Waiting for an upgrade… Sprint Spark is the latest and fastest, but it’s only in 24 cities.

Sprint may be feeling the music is about to stop and it doesn’t have a chair at the table.

While AT&T and Verizon Wireless divide up the premium market and T-Mobile goes for the aggressive price championship, Sprint is muddling along with its glacially paced upgrade to 4G LTE and a barely usable 3G experience that has a lot of customers pondering a switch. This spring Sprint lost 364,000 pre-paid and 231,000 valuable postpaid customers.

CNET reports Sprint is now seeking to follow other carriers with a shared family data plan and better pricing on both its Framily and individual plans.

Sprint may be America’s least exciting wireless carrier. While T-Mobile’s CEO gets into hot water with bombastic rhetoric about Verizon and AT&T, he largely ignores Sprint. To more than a few in the wireless industry, Sprint seems to be just plodding along.

“I will be collecting Social Security before Sprint upgrades to 4G around here,” writes suburban Sacramento resident Danny Chiang. “You just keep holding out for something better from Sprint just around the corner, but they never seem to actually get there.”

Chiang and others have endured a heavily congested 3G network while Sprint initially focused on rural and small market 4G network upgrades — hardly intuitive for loyal Sprint customers in urban areas. Today, all Sprint can claim is that it has America’s “newest network.”

Some investment analysts believe Sprint is being more conservative about spending as it navigates towards a potential merger with T-Mobile. Its Japanese owners — Softbank, have argued a combined Sprint and T-Mobile is the only way America’s third and fourth largest carriers can possibly hope to compete toe to toe with Verizon and AT&T.

Sprint’s latest network innovation — Spark — which combines spectrum in three different frequency bands to deliver a larger data pipe, is only available in two dozen cities. Spark would be a natural showcase for Sprint’s enormous spectrum holdings. Sprint Spark combines 4G FDD-LTE at 800MHz and 1.9GHz and TDD-LTE at Clearwire’s old WiMAX 2.5GHz spectrum.

But network upgrades do no good if your customers are headed out the door to the competition. While Sprint continues to upgrade its network, it is testing a variety of new plans in different cities for a possible wider release later this year.

Shared/Family Mobile Data Plan Trials — San Diego, Portland, Ore. and Las Vegas

Sprint believes its Framily Plan might be too expensive.

Data Allowance Options

• 1GB – $20
• 2GB – $30
• 4GB – $40
• 6GB – $50
• 10GB – $60
• 20GB – $100
• 30GB – $130
• 40GB – $150
• 60GB – $225
• No unlimited shared data option

• Unlimited Talk/Text Phone Access Charge (required charge per phone): $25 for 1-10GB data plans, $15 for 20+GB data plans
• Annual Device Upgrade included at no extra charge for all customers with 20+GB shared data plans (San Diego and Portland only)
• Annual Device Upgrade Option: $5/month (Las Vegas only)

CNET points out Sprint’s plans are a better deal for heavy data users. The $20 plan for 1GB, for instance, is only $5 cheaper than a comparable AT&T plan. But the 30GB plan is $75 cheaper than AT&T’s $225 version.

Discounted Framily Plan Trials – Buffalo, Philadelphia, and Providence, R.I.

• Starting price reduced $10 to $45/month. Add five people to your “framily” and the price drops to $25/month (two fewer people now required to get the largest discount).
• Selecting the $20 unlimited data option automatically enrolls you in an annual upgrade plan (Buffalo and Philadelphia only).
• Customers can choose to pay $5 extra a month for an annual upgrade option (Providence only).

New Bring Your Own Device Option for Individual Plan Trials — Chicago, Minneapolis, and West Michigan

• Customers paying full price for a smartphone, those paying in monthly installments,  or who bring their own device to Sprint are eligible for a $50 unlimited plan or a $40 for 3GB of data per month plan. Unlimited Framily data plans usually cost $75 a month.
• Unlimited data customers in Chicago and Minneapolis are automatically eligible for annual upgrades.
• West Michigan customers will have to pay a $5 fee each month for their annual upgrade.

