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Verizon’s Strategy – Wireless: Monetize Data Usage, FiOS: Monetize Fiber Speed

Shammo

Shammo

Verizon’s vision of broadband economics depends on the technology used to provide the service, according to some insights shared by the company’s chief financial officer at yesterday’s Deutsche Bank Access Media, Internet & Telecom Conference.

Fran Shammo outlined two strategies the company is using to profit from its broadband services. For wireless, Verizon has “flipped the model” from the traditional voice plan that starts with a bucket of voice minutes towards monetizing broadband usage instead. Today, customers buy plans that focus on anticipated data usage with unlimited voice and texting thrown in. But marketing broadband on Verizon’s fiber optic FiOS network is markedly different because the company is focused on speed over consumption.

“We are now shifting into concentrating on the broadband piece of that product, and the speed that the fiber to the home can give you we believe can’t be matched with anyone,” Shammo told an audience primarily made up of Wall Street analysts and investors. “We have a superior product.”

Shammo explained Verizon intends to “monetize speeds” that fiber broadband is capable of providing. That is important because Verizon FiOS now represents 70 percent of Verizon’s wired business, as traditional landline revenue continues to decline.

That is welcome news to broadband advocates that prefer current pricing models based on broadband speeds, not usage. Verizon FiOS intends to capitalize on its superior speed to differentiate itself from the cable competition, especially when some of those competitors are slapping usage limits on their customers.

Another important new revenue source for Verizon comes from switching legacy DSL users to FiOS technology.

In 2012, Verizon commenced its copper-to-fiber migration in FiOS areas. At least 200,000 homes formerly served by copper-based DSL were transitioned to fiber. In 2013, Verizon plans to migrate another 300,000 customers. When customers are switched to the fiber network, their former DSL speeds remain the same, but now Verizon’s marketing department has an opportunity to target upgrade offers for faster speeds.

“We give them the choice to start upgrading that speed [to] 15, 25, or 50Mbps,” Shammo reports. “What we are seeing is people are willing to pay for that additional speed, so we can monetize that fiber network more.”

However, Shammo reiterated that beyond what Verizon has already committed to in FiOS agreements with local municipalities, Verizon plans no additional expansion of FiOS in 2013.

The foundation for future profits come from data usage.

The foundation for future profits come from data usage.

Unintended Consequences of Share Everything: Customers do an end run around Verizon’s “device fee.”

The conference also provided new insights into Verizon’s Share Everything wireless plans and the company’s other strategies.

Shammo admitted customers have done an end run around the “device fee” for multiple add-on devices.

Verizon expected mobile wireless-enabled tablet sales would increase as the cost to add a tablet to a Verizon Wireless account no longer required a separate data plan. But Verizon’s “device fee,” charged for each device connected to a Share Everything plan, has backfired. Customers are instead adopting Verizon’s “Mi-Fi” wireless hotspot device or other tethering solutions. Customers can then connect up to five Wi-Fi enabled devices through the hotspot and bypass paying multiple device fees that range from $5-20 per device.

Living Off the Revenue from a 3G Network Verizon Has Stopped Expanding, Improving

Shammo also noted Verizon has stopped further investments in its 3G wireless network.

“We are not investing any more capital in that network other than to keep it up and running, so no more coverage [expansion] capital, no more capacity [expansion] capital,” Shammo said. “If I can keep that network up and running that just generates more [revenue] for us.”

Verizon plans to maintain a moratorium on further expansion of its fiber to the home service except in areas where it has existing agreements to deliver service.

Verizon plans to keep a moratorium on further expansion of its fiber to the home service except in areas where it has existing agreements to deliver service.

Verizon’s Plans to Reduce Device Subsidies, Discounts

Customers have grown to expect a free or low-cost upgrade to a new smartphone every two years. But wireless companies find the costs of fronting device subsidies troubling because it affects the short-term bottom line. As wireless providers trim discounts, tighten upgrade policies, raise prices, and introduce new upgrade and activation fees, the $200-400 device subsidy recouped over the life of a two-year service contract remains a fat target for pruning.

