Cricket wants to convince you that paying AT&T or Verizon $90-120 a month for a cell plan with unlimited calling, texting and a 1-3GB data plan is too much, because it can sell you an “all-unlimited plan” for $45.

Cricket this week launched its “Half Is More” marketing campaign online, as well as in print and television advertisements.

“When we go out and talk to a lot of consumers, we hear a lot of angst from post-paid subscribers,” Cricket senior vice president Tyler Wallis told CNET. “They’re not happy with the service they’re getting and they’re feeling like they’re getting gouged.”

They also might not like finding out their “unlimited use” data plan actually comes with a barely disclosed speed throttle that kicks in after only 1GB of usage, reducing speeds to near dial-up for the rest of the billing cycle.

Cricket defends the claim they offer “unlimited” data service by stating they do not completely sever a customer’s data connection when they reach the limit, or charge them overlimit fees. They just slow the service down… a lot. Cricket customers tell Stop the Cap! Cricket’s wireless Internet becomes almost unusable once they are placed in the usage penalty box.

Cricket also depends heavily on Sprint for roaming coverage outside of the small number of home markets where Cricket owns and operates its own network. For many customers, that means frequent roaming on Sprint’s 3G network, which is not rated well for its speed and performance.

Once throttled, customers are stuck in the slow lane until their next billing cycle begins.

Customers with light data needs might find Cricket’s plan an option, assuming they have good coverage either from Cricket itself or roaming on Sprint’s network.

Cricket’s campaign noticeably avoids comparing their plan against T-Mobile, which offers a $70 monthly truly unlimited plan or for ten dollars less, a 2GB plan with unlimited calling and texting.

[flv width=”640″ height=”500″]http://www.phillipdampier.com/video/Cricket Ad Unlimited 5-13.mp4[/flv]

How easy can you read the white fine print disclaimer on the white background in Cricket’s ad? Cricket advertises unlimited data but keeps its speed throttle mostly to itself. (1 minute)

Time Warner Cable customers in Central New York will be the first to test the cable company’s newest plan for a nationwide channel realignment that will move almost every cable channel into a new “theme-based” lineup.

Starting June 18, customers in Syracuse and suburbs, Auburn, Cortland, Fulton, Oswego and the Rome/Oneida/Camden/Sylvan Beach area will have to hunt for their favorite networks in a new lineup numbered from channels 1 to 1999. Two days later, customers in Jefferson and Lewis Counties, plus Boonville, Champlain, Malone, Massena, Ogdensburg and Potsdam will see their lineup changed. On June 25, the same will happen in Candor, Hamilton, Ilion, Old Forge, Ithaca, Utica and the Tri-Lakes area.

Channels 1-99, mostly received by analog television customers, will be unaffected for now.

Time Warner Cable has used a theme/genre-based channel lineup for several years, but new or renamed networks have occasionally turned up in unexpected places. The increasing prevalence of HD networks has also made a mess of things, with some markets featuring HD basic cable networks nestled between premium movie channels. The channel realignment is designed to “simplify” things.

Among the welcome changes: HD viewers will automatically receive the HD version of those networks and channels, if available. DVRs will automatically map scheduled recordings to their new channel numbers.

If the channel changes prove successful, which we assume means subscriber backlash is not judged too great, Time Warner Cable customers across the country will begin to see the same channel lineup changes in their areas beginning this August.

Here is a guide to the new lineup. Note the block dedicated to HD networks is gone:

• 1-99: Remain unchanged and are watched mostly by analog viewers with or without a set-top box
• 100s: Entertainment, Life and Style channels
• 200-249: News and Information
• 250-270: Children/Family
• 285-299: Music TV
• 300s: Sports
• 460-479: Religion
• 480-499: Shopping
• 500-649: Premium movie channels
• 650-654: Pay per view
• 670-699: 3D television networks
• 700-799: Premium sports packages
• 800-999: Latino/Spanish programming
• 1000-1199: On-demand channels
• 1200-1399: Local channels
• 1400-1799: International/Ethnic language channels
• 1800-1899: Adult Entertainment
• 1900-1999: Music Choice

[flv width=”640″ height=”380″]http://www.phillipdampier.com/video/Time Warner Cable CNY Channel Changes 5-22-13.flv[/flv]

Time Warner Cable produced this video to introduce Central New York customers to the new channel lineup that will likely soon be in place across all Time Warner Cable service areas.  (2 minutes)

Verizon Wireless: You are being watched.

Would it bother you if the advertiser on that big billboard you just drove past could find out if you later visited that business in response? Should a store like Best Buy or Sears be able to know if you are only using their showrooms to see a product you will eventually buy online? Should your phone company be able to store your complete travel history for years and then create new products and services to pitch aggregated travel observations to anyone willing to pay?

Verizon Wireless does not think you will have a problem with any of this, because it has quietly begun selling this information through its Precision Market Insights (PMI) service.

AT&T is likely not too far behind with a similar service of its own, potentially earning millions from a comprehensive data trove tracking customer locations, travel history, and web browsing habits for an undetermined length of time.

The Wall Street Journal reports shareholder demand for higher profits is pushing cell phone companies to find new revenue streams, even at the potential risk of alienating customers and privacy advocates.

PMI clients may find out more about you than you realize, even though phone companies promise they will not sell personally identifiable information about their customers.

