Mechanicsburg is located in Bland County, Virginia

Sunday was an exciting day for the nearly 200 residents of rural Mechanicsburg, a small community in southwest Virginia.  It was launch day for the community’s new wireless “broadband” service, which turned the community into one large hot-spot, bringing Internet access to the community at speeds beyond dial-up.

The service expands on a Wireless ISP (WISP) network already serving the nearby communities of Rocky Gap and Bastian, and was funded by a broadband grant, with assistance from Rep. Rick Boucher (D-Virginia).

Residents can subscribe to the service, transmitted from an antenna tower located in each community, or visit the local community center, which will have computers available for Internet use.

While the service represents an improvement over dial-up, it’s not exactly 21st century broadband.

The service, provided by Trificient Broadband Technologies, uses Frequency Hopping Spread Spectrum technology in the unlicensed 900MHz, 2.4 and 5.8GHz bands (also used by consumer wireless phones and wireless routers).

Last fall, Trificient owner Jim Ingram told SWVA Today that he defined broadband at anything above 256kbps.  Bland County’s BCNet WISP service provides 512kbps service for $27.95 per month with an annual contract and $99 installation fee.  The Federal Communications Commission currently defines broadband service at speeds of 768kbps or faster.

Providing wireless Internet service in the hilly terrain of southwestern Virginia can be challenging.  The antennas delivering the service have been mounted on antenna towers to be above nearby obstructions, and Ingram told the newspaper every customer gets an on-site survey to determine whether they can receive the service.  If they are within 10 miles of the antenna and have a reasonably clear signal, a small antenna is mounted on the customer’s home and service can begin.

The company offers faster service for a higher price, assuming the customer is close enough to the transmitter to be able to obtain higher speeds.

For rural customers with no option for cable television or DSL service, wireless service at these speeds can provide basic connectivity for e-mail and web page access, but utilizing the Internet’s higher bandwidth services like video and other streaming media can prove challenging.

[flv width=”320″ height=”240″]http://www.phillipdampier.com/video/WVVA Bluefield Mechanicsburg VA Gets Wireless Broadband 10-12-09.flv[/flv]

WVVA-TV Bluefield/Beckley, West Virginia covers the October 11th launch day in Mechanicsburg as wireless Internet service begins for nearly 200 residents in rural Virginia. [2 minutes]

Carol Hevey, executive vice president of operations for TWC’s Carolinas region.

Stop the Cap!‘s strong readership in the Triad region of North Carolina comes from their experience with Time Warner Cable’s Internet Overcharging experiment this past April.  For residents in greater Greensboro and surrounding communities, now you get a chance to be pioneers of a different sort.

Time Warner Cable today announced Greensboro, Raleigh, and Charlotte, all in North Carolina, among the first in the nation able to purchase Road Runner Mobile, a new 4G wireless mobile broadband service designed to accompany your existing Road Runner subscription.

On December 1st, Time Warner Cable customers can sign up for the service, providing speeds up to 6Mbps, starting at $34.95 per month, if you are on a Price Lock Guarantee (a service commitment requiring you to remain with Time Warner Cable in return for service discounts) and subscribe to a bundle of services.  That low priced option has a usage allowance of 2 gigabytes per month.

Time Warner Cable's Carolinas region service area

“With Time Warner Cable’s 4G Mobile Network, we now offer the fastest mobile service available and extend our reach outside the home.” said Carol Hevey, Executive Vice President of the Carolina Region for Time Warner Cable.  “Giving our customers the convenience of mobility and the speed of 4G, Road Runner Mobile lets customers take their favorite Internet service wherever they go.  This is an important part of our strategy to give our customers any content, on any device, anytime, anywhere.”

Time Warner Cable is using the Clearwire WiMax network to provide the service, a benefit it gained along with Comcast when they became part-owners of the Sprint-Clearwire venture.