But Verizon and other cell phone companies do not want to cut plan prices that are now inflated by $10-15 a month to cover paying back phone subsidies. The best of both worlds: eliminating device upgrade discounts –and– keeping prices the same for wireless service, banking the extra revenue as profit.

Verizon’s current solution is a middle-ground approach that gradually reduces device subsidies while hoping increased competition among device manufacturers will lower retail prices. For the consumer, that means prices will remain generally the same. But for Verizon, it means higher revenue from paying out lower subsidies while being able to maintain current pricing.

“I am a believer that over the next two to three years subsidies will start to decrease just because of the ecosystem,” said Shammo.

Verizon’s conversion to LTE means the day of a pure LTE-only smartphone is not far off. It will not include added-cost chips to support legacy technology, particularly older data networks and CDMA.

Wall Street Pressures Verizon to Talk Customers into Less-Costly (Anything but an iPhone) Smartphones

Brett Feldman, an analyst at Deutsche Bank who moderated the question and answer session with Shammo pointedly noted the Apple iPhone is the most-costly phone to subsidize.

“Are there things you can do with your sales force where you would proactively incentivize them to maybe sell different devices,” asked Feldman.

“It is critical that we don’t do that,” Shammo explained. “What is more important for us is a customer walks out with a phone that they will be happy with and not return under our 30-day guarantee. Because the worst thing that can happen for us is for me to incent a salesperson to get you into a phone thinking you are going to like and in three days you come back because you don’t. Now I’ve just subsidized two smartphones because that phone you used I can’t resell as a new phone.”

America’s Top 10 Klutziest Cities for Cracked, Damaged, and Dented Smartphones

Phillip Dampier February 28, 2013 Consumer News, Wireless Broadband 2 Comments

Gazelle, a trade-in site for high-end consumer electronics, has been keeping track of the cities that send in a disproportionate share of the broken phones it has received.

It turns out the southern United States is home to the most careless smartphone smashers, with Tallahassee, Fla and New Orleans topping the list. In New York, the further east you live, the more damage you are likely to do. Both Staten Island and the Bronx made the list.

Overall, the region that takes the most care of their phones (or at least wouldn’t dare send broken ones to Gazelle) was in the West, with one exception: Bakersfield, Calif.

Rank City Percentage of Phones Traded in That Are Broken
1 Tallahassee, Fla. 21.29%
2 New Orleans, La. 21.12%
3 Bakersfield, Calif. 20.63%
4 Bronx, N.Y. 19.88%
5 Virginia Beach, Va. 19.23%
6 Oklahoma City, Okla. 18.9%
7 Memphis, Tenn. 18.68%
8 Baton Rouge, La. 18.44%
9 Staten Island, N.Y. 18.16%
10 Boston, Mass. 18.13%

GM’s OnStar Switching to AT&T; Verizon Wireless Services Will Remain Active in Older Vehicles

Phillip Dampier February 26, 2013 AT&T, Consumer News, Data Caps, Verizon, Wireless Broadband Comments Off on GM’s OnStar Switching to AT&T; Verizon Wireless Services Will Remain Active in Older Vehicles

onstarGeneral Motors announced Monday it was planning to introduce built-in 4G wireless connectivity from AT&T in OnStar-enabled vehicles starting with the 2015 model year, gradually ending a relationship GM has maintained with Verizon Wireless since 1996.

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The deal is part of AT&T’s aggressive expansion into the wireless connected-vehicle world and could enable streaming video and other bandwidth-intensive services not now supported by GM’s agreement with Verizon.

OnStar currently relies on Verizon’s CDMA digital network to provide a car phone and slow speed data network to share vehicle diagnostics and enable certain remote functions. Current vehicle owners can continue to use OnStar services delivered over Verizon’s wireless network. But starting in mid-2014, most new Chevrolet, Buick, GMC and Cadillac models will be equipped with AT&T 4G LTE service instead. In Canada, OnStar will continue to rely on Bell Mobility.

att_logoNew GM vehicle owners receive one free year of OnStar’s basic service, which includes automatic collision notification, stolen vehicle and roadside breakdown assistance, remote door unlock, remote horn and light flashing to find a vehicle, remote vehicle diagnostics, and a built-in speakerphone that can be used to make or receive calls (after an initial trial, customers must buy additional minutes). Some newer GM models also allow OnStar staff to slow down a stolen vehicle and even disable it. After one year, the basic Safe & Sound package can be continued for $18.95 a month ($24.95 in Canada). Drivers that want to add turn-by-turn navigation pay $28.90 a month ($39.90 in Canada), which also includes all the basic features offered in the Safe & Sound package.

