In a complete about-face for eastern Canada’s largest cable operator, Rogers Communications is inviting customers to take the brakes off their usage and go hog-wild with high bandwidth HD streaming and downloading with an unlimited use plan.

“Whether you use shomi^™, Netflix, YouTube or all three as your go-to streaming service(s), if you’re a subscriber to an unlimited Rogers Internet package, you don’t have to worry about streaming video in anything other than their highest-quality settings – the image is pristine and the sound is awesome,” the company writes on its online blog.

Rogers had argued for at least five years before Canada’s telecommunications regulator that compulsory usage caps and overlimit fees were necessary to manage congestion on their networks and to make sure that heavy users pay their fair share.

Those days of congestion are evidently over because Rogers takes customers through several tutorials to teach them how to turn up their streaming settings to deliver HD and 4K video streams.

“Rogers comes very close to implying it is Netflix and YouTube that compromise the video experience of customers, despite the fact Netflix created its user-definable video playback settings precisely to help Canadians manage usage allowances from companies like Rogers,” said online video analyst Rene Guerdat. “It’s clear that competition from independent providers offering unlimited use accounts has made Rogers’ usage cap regime impossible and they were forced to market an unlimited option of their own.”

Here is Rogers’ guide for cranking up the video quality of video streams, useful for anyone else who subscribes to these services as well:

shomi

This new video-streaming service for Rogers Internet or TV customers has three video-quality settings (Good, Better, Best). Each uses different amounts of bandwidth and offers different levels of viewing quality. These settings can be individually changed for each user profile, and can be made only from the Web application via the account holder’s profile.

To check / change your stream settings

1. In a browser, go to shomi.com and log in with your account credentials.
2. Go to the dropdown menu at the top far-right corner of the Web page.
3. Select ‘Manage Account and Profiles.’
4. Select the profile that you want to edit (or create a profile if it is a new profile), and under the ‘Manage Profiles’ menu you’ll see your ‘Max Video Quality’ settings.
5. Click ‘Edit’ and then select the video-quality setting that you want.

Note: These profile settings update all devices except your Rogers cable box (if you’re using one).

Netflix

Netflix has streaming-video playback settings that use less data (in case you have a small monthly data cap). If you’re on an unlimited Rogers Internet package, though, you can get a better experience by streaming at the highest settings. Here’s how.

To check / change your stream settings

1. In a browser, go to Netflix.ca and sign in with your Netflix username and password.
2. If prompted, select the appropriate user profile you want to change.
3. In the top-right corner, click the downward arrow, then click ‘Your Account.’
4. In the Your Profile section, click ‘Playback Settings.’
5. Click the radio button to select the highest-quality streaming setting (‘High’), then click ‘Save.’

This setting will be your new default across all your devices. If you have multiple user profiles under your Netflix account, follow the above process for them, too.

YouTube

YouTube gives you a lot of playback control, and typically does a pretty good job of balancing video quality and connection. However, to ensure you’re seeing the best-quality video possible from YouTube, you can change the settings for the videos you watch. Here’s how.

Play a YouTube video in HD (when available)

1. While playing a video, move your cursor over the player window. Video-player elements will appear.
2. Click the gear icon in the lower right of the player.
3. In the bottom of the pop-over menu that appears, click on the ‘Quality’ option.
4. Select the highest video-quality setting and click it to apply.

Tip: Not all video content that’s uploaded to YouTube is available in full 1080p HD. If no HD option is offered, just choose the highest-quality setting that’s available.

Default to high-quality YouTube playback

Setting default playback behaviour on YouTube requires an account. If you have a Google account (Gmail, Google+, etc.), you already have everything you need.

1. Log in to YouTube using your Google or Gmail account ID.
2. Click on your username and, in the menu that appears, choose the gear icon. If you’re already logged in, click your profile image in the top-right corner to find the gear icon instead.
3. In the left navigation pane, click ‘Playback.’
4. Select ‘Always choose the best quality for my connection and player size.’
5. Click Save in the top right.

Now, YouTube will give you the best-quality video it can, based on the above-mentioned factors. Double-click a video to launch it in full-screen and to get a full-HD version of the video, where available.

Rogers Communications will acquire Hamilton, Ont.-area independent Source Cable in a quiet $160-million deal.

The transaction was first noticed in Rogers’ quarterly financial report to shareholders, noting that Source Cable provides cable, broadband, and phone service to only a part of the city of Hamilton. Rogers already provides service next to Source Cable’s service area so a transition to Rogers should pose few issues for eastern Canada’s biggest cable operator. The rest of greater Hamilton will continue to be served by Cogeco and Rogers in their respective service areas.

“We’re really excited about purchasing Source Cable,” said Kevin Spafford, Rogers Communications spokesperson. “We view this acquisition as a growth opportunity because the company is well run; the footprint is adjacent to our existing cable systems; they have really good penetration of cable TV and Internet services, and there is potential for new customers as the unbuilt part of the area develops.”

Subscribers are less enthusiastic.

The cable company has always been responsive to its customers and willing to pioneer new technology before larger providers like Rogers.