Pricing will vary depending on the level of service customers need:

• Road Runner Mobile 4G National Elite gives unlimited access to both Time Warner Cable’s 4G Mobile Network and a national 3G network (Sprint, presumably), for use when traveling.
  o $79.95 per month for Road Runner Standard or Turbo customers.
  o Further discounts for Double and Triple play customers and those on a Price Lock Guarantee.
• Road Runner Mobile 4G Elite gives customers unlimited access to the Time Warner Cable 4G Mobile Network.
  o $49.95 per month for Road Runner Standard or Turbo customers.
  o Further discounts for Double and Triple play customers and those on a Price Lock Guarantee.
• Road Runner Mobile 4G Choice gives light users 2GB of service on the Time Warner Cable 4G network each month.
  o Available for $39.95 per month to customers of at least one other Time Warner Cable service.  Additional $5 off if you have a Price Lock Guarantee and bundled service package.

Time Warner Cable plans to launch additional mobile services to customers in the future such as the ability to program a DVR from a mobile device and the ability to take their video content with them on the go.  Time Warner Cable will be expanding its 4G Mobile network to additional service areas over the next few months including Dallas, TX and Honolulu and Maui, HI.

Customer experiences with the Clearwire network have been decidedly mixed.  In Portland, uneven signal coverage has plagued service and fueled customer returns.  In Greensboro, some who have tested the Clearwire-branded version of the service report earlier speeds close to 5Mbps that have since slowed to below 2Mbps.

As with any wireless mobile service, inquire about trial options and cancellation policies before signing any contract.  Consumers should always verify service is available to them at tolerable speeds before committing to any contract.

Verizon Wireless and Google this morning surprised the wireless mobile industry when it went far beyond a much-anticipated agreement between Verizon and Google to market smartphones using Google’s Android operating system, and instead seemed to embrace Net Neutrality for unrestricted use of online services on Verizon Wireless’ network.  Is this a consumer-friendly about face or a strategic effort to take the wind out of the sails pushing for formal adoption of Network Neutrality regulations?

Today’s announcement represents a complete reversal for Verizon Wireless, which announced opposition for wireless Net Neutrality in September.  Tom Tauke, Verizon’s executive vice president of regulatory affairs said then: “We believe that when the FCC reviews the record and looks at the facts, it will be clear that there is no current problem which justifies the risk of imposing a new set of regulations that will limit consumer choices and affect content providers, application developers, device manufacturers and network builders.”

Google and Verizon have been on opposite sides of the Net Neutrality debate for several years now.  The phone company spends millions of dollars lobbying Washington to keep Net Neutrality off its back, in direct opposition to Google’s strong advocacy for the consumer-friendly open network rules.  One might anticipate a joint webcast between the two companies would be reserved in tone at best.

It wasn’t.

In fact, Verizon Wireless CEO Lowell McAdam and Google Chairman and CEO Eric Schmidt fell all over themselves praising one another, and attacked Verizon’s nemesis AT&T.

McAdam took a shot at AT&T for the recent controversy over their decision to block Google Voice and other Voice Over IP services from working with AT&T’s wireless network.

“Either you have an open device or not. This will be open,” McAdam said.

Schmidt praised Verizon Wireless’ nationwide mobile broadband network, calling it “by far the best in the United States.”

AT&T understood the implication of the partnership between its biggest rival and the super-sized Google and announced it was reversing its decision to block Voice Over IP applications on its network.

Ralph de la Vega, chief executive of AT&T’s consumer wireless unit, said “the iPhone is an innovative device that dramatically changed the game in wireless when it was introduced just two years ago.  Today’s decision was made after evaluating our customers’ expectations and use of the device compared to dozens of others we offer.”

That’s a remarkable statement coming from a company that has routinely ignored the wishes and expectations of its iPhone customers for less expensive, higher quality, less restrictive service.

AT&T’s reversal was praised by FCC Chairman Julius Genachowski, who is pushing for adoption of Net Neutrality as part of FCC broadband policy.

“When AT&T indicated, in response to the FCC’s inquiry, that it would take another look at permitting VoIP on its 3G network I was encouraged,” Genachowski said. “I commend AT&T’s decision to open its network to VoIP. Opening wireless services to greater consumer choice will drive investment and innovation in the mobile marketplace.”

Have AT&T and Verizon suddenly realized taking a customer-friendly position of Net Neutrality is better for their corporate image?

Perhaps, but one might also consider the reversals to be part of a strategic effort to demonstrate a lack of need for Net Neutrality rules in a ‘remarkably open and free competitive wireless marketplace.’  Expect to see that line or something akin to it coming from the anti-Net Neutrality lobbying campaign within hours of today’s events.