OnStar has traditionally only offered limited interactive data service with its telematics system, mostly powered through spoken voice commands. The new agreement with AT&T could mean your next GM vehicle will become a roving hotspot, powering smartphones, laptops, built-in televisions, and various in-car apps that need a 4G data connection to work well.

AT&T expects expansion into wireless in-car communications will be highly lucrative at a time when smartphone sales are starting to slow. There is no word on the cost for the AT&T-enabled version of OnStar, but prices will likely be higher than traditional OnStar service plans, and will vary depending on the amount of data consumed.

gm“We’re sitting on the greatest growth opportunity in history,” Ralph de la Vega, CEO of AT&T Mobility said in an interview with CNNMoney. “With Mobile Share, we don’t care so much anymore about what you’re doing on the network … but all those things like cars and home security are where the monetization opportunity is.”

In its latest annual Visual Networking Index, Cisco predicts by 2017 the average American will use a total of 6.2GB of data per month on various mobile devices. Last year, consumers used an average of 752MB. At current AT&T pricing without an unlimited data option, the average customer will pay at least $40 more per month in data use charges within four years.

AT&T’s rush into vehicle connectivity, home security, and wireless machine-to-machine communications will also place more burdens on AT&T’s network at the same time the company is complaining about spectrum shortages.

Ford Motor says GM’s OnStar system has one significant flaw: it lacks an upgrade path. GM vehicle owners are stuck with the technology that comes built-in with the car. Historically, that has been a problem. In the early 2000s, OnStar customers with older analog-only service lost access to OnStar completely when Verizon dismantled its analog wireless network. More recent GM vehicle owners are frustrated to find the newest OnStar features are only available to the most recent new buyers. Vehicles as little as 24 months old are still unable to use OnStar’s smartphone app, which enhances the value of OnStar for subscribers.

Ford says it will stick with its SYNC system, developed with Microsoft, which links the owner’s smartphone with the vehicle using Bluetooth. Users upgrading a phone can continue to use Ford SYNC by pairing the new phone with the in-car system, bringing along any new features like faster data connectivity.

Verizon Wireless Issues Dirty Baker’s Dozen List of “High Risk” Android Apps

Phillip Dampier February 21, 2013 Consumer News, Data Caps, Verizon, Wireless Broadband 2 Comments

Verizon Wireless has created a new warning page about “high-risk apps” that can chew up your data allowance or kill a fully charged Android smartphone battery in a matter of hours.

“Occasionally we learn about apps in the Google Play™ Store that might have serious negative effects on your device,” the website states. “We work regularly with app developers to help them fix problems with their apps, and apps are removed from this list as soon as the issues are fixed.”

All of the apps on the baker’s dozen list are games:

Asphalt 7:Heat
 Version: 1.0.4
 Developer: Gameloft
 Last Reviewed: January 2013

Description: When running, this app keeps the device from going to sleep mode. As a result, a device left untouched with the app running will drain the battery about 2.4 times faster than normal.


Burger
 Version: 1.0.4
 Developer: Magma Mobile
 Last Reviewed: October 2012

Description: When running, this app keeps the device from going to sleep mode. As a result, a device left untouched with the app running will drain the battery about 2.3 times faster than normal.


Doodle Jump
 Version: 1.13.8
 Developer: GameHouse
 Last Reviewed: September 2012

Description: When running, this app keeps the device from going into sleep mode. As a result, a device left untouched with the app running will drain the battery about three times faster than normal.


Draw Something
 Version: 1.11.15
 Developer: OMGPOP
 Last Reviewed: December 2012

Description: When running, this app keeps the device from going to sleep mode. As a result, a device left untouched with the app running will drain the battery about 2.7 times faster than normal.