While regulators sort through the thicket of fine print that keeps hundreds of thousands of families from qualifying for Comcast’s $9.95 Internet Essentials affordable Internet program, a much simpler offer has emerged that doesn’t work overtime to protect Comcast’s broadband revenue from being cannibalized. In short, regulators don’t need to cut deals to expand programs like Internet Essentials in return for saddling residents with America’s “worst cable company.” There are alternatives.

EveryoneOn markets Comcast’s Internet Essentials where appropriate, but the group also gives low-income residents without school-age children other options that won’t require a $45 billion merger deal to expand.

EveryoneOn’s website asks visitors to enter their zip code to determine eligibility for discounted Internet access in neighborhoods with below-average standards of living. In western New York, we found few programs available in wealthy suburban zip codes, but most city neighborhoods were eligible for substantial discounts off wireless Internet access:

Mobile Beacon relies on Sprint’s Clear 4G WiMAX network.

Mobile Beacon utilizes Sprint’s Clear 4G WiMAX network at the moment, and does not throttle or limit customer usage. The $10 rate plan is by far the cheapest around for unlimited access, but speeds are limited to 1Mbps. That may not be a problem for many Clear WiMAX users who can’t get speeds faster than that anyway.

FreedomPop offers 1GB of monthly data for free, after a $49 setup charge.

Both offers are readily available to public with almost no pre-qualifications. The biggest downsides to both plans include Clear’s very limited WiMAX coverage area and the fact Sprint is gradually decommissioning its WiMAX network.

To remain committed to low-income Internet access, Sprint will offer free wireless broadband service to 50,000 low-income students nationwide.

Microsoft is also actively promoting EveryoneOn’s affordable Internet service offers to school districts nationwide as a solution to their home connectivity problems.  Microsoft will also help deploy Windows devices below $300 to classrooms across the country. Schools can buy Windows 8.1 Pro at a discounted rate and get “Office 365 Education” at no extra cost after they buy Office for teachers and administrators.

New York regulators are getting an earful from public interest and non-profit groups about solving a digital divide that is critical to the state’s economic future. The Internet is no longer merely a nice thing to have. It’s now essential:

• A 2013 Jobvite survey revealed 94% of recruiters use or plan to use social media to find potential employees.
• Fifty percent of today’s jobs require technology skills, and this percentage is expected to grow to 77% in the next decade.
• The new GED test is being offered only on a computer, requiring all taking the test to have a level of comfort with technology;
• The typical US household saves approximately $8,000 per year by using the Internet, according to an industry-backed Internet Innovation Alliance report.
• 21% of uninsured Americans  do not  use the Internet, making it impossible for them to use the online health exchanges.
• A Pew Internet Report revealed 59% of caregivers with internet access say that online resources have been helpful to their ability to provide care and support for the person in their care.
• The New York Times reported Internet access and literacy allows seniors to stay socially connected to friends and family, maintain their health and increase longevity.

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Mobile Beacon isn’t just powering income-challenged Americans. The 4G wireless broadband project is also connecting communities, schools, and social service agencies in communities under economic pressure. Mobile Beacon won’t put cable customers under more economic pressure from skyrocketing cable bills, either. It’s not owned by a cable operator. (13:21)

Official merger announcement due next month.

Several media reports breaking this evening report Softbank/Sprint is close to a deal to acquire majority interest in Deutsche Telekom’s T-Mobile USA in a deal that will combine the two carriers under the Sprint brand.

Bloomberg News reports Sprint has offered $40 a share for Deutsche Telekom’s T-Mobile USA — 50% in cash and 50% in stock. The deal will leave the German wireless carrier with a 15% minority ownership stake in the combined company. Sprint would still dwarf both Verizon Wireless and AT&T and would continue to be hampered by significant coverage caps in suburban and rural areas that neither Sprint or T-Mobile’s home networks cover.

The deal includes a breakup fee payable by Sprint if the merger is blocked by regulators or fails to be executed. Sprint reportedly offered $1 billion in cash and assets if the deal falls through, but Deutsche Telekom is reportedly seeking as much as $3 billion.

