Cogeco Cable, which serves customers in parts of Ontario and Quebec, today announced the launch of the “HSI Ultimate” broadband tier offering 50Mbps download speed and 1.5Mbps upload speed.

For customers in Burlington, Oakville, Milton, and Halton, Ontario, the HSI Ultimate package is available today for $144.95 a month with a cable or telephone bundle, $149.95 without, with a monthly allowance of 150GB, which equals $1/GB. The company throws in free cable modem rental and a security software suite.

Cogeco's Ultimate HSI Service Map - Service First in Communities Southwest of Toronto (click to enlarge)

Within five years, Cogeco expects to roll out the service throughout its service areas in Quebec and Ontario thanks to DOCSIS 3 upgrades, which permit cable operators to better manage bandwidth and create new tiers based on speed.

Company officials said in a statement that DOCSIS 3.0 is a technology of data compression that will allow a more efficient and economical bandwidth. Thus, Cogeco Cable will better meet the increasing bandwidth at a competitive cost; give access to a higher data rate, a better video configuration and an increased level of safety.

“This new internet package shows our constant concern to improve our network to satisfy our customers. They can benefit from a more efficient service. With technological advancement, we can offer better access to downstream and upstream Internet, which allows customers to take advantage of applications, available on Internet, more easily,” said Ron Perrotta, Vice President Marketing, Cogeco Cable.

Early customer reaction was negative, because of the pricing and the paltry usage allowance.

“Garbage. Cap is too low to make 50mbps useful,” said one Trenton reader on Broadband Reports’ Cogeco forum. “If my math is correct here you can blow through your 150gb cap in 6.83 hours. That’s a ridiculously short amount of time.”

“I know they are just following suit [with Rogers Cable], but $149.95/month is pretty expensive,” wrote one reader in St. Catharines.

Another questioned the mentality of Cogeco for offering an expensive, but highly limited broadband package: “Cogeco execs are disturbingly out of touch.”

"As you can see I'm only at 26.35% and (Cogeco's) notification says I'm at 85% (of my allowance)?" (click to enlarge)

“You can trust us, we’re the cable company!”

One major implication of Internet Overcharging schemes is putting your faith in an industry that already strains credulity when it comes to justifying rationing and price gouging your Internet access.

Back in April, we raised the issue of  “meters” and “gas gauges” being used to measure customer usage having absolutely no oversight or verification that the “readings” they were providing actually represented your usage.

Our concerns were justified.

Broadband Reports has been tracking Cogeco customers finding their own measurements completely at odds with the Canadian cable operator that often reports far different numbers.

In the end, whose “meter” will Cogeco trust?  Theirs of course.

Here are some Cogeco customers sharing their frustrations:

“Well today is Friday the 19th of June and the Monitor is still down and with this being the month that we have to pay you would think the system would be up and working properly. I have a strange feeling that come some time next month people are going to open there bills and see extra charges that shouldn’t be there and Cogeco is going to end up losing a bunch of customers.”

“I don’t understand how they can charge for overages if they can’t properly meter their services.”

“Mine is showing 0 for both upload and download for the past 4 days. Then again I am not going to complain about it not reporting my usage. I kinda hope it stays this way.”

“Here’s a direct quote from my overage email received on Friday: “You have reached 100% of your Internet usage monthly limit. You have reached the MAXIMUM of your Internet usage monthly limit. Additional usage charges will be credited this month. Charges for additional usage will not take effect until June 2009.  I also show 40GB of usage on June 1st while each day after shows normal daily habits. Good job Cogeco. Combined with the increased rate for the Pro package, your overage charges are already forcing me to consider other tv and internet providers.”

“I think what this might do is force users to suck down every byte of their Cap to use their connection to the fullest. Before you never cared, because you could always just get what you wanted, when you wanted. But now since its monitored I know I am going to make sure that take full advantage every month.”

“Not showing any bandwidth for the past 3 days – how can Cogeco prove the authenticity of the meter? Bull.”

“This is exactly what I was thinking. Three days without any change to the meter, and I am supposed to pay for this?”

“This morning, it is telling me am I at 92%… there’s no way I did almost 12 GB of transfer yesterday. What is up with this thing? At this rate, I’m going to probably have to fork over some $$ for extra bandwidth this month, but I’m really wondering how accurate this thing is.”

“I called in to see what I’m at for the month, the rep said 68GB – monitor showing 105GB with 4 blank days. Who the hell is right?”

“First time I pay an overage I’m canceling.”

“Even if these are not governed by Weights and Measurements Canada, there would be a lawsuit for billing on services not rendered.  I’m paying for 100GB, and being overbilled at 23GB. Breach of contract, fraud, take your pick.”

Cogeco, following in the footsteps of Rogers, Canada’s largest cable operator, has mailed letters home to residential subscribers informing them that their new Internet Overcharging scheme and fees are real and will apply to broadband accounts that exceed their arbitrary usage allowances.  Since the spring, Cogeco has been showing the Internet Overcharges on subscriber’s bills, but not actually billing them.  That is set to change, however, and many residents in Ontario and Quebec are quite upset.