Fruit Ninja Free
 Version: 1.6.2.0
 Developer: Halfbrick Studios.
 Last Reviewed: December 2012

Description: When running, this app keeps the device from going into sleep mode. As a result, a device left untouched with this app running will drain the battery about 2.2 times faster than normal.


Grand Theft Auto III
 Version: 1.3
 Developer: Rockstar Games, Inc.
 Last Reviewed: September 2012

Description: When running, this app keeps the device from going into sleep mode. As a result, a device left untouched with this app running will drain the battery about 1.8 times faster than normal.


Hill Climb Racing
 Version: 1.4.1
 Developer: Fingersoft
 Last Reviewed: January 2013

Description: When running, this app keeps the device from going into sleep mode. As a result, a device left untouched with this app running will drain the battery about 2.7 times faster than normal.

This app uses a large amount of data while running in the background.  A device left untouched with the app running could use as much as 6.4MB in 24 hours, or 190MB in a 30 day period.


Jail Escape
 Version: 1.1
 Developer: mazjustin
 Last Reviewed: October 2012

Description: When running, this app keeps the device from going to sleep mode. As a result, a device left untouched with the app running will drain the battery about 2.8 times faster than normal.

This app uses a large amount of data while running in the background. A device left untouched with the app running could use as much as 17MB in a 24 hour period, or more than half a gigabyte in  30 day period.


Need for Speed: Most Wanted
 Version: 1.0.46
 Developer: Electronic Arts, Inc.
 Last Reviewed: January 2013

Description: When running, this app keeps the device from going into sleep mode. As a result, a device left untouched with this app running will drain the battery about 4.5 times faster than normal.


N.O.V.A. 3 – Near Orbit
 Version: 1.0.2
 Developer: Gameloft
 Last Reviewed: September 2012

Description: When running, this app keeps the device from going into sleep mode. As a result, a device left untouched with this app running will drain the battery about 2.2 times faster than normal.


Osmos HD
 Version: 1.2.15
 Developer: Hemisphere Games
 Last Reviewed: October 2012

Description: When running, this app keeps the device from going to sleep mode.  As a result, a device left untouched with the app running will drain the battery about 3 times faster than normal.


Wreck It Ralph
 Version: 1.1
 Developer: Disney
 Last Reviewed: January 2013

Description: When running, this app keeps the device from going into sleep mode. As a result, a device left untouched with this app running will drain the battery about 2.3 times faster than normal.


Zombie Frontier
 Version: 1.0.6
 Developer: Feelingtouch Inc.
 Last Reviewed: December 2012

Description: When running, this app keeps the device from going into sleep mode. As a result, a device left untouched with this app running will drain the battery about 3.3 times faster than normal.

Kansas House of Representatives Votes 118-1 in Favor of AT&T Bill to Abandon Rural Kansas

The Kansas House of Representatives voted 118-1 to pass a bill they admit was written and pushed by the largest telecom companies in the state. The chief supporters all received campaign contributions from AT&T and other telecom interests.

The Kansas House of Representatives voted 118-1 to pass a bill they admit was written and pushed by the largest telecom companies in the state. The chief supporters all received campaign contributions from AT&T and other telecom interests.

Kansas’ House of Representatives voted 118-1 Monday to support a bill largely crafted by AT&T that will let the state’s largest phone company discontinue service at-will in rural areas of the state.

H.B. 2201 had near-universal support from legislators that openly admitted the legislation was conceived and written by the state’s largest telecommunications companies, chiefly AT&T, and grants the phone companies a third round of deregulation.

The legislation is expected to sail through the Kansas Senate with bipartisan support and Republican Gov. Sam Brownback, who generally favors telecom deregulation, is likely to sign it.

The legislation was originally pushed as a money-saver for Kansas ratepayers. The bill calls for a major reduction in funding requirements for the Kansas Universal Service Fund (KUSF), which subsidizes rural telecommunications services in the state. The KUSF is principally funded through a surcharge found on customer bills. Under the terms of the bill, funding requirements will be drastically reduced, cutting the surcharge in the process.