Masayoshi Son

Bloomberg News previously reported a deal would probably be announced in June or July. It’s possible a deal announcement could slip into August, a source told Bloomberg. If no deal is reached by then, the sides are likely to stop negotiations for several years and wait for a new U.S. presidential administration more amenable to consolidation.

Billionaire Masayoshi Son, the founder of Japan-based SoftBank, which owns 80 percent of Sprint, faces skeptical regulators who are wary about eliminating one of four national wireless competitors. But in the last few days, executives at Sprint and Deutsche Telekom believe they can get the deal passed regulators preoccupied with a flurry of merger announcements, including Time Warner Cable and Comcast and AT&T and DirecTV. With a tidal wave of consolidation sweeping across the American telecommunications market, some industry insiders believe groups opposed to such deals will be overwhelmed trying to stop all of them.

More importantly, the issue of wireless spectrum was a key motivator to push the two companies towards a quick deal.

The Wall Street Journal reports the FCC originally considered barring AT&T and Verizon Wireless from bidding on airwaves that would have been set aside for smaller carriers. But a fierce lobbying effort by AT&T successfully nixed that plan and slashed the amount of spectrum available exclusively to smaller carriers. Sprint and T-Mobile believe the FCC’s decision gives them an opening to argue the government needs to allow a merger because it isn’t doing enough to help them compete.

Rosenworcel

Another welcome sign for Sprint and T-Mobile is Democratic FCC commissioner Jessica Rosenworcel, who saw nothing wrong with holding private meetings with Wall Street insiders, telling them she would keep “an open mind” when considering the merger. With both Republican commissioners almost certain to approve a merger and Thomas Wheeler and Mignon Clyburn — both Democrats — likely opposed, Rosenworcel may have signaled she holds the deciding vote.

Prior to 2011, wireless consolidation was rampant, with an FCC predisposed to almost rubber stamping approval of buyouts and mergers. That changed in 2011 when AT&T tried to buy T-Mobile. It was the U.S. Justice Department, not the FCC, that led the charge against the deal, calling it anti-competitive. The Justice Department was vindicated when T-Mobile promptly launched new competitive service plans and pricing that forced price reductions and plan improvements from its competitors. T-Mobile has seen dramatic growth since launching its aggressively competitive service plans.

Sprint will likely claim T-Mobile’s competitive gains are illusory and will never offer a real competitive challenge to AT&T and Verizon’s market dominance. Despite the fact the combined company would still be far smaller than either AT&T or Verizon Wireless, Sprint is expected to argue it will be better positioned to fiercely compete for customers.

That argument is tempered by the fact that competition in the prepaid wireless market — already diminished by AT&T’s acquisition of Leap Wireless’ Cricket — will suffer even more if Sprint and T-Mobile, both major competitors in the prepaid market, are combined.

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Sprint is nearing an agreement on the price, capital structure and termination fee of an acquisition for T-Mobile US that could value the wireless carrier at almost $40 a share, people with knowledge of the matter said. Alex Sherman has more on Bloomberg Television’s “Taking Stock.” (2:34)

And then there were three?

Deutsche Telekom has agreed to sell T-Mobile USA to the Japanese parent company of Sprint in a deal that would combine the third and fourth largest wireless companies in the United States under the Sprint brand.

Japan’s Kyodo News Agency said they learned about the buyout agreement from industry sources, but did not reveal any further details.

SoftBank CEO and Sprint chairman Masayoshi Son and his lobbyists have been promoting such a merger for weeks, so the outlines of a deal between the two companies come as no surprise.

Softbank CEO Masayoshi Son

U.S. regulators have repeatedly signaled their discomfort with any merger between Sprint and T-Mobile, however. Both the heads of the Federal Communications Commission and the U.S. Justice Department have repeatedly raised concerns about the emergence of just three national wireless competitors in the U.S.

AT&T is largely responsible for that perception after its failed attempt to buy T-Mobile in 2011. The large breakup fee and spectrum T-Mobile received after the deal collapsed helped T-Mobile relaunch as a feisty competitor that has forced competitors to cut prices. To regulators, it demonstrated the importance of having at least four national competitors, if only to check the dominance of leaders AT&T and Verizon Wireless. Both the FCC and Justice Department fear any additional mergers would lead to increased prices for U.S. consumers.