“Cogeco can bite me. As soon as I manage to scrounge up a second DSL modem I’m gone.”

“I’m waiting for the Cogeco trolls to come out of the woodwork so they can claim how competitive and affordable that plan is.”

“I am starting to hate Cogeco very much, I am tempted to cancel my internet and my digital TV service for spite.”

“Vote with your wallets guys, I did. And now with the increase I’m going to cancel my HD access and return the receiver — enough is enough. I’ll be down to Basic Digital Cable and if they keep increasing prices, that will go too.”

“Ditto! Price increase is THE LAST STRAW for this 10 year + customer!”

Cogeco’s limits also come with overlimit fees that are particularly harsh on casual and power users.  In Canada, many overlimit fees are currently capped at a maximum amount, and do not continue to increase beyond that maximum.  Lite users face a $2.50/GB overlimit fee (maximum $30), despite representing almost no usage impact on Cogeco’s network, and “Pro” users face a $1/GB overlimit fee, but face a maximum of $50 in overlimit penalties, despite paying a much higher up-front monthly subscription fee.

In a nutshell,

• Lite – 10GB/mo bitcap – $2.50 per GB over to a maximum of $30
• Lite Plus – 20GB/mo bitcap – $2.00 per GB over to a maximum of $30
• Standard – 60GB/mo bitcap – $1.50 per GB over to a maximum of $30
• Pro – 100GB/mo bitcap – $1.00 per GB over to a maximum of $50

Broadband providers in the United States always promise that if they are permitted to introduce Internet Overcharging schemes, it will be “fairer” for all customers, because “heavy users should pay more for what lighter users don’t do.” Providers also typically allude to network improvements and no widespread price increases.

But as Canadians have already discovered, big telecommunications firms operating with virtual duopolies can have their cake and eat it too.

Cogeco customers now face the prospects of classic Internet Overcharging — usage allowances, overlimit fees and penalties, and “fair pricing,” but after the company implemented these schemes, consumers got a reminder of what cable operators like Cogeco are also capable of — widespread rate hiking.

New Rates: We’re improving our services so you’ll continue the best today and in the future (effective July 17, 2009):

Internet Pricing

Standard – With TV or Phone…..current rate: $44.95……new rate: $45.95

Standard – Standalone……..current rate: $52.95………..new rate: $54.95

Pro – With TV or Phone……..current rate: $69.95………..new rate: $76.95

Pro – Standalone……………..current rate: $74.95………..new rate: $81.95

Internet Overchargers like Cogeco consider “fair share” to mean giving an equal amount of dollars from yourself to them.  That’s fair, right?

It’s simply more evidence to this universal truth, a fact of life every North American should already know:

Cable bills never decrease, they only increase, unless you drop services.

When a cable company tells you they have a plan to guarantee “fairness,” be sure to remember what represents “fairness” to you may mean something entirely different to them.

Canada is a victim of Internet Overcharging, with virtually every major provider limiting access to broadband, throttling speeds, and charging overlimit penalties for exceeding arbitrary limits. Now Cogeco, which itself engages in these schemes for its residential broadband service, has made a breakthrough of sorts.

Cogeco One Zone, available only to users of Apple’s iPhone and iPod Touch, provides 802.11g WiFi across the One Zone WiFi network for only $5CAD a month. One Zone, acquired last August from Toronto Hydro Telecom, operates within a six kilometre region in the downtown core of Toronto. Users discovering the service report it can achieve speeds of up to 7Mbps, and there are no data consumption limits or contracts.

Any iPhone/iPod Touch user who accesses the network within range will automatically be taken to a special sign-up page to begin service. Cogeco One Zone’s offer represents a major discount off the pricing being charged to other One Zone WiFi users:

1 Hour
60 minutes of continuous access
$4.99 + GST and PST

1 Day
24 hours of continuous access
$9.99 + GST and PST

1 Month
Continuous access to same date in following month
$29.00 + GST and PST

(All prices are in Canadian Dollars)

So why has Cogeco decided to practically give away the service?

“Our expectation is that users won’t be using it for downloading video and huge files … It’s just the nature of the device. It’s not likely they’ll be downloading gigabytes of information standing on the street,” Cogeco Data Services president Ian Collins told itWorldCanada.

One potential use Collins may not realize has been among Toronto residents who live and work within range of the network. For some of them, Cogeco One Zone is being used from work and home, and although it is unlikely to replace residential broadband accounts that connect with home computers, some users will give the network a real workout. Should customers figure out how to tether their iPhone WiFi connection to their home computer, effectively accessing the network from a home PC or laptop, that could become an entirely new challenge.

For Canadian iPhone owners, who already face higher prices for iPhone data plans (no “unlimited” plan exists in Canada as it does in the United States), the biggest savings may come from customers downgrading data plans for “phone-based” data, because they rely on the WiFi network instead. Most iPhone owners currently pay $30 per month for 1GB or $25 for 500MB. With unlimited access through WiFi, there are no worries about exceeding data allowances.

Knowledgeable iPod Touch owners could also turn their players into Voice Over IP telephone lines using Skype or Truphone, and effectively pay just a few dollars per month for unlimited long distance calling.