drive customers to using a provider that basically has a wire in their home because we believe you will get generally higher bandwidth and a much better experience at lower cost.”

Ewing

Ewing

CenturyLink customers consume an average of slightly less than 50GB of Internet usage per month, and that number is growing. Ewing said that CenturyLink has long believed that as bandwidth demand increases, wireless becomes less and less capable of providing a good customer experience.

“At this point, we don’t really have any concerns because people on the margin — the folks that don’t use much bandwidth — probably use a wireless connection today to download,” Ewing said. “But as the bandwidth demands grow, the wireless connection becomes more and more expensive and that could tend to drive people our way. So as long as we have 10Mbps or better to the customers, we don’t really think there is that much exposure.”

CenturyLink does not measure the difference in Internet usage between urban and rural residential customers, but the company suspects rural customers might naturally use more because alternative outlets are fewer in number outside of urban America.

“Folks in rural areas might actually can use Internet more for buying things that they can’t source [easily], but it’s hard to really count,” said Ewing. “I think our customers in the rural areas probably are not that much different from folks in urban areas.”

Prism is CenturyLink's fiber to the neighborhood service, similar to AT&T U-verse. It is getting only a modest expansion in 2014.

Prism is CenturyLink’s fiber to the neighborhood service, similar to AT&T U-verse. It is getting only a modest expansion in 2014.

CenturyLink’s largest competitor remains Comcast, which co-exists in about 40% of CenturyLink’s markets. The merger with Time Warner Cable won’t have much impact on CenturyLink, increasing Comcast’s footprint in CenturyLink territory by only about only 6-7%. CenturyLink believes most of any new competition will come in the small business market segment. Comcast’s residential pricing is unlikely to attract current CenturyLink customers in Time Warner Cable territory to consider a switch to Comcast if the merger is approved.

Ewing also shared his thinking about several other CenturyLink initiatives that customers might see sometime this year:

  • Don’t expect CenturyLink to expand Wi-Fi hotspot networks. The company found they are difficult to monetize and is unlikely to expand them further;
  • Any change in the FCC’s definition of minimum broadband speed to qualify for federal broadband expansion funds would slow rural broadband expansion. Ewing admitted a 10Mbps speed minimum is considerably more difficult to achieve over DSL than a 4 or 6Mbps minimum;
  • Don’t expect any more merger/acquisition activity from CenturyLink in the Competitive Local Exchange Carrier business. CenturyLink shows no sign of pursuing Frontier, Windstream, FairPoint, or other independent phone companies. It is focused on expanding business services, where 60% of CenturyLink’s revenue now comes;
  • CenturyLink fiber expansion will primarily be focused on reaching business offices and commercial customers in 2014;
  • CenturyLink will only modestly expand PrismTV, its fiber-to-the-neighborhood service, to an additional 300,000 homes this year. The company now offers the service to two million of its customers, with 200,000 signed up nationwide. Last year, CenturyLink expanded PrismTV availability to 800,000 homes.

AT&T’s Answer for Rural America: $80/Month for Wireless Landline Replacement, 10GB Internet

AT&T’s solution for rural Americans without access to broadband service arrived this week with the introduction of an $80/month plan bundling a mandatory wireless home landline with a 10GB usage-capped Internet plan.

AT&T Wireless Home Phone and Internet has undergone market testing in selected northeastern areas (largely outside of AT&T’s landline service territory). This week the service became available nationwide and is marketed to customers disconnected (or soon will be if regulators approve) from AT&T’s traditional landline service. AT&T is petitioning to dismantle its rural and outer suburban wired landline network and transfer customers to wireless service. But AT&T’s wireless replacement is both expensive and usage capped with an allowance that is just a fraction of what AT&T DSL offers:

att wireless plan

  • Customers start with a $20/month wireless landline phone replacement, powered by AT&T’s wireless network. Customers will keep their current phone number and home phones and will be sent a “Home Base” device that will interface between AT&T’s wireless network and up to two telephones. AT&T does not permit its device to be connected to your existing home phone wiring, so it strongly urges customers to buy cordless phones. The device is portable so it can be taken with you when traveling. The standalone service offers unlimited nationwide calling, Voicemail, caller ID and call waiting;
  • Those interested in also purchasing broadband can add one of three different data plans: $60 for 10GB, $90 for 20GB and $120 for 30GB. AT&T charges a $10 overlimit fee for each extra gigabyte. You cannot buy broadband service unless you also subscribe to AT&T’s wireless landline product. That means the lowest possible price for rural broadband is $80 a month for up to 10GB of usage. Access may be over AT&T’s 4G LTE network (5-12Mbps maximum speeds) or their much-slower, but more common 3G network. In contrast, AT&T sells DSL for as little as $15 a month with a 150GB usage allowance included.

[flv]http://www.phillipdampier.com/video/ATT Wireless Home Phone Internet Intro 5-2014.flv[/flv]

AT&T introduces its new solution for rural America — wireless home phone and Internet service, at a price much higher than what urban customers pay. (1:42)

AT&T's Home Base

AT&T’s Home Base

AT&T’s Wireless Home Phone and Internet includes plenty of fine print and disclaimers:

  • A two-year service commitment is required to avoid a $199 charge for the Home Base device;
  • 911 service is not guaranteed and you will be required to give your physical location to the 911 operator so they can send help to the proper address;
  • A backup battery powers the Home Base allowing up to 1.5 hours of talk time and 18 hours of standby time. However, a standard corded phone that does not need electric power to operate is required to place or receive calls (including 911) during a power outage;
  • Not compatible with wireless messaging services/text messaging, home security systems, fax machines, medical alert & monitoring systems, credit card machines, IP/PBX Phone systems, or dial-up Internet service. May not be compatible with DVR/Satellite systems;
  • Call quality, wireless coverage, and service reliability are not guaranteed;
  • Well-qualified credit approval required;
  • An activation fee (undisclosed) also applies.

There are many surcharges that also may apply, including a $35 restocking fee, federal, state, and local taxes and the universal service fee. Customers must also pay AT&T-originated fees kept by AT&T, including a $1.25 “cost recovery charge,” a gross receipts surcharge, administrative fees and any government-originated assessments that AT&T passes on to customers in various states.

[flv]http://www.phillipdampier.com/video/ATT Wireless Home Phone Internet Setup 5-2014.flv[/flv]

AT&T explains how to set up and configure its Home Base to receive phone and broadband service wirelessly. (3:16)

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