The Phoenix Suns are PMI clients, and by tracking game attendees, Verizon Wireless was able to tell the sports team:

• 22% of game attendees are from out-of-town;
• Most spectators had children at home, ranged in age from 25-54 and earned more than $50,000 a year;
• 13% of baseball spring training attendees in the Phoenix area also went to Suns games;
• Area fast food restaurants running Suns promotions saw an 8.4% uptick in business from Verizon Wireless customers.

Such information can let the sports team target advertisers and offer evidence-based statistics that any campaign will increase sales, and by how much. Malls can use PMI to find certain types of customers that have a history of lingering in mall stores. Billboard owners can see if their ad messages resulted in higher in-store visits.

Customers using a phone under a commercial or government account are exempt from the tracking program. All residential customers are automatically opted in to take part, unless they specifically opt out.

Privacy advocates are concerned carriers are storing personal customer usage data for an undetermined amount of time, and in a form that could be personally identifiable, even if the provider decides not to sell data with that granularity to third parties. That could make cell phone companies prime targets for government/law enforcement subpoenas.

Last year, Verizon sent a notice to customers opting them in to the program unless they specifically opted out. Stop the Cap! covered the story back then, helping customers wishing to opt out.

[flv width=”504″ height=”300″]http://www.phillipdampier.com/video/WSJ Cell Companies Track Customers 5-22-13.flv[/flv]

The Wall Street Journal reports wireless carriers were at first slow to sell data on their customers’ usage habits, but not anymore. Shareholders want new sources of revenue, and wireless companies are packaging and selling customer information to get it.  (2 minutes)

Triplett

A jury has found Comcast contractor Anthony Triplett guilty of first degree murder, aggravated sexual assault and robbery in the death of Comcast Cable customer Urszula Sakowska, 23, killed by Triplett in December 2006 when Comcast sent him to her home to work on her Internet service.

It was not the first time police investigated Triplett, who was also under scrutiny for possible involvement in an earlier homicide of Comcast customer Janice Ordidge, who was found strangled in her bathtub after Triplett was sent to install her cable television service.

Assistant district attorney Brian Sexton said Triplett got his thrills watching his victims suffer and die.

“As he strangles them, he looks them right in the eye and sees the light go out,” Sexton said.

Comcast had come under fire in the case because the cable operator permitted the contractor, Premiere Cable Communications, to continue to send Triplett on service calls even while he was under investigation by local police.

“I don’t understand how he was allowed to keep doing cable jobs after he was questioned regarding my sister,” said Loretta Shamley, the sister of Janice Ordidge.

Neighbors say the incident made them more wary of cable repairmen, some not directly employed by the cable company.

“I don’t even feel safe enough to take out the garbage anymore,” said Latia Warren, who lives two floors above Ordidge. “If I’m alone I won’t let a serviceman into my apartment unless he works for the building and I know him.”

A second trial on the death of Ordidge has not yet been scheduled.

Triplett faces up to life imprisonment.

[flv width=”640″ height=”380″]http://www.phillipdampier.com/video/WLS Chicago Cable Repairman Guilty 5-14-13.mp4[/flv]

WLS in Chicago reports a Comcast cable technician working for a third-party contracting firm was found guilty of murdering one customer and has alleged involvement in another homicide committed while doing service calls. (2 minutes)

Helderle

A Charter Cable technician from St. Charles, Mo. was convicted of tying up and sexually assaulting an O’Fallon customer after she reported him for asking her out in an unwanted text message.

Jurors deliberated for only about an hour before convicting 22-year old Michael Helderle on four felony counts, recommending a 75 year prison sentence.

Helderle was employed by Communications Unlimited, a contractor performing work on behalf of Charter Communications.

When the victim requested a service call from Charter on Dec. 4, Helderle showed up. He obtained her cell phone number and asked her out on a date later that evening. The victim reported the text message to Charter and Helderle was fired.

The next day, Helderle broke into her apartment while she was on a video chat with her boyfriend, who was 1,700 miles away on an Air Force base. He called authorities after witnessing Helderle in the apartment.

Helderle handcuffed and tied up the victim, gagged and sexually assaulted her, covering her with a pillow. He then stole her cell phone and cash. When police arrived, Helderle placed a knife to the victim’s throat and threatened her if she called out.

Helderle eventually escaped the apartment while police untied the victim. He was arrested hours later.

Charter defended its actions after the incident:

“Charter recognizes that it is a privilege to be allowed into customers’ homes to install our services. Our customer’s safety is of utmost importance and precautions are taken seriously. We require criminal background checks on all in-home contractors prior to performing any work for Charter.”

It was not enough to avoid offering Helderle employment.

Cable operators use third-party contractors to cut costs and sometimes limit liability. Critics contend third-party contractors often use lower standards of employment and compensate their workers at a considerably lower rate of pay with fewer benefits.

[flv width=”640″ height=”380″]http://www.phillipdampier.com/video/KSDK St Louis James Helderle charged with tying up woman 12-06-12.flv[/flv]

KSDK in St. Louis covered the break-in and sexual assault back in December in this video report.  (2 minutes)

[flv width=”640″ height=”380″]http://www.phillipdampier.com/video/KSDK St Louis James Helderle convicted of burglary and sodomy 5-16-13.flv[/flv]

KSDK followed up on the story last week, noting the Charter Cable subcontractor was convicted of burglary and sodomy.  (2 minutes)