Source Cable customers may win some extra ethnic language programming now seen on Rogers, but will likely experience a major downgrade in how they deal with their cable provider. Source customers will eventually be exposed to Rogers’ much lower-rated customer service. Broadband customers are also likely to lose their unlimited Internet service, forced to select from Rogers’ usage-capped plans.

Source Cable was started by former city alderman Jim Campbell in 1974. Campbell died two years ago.

Source Cable’s service coverage area is limited to a number of blocks in parts of Hamilton, Ont.

Plan on downgrading your Rogers cable, phone or Internet service? Be ready for messages injected into your web browsing sessions by the cable company trying to win back your business.

Daryl Fritz from Toronto decided to cancel his Rogers’ home phone and television service and downgrade his Internet service. Fritz soon found this banner intruding on every web page he tried to visit:

Your decision to leave Rogers is not something we take lightly. We value your business and care about how happy you are with your Rogers experience, so we would like to extend a special offer* in the hope that you will reconsider your decision. Please call 1-855-410-7589 (M-F 9am-9pm/Sat 10am-6pm ET) before your service disconnects to let us know why you are thinking of leaving Rogers. We appreciate your time and consideration. Please click on the “X” in the top right hand corner to acknowledge that you have received this message.

*-Offer available for a limited time for the account indicated (non-transferable) and subject to change without notice.

The banner usually disappears after the customer acknowledges receiving it. Stop the Cap! has learned the number directs callers to Rogers’ customer retention department where customers are pitched special discounts to change their mind. The prices are comparable, if not better, than new customer promotions found on Rogers’ website. Rogers is far less annoying than Comcast is when it faces losing a customer. If a customer rejects the offer (or never calls in to hear one), they are not bothered any longer and the representative thanks them for their time.

Rogers retention offers are often extremely aggressively priced, especially if mentioning you are leaving for a competitor (especially Bell). Rogers reps can slash prices, put you on a high usage broadband plan at prices lower than what regular customers pay for slower speeds, waive usage caps for a few dollars more, lock in rates for up to eight years, and offer heavy discounts off almost everything.

One current example for cable television:

• 30% off basic cable ($28/mo instead of $40)
• TFC ($15/mo)
• NextBox 2.0 set-top (free) NextBox 3.0 ($2.50/mo)
• Digital Services Fee (eliminated)
• CRTC LPIF (it’s the government — $0.50/mo)

This can knock your Rogers cable bill down to $46/month before GST and other taxes.

Broadband customers can grab a 50% discount off plans like Hybrid Fibre 150 (GTA), normally $86 a month, but $43 on a retention plan. Customers get 150Mbps and 350GB of usage. If you don’t want a cap, demand a deal to remove it (it regularly costs $25/month extra for unlimited). The modem rental is included.

If you still want Rogers Home Phone, you are paying too much if it costs over $20 a month. Home Phone Favourites, including Call Display and one other calling feature of your choice is $15/month on retention. Add 500 long distance minutes for $5/month extra.

All three services combined should cost no more than about $104 a month before GST, which adds $13.52 in Ontario. Provincial taxes vary.

New Rogers customers can also get very aggressively priced deals. This week Rogers is selling 30/5Mbps Internet service (includes 270GB allowance and free modem) for $54.95. Regularly, it’s $61.99 with only a 70GB monthly usage allowance. That is still outrageously high by American standards, but isn’t bad for Rogers. New customers should call 1-800-605-6678 to ask about current offers.

Laurence is the ex-CEO of Vodafone.

The new chief executive of one of Canada’s largest telecommunications companies has declared the country can’t support a fourth national wireless competitor because it will simply cost too much to build and maintain.

Guy Laurence has been very vocal about Canadian telecommunications policies since taking over for Nadir Mohamed who retired last year.

This week Laurence announced a reboot of Rogers Communications he dubbed v3.0, designed to face the “hard truth” that most Canadians despise the cable and wireless company.

“Every day I marvel at what an amazing company Ted [Rogers] built, Laurence said, referring to the company’s founder. “The mix of assets, the culture of innovation and depth of employee pride is extraordinary. But we’ve neglected our customers, and we’ve let our legacy of growth and innovation slip. The plan I’ve laid out will significantly improve the experience for our customers and re-establish our growth by better leveraging our assets and consistently executing as One Rogers.”

Most of the changes Laurence plans relate to its poorly-rated customer service. Laurence has insisted that all customer service functions, including call centers, customer service, service technicians and marketing will be combined into a single unit that will report directly to him.

But Laurence said nothing about improving service plans, dropping usage caps, or lowering prices.

Several long time Rogers executives are out the door, either voluntarily or quietly pushed out.

“When you remove overlap and reduce bureaucracy, and you create agility, then it takes less people in management. So there will be job losses at the management level. No doubt of this,” Laurence said. “But because this is not a cost story, I don’t have a dollar value or a number of people. I don’t even have the vaguest idea in my head what that might be.”

Like many American cable companies, Rogers has lost video customers although it is still growing its broadband business by picking up ex-DSL customers. With overall growth flat during 2013, the new CEO wants to maximize shareholder value by limiting the number of costly new projects launched. Instead, Laurence promised “fewer, more impactful initiatives” under Rogers 3.0.