Son has argued that the four-competitor policy has left AT&T and Verizon dominant against their two much-weaker competitors. An enlarged Sprint would force broadband speeds upwards as a combined Sprint and T-Mobile launch a massive network upgrade that would force prices down.

Both Softbank and Deutsche Telekom seem eager to close a deal. Softbank is already arranging financing for the estimated $50 billion Deutsche Telekom is expected to ask for T-Mobile USA and the German owner of T-Mobile has sought to exit the U.S. market for at least two years, with the proceeds of any sale used to improve its operations in Germany and eastern Europe, where the company has been more profitable.

So far, Wall Street has had only a muted reaction to the merger news. Many analysts still expect U.S. regulators to shoot down any deal that proposes merging any of the four current large wireless carriers.

SoftBank CEO and Sprint chairman Masayoshi Son was interviewed at this week’s Code Conference. On the current state of wireless: “Oh my god, how can Americans live like this?” (1:23)

Effective June 1st, all Sprint contract and prepaid customers, as well as those using Virgin Mobile USA and Boost will find their wireless data speeds throttled if Sprint finds they are among the top 5% of users on a congested cell site.

Text messages are being sent to all customers about Sprint’s new “fairness algorithm” that it will use as part of its data “prioritization management.”

“Beginning 6/1/14, to provide more customers with a high quality data experience during heavy usage times, Sprint/Virgin Mobile USA/Boost may manage prioritization of access to network resources in congested areas for customers within the top 5 percent of data users.”

Such text messages are unlikely to be understood by average customers who have no idea how much data they use, don’t understand what “prioritization of access” means, or what would make them a “top 5 percent” data user. What many do understand is that they were sold “unlimited use” plans that will be much harder to use if they are identified as a 5%‘r.

Fierce Wireless found answers to several unanswered questions:

• Boost and Virgin customers exceeding 2.5GB of data use a month used to find their data speeds cut to 256kbps until the beginning of their next billing cycle. In March, Sprint announced it was further cutting speeds in the punishment zone to 128kbps for affected prepaid customers;
• Sprint’s postpaid/prepaid customers are likely to find themselves throttled once they exceed 5GB of usage per month.

Sprint says the throttle will only be activated on “congested cell sites” and will impact WiMAX, 3G and LTE 4G networks owned by the company. Anyone who has used Sprint’s 3G network will discover most urban and suburban Sprint cell towers are frequently congested, judging by the low speeds many customers endure. Rural customers or those served on the edge of a suburban area may never find themselves throttled and Sprint promises once traffic clears, the throttle is shut off.

At the same time, once Sprint labels you a “heavy user,” they can leave you in the penalty box for up to 60 days because the network prioritization will also apply during the following month of service.

“Customers that continue to fall within the top 5 percent of data users will continue to be subject to prioritization,” Sprint said.

The approach “will enable us to provide more customers with a high quality data experience during heavy usage times,” Sprint said in a statement sent to FierceWirelessTech.

Other wireless carriers also have employed speed throttling to control their grandfathered “unlimited data” customers, Fierce Wireless notes:

During September 2011, Verizon Wireless implemented what it  termed a “network optimization” plan to limit the bandwidth for the operator’s top 5 percent of 3G smartphone users who are on a grandfathered unlimited data plan. (Ed. Note: However, because of FCC requirements, Verizon cannot throttle its 4G LTE customers.)

One month later, AT&T Mobility  instituted a similar plan, targeting the top 5 percent of users on unlimited plans in specific high-traffic locations. However, AT&T was forced to alter its approach in early 2012 after an outcry from users who were unprepared to have their speeds reduced, particularly in cases where some of them had only consumed 2 GB of data. AT&T’s revised policy slowed speeds of unlimited data users who exceeded specific data thresholds.

T-Mobile US also uses a form of prioritization, noting “certain T-Mobile plans may be prioritized” over service plans under its GoSmart Mobile prepaid brand.