Canada’s effort to expand mobile competition has likely failed with news that three of the most significant new independent entrants have put themselves up for sale, with one likely to be acquired by Telus, western Canada’s largest phone company.

With Bell Canada, Rogers Communications, and Telus dominating at least 90 percent of Canada’s wireless marketplace, breaking up the triopoly was unlikely to be easy, but three of Canada’s newest players that acquired spectrum just five years ago are already looking for exit strategies.

Bloomberg News reported Friday that Mobilicity is in talks to be imminently acquired by Telus for between $350-400 million. Public Mobile has hired investment bankers to find a buyer. Vimpelcom, Ltd., which owns Wind Mobile, announced it was “exploring its options, including divestment.”

The three companies have competed with the dominant players for about three years with little success. Combined, the three have not managed to achieve even a combined 10 percent market share. Most sell unlimited talk and text plans to customers that would normally buy prepaid service.

Potentially slowing any sale is a requirement that none of the independent companies can transfer their spectrum licenses until 2014, a condition of the 2008 special spectrum auction that reserved prime frequencies for new competitors and put them off-limits to larger mobile companies.

Telus remains the most likely suitor of independent providers because the company lacks the spectrum assets of its larger competitors Bell and Rogers.

Mobilicity operates its HSPA+ “4G” network on Advanced Wireless Services (AWS) frequencies in the 1,700MHz range. Although Telus has considerable spectrum in British Columbia and Alberta — its home territory — the provider has considerably less in eastern Canada, particularly in large metropolitan cities. Mobilicity has a tiny market share in the Greater Toronto Area, yet its AWS spectrum equals that of Telus in the city. Telus could find an acquisition of Mobilicity the easiest way to bolster its available spectrum for future 4G deployment and expansion.

Three small independent wireless providers hold almost as much combined spectrum as Telus holds today.

Any exit of a combination of Canada’s newest wireless players will likely be seen as a failure of the government’s efforts to bolster competition. The dominance among the three largest providers has left Canadians with high-cost plans and a wireless service contract that lasts one year longer than America’s standard two-year service agreement.

Industry Canada, the economic regulator fostering a growing, competitive and knowledge-based Canadian economy, had little to say about the news.

“Any transaction that requires regulatory approval will be considered accordingly,” said Alexandra Fortier, a spokeswoman for Industry Minister Christian Paradis. “We cannot comment on speculation.”

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BNN reports industry consolidation is likely forthcoming in Canada’s wireless marketplace as Telus seeks to acquire independent provider Mobilicity. A financial analyst says the move is designed to curb budget-priced wireless service in Canada. Mobilicity would likely eventually be merged into Telus-owned Koodo Mobile, the company’s prepaid mobile division.  (5 minutes)

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Too little, too late? Industry Minister Christian Paradis says the Harper government wants to open up the wireless market to more players with another wireless spectrum auction. But now several of Canada’s newest independent providers are all up for sale, and the country’s dominant three may end up owning one or more of them.  (2 minutes)

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The Toronto Globe & Mail explores why Canadians hate their cell phone and mobile broadband providers so much.  (2 minutes)

Canada’s three major independent wireless companies have resigned from the Canadian Wireless Telecommunications Association after claiming the group maintained a consistent bias in favor of the three largest carriers in the country.

Wind Mobile Canada, Public Mobile, and Mobilicity announced their departure in a joint press release.

“From this point, the CWTA does not, and cannot claim to speak on behalf of the Canadian mobile wireless sector,” said the news release.

“It has been evident for quite some time that, rather than being a true industry association which represents the views of all players regardless of size, the CWTA has instead largely been an advocate for Rogers, Telus, and Bell, and often directly contrary to the interests of new entrant wireless carriers,” said Bob Boron, general counsel and senior vice president of legal & regulatory affairs for Public Mobile.

“We have spent the better part of three years repeatedly voicing our opposition to the CWTA on a wide range of matters to the point of issuing a press release in January 2011 that publicly expressed our dissent on the CWTA’s position on wireless consumer protection,” added Gary Wong, director of legal affairs for Mobilicity. “There seems to be a blatant disregard of the new entrants in favor of acting in the best interests of the big three carriers, and it is unacceptable.”

The carriers suggest WCTA officials lured them into the trade association to bolster claims the group represents the collective interests of Canadian mobile providers. Once enrolled as members, the independents claim their concerns were ignored on a variety of issues.

“When we first approached the CWTA, we were promised clear and fair representation on issues of true industry alignment. But despite making our objections and concerns abundantly clear on numerous occasions, the CWTA has repeatedly failed to honor this promise, leaving us no alternative but to withdraw,” said Simon Lockie, chief regulatory officer at Wind Mobile.

Among the major points of contention:

• The independents favor transparency on mobile phone bills, with better disclosure of which services are optional or mandatory, the exact pricing of those services, contract termination fees and penalties. The three major carriers oppose anything beyond self-regulation;
• The CWTA argues Canadians have a highly competitive wireless marketplace with rates to match. The independent providers strongly disagree, claiming Canadians pay some of the highest rates in the world for cell service;
• The CWTA favors and supports three-year contracts for cell phone service, the independent providers do not.

“The many contributions of Wind, Mobilicity and Public Mobile will certainly be missed, and CWTA would welcome their return to the association in the future,” a CWTA official said in a written statement.