AT&T has also spent millions on lobbying efforts in Washington to keep Net Neutrality and other telecommunications legislation at bay.  The prospect of a sudden role reversal for two of the biggest spenders on influencing public policy would be remarkable, if it actually happened for consumers’ sake.

Verizon Wireless & Google Joint Webcast — October 6, 2009 (18 minutes)
You must remain on this page to hear the clip, or you can download the clip and listen later.

Customers love the iPhone, but hate using it over AT&T’s wireless mobile network.

That is the conclusion of CFI Group’s Smartphone Satisfaction Study 2009 (free registration required), which found Apple’s iPhone “the undisputed leader in smartphone customer satisfaction,” scoring 83 out of a possible 100.

But while customers love their iPhones, in the United States, they are generally stuck using it on AT&T’s mobile network, which CFI Group rated dead last in customer satisfaction.  CFI also found that despite the iPhone’s exclusive agreement with AT&T, the iPhone does not improve AT&T’s customer satisfaction in any meaningful way.

“The iPhone has been a cash cow for AT&T, but that cash comes at a cost in terms of overall satisfaction. In effect, switchers can be satisfaction saboteurs if they were not already inclined to choose AT&T,” said Doug Helmreich, program director with CFI Group.

Apple iPhone

“As for Verizon, the scales may tip if customers continue to demand smartphones that the company fails to supply. Then again, will its network hold up if it adds network-heavy smartphones? For now, its an apples to oranges comparison.”

CFI’s study top rated Verizon and T-Mobile for smartphone users, both with satisfaction scores of 79 out of 100.  Verizon’s perceived advantage in coverage makes them the top rated network for customer loyalty, with 86% of current Verizon customers identifying the company as their ideal provider.  Customers believe Verizon’s marketing slogans that suggest Verizon has the best nationwide network coverage of any provider.  But customers recognize they pay a price for that coverage in the form of a higher monthly bill.

Customers looking for the best value with competitive pricing will find it with Sprint and T-Mobile, according to the study findings.  AT&T scored among the worst values, in part because they penalize iPhone owners with a mandatory data plan customers thought was “pricey,” especially if they never had a data plan before.

The customer bashing of AT&T didn’t stop with bottom rating the network and its pricing.  CFI found that half of iPhone respondents would flee AT&T for another carrier if given the chance.  At least 40% of iPhone owners said they switched to AT&T only because they had to in order to purchase the iPhone, and they resented it, and the quality of service they found going forward.

From the Department of Duh:

The plight of mobile providers to strike profit riches in mobile broadband has been stymied by the fact customers actually want to use the service they pay for each month.

Even worse, customers are using dongles to give their laptops and netbooks wireless connectivity, which hurts an industry accustomed to charging top dollar for data plans used sparingly on cumbersome mobile phones.

“Dongles really are reaching a critical mass,” a Vodafone spokesperson told BBC News.

French operator SFR claims laptops equipped with a dongle use 450 times more bandwidth than a classic mobile phone.

So-called “smartphones,” which often include a built-in or on-screen keyboards, are using lots of data, too.

The result has been near-universal adoption of usage caps in European mobile broadband, which UK operator O2 admitted earlier this year were “used as a deterrent and to make sure that others using the network had a good experience.”

Many providers have customers too afraid to exceed those caps, often set at 1-5GB per month.  The punitive overlimit fee can easily add tens of Euros to mobile broadband bills.  Many customers stay well clear of the cap to avoid the prospect of receiving a shocking bill.

Providers fear their mobile networks may soon be at capacity.  That would logically lead many to presume fast and furious investments in their networks to upgrade capacity, but that is exactly the opposite view some providers have.

“You can easily lose money on mobile broadband if you do it in the wrong way,” warns Bjorn Amundsen, director of mobile network coverage at Telenor in Norway.

“We have had to be careful not to invest too much, because the only thing that would happen if we did would be to increase data traffic without an increase in our profits,” said Amundsen.

Phil Sayer, principal analyst at Forrester Research told the BBC, “the user community as a whole is tired of hearing special pleading from the mobile operators.”

“Remember, these guys have been making money hand over fist from data roaming charges,” Sayer said.