Rogers will continue to depend heavily on its profitable wireless division, which competes against Bell and Telus.

Although Canadian government officials have repeatedly sought a fourth national competitor willing to break with tradition in the wireless market, Laurence says the government is engaged in wishful thinking if it believed a fourth carrier would shake things up in Canada.

“I’m not saying the government is wrong. I’m not saying that they should change their policy. My personal view is that it is difficult to see a scenario where a fourth carrier will be successful,” Laurence said. “What you saw in Europe was a number of different countries who pursued the four-carrier option for a period of five to seven years. It was politically very popularist and they were happy to follow that. What you clearly see now, and I cite Germany and France, is that they’ve started to realize that given the capital complexity involved in these companies, it is very difficult to support a fourth carrier.”

Canadian wireless companies have recently embraced a study by the Montreal Economic Institute that declared the presence of a fourth national carrier would be “wasteful.”

“It may be preferable for financial resources … to be concentrated in the hands of a few strong players willing to invest in new technologies and services rather than scattered among several small and feeble competitors trying to survive by selling at prices barely above marginal costs,” the report said.

The Montreal Economic Institute won’t reveal its donor list of corporations that pay for its research.

The Montreal Economic Institute is “funded by the voluntary donations of individuals, businesses and foundations that support its mission.” The MEI does not disclose the specifics of its donors, however, for fears that “organizations similar to the MEI” would have an opportunity to solicit funds. The foundation of the MEI’s mission statement is couched in basic free market ideology, such as the Randian conception that “people who make money are creating wealth.”

Despite asking repeatedly, MEI will not disclose whether its telecom-related studies were funded by the telecommunications companies named in their reports. But there is little doubt of MEI’s economic philosophy.

Michel Kelly-Gagnon, the president and CEO of MEI, has written a number of opinion pieces that further illuminate the mission of the organization, notes The Telecom Blog. Included among them are articles that suggest “true entrepreneurs… deserve our gratitude” and pieces decrying a “tax the rich” mentality. There’s even a bit about the “dangers” of so-called “Soviet imagery,” citing the “intellectual and moral recklessness” in a pair of teens audacious enough to wear red T-shirts featuring USSR emblems.

Canada’s Competition Bureau, less concerned with Soviet nostalgia, found different results from increased competition – at least $1 billion in savings as competing carriers are forced to increase the wireless penetration rate while working to lower prices.

Laurence said the only way a four-carrier government policy could work in Canada is if the federal government put up taxpayer money to build, update, and run a “modern communications network” across the country. If that happens, Rogers and other companies will only be too happy to use it to offer expanded service and competition, with no commitment it will cost any less.

[flv]http://www.phillipdampier.com/video/MEI – The State of Competition in Canada’s Telecommunications Industry – Paul Beaudry IEDM.flv[/flv]

Paul Beaudry, associate researcher at the Montreal Economic Institute offers the amazing conclusion that more wireless competition in Canada is bad for consumers! (4:16)

Canadians are demanding a better deal from their cable and phone companies and they are forced to respond.

As the United States battles back against the introduction of usage caps and rising prices for broadband service, increased competition and regulated open wholesale access to some of Canada’s largest broadband providers have given Canadians an advantage in forcing providers to cut prices and improve service.

Canadians can now easily get unlimited broadband access from one of several independent ISPs that piggyback service on cable and phone networks. Some large ISPs have even introduced all-you-can eat broadband options for customers long-capped by the handful of big players. As customers consider switching providers, cable and phone companies have been forced to cut prices, especially for their best customers. Even cell service is now up for negotiation.

The more services a customer bundles with their provider, the bigger the discount they can negotiate, say analysts who track customer retention. Bell, Rogers, Telus, and others have a major interest keeping your business, even if it means reducing your price.

“It’s far more lucrative for the telecom company to keep you there for the third or fourth service,” telecom analyst Troy Crandall told AP. It cuts down on marketing, service and installation calls, he added.

Getting the best deal often depends on your services, payment history, and how long you have been a customer. Cellphone discounts are the hardest to win, but customers are getting them if they have been loyal, carry a large balance and almost never pay late.

Bigger discounts can be had for television and Internet service — cable television remains immensely profitable in Canada and broadband is cheap to offer, especially in cities. Americans often pay $80 or more for digital cable television packages, Canadians pay an average of $60.

Internet service in Canada now averages $45 a month, but many plans include usage caps. It costs more to take to the cap off.

Because of Canada’s past usage cap pervasiveness, online video is not as plentiful in Canada as it is in the United States. There has been considerably less cord-cutting in the north. Despite that, Canadians are ravenous online viewers of what they can find to watch (either legally or otherwise). As usage allowances disappear or become more generous, online video and the Internet will continue to grow in importance for service providers.

Customers should negotiate with their provider for a better deal, particularly if Bell’s Fibe TV is in town. Bell has been among the most aggressive in price cutting its fiber to the neighborhood television service for new customers ready to say goodbye to Rogers or Vidéotron.

Shaw and Telus battle for market share in the west and also have room to cut customer bills and still make a handsome profit.