The Kansas Citizens’ Utility Ratepayer Board testified if H.B. 2201 only contained KUSF reform, the group would have supported the measure. But the bill also has a myriad of deregulation measures that received little apparent attention by legislators:

  1. H.B. 2201 eliminates quality of service requirements. AT&T and other phone companies can deliver any level of phone service they choose with no oversight and nobody to answer to;
  2. Allows price discrimination based on geographic location, which could mean substantially higher phone rates in rural areas, especially for nearby toll calls;
  3. Allows telecom companies to exit the Lifeline program for inexpensive service for the poorest Kansans after 90 days written notice;
  4. Removes AT&T and other phone companies as “carriers of last resort,” which means they are no longer required to provide phone service upon request.

The elimination of the “carrier of last resort” provision is essential to AT&T’s plans to abandon rural landline service, forcing customers to buy substantially more expensive cellular phone and data service. With the passage of H.B. 2201, AT&T can notify rural Kansas customers it will drop their landline service and/or broadband at-will.

Siewert

Siewert

The single “no” vote came from freshman Rep. Larry Hibbard, (R-Toronto), who noted landline service was essential in many rural areas. Hibbard worried AT&T would use the legislation as an excuse to raise rates or force elderly Kansans to use a wireless cell phone, which could prove too confusing for them.

“This bill may come back to haunt rural Kansas,” Hibbard warned.

“We have this mentality, ‘if I don’t have a wire, I can’t make a phone call.’ That’s not true,” countered Rep. Scott Schwab, an Olathe Republican who supports the bill. “That copper line is being replaced with an antenna, and it’s more reliable.

“We are not killing Lifeline,” Schwab added. “We are just not mandating it.”

Other supporters were far more sanguine, even disclosing the substantial role telecom companies had getting the legislation written and shepherded through the House.

“This was an industry bill that they all worked very hard” to put together, admitted Rep. Joe Seiwert (R-Pretty Prairie) during a House Republican caucus meeting. “[This bill] puts legislators in an easier position of not having to ‘choose between friends.'”

Kuether

Kuether

Seiwert, for example, did not have to disappoint his largest campaign contributor — AT&T — or others who donated to his campaign, including the Koch Brothers, Cox Communications, CenturyLink, Verizon, and the Kansas cable lobby.

Rep. Annie Kuether of Topeka, who is the ranking Democrat on the Utilities and Telecommunications Committee, also supported the bill. Kuether is the recipient of campaign contributions from AT&T, Cox Cable, Time Warner Cable, Kansas cable and telephone company PAC groups, and more than a dozen independent telecommunications providers doing business in Kansas.

For ordinary Kansans, the bill does not assure savings, and could lead to dramatic price increases, especially in rural areas forced to pay for cell service. The measure also eliminates the Kansas Corporation Commission as a last resort for customers with service problems that go unresolved. Those customers would be on their own after the bill becomes law.

Legislators did not see any incompatibility between the proposed bill and Kansas state policy, set forth in Statute 66-2001:

It is hereby declared to be the public policy of the state to:

(a) Ensure that every Kansan will have access to a first class telecommunications infrastructure that provides excellent services at an affordable price;
(b) ensure that consumers throughout the state realize the benefits of competition through increased services and improved telecommunications facilities and infrastructure at reduced rates;
(c) promote consumer access to a full range of telecommunications services, including advanced telecommunications services that are comparable in urban and rural areas throughout the state;
(d) advance the development of a statewide telecommunications infrastructure that is capable of supporting applications, such as public safety, telemedicine, services for persons with special needs, distance learning, public library services, access to internet providers and others; and
(e) protect consumers of telecommunications services from fraudulent business practices and practices that are inconsistent with the public interest, convenience and necessity.

The Associated Press notes this is AT&T’s third trip through the state legislature to win deregulation. A 2006 state law deregulated prices for bundles of services that included wireless, Internet access, cable TV or other video and moved toward deregulating rates for local service in exchanges where competition existed. A 2011 law went further, allowing companies to avoid most state price caps. This year’s bill would allow those companies to avoid even the Kansas Corporation Commission’s consumer protection regulations and minimum quality-of-service standards.

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